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Independent hip hop label New Dawn Records have just announced a new partnership arrangement with Australian based distributors Xelon Digital Entertainment with whom they will work together on various forthcoming projects.

Since re-launching in 2019, NDR have released various singles, EP’s and albums by artists from the States, UK and Canada, initially through INgrooves Distribution who subsequently became part of Universal Music’s operation.

In a statement which can be read in full HERE the label acknowledges the support provided by INgrooves while citing the opportunity as “an exciting new chapter in our journey” adding they are “very much looking forward to working with them in the coming years”.

Included in their wide ranging back catalogue is the “Y’All in Meltdown” EP, the remastered classic singles “Y’All Under Surveillance” & “Meltdown” by hip hop crew Belles in Monica, the 2023 album “Cautionary Tales” by award winning New York State rapper Anthony Kannon and producer Frost Gamble, and the compelling “Urban Testimony” by Brooklyn’s Justo the MC and Edinburgh producer Brelstaff.

From 2020 is the phenomenal “Panacea” by London rapper & producer duo Phoenix da Icefire and Husky Brown, nominated for “Best Independent Album” at that year’s AIM Awards, followed in 2021 by “Lead by Example”, London rapper Ramson Badbonez’ debut as a producer. An exceptional first offering on the boards with a variety of heavyweight guest featured artists including Reks, Skyzoo, Ruste Juxx, Recognize Ali, Sleep Sinatra, Justo the MC, Johaz of Dag Savage, MysDiggi, Phoenix da Icefire, Jehst, Micall Parknsun, Kashmere, Dizzy Dustin, Moka Only and many more.

Most recently is last year’s “XVI : Return of the Gods”, the long awaited follow up to “God of Barz” by New Jersey rapper Tru Trilla which featured many of the artists appearing in “Lead by Example” plus Guilty Simpson, Boston’s N.B.S., Julius of Shoe Gang, Lakim Shabazz with production by Tone Spliff, Frost Gamble, LG Roc, DNA Beatz, Jamal Nueve and more. All thrillers, no fillers !!

ALL OF THEM CAN BE HEARD IN ONE PLACE ON THE LABEL’S SPOTIFY PAGE HERE

YOU CAN ALSO WATCH A VARIETY OF VIDEOS ON THE LABEL’S OFFICIAL YOUTUBE CHANNEL HERE

ALL OF THE LABEL’S RELEASES ARE AVAILABLE AT THEIR OFFICIAL BANDCAMP PAGE

The label have also confirmed that while several projects are currently in the works, new music can be expected soon. Keep up to date with their news over on their official website

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The latest in the “Easy Listening” Mixtape series by Berlin’s DJ Easy has just been released.

Volume 32 includes joints by Punchline & Confidence, Talib Kweli & J Rawls, Mic Bless, Kaimbr, Big Noyd, Awon, A-F-R-O & Stu Bangas, MC Lyte, P Tha Villain and many more.

Hosted by New Jersey rapper Tru Trilla, a number of tracks from his album “XVI : Return of the Gods” released in May this year through New Dawn Records are also included.

Check out, “Easy Listening Volume 32” streaming now on Soundcloud

“XVI : Return of the Gods” has production by Tone Spliff, LG Roc, Jamal Nueve, Frost Gamble, Ramson Badbonez and DNA Beatz, with guest featured artists including Reks, Lakim Shabazz, Ruste Juxx, Julius Luciano of Shoe Gang, Justo the MC, NapsNdreds, N.B.S., Recognize Ali, Guilty Simpson, Skyzoo, Juxx Diamondz and many more.

Available on all digital platforms including APPLE MUSIC and below on Bandcamp & Spotify

There is also a full album playlist on Youtube including official visuals

For further information about all of New Dawn Records’ releases, visit their official website www.newdawnrecs.com

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Released today through New Dawn Records, the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla.

A long time affiliate of Naughty by Nature and Lords of the Underground, the Brick City veteran has gathered together a heavyweight line up of guest featured artists and producers from around the United States and beyond for this, the follow up to his critically acclaimed “God of Barz” released almost exactly four years ago to the day in 2020.

Robust beats and turntablism provide a diverse and powerful soundtrack for a blockbuster of fierce bars, slick rhymes and gritty lyricism delivered by some of hip hop’s most renowned verbal technicians at the top of their game.  Decorated vets and fresh prize fighters stand shoulder to shoulder to deliver a salvo of dexterous flows and masterful wordplay tackling an array of subject matter with compelling results.  A display of the highest caliber mic skills laced with pearls, served up for the connoisseur through a series of prime cuts by masters of the craft.

Different levels from the best in class, essential listening.

TRACKLIST

1 SUN RAYS ft Reks & Lakim Shabazz [produced by LG Roc]

2 END THE DAY ft Ruste Juxx & Julius Luciano of Shoe Gang [produced by Frost Gamble]

3 ONE ANOTHER [produced & cuts by Tone Spliff]

4 RESPECTFULLY ft Justo the MC & NapsNdreds [produced by Frost Gamble]

5 THE ONLY ONE ft Trilly Trills [produced by Four Limbs]

6 NO JOKING AROUND ft N.B.S. & Recognize Ali [produced by Jamal Nueve]

7 GOOD OLE DAYZ [produced by Tru Trilla]

8 WE UP ft Yah Ra [produced by Ramson Badbonez]

9 WINTER HEART [produced by Tone Spliff]

10 TURN THAT DOWN ft Guilty Simpson & Skyzoo [produced by Frost Gamble]

11 GET IT RIGHT BACK ft Trilly Trills & Prince Ak [produced by LG Roc]

12 EXECUTION ft Fly Kwa [produced by Frost Gamble]

13 STAY DANGEROUS [produced & cuts by Tone Spliff]

14 PRINCIPLES [produced by Sumerio Square]

15 TO THE ROOF ft Prince Ak [produced by DNA Beatz]

16 DROP JEWELS ft Prince Ak & Juxx Diamondz [produced & cuts by Tone Spliff]

Available to stream and download from all major digital platforms and stores including APPLE / iTUNES, AMAZON, TIDAL MUSIC and below on Bandcamp & Spotify

There is also a full video playlist of all the tracks playing on the label’s Youtube channel

More information about this and all of New Dawn Records’ releases are available at the label’s official website www.newdawnrecs.com

Look out for more releases from this album including special remixes and further official videos over the months ahead.

All media inquiries about this, and all of New Dawn Records’ releases can be sent to ourselves, the label’s in house promotional division. Our contact details are available HERE

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New Jersey rapper Tru Trilla releases his phenomenal new album “XVI : Return of the Gods” on May 31st 2024 through New Dawn Records.

Several years in the making, the follow up to the classic 2020 banger ‘God of Barz’ sees the Brick City veteran gather together a stellar line up of guest featured artists and producers for a diverse and powerful soundtrack of fierce bars, killer beats and turntablism.

Bolstered by heavy artillery from all around the USA, Canada, Japan, Spain and the UK, the long time affiliate of Naughty by Nature and Lords of the Underground has crafted a masterpiece, with the first single “Sun Rays” released today setting the agenda.

Producer LG Roc stokes the fires for Tru, Reks and Lakim Shabazz to tear it up in an energetic exchange of formidable rhymes and wordplay while channelling the knowledge of the ancients. This is the real deal.

Available to stream and download from all major digital platforms including Apple Music / iTunes, Tidal, Amazon and below on Bandcamp and Spotify.

Official visuals are also playing on the label’s Youtube channel

For information about all of New Dawn Records’ releases, visit their official website www.newdawnrecs.com

All international press, media and radio station DJ requests and inquiries about the album, including artist interview availability, can be sent to ourselves, the label’s in house promotional division. Our contact details are HERE

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December 8th 2023

Hip Hop label New Dawn Records have today announced that they will be releasing the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla on May 31st 2024.

We have worked with Tru on a number of occasions, initially in 2015 when as part of the group 050 Boyz they released the album ‘Everything 050’. Well received on an international scale, this resulted in the group’s appearances on Sirius XM as guests of both DJ Eclipse and DJ Premier

Fast forward to 2020, and with the re-launch of our parent company New Dawn Records the year before, we worked with Tru on a solo basis for the first time beginning with his ‘Seymour Chronicles EP’ followed a few months later with his album, the classic banger ‘God of Barz’.

In the early half of 2021, discussions took place between the label, Tru and our production division outlining the concept of its natural successor. The planning process completed, work began later that year in the early stages of its construction.

Most of those who appeared in “God of Barz” would be involved representing continuity, but this time the net would be cast a little wider with additional production contributions and guest featured artists from further afield.

A methodical and thoughtful approach which saw the recording process completed in the Spring of 2023 which has allowed Tru to craft a dynamic masterpiece, the manifestation of progression while retaining the heart and soul of the original. The tracklist speaks for itself.

For an early taste, the official video trailer has just been published on the label’s Youtube channel.

A series of singles will precede the album, beginning with “Sun Rays” on January 30th. Accompanying videos for all tracks will also appear on the label’s Youtube channel.

All press, multimedia and radio DJ inquiries or requests about this release can be addressed to ourselves. Simply visit our Contact Page for details. Meanwhile, the full official album press release can be read HERE

All information regarding New Dawn Records, their releases and roster can be found on their official website

You can also connect with Tru Trilla on Twitter and Instagram

UEP