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RPL-DataTransmission

The debut solo album by London rapper and producer Apex Zero dropped on 28th October and has proven to be one of UK Hip Hop’s biggest releases of 2013

British online magazine Data Transmission are the latest to give “Reality Provoking Liberation” their seal of approval via their review written by Jazz Gill. The publication have developed an international profile for their coverage of dance music, but have always had an appreciation for high caliber rap & hip hop artists as the opening lines of the review testify:

“Apex Zero’s Reality Provoking Liberation is perhaps the most passionate version of this style released in a long time.” as the article deciphers the political and social issues addressed, delivered with a passionate and energetic flow style and conscientious lyricism. It’s been a common theme in much of the media coverage which has been widespread for this album, not so much a throwback to an early sound, but a throwback to a time when the genre was used in a more thought provoking way

Summarizing “this is an album full of anthems for the street soldiers in the UK.” read the whole review HERE

Apex Zero will launch the video for his new single Absolute Zero on Tuesday 5th November at noon GMT, 7am EST. Currently busy with further media interviews and in rehearsals with his live band, you can see him live at his album launch party on Saturday 7th December upstairs at The Vibe Bar, 91 Brick Lane, Shoreditch, London E1 6QL.

The night runs 8pm – 1am and there will also be performances by Caxton Press anhd Triple Darkness’ Iron Braydz with DJ A.Gee from Itch FM on the 1’s & 2’s. Entry is £5.00 on the door and venue details are at www.vibe-bar.co.uk

The album is available in digital and CD formats now from his own BANDCAMP and Suspect Packages (CD format mail order)

You can keep up to date with Apex Zero on twitter @ApexZero00 and also the magazine at @D8atransmission Can also connect with Jazz over at @JazzTheJourno

Any further media inquiries regarding the release or live event can be sent to UrbanElite PR HERE DJs looking for clean edits of any of the singles can of course request these from the same point of contact.

Meanwhile, check out his single Spray The Roof featuring his First and Last partner in rhyme OMeza Omniscient and Invincible Armour

UrbanElite PR
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RPL-NijiMagazine

British online publication NIJI Magazine have provided a particular focus on new upcoming artists over the past few years in the field of Fashion, Art & Music.

They are the latest to review the debut solo album by London rapper & producer Apex Zero, “Reality Provoking Liberation”, which releases on Monday 28th October. It’s shaping up as one of the top UK hip hop album releases of 2013 gaining plaudits for the range of political & social issues addressed in the emcee’s lyricism.

The trademark energetic delivery developed as one half the First and Last duo and Pantheonz of Zenn-La crew is in full effect throughout, with his own production and that of OMeziah providing the ideal backdrop with some driving beats and a powerful soundscape.

The review which opens “The West London rapper does not mince his words with his lyricism, and tells the tale of living in London in the 21st Century well.” can be read HERE

You can hear Apex live in the Itch FM studio tonight from 8.30pm GMT (3.30pm EST) with DJ Sammy Jay and Dynamic Jen on their Xposure Show www.itch.fm He will then be live in the Bang Radio 103.6 FM studio with Mr 13 this coming Tuesday from 10pm GMT www.wearebang.com

Further ahead, as well as looking out for more media coverage and new video and single releases, Apex has his album launch event upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL on Saturday 7th December from 8pm – 1am. He will be performing with a full live band, and there will also be performances by Caxton Press, Iron Braydz, DJ A.Gee (Itch FM) and hosted by Peaches. Entry is £5 on the door, nearest tube station is Aldgate East. Check the venue details at www.vibe-bar.co.uk

You can keep up to date with him on twitter @ApexZero00 and also check for news on his website www.firstandlastpride.co.uk Also connect with NIJI on twitter @NIJIMagazine

Check out a couple of his single releases from the album, Spray The Roof ft OMeza Omniscient & Invincible Armour, and A Meeting of the Continents ft Hasan Salaam & Iron Braydz


Any further requests for interviews, copy albums for review or djs looking for full quality radio edit mp3s of any singles taken from the album can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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RPL-TheSkinny

Edinburgh based physical & online publication The Skinny Magazine covers a broad spectrum of entertainment including theatre, comedy, art, literature, going out / events, travel and music.

