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Rah-FlavourMag

Newark NJ is home to one of the legendary names in the rap & hip hop game, ex Flipmode member Rah Digga

Its been 3 years since she last dropped an official album, 2010’s “Classic”, but she aint been sleepin with a series of buzz joints released to the internet in the past year, a new Hood House EP, a new rap mixtape coming later in the year, the setting up of a new non profit community based dance facility in Newark, running for local office, a new album scheduled for early 2014 and international tour plans

She took time out recently to speak with London based journalist Delphina Scott for one of the UK’s leading urban music, fashion & culture online publications, Flavour Magazine. She talks in depth on all her activities as well as her thoughts on the Kendrick Lamar verse, her views on the new upcoming artists, recording processes and reveals she’d like to work with Roc Marciano, Azealia Banks and how she rates Detroit’s Danny Brown

Read the whole interview HERE

All official Rah Digga product & merchandise can be purchased from her Bandcamp

You can hear all of her joints from the past year over at her Soundcloud

Check out a couple of them

NEW HOES


I HEARD YOU SAY

Look out for news on the new mixtape coming soon, and keep up to date with her on twitter @TheRealRahDigga Get updates from the magazine on twitter @FlavourMag and if youre a real hip hop head, say hi to Delphina @rawbluecheese

Thanks also to Flavour Magazine editor Annika Allen

Any further UK & European media or press inquiries for Rah Digga can be addressed to UrbanElite PR HERE

UrbanElite PR
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SoulOnFire-Echoescolumn
Echoes Magazine is one of the longest established publications in the UK covering hip hop, rap, jazz, r&b, soul with news, reviews, features produced in both physical and online format

The current September 2013 issue has the usual wide spread of genre coverage, and in Sunil Chauhan’s regular hip hop page he covers news on Ishmael Butler (Digable Planets / Shabazz Palaces) moving to Sub Pop, Kanye West & Rhymefest new non profit organization Donda’s House, Belafonte / Jay Z, Mobb Deep’s Prodigy and his new publishing imprint Infamous Books and Just Blaze providing the soundtrack for the video game Teenage Mutant Ninja Turtles.

Included in the column is a new interview with Los Angeles (by way of Greensboro NC) emcee, and one half of Veteran Assassins, EtheMadAssassin. His new solo album “Soul on Fire” releases on 17th September, and the interview addresses his reflection on the 80’s & 90’s Golden Era of hip hop – the time which marks his early beginnings in the game – his tag as a gangsta rapper & why this isn’t a description he recognizes, the rap scene in North Carolina and his time working for Elektra Records.

UK readers can pick the magazine up from stores now, and international readers will have the opportunity to read the whole magazine in 2 weeks when the new website www.echoesmagazine.co.uk is relaunched and will include a page by page flick through.

E’s album is full of powerful lyricism, an honest take on his life journey to date, and includes some quality production throughout.

Check out the videos & audio for the soul laden track Can’t Get Enough which premiered on The Rap Up, What It’s Supposed to Be produced by Japan’s Kyo Itachi, and the Pharcyde-esque “80’s & 90’s” with beats courtesy of Edinburgh’s Sci Fi Stu

Can’t Get Enough

What It’s Supposed To Be

80’s & 90’s

Follow E on twitter @EtheMadAssassin and the magazine @EchoesMag

Look out for more coverage in the weeks ahead. Any media, press or dj inquiries about the release or requests for interviews and clean full quality mp3s of the singles can be sent to UrbanElite PR HERE

UrbanElite PR
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T : @urbanelitepr

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SoulOnFire-ClashMag

The new Rapture & Verse hip hop column written by Matt Oliver is live today in the UK’s Clash Magazine

In what’s been a huge summer of record releases & tours, the column is a summary of the month’s hottest news, mixtapes, videos and albums from around the world. This month includes coverage of Nas, Drake, Riff Raff, Eminem, Earl Sweatshirt, Breaking the Illusion, Meek Mill, Dr Zygote, Cappo, G Frsh, Chaotik Stylz, Del the Funky Homosapien, Tony Touch and many more, including news on the new Soul on Fire album by Los Angeles (via North Carolina) emcee EtheMadAssassin.

Releasing on 17th September, the contemporary production combined with powerful lyricism – all still drawing from key elements of the Golden Era in which he started performing – is drawing plaudits for its style & approach

The piece is summarized:

“Carolina native Ethemadassassin spits unequivocally with gruffness reminiscent of a Rasco or Bun B. Definitely not a believer in dead air, ‘Soul On Fire’ is a belly-burning blaze needing no second invitation to be stoked. Two beats to have you picking up dumbbells, and soul samples resting easy so ETMA can sharpen his bluntness – ‘80s and ‘90s’ letting splash misty-eyed twinkles, ‘Crazy’ a cool Cadillac spin – the Veteran Assassin exudes an air that you’re gonna have to earn the right to get past him.”

Read the whole column HERE

This week he launched his new single “80’s & 90’s” produced by the UK’s SciFi Stu with whom he has recorded the future Veteran Assassins LP.

Check the video for Can’t Get Enough

Follow E on twitter @EtheMadAssassin and the magazine @Clash_Music

Any djs requiring clean / radio edit mp3s of these tracks, or any press & media with inquiries about the release, should contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
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ChaoticRevolt

West London’s Apex Zero releases his debut album “Reality Provoking Liberation” on 28th October and marks the 2nd anniversary of the London riots by launching this new video “Chaotic Revolt” filmed by Global Faction.

One half of the city’s First and Last duo, he’s released a series of mixtapes and was a regular performer at the renowned End of the Weak / Speakers Corner nights, performing at the EOW World Finals in Berlin in 2010.

The album includes features from Triple Darkness’ newest member Iron Braydz, Amy True from Caxton Press, London’s Invincible Armour and Hasan Salaam. His fierce flow style and subject matter throughout the album are in the best traditions of conscientious hip hop, intelligent rhymes & wordplay over almost entirely self produced beats with additional contributions from DJ Fortune and Omeziah

Citing influences which include Wu Tang, Immortal Technique, Pharoahe Monch, Skinnyman and Klashnekoff, he’s studied some of the best in the business to develop his own identity and style, and has become one of the most impressive new figures on the scene today.

Look out for much more news on this release in the weeks ahead.

For more information, visit the official site www.firstandlastpride.co.uk

You can reach him on twitter @ApexZero00 or Facebook www.facebook.com/apex.omeza

There is a special clean radio edit for the single, check it out on Soundcloud

Any djs looking for a full quality mp3 of the clean / radio edit, or any media & press with general inquiries about the album can contact UrbanElite PR HERE

UrbanElite PR
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SoulOnFire-BritishHipHopsml

One of the UK’s longest running online platforms specializing in hip hop music & culture, BritishHipHop.com, are the latest to review the new album by Los Angeles based Emcee ethemadassassin “Soul on Fire”

Having spent time in North Carolina and Camden New Jersey, E moved to California in the past few years to team up with Veteran Eye to form Veteran Assassins. Both still maintain solo careers, and “Soul on Fire” is the third solo album by ethemadassassin, following on from Tomorrow Never Comes in 2008.

British journalist Andy Fletcher gives the LP a thorough examination in this.

While its fair to say he finds the inclusion of the track Young & Foolish as incredulous due to its departure in sound from the rest of the album, he then goes on to acknowledge the qualities brought to the table here :

“E’s rhyme schemes and flow are tight and hold the album’s momentum. At the start of Sparta he makes use of repetitive rhymes, presumably to maintain his rhyme scheme and flow but it comes off as a small oversight. That isn’t to say that most of his lyrics aren’t well crafted. For the most part, they are. Gratitude is a stand out track with lyrics that will force you to take them in, ‘I’m not the example of living, I’m the spectacle… my nigga Truck took a bullet to his testicles’. These sorts of lyrics pack the content thick and leave a strong, if unpleasant, aftertaste of the world that Ethemadassassin is documenting. This is really where E shines and you’ll hear some of this realist, street approach to lyricism in tracks like lead single Tiger Blade.”

Read the whole review HERE

For those unfamiliar previously with his work, here’s the video for Walk My Shoes which was playlisted on the UK’s MTV Base and Flava TV

As mentioned in the review, check out the single Tiger Blade from the current album

Look out for more coverage coming on this release shortly. All media, press and dj inquiries about the album or to receive radio / clean edits of any of the singles, contact UrbanElite PR HERE

Follow him on twitter @ethemadassassin and the website @britishhiphop

UrbanElite PR
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SoulonFire-Blacksheep

London based online magazine Blacksheep have been covering all things hip hop for several years now

They are the latest to cast an eye over the new album by ethemadassassin, an emcee now based in Los Angeles as part of the duo Veteran Assassins, but who came up through the NC scene in the 90’s before making the switch a few years ago.

The magazine’s Andrew Kay opens his review of “Soul on Fire” with :

“Coming to my attention on this, his third album, ethemadassassin, from North Carolina gives an assured showcase of his talent, with witty wordplay and crowded, but sophisticated and soulful production- if you will, drum foundations with the boom and the bap laced with instrumentation to keep the shoulders shuffling, the brain nourished and the heart beating.”

A track by track breakdown follows which also acts as a good insight to what makes this artist tick. The review, allocated a 4/5 rating, is summarized with :

“Soul on Fire’ is an apt title for a nicely crafted and lyrically rich thirteen cut platter of gangster rap. Quite a bit more intelligent, thoughtful and less ignorant and knuckleheaded than the genre has been used to from other rappers who talk about money, bitches, guns and cars.”

But to get the full story, read the whole article HERE

Look out for a lot more coverage on this release in the coming weeks. Meantime, check out the video premiered by The Rap Up last week for “Can’t Get Enough”

Any djs still not received the radio / clean edit of this track, or for any other press & media enquiries about this release, contact UrbanElite PR HERE

Follow E on twitter @ethemadassassin and the magazine @blacksheepmag

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulOnFire-RapEssence

Los Angeles / Greensboro artist ethemadassassin launched his new video today “Can’t Get Enough” produced by Wonder Boy

It was premiered by The Rap Up, and you can see what the guys there had to say about it HERE

Coincidentally, Stateside online Rap Essence are the latest to give his new album “Soul on Fire” the once over, in their track by track analysis. Releasing on 17th September, it includes production from the UK’s Sci Fi Stu, France’s Kyo Itachi, and stateside producers Wonder Boy (who takes the credits for Can’t Get Enough), Gav Beats, Akthentik Works and Devaron Benjamin, with a feature from fellow Veteran Assassin member Veteran Eye as well as Buck Hennessey and Sherman Way

The review reflects the different rock, soul and hip hop flavas present throughout thanks to the production samples, and also breaks it down as to E’s own subject matter, delivery and wordplay.

Afforded a 4 / 5 rating, read the whole review HERE

Meantime, check out the video

All media & press with enquiries regarding the album, or djs looking for the full quality clean mp3 of this track, should contact UrbanElite PR HERE

Meanwhile, you can keep up to date with everyone on twitter via @ethemadassassin, Wonder Boy at @_NazarMark_, or connect with @TheRapUp and @Rap_Essence

UrbanElite PR
www.urbanelitepr.com
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SoulOnFire-SoundParlorInterview

SoulOnFire-SoundParlorReview

US online music magazine Soundparlor have today featured Los Angeles’ hip hop artist ethemadassassin and also reviewed his new album “Soul on Fire” which releases on 17th September 2013.

The review is an in depth analysis of the various factors which have influenced the album and E as an artist, with him first emerging from North Carolina’s rap battle scene in the 80’s & 90’s, and the life events that have taken place ever since.

While the album does have an eclectic feel as a result, whether in terms of subject matter or the production, there is a consistent classic hip hop thread throughout which acknowledges we’re in 2013.

Summarizing with “it’s ethemadassassin’s music, lyrics, and willingness to take an honest, sobering look in the rear-view mirror that burn brightest across Soul on Fire.” check out the full review HERE The link to the “Soundparlor 10” feature is linked within the review but can be read separately HERE

Look out for the launch of his new official video “Can’t Get Enough” which will be premiering on TheRapUp.Net this Wednesday 24th July at 7am PST / 10am EST / 3pm UK GMT / 4pm CET Its a bangin summer track built around a huge classic soul sample shot out in the streets of LA.

You can keep up to date with him on twitter @ethemadassassin and with the magazine @_soundparlor_

Any further media enquiries regarding the release, or dj requests for full quality clean edit mp3s of each single, can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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TheSkinny

Nearing the end of their UK tour celebrating 25 years since the release of critical Beatdown, Kool Keith, TR Love & Ced Gee – aka the Ultramagnetic MCs – headed north of the border from Leeds to visit Glasgow.

DJ Bunty & co have put on many a good hip hop night at the city’s o2 ABC 2 venue in Sauchiehall Street, and this was no different. As the whole of the UK sweltered in high summer temperatures, the heat was on in more ways than one.

UltrasGlasgow1

The group later commented that they hadnt seen a crowd like the one in Glasgow for many years….and in fact THEY had to try and calm THEM down!!

The Skinny Mag’s Bram Gieben, who had previously interviewed Kool Keith in the lead up to their arrival, went along to check the night out and you can read his review HERE

The last scheduled show of the current European run is at The Dour Festival in Belgium on Saturday 20th July.

The group have also been busy recording new material, and you should be seeing the results of this a little later in the year. They are also due to take part in a BBC radio documentary shortly, more details to follow. Their most recent track release “Let the Bars Go” has proven to be particularly popular at the shows

You can keep up to date with them on twitter, including news on their Ultra Clothing Brand being developed, via the group account @MCsUltra Kool Keith @ultraman7000 and TR Love @TR_Ultra

Any further media enquiries can be sent to UrbanElite PR HERE

UrbanElite PR
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SoulOnFire-NIJIMagazine

Los Angeles’ ethemadassassin releases his solo album “Soul on Fire” on 17th September 2013.

It’s his first solo album since 2008’s “Tomorrow Never Comes” since when he’s moved from Greensboro NC to team up once again with Veteran Eye where they also record and tour as the duo Veteran Assassins.

Having come up through NC’s rap battle scene in the 80’s & 90’s, E still draws a lot of his influence from the Golden Era, but the current album has a contemporary feel to it. The production includes rock, soul & reggae samples mashed with original straight head noddin beats, providing the ideal backdrop for E’s trademark firebrand flow and lyricism.

The UK’s online magazine NIJI has just reviewed Soul on Fire courtesy of Brandon Schiafone

Offered a 9/10 rating, snapshots of the review include:

“The album’s production is excellently done, and the mixing and mastering gives Soul On Fire the sound quality as if it’s straight from a major record label. The beats are well chosen and match ethemadassassin’s tonality and subject matter amazingly.”

“there is no doubt that ethemadassassin is a powerful lyricist and a brilliant rapper who has the ability to be diverse with his music”

Read the whole review HERE

The first official single “Tiger Blade” was launched on 4th July


Look out for the launch of the new video for “Can’t Get Enough” coming very soon

You can get more background information via www.veteranassassins.com & follow on twitter @ethemadassassin You can also connect with the magazine on twitter via @NIJIMagazine

Any further press, media, radio station or dj publicity enquiries about this release can be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr