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SoulOnFire-SBTV

The UK’s leading online youth broadcaster SBTV was set up by young entrepreneur Jamal Edwards a few years ago while still in his teens. For overseas readers, he built the site up from filming freestyles of new artists all over London, throwing them up on Youtube, and the view rate was literally massive.

Fast forward to today and he still supports the UK scene but also has content from some the biggest international artists around. When he’s not mixing with Virgin owner Richard Branson or Prince Charles, he’s appearing on BBC Breakfast TV promoting his new book. It has been quite a phenomenal rise for a brand now valued in the millions on the stock market. If you didn’t know the name before, research it!

His in house team also provide news, features and reviews, and the site’s Fiona Guest is the latest to run the rule over the new album by ethemadassassin. Most associated with Greensboro NC, the now LA based rapper released his third solo album “Soul on Fire” on Tuesday 17th September.

The review is headed “a potent mixture of lyrical agility and social consciousness” and is summarized “Soul On Fire is a mature drop from a seasoned MC, with a breadth of experience and skill under his belt. If you’re ready to hear the emotional realness of what E terms his ‘book of life,’ give it a listen.” Read the whole review HERE

You can buy the album now on iTunes HERE

Meantime, check out these bangers.

H.T.G. ft Sole-R

80’s & 90’s produced by Sci Fi Stu

We had a lot of djs onto us for clean radio edits of these joints. Any others not already serviced can request an mp3 by contacting UrbanElite PR HERE

You can keep updated on what E’s doing on twitter @ethemadassassin and connect with the magazine @sbtvonline & FionaGuest

UrbanElite PR
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SoulonFire-PopCulturez

UK based online magazine PopCulturez covers a wide range of interests including music genres rock, pop, country, r&b,hip hop and subjects such as sport, politics, tv, concerts….in other words news on the popular culture of the day.

They are the latest to cast an eye over the new album by rapper ethemadassassin, one half of the LA based duo Veteran Assassins most associated with North Carolina though has also worked out of New Jersey and Ohio at various times of his career.

“Soul on Fire” is his 3rd solo studio album, following on from the 2008 release “Tomorrow Never Comes” which included the video for Walk My Shoes as seen on UK stations MTV Base, Flava TV and others coast to coast across America. The current album is more auto biographical depicting his early days and the fashions, sounds and sights of the Nineties, while bringing things up to date of where he is today. Soul laced tracks like “80’s & 90’s” & “Can’t Get Enough” will be recognizable to older heads whereas fuel injected bangers like “Elements”, “Sparta”, “Tiger Blade” and even the latest bonus joint “H.T.G.” brings out the grittier side to this Emcee.

The PopCulturez review reflects on it, opening “he has something that many strictly battle-focused rappers lack; he can craft real songs too.” and in closing “Sure to please fans of 90s-style hardcore hip-hop from the likes of D.I.T.C., E offers his own take on the streets while demonstrating that, as an MC, he is not to be taken lightly.”

Read the full review HERE

The album is available from iTunes now HERE

Meanwhile, check out a couple of the tracks on Soundcloud

80’s & 90’s

H.T.G.

And on Youtube

Keep up to date with him on twitter @ethemadassassin and the magazine @PopCulturez

All media, press and dj inquiries, requests for interviews & full quality clean edit mp3s of any of these tracks can be addressed to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulOnFire-FlavourMag

Leading UK online urban music, fashion and lifestyle publication Flavour Magazine took time out recently to speak with ethemadassassin, the hip hop MC currently based in Los Angeles but most associated with his native North Carolina.

Starting out in the 90’s based in cities such as Greensboro NC and Camden NJ, he started out coming up through the rap battle scenes, although it was his relatively short time on the mic compared to others that earned him his moniker. He went in for the kill, short & sweet, and one night a comment was heard “damn, that’s some mad assassin shit right there” and the name stuck.

Although the discography is relatively modest in comparison to others for an artist so long in the game – Soul on Fire being only his 3rd official studio album – this has been down to a variety of factors, the regular life trials & tribulations, the right producers to work with, moving from place to place, but it’s always worth the wait. He moved to LA in the last couple of years to team up again with his old partner in rhyme from NC Veteran Eye to form Veteran Assassins, so time has also been spent recording and touring as a group.

There is in fact a new Veteran Assassins album in the pipeline with significant production from Edinburgh’s Sci Fi Stu who who provided the beat for the killer track on the current album “80’s & 90’s”

London based journalist Taytula Burke jumped on the phone to E recently to speak on the new album and his time back in the day starting out and learning his craft. He speaks openly about his relationship with his parents and the impact that had and how his life changed when he took himself off to college and saw the comparison in life there to what he’d been accustomed to on the streets.

The album itself is very auto-biographical in nature and the interview goes more in depth into the background and what makes the man he is today. Read it all HERE

Soul on Fire is one for the real hip hop heads, soul, rock and hip hop sample led beats with some skilled narrative in the lyricism and wordplay. You can buy it on iTunes now HERE

Meantime, check out some of the joints off the album

80’s & 90’s

H.T.G. ft Sole-R

CAN’T GET ENOUGH

Follow him on twitter @ethemadassassin and the magazine @FlavourMag You can reach Taytula @Taykeova

Thanks also to Flavour Magazine editor Annika Allen

Press, magazines, media and dj requests and inquiries can be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulonFire-SampleFace

The latest review of the new album Soul on Fire by ethemadassassin comes courtesy of UK online magazine SampleFace.

Afforded a 4/5 rating by reviewer Taytula Burke, on the beats and production she opens:

“E curates beats from producers like SciFi Stu, Kyo Itachi, Wonder Boy and Gav Beats resulting in crazy guitar riffs, soulful vocal samples and jazzy piano keys being used as the soundtrack for a joyride through the mind of a veteran emcee.”

The review is another to reflect well on E’s work on the mic with his “lyrical prowess” and subject matter, summarizing “this is an album worth having in your collection if you expect hip hop to have more than just rhyming couplets and a catchy hook.”

You can read the review in full HERE

You can buy the album now from iTunes HERE

Meantime, check out his recently launched bonus cut H.T.G. ft Sole-R on Soundcloud & Youtube

You can follow E on twitter @ethemadassassin the magazine @Sampleface & the reviewer @Taykeova

All press & media inquiries regarding ethemadassassin and the album Soul on Fire, including dj requests for full quality clean radio edit mp3s, can be addressed to UrbanElite PR HERE

UrbanElite PR
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T : @urbanelitepr

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SoulOnFire-HitTheFloor

Los Angeles based rapper, originally out of Greensboro NC (and a time Camden NJ), ethemadassassin has just released his 3rd solo album “Soul on Fire”

It is packed full of hard hittin rhymes, fierce lyricism & wordplay and real street tales as you’d expect from a veteran in the game who started out in the rap battle scene in the 90’s

Some quality production too courtesy of Edinburgh’s Sci Fi Stu, France’s Kyo Itachi and both North Carolina and Cali are repped’ with beats from Wonder Boy, Akthentik Works, Devaron Benjamin and Gav Beats – a mix of classic soul, hip hop & rock with a healthy inclusion of turntablism make this well worth a listen for all hip hop heads who appreciate the realism

UK multi genre online Hit The Floor Magazine have just conducted an interview with E where he speaks on his early days in the game and his thoughts on the scene now compared to back in the day, his new album, the meaning behind his name and also his new joint “H.T.G.” which was also premiered today by HTF.

Read the whole interview HERE

Speaking of which, the new joint featuring Sole-R is absolutely bangin’. Check it out, real dope cut.

HTG

Follow E on twitter @EtheMadAssassin and also the magazine @HitTheFloorMag

And of course, you can buy the new album on iTunes HERE

Any djs looking for the full quality clean radio edit mp3, or any press with inquiries about the release, should contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulonFire-WordisBond

Los Angeles Cali, Greensboro NC & Camden NJ….theyve all been or are home to hip hop veteran Emcee ethemadassassin who has just released his 3rd solo album “Soul on Fire” today

Starting out in the rap battle scene during what’s often referred to as the Golden Era of hip hop in the 90’s, E’s music has always reflected his life in an open an honest way. Growing up in tough times, he got educated, travelled and developed both personally and musically.

The current album is a snapshot autobiography reflecting back on the early days and updating on the here& now. Tracks such as “80’s & 90’s” and “Can’t Get Enough” have that classic soul and era vibe, whereas he lets loose with his renowned verbal assaults over the rockier joints like “Elements”, “Sparta” and “Fight Music”. The skills are in full effect on “Tiger Blade” and many props have been afforded to the deep sentiment portrayed in “Letter To Mommy”

He describes the album as just “the latest chapter in my book of life“, but this album is full of true street stories – he’s lived and seen it, there’s no fantasy rap goin on here

He took time out recently to speak with Chase March from The Word is Bond’s Rap Radio Hour. Hear the entire audio interview online HERE

You can check out all the tracks and buy the album on iTunes at http://itunes.apple.com/us/album/soul-on-fire/id685226091

As a taster, check out the videos for What It’s Supposed to Be produced by Kyo Itachi, Can’t Get Enough and the single 80’s & 90’s produced by Sci Fi Stu

You can also follow E on twitter @ethemadassassin and the guys at the magazine @ChaseMarch & @TheWordisBond Thanks also to Teckzilla for his help on that feature.

Any further media & press inquiries about ethemadassassin can be addressed to UrbanElite PR HERE

It’s a brilliant album in the best traditions of classic rap & hip hop. Check it out & support

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulonFire-SubbaCultcha

UK online music magazine Subba Cultcha covers a wide variety of genres, featuring news on artists, releases, interviews and more

The publication’s Ben Bradford took time out recently to speak with Los Angeles hip hop emcee EtheMadAssassin ahead of the release of his third solo album “Soul on Fire” on 17th September.

Something of a veteran in the independent scene…and not just as part of Cali duo Veteran Assassins…he started out based in Greensboro NC and also spent time in Camden, New Jersey before making the move to the west coast primarily to start the new group with his partner in rhyme Veteran Eye.

The interview is preceded with an overview of the new album itself “if you want to learn of life on the streets, particularly in the 80s and 90s then this is the place to come” adding “This is Assassin rap…where Ethemadassassin comes out fighting for you, fighting for himself, and fighting for people to be together and fighting against the bullshit…its an honest and breathtakingly direct approach, which has come to fruition on his new album ’Soul On Fire’”

The interview itself covers details about the single and video for “Can’t Get Enough”, the making of Soul on Fire, working with the producers on the LP, how he formulates the ideas behind his rhymes & lyrics and the general writing process, the formation of Veteran Assassins and the days in when he started out in NC and the artists who acted as his own main influences.

An artist with his own unique style & personality, he sums it up :

“I found my pocket a long time ago and I definitely don’t try to emulate anyone, its like being yourself isn’t cool, I have my own way of doing things” read the whole interview HERE

If you like those old soul groove sampled joints with a nod to the good ‘ol days, check out two of his most recent singles:

Video for “Can’t Get Enough”

Single for “80’s & 90’s” produced by Edinburgh’s Sci Fi Stu

Follow E’s latest chapter in his book of life on twitter @EtheMadAssassin and also the magazine @SubbaCultchaCom

Any further media & press inquiries regarding this release, or dj requests for full quality clean mp3s of these tracks, can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulOnFire-Echoescolumn
Echoes Magazine is one of the longest established publications in the UK covering hip hop, rap, jazz, r&b, soul with news, reviews, features produced in both physical and online format

The current September 2013 issue has the usual wide spread of genre coverage, and in Sunil Chauhan’s regular hip hop page he covers news on Ishmael Butler (Digable Planets / Shabazz Palaces) moving to Sub Pop, Kanye West & Rhymefest new non profit organization Donda’s House, Belafonte / Jay Z, Mobb Deep’s Prodigy and his new publishing imprint Infamous Books and Just Blaze providing the soundtrack for the video game Teenage Mutant Ninja Turtles.

Included in the column is a new interview with Los Angeles (by way of Greensboro NC) emcee, and one half of Veteran Assassins, EtheMadAssassin. His new solo album “Soul on Fire” releases on 17th September, and the interview addresses his reflection on the 80’s & 90’s Golden Era of hip hop – the time which marks his early beginnings in the game – his tag as a gangsta rapper & why this isn’t a description he recognizes, the rap scene in North Carolina and his time working for Elektra Records.

UK readers can pick the magazine up from stores now, and international readers will have the opportunity to read the whole magazine in 2 weeks when the new website www.echoesmagazine.co.uk is relaunched and will include a page by page flick through.

E’s album is full of powerful lyricism, an honest take on his life journey to date, and includes some quality production throughout.

Check out the videos & audio for the soul laden track Can’t Get Enough which premiered on The Rap Up, What It’s Supposed to Be produced by Japan’s Kyo Itachi, and the Pharcyde-esque “80’s & 90’s” with beats courtesy of Edinburgh’s Sci Fi Stu

Can’t Get Enough

What It’s Supposed To Be

80’s & 90’s

Follow E on twitter @EtheMadAssassin and the magazine @EchoesMag

Look out for more coverage in the weeks ahead. Any media, press or dj inquiries about the release or requests for interviews and clean full quality mp3s of the singles can be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulOnFire-HHK

Los Angeles (by way of Greensboro NC) emcee ethemadassassin releases his new Soul on Fire album on 17th September, the third solo LP from one half of the Veteran Assassins duo.

Coming up through NC’s rap battle scene during the Golden Era, the new single “80’s & 90’s” produced by UK beatsmith Sci Fi Stu speaks on these days. Anyone familiar with the sights and sounds of the time will recognize the fashions name-checked and lifestyle represented throughout.

Described in a recent album review “fired up by a dope reminiscing beat, the dreamy backdrop empowers Ethemadassassin to throwback to times gone by with inspiring effect” , the single is one for the Tru Skool heads through the generations.

The single was premiered today by the UK’s HHK Mag (aka Hip-Hop Kings) where he also gave an exclusive interview and insight into his days starting out as an artist during hip hop’s Golden Era, he speaks on the impact of the internet for artists by comparison to those early years, the current focus on 90’s fashions and culture happening now, opening for Immortal Technique and Wu Tang and of course his new album and working with international producers.

It’s a fascinating read for all those interested in the historical aspect of hip hop from the perspective of an artist who has lived through it and still performing and evolving his style to this day

Read the whole interview HERE

Check out the new single 80’s & 90’s on Soundcloud

80s90scover

You can follow them on twitter @EtheMadAssassin @SciFiStu and @HHKMag

Any djs not already serviced with the clean / radio edit of this track can request it from UrbanElite PR HERE

UrbanElite PR
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T : @urbanelitepr