Their contributor, Bram Gieben, likes his hip hop and is the latest to review the new debut solo album by London’s Apex Zero – “Reality Provoking Liberation” – which releases on 28th October. The rapper & producer would have been best known previously as part of the duo First and Last (still very much alive & kicking) and also as part of the group The Pantheonz of Zenn-La, renowned for their frenetic live shows.

Opening with “Apex Zero’s raw, manifesto-driven raps have a lot in common with the edgy, paranoid psy-ops chat of Triple Darkness and M9. Chaotic Revolt in particular captures the anger and violence inherent in the legacy of the 2011 London riots, and throughout, the beats draw on the rich tradition of string-led, cinematic sample-craft of RZA” it is another review picking up on the range of political & social issues covered in his rhymes and delivered in such a way that “Throughout, Apex Zero’s lyrical content is angry, literate and intelligent”

Read the whole article at the magazine HERE

Listen out for Apex Zero appearing on Itch FM this Saturday, 26th October, from 8.30pm with Sammy Jay, then the following Tuesday, 29th October, with Mr 13 on Bang FM from 10pm.

You can expect to see much more coverage on the album between now and his album launch party which takes place upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL on Saturday 7th December where he’ll be joined by Caxton Press, Iron Braydz and Itch FM’s DJ A.Gee. Entry is £5.00 on the door and more information is available at www.vibe-bar.co.uk

It may be possible to see him perform prior to this, so best keep up to date with him on twitter @ApexZero00 and via his website www.firstandlastpride.co.uk You can also connect with the magazine on twitter @TheSkinnyMag and Bram via @t3xtur3

Any further press or media inquiries, requests for interviews with Apex Zero or copies of the album to review can be sent to UrbanElite PR HERE

Meanwhile, check out this bonus cut released recently, The World We Exist In

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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RPL-Blacksheep

British publication Blacksheep Magazine has a long history of reporting on international hip hop & rap music news, events, releases & features.

Their regular contributor Andrew Kay took several listens through the new album by London’s Apex Zero. Out on 28th October, “Reality Provoking Liberation” is his debut solo album, although has released a previous mixtape in 2012 “The Pulse of the Awakening” and was previously known as part of the duo First and Last (still going strong) and the group The Pantheonz of Zenn-La.

Coming up through London events such as End of the Weak & Speaker’s Corner, and as part of these groups, he became known for his lyricism covering a wide range of political and social issues combined with a fiery delivery style. The review touches upon this in “The anger and the passion command every verse enabled by some wonderfully fluid production“, the production in the large part also courtesy of Apex Zero with further contributions from First and Last’s OMeziah

With comparisons of the “social commentary” made with artists such as Public Enemy, Immortal Technique and Brother Ali with a “rich London and UK centric vibe to it” the review then proceeds through a track by track breakdown, summarized as a whole with the description “an album of reportage, a war report from the tower blocks of a stark, cold Big Smoke, where social injustice and human enslavement are commented upon with the fist pumping ire of a frustrated humanist.”

Read the full review HERE

Check out examples of the album via the single “A Meeting of the Continents” featuring Hasan Salaam & Iron Braydz, and the video Chaotic Revolt

The date for the re-arranged album launch event in London will be announced very shortly. You will hear about it here, or you can read about it by following Apex on twitter @ApexZero00 or checking on his official website www.firstandlastpride.co.uk You can also follow the magazine on twitter @Blacksheepmag

Any magazines, press or other media inquiries about the album or individual singles can be addressed to UrbanElite PR HERE

UrbanElite PR
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T : @urbanelitepr

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RPL-FlavourMag

In the lead up to the release of his debut solo album, London’s hip hop rapper & producer Apex Zero took time out to speak with British online publication Flavour Magazine.

Flavour is a well established magazine covering a broad spectrum of urban culture whether music, news, general entertainment, fashion, lifestyle, movies and events. The album Reality Provoking Liberation, which releases on 28th October, has made a major impression with media for the range of political and social issues addressed by the Emcee, and the powerful lyricism with which they’re delivered. So the magazine’s contributor Delphina Scott was sent along to find out more about what makes the man tick

Read what he had to say HERE

There will be much more press coverage on this release in the weeks ahead, and you’ll be able to hear him live on Itch FM on Saturday 26th October from 8pm (GMT), and on Bang FM, Tuesday 29th October from 10pm (GMT).

Meanwhile, check out a couple of his singles from his album

A Meeting of the Continents ft Hasan Salaam & Iron Braydz

Spray The Roof ft OMeza Omniscient & Invincible Armour

Any press or media with further inquiries about the album, or dj’s requiring clean radio edit mp3’s of the singles should contact UrbanElite PR HERE

Meanwhile keep up to date with Apex on twitter @ApexZero00 and via his site www.firstandlastpride.co.uk and look out for confirmation of his re-arranged album launch event in London being announced in the next couple of days. You can also follow the magazine on twitter @FlavourMag and connect with Delphina at @RawBlueCheese

UrbanElite PR
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T : @urbanelitepr

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RPL-UKHH

Long running online platform supporting British hip hop & rap artists, UKHH.Com, got together with London’s Apex Zero recently to film a new interview where he speaks on his new album Reality Provoking Liberation (out 28th October) and he also spits some exclusive bars for them.

One half of the city’s First and Last duo, this is his debut solo album and has made a strong impression with the UK’s media recognizing the passion with which he addresses a range of political and social issues in his lyricism, the energetic delivery style and tight production, much of which is supplied by the man himself.

Watch the whole feature on Youtube HERE

The album launch event was originally scheduled to take place at The Vibe Bar in Brick Lane on Saturday 2nd November. This has had to be delayed slightly due to other schedule obligations, but expect an announcement on the new date shortly.

Look out for much more coverage in the weeks ahead. Any media & press inquiries about the album can be sent to UrbanElite PR HERE

Meanwhile, keep up to date with Apex Zero on twitter @ApexZero00 and also connect with D-Facer and the guys over at @UKHHCOM

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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FlyerWeb

London’s hip hop Emcee and producer Apex Zero releases his debut solo album “Reality Provoking Liberation” on 28th October 2013.

One half of the city’s First and Last rap duo, live performances are his specialty from his days appearing at events such as End of the Weak, Speaker’s Corner and also as part of the group The Pantheonz of Zenn-la, renowned for their energetic stage shows.

To celebrate the release of the album, he has teamed up with local live promoter Hoochinoo to stage his launch party on Saturday 2nd November upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL.

Joining him will be dj for the night A. Gee from Itch FM, host Peaches and there will also be performances by Caxton Press and newest Triple Darkness member Iron Braydz.

The night will run from 8pm – 1am, entry is £5.00 at the door and this is an 18 and over event, so be prepared to bring I.D. if you feel it may be necessary. Nearest tube station is Aldgate East, and you can call the venue on 0207 247 3479 or check their website www.vibe-bar.co.uk for further information

There is also a special event page set up on Facebook which you can check HERE

There has been an impressive response from the British media to the album, so expect to see a wide range of press coverage in the weeks ahead.

Meantime, check out some of his singles and videos

A Meeting of the Continents ft Hasan Salaam & Iron Braydz

Chaotic Revolt

All general inquiries regarding the event should be addressed to The Vibe Bar and Hoochinoo. Specific media inquiries about the event or the album can be addressed to UrbanElite PR HERE

You can connect with Apex on twitter @ApexZero00 and check out the official website at www.firstandlastpride.co.uk

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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RPL-ClashMag

London’s Apex Zero releases his new album “Reality Provoking Liberation” on 28th October.

It’s a fiery mix of driving hip hop beats, in the main produced by himself, and powerful delivery, lyricism and wordplay covering a wide range of political and socially aware subjects

The UK’s national multi genre music publication Clash Magazine includes a monthly Rapture & Verse column written by Matt Oliver. It’s a snapshot of the key news & releases over the past 4 weeks, and this month’s edition includes the Kendrick verse on Big Sean’s Control, the new Eminem Album produced by Dre & Rick Rubin, news on Doom, Madlib, Bishop Nehru, Black Milk, Dr Zygote, Jehst, Blaq Poet, Pusha-T, Akir, J-Zone, The Dopplegangaz, Abstract Butta Fingas and a lot more.

Also included is news of Apex Zero and his new album :

“Almost anticipating the bitterness of winter is London’s Apex Zero, with ‘Reality Provoking Liberation’ announcing itself as a society-hardened, Stig-sounding grinder, slogging where tracks mourn and gaining strength through pain. F-the-world renegades in training, this is your opus, whether you want distorted realities ironed out or need help binning a bad day.”

The column’s always a good read, see it all HERE

Soon to announce an album launch night in London in November, check out a couple of his most recent releases, the single A Meeting of the Continents featuring Hasan Salaam and Iron Braydz, and his new freestyle joint “The World We Exist In” which was premiered by HHK Mag to coincide with his new interview for them

A MEETING OF THE CONTINENTS ft Hasan Salaam & Iron Braydz


THE WORLD WE EXIST IN

Keep up to date with him on twitter @ApexZero00 and get more updates from the magazine @Clash_Music

Media, press and radio requests and inquiries can be addressed to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulOnFire-Echoescolumn
Echoes Magazine is one of the longest established publications in the UK covering hip hop, rap, jazz, r&b, soul with news, reviews, features produced in both physical and online format

The current September 2013 issue has the usual wide spread of genre coverage, and in Sunil Chauhan’s regular hip hop page he covers news on Ishmael Butler (Digable Planets / Shabazz Palaces) moving to Sub Pop, Kanye West & Rhymefest new non profit organization Donda’s House, Belafonte / Jay Z, Mobb Deep’s Prodigy and his new publishing imprint Infamous Books and Just Blaze providing the soundtrack for the video game Teenage Mutant Ninja Turtles.

Included in the column is a new interview with Los Angeles (by way of Greensboro NC) emcee, and one half of Veteran Assassins, EtheMadAssassin. His new solo album “Soul on Fire” releases on 17th September, and the interview addresses his reflection on the 80’s & 90’s Golden Era of hip hop – the time which marks his early beginnings in the game – his tag as a gangsta rapper & why this isn’t a description he recognizes, the rap scene in North Carolina and his time working for Elektra Records.

UK readers can pick the magazine up from stores now, and international readers will have the opportunity to read the whole magazine in 2 weeks when the new website www.echoesmagazine.co.uk is relaunched and will include a page by page flick through.

E’s album is full of powerful lyricism, an honest take on his life journey to date, and includes some quality production throughout.

Check out the videos & audio for the soul laden track Can’t Get Enough which premiered on The Rap Up, What It’s Supposed to Be produced by Japan’s Kyo Itachi, and the Pharcyde-esque “80’s & 90’s” with beats courtesy of Edinburgh’s Sci Fi Stu

Can’t Get Enough

What It’s Supposed To Be

80’s & 90’s

Follow E on twitter @EtheMadAssassin and the magazine @EchoesMag

Look out for more coverage in the weeks ahead. Any media, press or dj inquiries about the release or requests for interviews and clean full quality mp3s of the singles can be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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RPL-SoundparlorInterview

London’s Apex Zero, one half of First and Last who describes his style as “neo-hardcore tru skool hip hop” came up through the city’s live scene, notably the End of the Weak and Speaker’s Corner events.

It’s only in recent years he’s turned his focus on the recording side, initially as part of First and Last and then releasing his mixtape “The Pulse of the Awakening” in 2012 ahead of his debut solo album “Reality Provoking Liberation” which releases on 28th October 2013.

This young emcee and producer has taken his time to study renowned figures in music and public life. With eclectic listening tastes that range from John Coltrane to Rage Against the Machine to Motown, he has been influenced by the lyricism of Tupac, Wu Tang, Immortal Technique, Dead Prez, Nas and fellow British artists Skinnyman, Klashnekoff. With a personal interest in figures such as Malcolm X, Marcus Garvey & Huey Newton, and having studied socialist philosophy, politics and African history, his style is comparable to contemporaries such as Lowkey, Triple Darkness, Melanin 9 and Akala

American online magazine Soundparlor took time out recently to speak with Apex Zero about his early days & influences, his goals and challenges he faces and his new album

The feature acts as an excellent insight into the key inspirations for this young artist, the mindset and thought process behind his music with some surprising twists & turns added into the mix. Read the whole interview HERE

Apex Zero will be premiering his new single “A Meeting of the Continents” on US online The Rap Up on Tuesday 27th August, and the track features Hasan Salaam and the newest member of London’s Triple Darkness crew, Iron Braydz.

From the album, he has already released several videos, most recently “Chaotic Revolt”

Look out for much more news on this release over the next few months. Any media, press or dj inquiries can be addressed to UrbanElite PR HERE

Follow Apex Zero on twitter @ApexZero00 and the magazine @_soundparlor_

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr