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RPL-SubbaCultcha

West London rapper and producer Apex Zero sat down with journalist Ben Bradford recently for British online magazine Subba Cultcha.

They discussed the making of his debut solo album Reality Provoking Liberation and the underlying theme and concept of the subject matter, as well as working with his fellow partner in “First and Last” rhyme OMeza Omnsicient, Hasan Salaaam, Iron Braydz, Amy True and Invincible Armour. He explains why this has been the culmination of years of work beginning in 2010 and his writing techniques, whether as a lyricist or a producer, and his plans for the future.

It has been a highly impressive debut release, and the journalist opens the article with his own thoughts on the album, and these excerpts provide the flavour:

“listening to Apex Zero’s fierce and powerful lyrics on ‘Reality Provoking Liberation’ its clear he’s trying to unite people and to fight against the common enemy, the state, the Government , instead of against each other”

“As Apex spits on the rough as a sawn of shotgun to the face of an opening track ‘Shackled By The Pound’…he attempts to rally the unfortunate and the oppressed throughout the album, giving messages of support and encouragement, and he’s asking for a revolution throughout the album”

“‘Reality Provoking Liberation’ is a really melodic album, underneath the fury and anger, and with Apex spitting lyrics the size of nuclear bombs, the melody and classical edge really takes you into his lyrics and messages. it’s a full on surround sound album. Its an epic, intense, emotional, and informative album.”

Read the whole feature HERE

Look out for the release of his new video “Absolute Zero” this week with further media coverage coming soon leading up to his album launch party upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL on Saturday 7th December. Apex Zero will be performing with a live band and will be joined by Caxton Press, Iron Braydz, DJ A.Gee (Itch FM) and host Peaches. The night will run from 8pm – 1am and entry is £5.00 on the door. A great night of hip hop kick starting the Xmas holiday season early.

The album is available to buy directly from his BANDCAMP in digital and CD formats. CD’s can also be bought from renowned UK hip hop online store Suspect Packages.

Meantime stay up to date with him on twitter @ApexZero00 and the magazine @SubbaCultchaCom You can also reach Ben on twitter @adjetey12 Any further press or media inquiries about the release can be addressed to UrbanElite PR HERE

Check out his bonus cut The World We Exist In. This doesn’t appear on the album but again could be bought direct from Apex Zero via his Bandcamp mentioned above.

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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Rah-Guestlist1

In the world of hip hop, few female rappers have stood the test of time more than New Jersey’s Rah Digga.

Best known for her involvement with Flipmode Squad, she’s operated as a solo artist for a number of years and last released an official studio album “Classic” in 2010.

Though it may appear to some that she’s been living “under the radar” for a time, London journalist Jazz Gill discovered that in fact she remains one of the busiest artists on the scene today.

With a string of internet releases over the past year, British magazine Guestlist decided to find out what’s been happening, and the reporter discovered that the legendary rapper has a full schedule ahead.

She speaks on her new New Jersey Dance Network project and the level of importance that has been given in the past few months, and the amount of personal time she has devoted to it. NJDN is a non profit organization aimed to help the young people in Newark have a safe place to be creative and channel their energy in a positive way. But there is also a further aim with it as she explains her plans for staging a new musical “Breakin in the Brix” and the launch of her new EP “Hood House”, all of which is linked.

The magazine also finds out her thoughts on the recent twerking craze and contemporary artists which she spoke on via the release of her new joint “New Hoes” earlier in the year, a track featured in the UK’s DJ Magazine recently. They also take it back and discuss her decision to leave Flipmode and her solo career from then until now, as well as her future release plans which include a new mixtape and album in 2014.

Very interesting insight which can be read HERE

For more information about the New Jersey Dance Network, you can read about it HERE

For all Rah Digga merchandise & to buy her music visit http://rahdiggamusic.bandcamp.com and you can keep up to date with her on twitter @TheRealRahDigga You can also connect with the magazine @Guestlistdotnet and Jazz over at @JazzTheJourno

Meantime, check out the track “New Hoes”

Any UK or European based media with requests to interview Rah Digga should contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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RPL-Guestlist

Apex Zero took some time out recently to speak with Andrew Kay for British magazine Guestlist recently to speak on his new album “Reality Provoking Liberation” which released on Monday 28th October.

It’s the debut solo album from the London rapper and producer, a brief departure from his work as part of the hip hop duo First and Last. It’s had an impressive media response in the past couple of months, with an appreciation not only for the conscientious lyricism addressing a range of political and social issues, but the ferocity of the delivery and quality in production.

In the interview, he also speaks on his background in starting out in hip hop, and how artists such as Immortal Technique, dead prez, Wu Tang, Nas, Chinese philosophy, historic figures Malcolm X, Marcus Garvey, Huey P Newton and writers Michel Foucault & Molefi Kete Asante have all influenced and contributed to his way of thinking. He also goes into detail about the extent of his musical influences, which are wide ranging,and his thoughts on the UK hip hop scene, past and present

Read the whole article HERE

Apex is busy rehearsing with his live band for his launch event on Saturday 7th December which takes place upstairs at The Vibe Bar, 91 Brick Lane, Shoreditch, London E1 6QL. Also performing will be Caxton Press and Iron Braydz. DJ for the night is A.Gee from Itch FM, hosted by Peaches. £5 on the door, 8pm – 1am, all details about the venue at www.vibe-bar.co.uk

The album is available to buy now in digital and CD formats directly HERE

You can keep up to date with him on twitter @ApexZero00 and also connect with the magazine @Guestlistdotnet

Any further media inquiries in relation to the release or the event can be sent to UrbanElite PR HERE

Look out for a new video for his single Absolute Zero launching on 4th November, but meantime check out his previous one for Chaotic Revolt

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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RPL-FlavourMag

In the lead up to the release of his debut solo album, London’s hip hop rapper & producer Apex Zero took time out to speak with British online publication Flavour Magazine.

Flavour is a well established magazine covering a broad spectrum of urban culture whether music, news, general entertainment, fashion, lifestyle, movies and events. The album Reality Provoking Liberation, which releases on 28th October, has made a major impression with media for the range of political and social issues addressed by the Emcee, and the powerful lyricism with which they’re delivered. So the magazine’s contributor Delphina Scott was sent along to find out more about what makes the man tick

Read what he had to say HERE

There will be much more press coverage on this release in the weeks ahead, and you’ll be able to hear him live on Itch FM on Saturday 26th October from 8pm (GMT), and on Bang FM, Tuesday 29th October from 10pm (GMT).

Meanwhile, check out a couple of his singles from his album

A Meeting of the Continents ft Hasan Salaam & Iron Braydz

Spray The Roof ft OMeza Omniscient & Invincible Armour

Any press or media with further inquiries about the album, or dj’s requiring clean radio edit mp3’s of the singles should contact UrbanElite PR HERE

Meanwhile keep up to date with Apex on twitter @ApexZero00 and via his site www.firstandlastpride.co.uk and look out for confirmation of his re-arranged album launch event in London being announced in the next couple of days. You can also follow the magazine on twitter @FlavourMag and connect with Delphina at @RawBlueCheese

UrbanElite PR
www.urbanelitepr.com
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RPL-InSpirels

British online magazine In-Spirels is a general lifestyle publication which, as the name suggests, features people, events and places aimed to act as an inspiration to others, whether in the field of fashion, health, sports, careers, relationships, film & music.

Their features editor Taytula Burke took time out recently to meet up with hip hop rapper & producer Apex Zero in London to discuss his new album Reality Provoking Liberation, the political and social issues he addresses in his lyricism, the experience of operating as an independent artist and the philosophers and artists who have inspired him

Rated as “One to Watch”, read the article HERE

He has just launched his new single “Spray The Roof” which features OMeza Omniscient and Invincible Armour. Check it out on Soundcloud

Details of the re-arranged date for his album launch party will be announced shortly. Originally planned for 2nd November, it has had to be put back a little later due to schedule commitments but look out for official word on that soon.

Any djs looking for the full quality clean radio edits of Spray the Roof or any other singles released by Apex Zero, or any other media & press inquiries about the album, can contact UrbanElite PR HERE

Meantime, keep up to date with Apex on twitter @ApexZero00 and the magazine @inspireLS You can connect with Taytula also at @Taykeova

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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RPL-WordIsBond

In the lead up to releasing his debut solo album “Reality Provoking Liberation” on 28th October, London’s hip hop Emcee & Producer Apex Zero took time out to speak with Teckzilla from the renowned international online magazine The Word is Bond

In the article, Apex speaks on his early days, his background, family, transition from releasing a solo project for the first time separate to his involvement with the duo First and Last, most inspirational live performance, who he’d like to work with, what he does when not involved with music, favourite “mind altering” piece of art and of course the album itself.

Check out his thoughts on this and more HERE

Meanwhile, he has just launched his new single “Spray The Roof” which features First and Last partner in rhyme OMeza Omniscient and Invincible Armour

Check it out on Soundcloud below

STRWeb

Any djs not already serviced with the full quality clean radio edit mp3 of Spray The Roof, or any other members of the media & press with inquiries about the album can contact UrbanElite PR HERE

Look out for details about the re-arranged date for his album launch event at The Vibe Bar, Brick Lane in London being announced very shortly, and you can keep regular tabs on him via Twitter @ApexZero00 and connect with the magazine @TheWordisBond

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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RPL-TheLondonWord

The London Word is a lifestyle publication representing the experience and passion for living in the city. It covers everyday life, the good, bad and somewhere in between, reporting on news, events, fashion, going out, health, politics, everything & anything which would be of interest to Londoners and reflecting on life there.

They run a “My London” series which asks individuals to explain what living in the city means to them. The latest one is with Apex Zero, the hip hop Emcee & Producer who releases his new album Reality Provoking Liberation on 28th October.

He speaks on his time in Hounslow, Acton & Southall, family, music, happiness, favourite areas of London to relax, the city’s diversity and a lot more

Check out the full article HERE

Apex Zero will also be performing in the city on Saturday 2nd November as he launches his album Upstairs at The Vibe Bar, 91 Brick Lane, Shoreditch E1 6QL. The night starts at 8pm til 1am, £5 entry at the door, and there will also be performances by Caxton Press, Iron Braydz, DJ A.Gee from Itch FM and hosted by Peaches. The nearest tube station is Aldgate East, but you can get more information about the venue on their official site www.vibe-bar.co.uk

Meantime, check his video for Power Source

Look out for much more news and coverage on this release shortly, and keep up to date with Apex on twitter @ApexZero00 and also the magazine @TheLondonWord

Any further press or media enquiries about the album or event can be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulonFire-Guestlist

Guestlist are an online and physical publication based in London who cover many different genres including house, techno, r&b, hip hop, drum & bass, dubstep, reggae, indie and more.

They cover music releases with reviews and interviews, but are also heavily involved with events, clubs, shows & festivals in the UK and in Europe, reporting on the hotspots to visit for people who want to experience the nightlife of various cities throughout the continent….or as they put it “The Ultimate Guide To Going Out and Having Fun!”

Most recent interviews in their “R&B and Hip Hop” section include Tinchy Stryder, Jazzy Jeff, Eve, Wu Tang Clan, Ruff Diamondz and Example, and the latest is with ethemadassassin who released his third solo album “Soul on Fire” on 17th September

The Los Angeles based rapper, most associated with North Carolina where he started performing and recording during the Golden Era of the 90’s speaks with journalist Janine Francois about his new album, the musical progression from his previous albums, lyricism, beat selection, and his favourite track off the album and the reason for his choice

Read the full interview HERE

The album Soul on Fire can be bought online at iTunes HERE

There are some classic cuts on that album, whether “80’s & 90’s” produced by Edinburgh’s Sci Fi Stu & “Can’t Get Enough” with that more soulful sound of the 90’s, or the rockier hardcore sound in joints like “Elements”, “Fight Music”, “Tiger Blade”, “What It’s Supposed To Be” produced by Kyo Itachi….and the bonus track released recently H.T.G. ft Sole-R

Check em out

Look out for more releases from E soon, and his new album with sparring partner Veteran Eye as part of the group Veteran Assassins is also in the pipeline for 2014.

You can reach E on twitter @ethemadassassin and the magazine @GuestlistDotNet with Janine over at @GrrlsClub

Any djs requiring full quality clean radio edit mp3s of any of these tracks, or media & press with further inquiries about the album can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulonFire-WordplayMag

British Publication Wordplay Magazine exists in both online and printed formats, and cover hip hop news, reviews & features, as well as articles on Graffiti, Fashions, Breakin’, Reggae and generally represent hip hop culture across the board.

Their contributor Delphina Scott spoke with ethemadassassin recently, the rapper based out of Los Angeles but most associated with North Carolina having begun performing and recording there since the 90’s. Now one half of the Veteran Assassins duo, he has just released his 3rd solo album “Soul on Fire” on his own R Steel imprint.

In the interview he speaks on the making of Soul on Fire, his own history in hip hop and his views on how his new album fits within the current climate of a switch back of focus to artists with a more traditional sense of lyricism and production.

Read the whole interview HERE

The album does have elements which are a throwback to the Golden Era, but that fits with the tracks where he is reflecting on his life and the sights & sounds of the time in joints such as 80’s & 90’s & Can’t Get Enough. This is mixed with more contemporary production on tracks such as Elements, Tiger Blade and Fight Music, as the album acts as a biographical document, a journey from then til now

Check out some tasters

80’s & 90’s produced by Sci Fi Stu

What It’s Supposed To Be produced by Kyo Itachi

Bonus Cut H.T.G. ft Sole-R

Can’t Get Enough

You can buy the album from iTunes HERE

Follow E on twitter @ethemadassassin and the magazine @Wordplaymag You can connect with Delphina on twitter @RawBlueCheese

And dj’s requiring full quality radio / clean edit mp3s of these tracks, or any press & media with further inquiries about the release can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulOnFire-FlavourMag

Leading UK online urban music, fashion and lifestyle publication Flavour Magazine took time out recently to speak with ethemadassassin, the hip hop MC currently based in Los Angeles but most associated with his native North Carolina.

Starting out in the 90’s based in cities such as Greensboro NC and Camden NJ, he started out coming up through the rap battle scenes, although it was his relatively short time on the mic compared to others that earned him his moniker. He went in for the kill, short & sweet, and one night a comment was heard “damn, that’s some mad assassin shit right there” and the name stuck.

Although the discography is relatively modest in comparison to others for an artist so long in the game – Soul on Fire being only his 3rd official studio album – this has been down to a variety of factors, the regular life trials & tribulations, the right producers to work with, moving from place to place, but it’s always worth the wait. He moved to LA in the last couple of years to team up again with his old partner in rhyme from NC Veteran Eye to form Veteran Assassins, so time has also been spent recording and touring as a group.

There is in fact a new Veteran Assassins album in the pipeline with significant production from Edinburgh’s Sci Fi Stu who who provided the beat for the killer track on the current album “80’s & 90’s”

London based journalist Taytula Burke jumped on the phone to E recently to speak on the new album and his time back in the day starting out and learning his craft. He speaks openly about his relationship with his parents and the impact that had and how his life changed when he took himself off to college and saw the comparison in life there to what he’d been accustomed to on the streets.

The album itself is very auto-biographical in nature and the interview goes more in depth into the background and what makes the man he is today. Read it all HERE

Soul on Fire is one for the real hip hop heads, soul, rock and hip hop sample led beats with some skilled narrative in the lyricism and wordplay. You can buy it on iTunes now HERE

Meantime, check out some of the joints off the album

80’s & 90’s

H.T.G. ft Sole-R

CAN’T GET ENOUGH

Follow him on twitter @ethemadassassin and the magazine @FlavourMag You can reach Taytula @Taykeova

Thanks also to Flavour Magazine editor Annika Allen

Press, magazines, media and dj requests and inquiries can be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr