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SoulOnFire-NikSquared

London’s Broken Soul Boy is the latest to run the rule over the new album “Soul on Fire” by Los Angeles based emcee ethemadassassin (originally out of Greensboro NC)

Hard on the heels of a weekend when Choice FM London’s legenadry DJ 279 was going in hard with E’s singles Tiger Blade and Can’t Get Enough, the new review picks up the baton of support for this artist who started out in North Carolina’s rap battle scene in the 90’s, released two previous solo albums, moved to LA to form Veteran Assassins, and is now enjoying trans – Atlantic support for his 3rd solo LP.

The review acknowledges that “he continues to fly the flag for native Hip Hop with that old skool, organic soundscape.” and that on the album itself “A collection that is firmly rooted in a classic Hip Hop sound, that does honour its heritage with some slick beats and engaging lyricism”

Summarized “Fans of the vintage Hip Hop sounds that are being maintained in today’s generation thanks to the likes of Talib Kweli or Torae, should definitely investigate this album as this is well placed in your collection. But on top of that, a few punchy singles are lurking away on this album, which should be checked out in its own right, especially the ‘80s & 90s’ jam.” you can read the whole review HERE

Look out for a new single being released shortly together with new features & reviews. Meanwhile, check out the single Tiger Blade and video Can’t Get Enough

Keep up to date with E on twitter @ethemadassassin and the publication via @BrokenSoulBoy and @NikSquared

Any media, press or radio/club dj inquiries about this release should be sent to UrbanElite PR HERE

UrbanElite PR
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T : @urbanelitepr

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SoulOnFire-MVRemixsml

Stateside online magazine MV Remix have just published their latest album reviews.

Included in recent releases by Ghostface Killah & Apollo Brown, U-God, Ace Hood, Murs & Mayer Hawthorne is the new album by ethemadassassin “Soul on Fire” which drops on 17th September.

The NC emcee, who also operated from Camden NJ before moving to Los Angeles to form Veteran Assassins, has years in the game from starting off in the local rap battle scene and releasing mixtapes in the 90’s, to releasing 2 previous solo albums and working with international producers.

The magazine’s Leland Gill opens:

“His experience shows in his raps as he speaks on his rocky past and lessons learned from his successes and failures. He has been with music and the streets for a long time and his maturity comes across loud and clear”

The beats throughout draw on various rock, classic soul and hip hop samples which work as a perfect backdrop to his energetic flow, reflected in the summary:

“Soul on Fire is an exercise in skillful lyricism and top-notch delivery from someone who has valued experience with hip-hop. Ethemadassassin creates quality sound using the past of the genre and his own life for influence.”

Read the entire review HERE

Taken from the album so far are the singles Tiger Blade and Can’t Get Enough

Look out for more coverage coming shortly. All media & press inquiries about this release should be addressed to UrbanElite PR HERE

You can follow E on twitter @ethemadassassin and the magazine @MVRemix

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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ChaoticRevolt

West London’s Apex Zero releases his debut album “Reality Provoking Liberation” on 28th October and marks the 2nd anniversary of the London riots by launching this new video “Chaotic Revolt” filmed by Global Faction.

One half of the city’s First and Last duo, he’s released a series of mixtapes and was a regular performer at the renowned End of the Weak / Speakers Corner nights, performing at the EOW World Finals in Berlin in 2010.

The album includes features from Triple Darkness’ newest member Iron Braydz, Amy True from Caxton Press, London’s Invincible Armour and Hasan Salaam. His fierce flow style and subject matter throughout the album are in the best traditions of conscientious hip hop, intelligent rhymes & wordplay over almost entirely self produced beats with additional contributions from DJ Fortune and Omeziah

Citing influences which include Wu Tang, Immortal Technique, Pharoahe Monch, Skinnyman and Klashnekoff, he’s studied some of the best in the business to develop his own identity and style, and has become one of the most impressive new figures on the scene today.

Look out for much more news on this release in the weeks ahead.

For more information, visit the official site www.firstandlastpride.co.uk

You can reach him on twitter @ApexZero00 or Facebook www.facebook.com/apex.omeza

There is a special clean radio edit for the single, check it out on Soundcloud

Any djs looking for a full quality mp3 of the clean / radio edit, or any media & press with general inquiries about the album can contact UrbanElite PR HERE

UrbanElite PR
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T : @urbanelitepr

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SoulOnFire-BritishHipHopsml

One of the UK’s longest running online platforms specializing in hip hop music & culture, BritishHipHop.com, are the latest to review the new album by Los Angeles based Emcee ethemadassassin “Soul on Fire”

Having spent time in North Carolina and Camden New Jersey, E moved to California in the past few years to team up with Veteran Eye to form Veteran Assassins. Both still maintain solo careers, and “Soul on Fire” is the third solo album by ethemadassassin, following on from Tomorrow Never Comes in 2008.

British journalist Andy Fletcher gives the LP a thorough examination in this.

While its fair to say he finds the inclusion of the track Young & Foolish as incredulous due to its departure in sound from the rest of the album, he then goes on to acknowledge the qualities brought to the table here :

“E’s rhyme schemes and flow are tight and hold the album’s momentum. At the start of Sparta he makes use of repetitive rhymes, presumably to maintain his rhyme scheme and flow but it comes off as a small oversight. That isn’t to say that most of his lyrics aren’t well crafted. For the most part, they are. Gratitude is a stand out track with lyrics that will force you to take them in, ‘I’m not the example of living, I’m the spectacle… my nigga Truck took a bullet to his testicles’. These sorts of lyrics pack the content thick and leave a strong, if unpleasant, aftertaste of the world that Ethemadassassin is documenting. This is really where E shines and you’ll hear some of this realist, street approach to lyricism in tracks like lead single Tiger Blade.”

Read the whole review HERE

For those unfamiliar previously with his work, here’s the video for Walk My Shoes which was playlisted on the UK’s MTV Base and Flava TV

As mentioned in the review, check out the single Tiger Blade from the current album

Look out for more coverage coming on this release shortly. All media, press and dj inquiries about the album or to receive radio / clean edits of any of the singles, contact UrbanElite PR HERE

Follow him on twitter @ethemadassassin and the website @britishhiphop

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulonFire-Blacksheep

London based online magazine Blacksheep have been covering all things hip hop for several years now

They are the latest to cast an eye over the new album by ethemadassassin, an emcee now based in Los Angeles as part of the duo Veteran Assassins, but who came up through the NC scene in the 90’s before making the switch a few years ago.

The magazine’s Andrew Kay opens his review of “Soul on Fire” with :

“Coming to my attention on this, his third album, ethemadassassin, from North Carolina gives an assured showcase of his talent, with witty wordplay and crowded, but sophisticated and soulful production- if you will, drum foundations with the boom and the bap laced with instrumentation to keep the shoulders shuffling, the brain nourished and the heart beating.”

A track by track breakdown follows which also acts as a good insight to what makes this artist tick. The review, allocated a 4/5 rating, is summarized with :

“Soul on Fire’ is an apt title for a nicely crafted and lyrically rich thirteen cut platter of gangster rap. Quite a bit more intelligent, thoughtful and less ignorant and knuckleheaded than the genre has been used to from other rappers who talk about money, bitches, guns and cars.”

But to get the full story, read the whole article HERE

Look out for a lot more coverage on this release in the coming weeks. Meantime, check out the video premiered by The Rap Up last week for “Can’t Get Enough”

Any djs still not received the radio / clean edit of this track, or for any other press & media enquiries about this release, contact UrbanElite PR HERE

Follow E on twitter @ethemadassassin and the magazine @blacksheepmag

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulOnFire-RapEssence

Los Angeles / Greensboro artist ethemadassassin launched his new video today “Can’t Get Enough” produced by Wonder Boy

It was premiered by The Rap Up, and you can see what the guys there had to say about it HERE

Coincidentally, Stateside online Rap Essence are the latest to give his new album “Soul on Fire” the once over, in their track by track analysis. Releasing on 17th September, it includes production from the UK’s Sci Fi Stu, France’s Kyo Itachi, and stateside producers Wonder Boy (who takes the credits for Can’t Get Enough), Gav Beats, Akthentik Works and Devaron Benjamin, with a feature from fellow Veteran Assassin member Veteran Eye as well as Buck Hennessey and Sherman Way

The review reflects the different rock, soul and hip hop flavas present throughout thanks to the production samples, and also breaks it down as to E’s own subject matter, delivery and wordplay.

Afforded a 4 / 5 rating, read the whole review HERE

Meantime, check out the video

All media & press with enquiries regarding the album, or djs looking for the full quality clean mp3 of this track, should contact UrbanElite PR HERE

Meanwhile, you can keep up to date with everyone on twitter via @ethemadassassin, Wonder Boy at @_NazarMark_, or connect with @TheRapUp and @Rap_Essence

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulOnFire-SoundParlorInterview

SoulOnFire-SoundParlorReview

US online music magazine Soundparlor have today featured Los Angeles’ hip hop artist ethemadassassin and also reviewed his new album “Soul on Fire” which releases on 17th September 2013.

The review is an in depth analysis of the various factors which have influenced the album and E as an artist, with him first emerging from North Carolina’s rap battle scene in the 80’s & 90’s, and the life events that have taken place ever since.

While the album does have an eclectic feel as a result, whether in terms of subject matter or the production, there is a consistent classic hip hop thread throughout which acknowledges we’re in 2013.

Summarizing with “it’s ethemadassassin’s music, lyrics, and willingness to take an honest, sobering look in the rear-view mirror that burn brightest across Soul on Fire.” check out the full review HERE The link to the “Soundparlor 10” feature is linked within the review but can be read separately HERE

Look out for the launch of his new official video “Can’t Get Enough” which will be premiering on TheRapUp.Net this Wednesday 24th July at 7am PST / 10am EST / 3pm UK GMT / 4pm CET Its a bangin summer track built around a huge classic soul sample shot out in the streets of LA.

You can keep up to date with him on twitter @ethemadassassin and with the magazine @_soundparlor_

Any further media enquiries regarding the release, or dj requests for full quality clean edit mp3s of each single, can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulOnFire-NIJIMagazine

Los Angeles’ ethemadassassin releases his solo album “Soul on Fire” on 17th September 2013.

It’s his first solo album since 2008’s “Tomorrow Never Comes” since when he’s moved from Greensboro NC to team up once again with Veteran Eye where they also record and tour as the duo Veteran Assassins.

Having come up through NC’s rap battle scene in the 80’s & 90’s, E still draws a lot of his influence from the Golden Era, but the current album has a contemporary feel to it. The production includes rock, soul & reggae samples mashed with original straight head noddin beats, providing the ideal backdrop for E’s trademark firebrand flow and lyricism.

The UK’s online magazine NIJI has just reviewed Soul on Fire courtesy of Brandon Schiafone

Offered a 9/10 rating, snapshots of the review include:

“The album’s production is excellently done, and the mixing and mastering gives Soul On Fire the sound quality as if it’s straight from a major record label. The beats are well chosen and match ethemadassassin’s tonality and subject matter amazingly.”

“there is no doubt that ethemadassassin is a powerful lyricist and a brilliant rapper who has the ability to be diverse with his music”

Read the whole review HERE

The first official single “Tiger Blade” was launched on 4th July


Look out for the launch of the new video for “Can’t Get Enough” coming very soon

You can get more background information via www.veteranassassins.com & follow on twitter @ethemadassassin You can also connect with the magazine on twitter via @NIJIMagazine

Any further press, media, radio station or dj publicity enquiries about this release can be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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NijiBrightonReview

The second UK date of Ultramagnetic MCs’ Critical Beatdown 25th anniversary tour took them to the south coast of England on Saturday 6th July to play Brighton’s Concorde 2.

The Gods must be smiling on them as theyve coincided their long awaited visit to these isles with a week long heatwave…yes, something resembling summer has arrived!

Based on the south coast, editor of UK online publication NIJI Magazine, Mike Cox, went along to check it out. Read what he has to say about it HERE

There’s not too many shows left for UK and European fans to get the rare opportunity to see the group in action. The remaining dates are :

Tonight – Leeds Brudenell Social Club
Wednesday 10th July Glasgow o2 ABC 2
Thursday 11th July Manchester Band on the Wall
Friday 12th July Dublin Sugar Club
Saturday 13th July Liverpool Haus
Wednesday 17th July Koln Club Banhof
Saturday 20th Belgium Dour Music Festival

Unsurprisingly, there’s been a huge amount of interest in this tour. Any media or press enquiries can be sent to UrbanElite PR HERE Any enquiries regarding the shows should be addressed to the various venues or local promoters.

You can connect with Ultramagentic MCs on twitter via the group’s official accounts @MCsUltra and Kool Keith is at @ultraman7000 Niji Magazine support many new artists whether from the UK or overseas, so worth connecting with them whether via their site or on twitter @NijiMagazine

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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TigerBladeweb

Now based in Los Angeles since switching coasts from Greensboro NC – “American Gangster” Frank Lucas country – ethemadassassin is back with his first solo album in nearly 5 years

His previous album “Tomorrow Never Comes” included the single “Walk My Shoes” which reached #3 in the Rap Network Charts and the video for which was playlisted on the UK’s MTV Base and Flava TV

Since then he formed the hip hop duo “Veteran Assassins” with his long time sparring partner Veteran Eye, releasing 2 albums and touring the west coast with Project Blowed’s Kandi Cole, but he’s back in his own right with his firebrand lyricism on the new album “Soul on Fire” which releases on R Steel Entertainment on 17th September.

He’s reached out internationally, working with producers from France, UK, Japan and the States and the resulting 13 tracks are packed full of hard driving beats blended with soul, rock, reggae & turntablism. E’s lost none of the passion in his rhymes, and the wordplay is on point throughout.

The first official single released is “Tiger Blade”. Look out for more singles, videos and news over the summer.

albumcover

The album tracklisting is

Intro (prod Devaron Benjamin)
Sparta (prod Devaron Benjamin)
Fight Music (prod Gav Beats)
Can’t Get Enough (prod Wonder Boy)
Elements (prod Gav Beats)
80’s & 90’s (prod SciFi Stu)
Tiger Blade (prod Akthentik Works)
What Its Supposed To Be (prod Kyo Itachi)
Nothing’s Gonna Stop Me (prod Wonder Boy)
Crazy (prod Wonder Boy)
Letter To Mommy (prod Devaron Benjamin)
Young & Foolish ft ft Veteran Eye, Sherman Way & Martin H (prod Sherman Way)
Gratitude ft Buck Hennessey (prod Gav Beats)

You can connect with him via www.veteranassassins.com & on twitter @ethemadassassin

Any djs not already serviced with the full quality radio edit mp3, or members of the press & media looking for a copy of the album to review, contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr