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Former Guerilla War Tactix member Matt Maddox releases his new solo album “Righteous Fury” on 25th February, the long awaited follow up to his debut solo release for Red Phone Records “Asylum Artistry” in 2010

The Kansas based emcee comes hard out the blocks on this single BARbarians produced by Hellzwind, where he’s also joined on the mic by Godilla, UG and Born Unique. All go in hard on this raucous banger and sets down a marker for the album which also includes contributions from Tragedy Khadafi, Stu Bangas, C-Lance (Jedi Mind Tricks), SickNature (Snowgoons) and King Magnetic

Tours of Europe and Australia are in the works for the Spring of 2014 as well as an appearance at SXSW on 16th March

The single is available now on iTunes HERE

You can connect with them on twitter :

Matt Maddox @MattMaddox82
Godilla @humanzoogodilla
UG @therealug
Born Unique @bornpesci
HellzWind @HellzWindProd

More information from the label www.redphonerecords.net / twitter @redphonerecords

Check the video out

Any djs looking for the full quality clean radio edit of the track (320) can request it from UrbanElite PR HERE

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Detroit’s Kid Vishis has just released the first single from his debut album which is due for release in March 2014 on Seven 13 Music.

The younger brother of Royce da 5 9 is no novice having started out in the city’s open mic circuit over 10 years ago, and first dropped some verses on the M.I.C. Vol 1 mixtape in 2003. Over the past 10 years he has toured the States, Canada and Europe with D12, Slaughterhouse and performed at shows with Slum Village, Rakim, Ghostface, Talib Kweli and Slick Rick.

Honing his craft live to international audiences and releasing multiple mixtapes including the “Sick ‘Em” series, as well as appearing on Royce’s albums “Street Hop” & “Success is Certain”, Kid Vishis has become one of the most respected lyricists of the next generation, and the album one of the most eagerly anticipated for many years. Production is courtesy of names such as Mr Porter & Freddie Foxxx, with the first single “Heaven” showcasing Vishis’ wordplay over beats by Nemesis

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With UK and European tour plans already in the works for Spring 2014, Kid Vishis is going to be one to watch next year

The single is available from iTunes now HERE

Check out the track on Soundcloud

You can follow the guys on twitter, @KidVishis producer Nemesis @David_Nieves_ and the label @Seven13Music

Any djs not already serviced with the full quality clean radio edit can request it from UrbanElite PR HERE

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Two more British online magazines are the latest to run the rule over the new album by West London rapper & producer Apex Zero’s debut solo album “Reality Provoking Liberation” which released on 28th October

Multi genre Musiceyz and urban music specialist AH 25 Eight Entertainment like many before them have endorsed the young emcee’s rhymes, powerful delivery and conscientious approach which addresses many of the political and social issues affecting large sections of society today

The influences of artists such as Wu Tang, Immortal Technique, Nas, dead prez, Public Enemy, Klashnekoff, Phi Life Cypher and Skinnyman are evident in terms of the traditional values of hip hop lyricism, but also has a unique production style drawn from a wide spectrum of musical genres which lends itself to an edgy and at times aggressive full on attack to the senses.

Direct and to the point, he’s drawn an appreciation from an impressive range of media titles, and the latest reviews can be read at:

MUSICEYZ HERE

AH 25 EIGHT ENT HERE

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Apex celebrates the success of this release at his re-scheduled album launch party on Saturday 7th December which takes place upstairs at The Vibe Bar, 91 Brick Lane, London E1 7QL. Performing with a live band, he will be joined by Caxton Press, Iron Braydz, Itch FM’s DJ A.Gee and host Peaches. Entry is £5.00 on the door, 8pm – 1am and the nearest tube station is Aldgate East. Further details about the venue can be found at www.vibe-bar.co.uk

You can buy the album direct in digital format and by mail order in CD format from http://firstandlast.bandcamp.com and keep up to date with him on twitter via @ApexZero00

Check out his recent video release for “Absolute Zero”

Any further media or press enquiries about the album release, requests for interview or features or information regarding the album launch event can be addressed to UrbanElite PR HERE

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London’s Apex Zero released his debut solo album Reality Provoking Liberation on 28th October and has received a highly impressive international media response, including a 4 star review in the current issue of MOJO Magazine

There’s been a real appreciation for the political and social issues addressed by the young emcee, combined with his trademark energetic delivery style and conscientious lyricism. The latest release from the largely self produced album is the new single “Absolute Zero”. A regular favourite with reviewers with its fierce flow and driving beat, the video was launched today, filmed by Global Faction.

Apex celebrates the release with his re-arranged album launch party happening on Saturday 7th December upstairs at the Vibe Bar, 91 Brick Lane, London E1 6QL. Showcasing tracks from the LP with a live band, there will also be performances by Caxton Press & Iron Braydz, with Itch FM’s A Gee on turntable duties. The night runs from 8pm – 1am with all details available from www.vibe-bar.co.uk

The album can be bought in digital and CD format from http://firstandlast.bandcamp.com and you can connect with Apex on twitter @ApexZero00

Any djs looking for the full quality “320” clean radio edit of the track can request it from UrbanElite PR HERE

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West London rapper and producer Apex Zero sat down with journalist Ben Bradford recently for British online magazine Subba Cultcha.

They discussed the making of his debut solo album Reality Provoking Liberation and the underlying theme and concept of the subject matter, as well as working with his fellow partner in “First and Last” rhyme OMeza Omnsicient, Hasan Salaaam, Iron Braydz, Amy True and Invincible Armour. He explains why this has been the culmination of years of work beginning in 2010 and his writing techniques, whether as a lyricist or a producer, and his plans for the future.

It has been a highly impressive debut release, and the journalist opens the article with his own thoughts on the album, and these excerpts provide the flavour:

“listening to Apex Zero’s fierce and powerful lyrics on ‘Reality Provoking Liberation’ its clear he’s trying to unite people and to fight against the common enemy, the state, the Government , instead of against each other”

“As Apex spits on the rough as a sawn of shotgun to the face of an opening track ‘Shackled By The Pound’…he attempts to rally the unfortunate and the oppressed throughout the album, giving messages of support and encouragement, and he’s asking for a revolution throughout the album”

“‘Reality Provoking Liberation’ is a really melodic album, underneath the fury and anger, and with Apex spitting lyrics the size of nuclear bombs, the melody and classical edge really takes you into his lyrics and messages. it’s a full on surround sound album. Its an epic, intense, emotional, and informative album.”

Read the whole feature HERE

Look out for the release of his new video “Absolute Zero” this week with further media coverage coming soon leading up to his album launch party upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL on Saturday 7th December. Apex Zero will be performing with a live band and will be joined by Caxton Press, Iron Braydz, DJ A.Gee (Itch FM) and host Peaches. The night will run from 8pm – 1am and entry is £5.00 on the door. A great night of hip hop kick starting the Xmas holiday season early.

The album is available to buy directly from his BANDCAMP in digital and CD formats. CD’s can also be bought from renowned UK hip hop online store Suspect Packages.

Meantime stay up to date with him on twitter @ApexZero00 and the magazine @SubbaCultchaCom You can also reach Ben on twitter @adjetey12 Any further press or media inquiries about the release can be addressed to UrbanElite PR HERE

Check out his bonus cut The World We Exist In. This doesn’t appear on the album but again could be bought direct from Apex Zero via his Bandcamp mentioned above.

UrbanElite PR
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The debut solo album by London rapper and producer Apex Zero dropped on 28th October and has proven to be one of UK Hip Hop’s biggest releases of 2013

British online magazine Data Transmission are the latest to give “Reality Provoking Liberation” their seal of approval via their review written by Jazz Gill. The publication have developed an international profile for their coverage of dance music, but have always had an appreciation for high caliber rap & hip hop artists as the opening lines of the review testify:

“Apex Zero’s Reality Provoking Liberation is perhaps the most passionate version of this style released in a long time.” as the article deciphers the political and social issues addressed, delivered with a passionate and energetic flow style and conscientious lyricism. It’s been a common theme in much of the media coverage which has been widespread for this album, not so much a throwback to an early sound, but a throwback to a time when the genre was used in a more thought provoking way

Summarizing “this is an album full of anthems for the street soldiers in the UK.” read the whole review HERE

Apex Zero will launch the video for his new single Absolute Zero on Tuesday 5th November at noon GMT, 7am EST. Currently busy with further media interviews and in rehearsals with his live band, you can see him live at his album launch party on Saturday 7th December upstairs at The Vibe Bar, 91 Brick Lane, Shoreditch, London E1 6QL.

The night runs 8pm – 1am and there will also be performances by Caxton Press anhd Triple Darkness’ Iron Braydz with DJ A.Gee from Itch FM on the 1’s & 2’s. Entry is £5.00 on the door and venue details are at www.vibe-bar.co.uk

The album is available in digital and CD formats now from his own BANDCAMP and Suspect Packages (CD format mail order)

You can keep up to date with Apex Zero on twitter @ApexZero00 and also the magazine at @D8atransmission Can also connect with Jazz over at @JazzTheJourno

Any further media inquiries regarding the release or live event can be sent to UrbanElite PR HERE DJs looking for clean edits of any of the singles can of course request these from the same point of contact.

Meanwhile, check out his single Spray The Roof featuring his First and Last partner in rhyme OMeza Omniscient and Invincible Armour

UrbanElite PR
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With the release of the debut solo album by London’s hip hop producer & rapper Apex Zero, “Reality Provoking Liberation”, an example of the impressive diversity of media interest is displayed in two reviews over the past 24 hours

Online magazine PopCulturez is a multi genre publication covering news, reviews, features by rock, country, pop and hip hop artists. Their review includes the opening salvo “From the outset, it is clear that Apex Zero is taking his music to an uncompromising place, with political rhymes coming at an unrelenting pace.“, the article then continuing to note “while many rappers are caught up in the streets or tales of club-hopping, this young MC looks further due to his studies of socialist philosophy, politics, and African history….and has also taken inspiration from a number of other British MCs, with strong hints of names like Terra Firma, Lowkey, and Kashmere seeping through his styles.”

Summarizing “Apex Zero comes off like Britain’s answer to Killah Priest to show that real, hardcore hip-hop with a political mindset still exists in 2013” you can read the entire review HERE

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Meanwhile, UndergroundHH, a website dedicated to UK hip hop and championing both new and more established independent artists on the scene featured the album, again drawing comparisons to British & international artists such as Immortal Technique, Wu Tang, Dead Prez, Skinnyman and Klashnekoff, and comments “Apex delivers stone cold pen game fighting back at the system, the roots of population control and the endless routine of a 9 to 5.” and then featuring his videos for Power Source, Chaotic Revolt and Our Times.

Read the whole feature HERE

Gearing up for his official launch party with a live band upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL on Saturday 7th December, he will also be joined on the night by Caxton Press, Iron Braydz, DJ A.Gee (Itch FM) and host Peaches. Entry is £5.00 on the door, 8pm – 1am and nearest tube is Aldgate East.

Also look out for a brand new video for his new single Absolute Zero being released to the internet on Monday 4th November as well as further media coverage, reviews and interviews.

You can buy the album in digital and CD formats from his Bandcamp and keep up to date with him via his official site www.firstandlastpride.co.uk and on twitter @ApexZero00 You can connect with the magazines on twitter @PopCulturez and @Underground_HH

Meantime, you can listen back to his interview with Tarek on Reprezent Radio from 23rd October where he was live in the studio for the Revolution Hip Hop Show.

All media, press, magazine and radio requests and inquiries about this release can be addressed to UrbanElite PR HERE

UrbanElite PR
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We said that the debut solo album by London’s Apex Zero was one of the biggest for UK hip hop in 2013, and it appears that the internationally renowned publication that is MOJO Magazine would agree.

In their current edition celebrating their 20th anniversary, they have afforded “Reality Provoking Liberation” a 4 star review, describing it as a “DIY stunner” which will have “Fans of Triple Darkness, Dead Prez and Immortal Technique piqued by the arrival of fresh political rap blood”

It’s been a key underlying factor in the level of media interest created by the album from the rapper & producer, the mix of political and social issues addressed with a fierce delivery and conscientious lyricism, once a standard for the genre but a rarer entity in recent times. But green shoots of recovery are evident in releases from both sides of the Atlantic in the past couple of years, and Apex Zero has emerged as another new name adding his own weight to the re-establishment of the anti-establishment.

The album is out now, available to buy in digital and CD format HERE

You can expect to see more coverage on the release in the weeks ahead, and he is also preparing the release of his new video for “Absolute Zero” on Monday 4th November. He is also preparing for his album launch party on Saturday 7th December which will take place upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL. He is putting together a special set with his live band for the night, which will also see performances by Caxton Press and Triple Darkness’ newest member Iron Braydz accompanied by DJ A Gee (Itch FM) and host Peaches.

The night runs from 8pm – 1am, £5.00 on the door, nearest tube station is Aldgate East. You can see more details about the venue at www.vibe-bar.co.uk

You can also keep up to date and find out more information about him via his website www.firstandlastpride.co.uk where you can also submit booking and feature requests, or connect with him on twitter @ApexZero00

He will also be guest of Mr 13 and DJ Bones on their Bang Radio hip hop show live in the studio tonight 29th October from 10pm, (5pm EST). Can hear it online at www.wearebang.com

Any media, press or radio / dj requests for interviews, copies of the album for review or requests for full quality clean edit mp3s of the singles can be sent to UrbanElite PR HERE

Meanwhile, check out these two tracks from the album, A Meeting of the Continents ft Hasan Salaam & Iron Braydz, and Spray The Roof ft OMeza Omniscient and Invincible Armour

UrbanElite PR
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British online publication NIJI Magazine have provided a particular focus on new upcoming artists over the past few years in the field of Fashion, Art & Music.

They are the latest to review the debut solo album by London rapper & producer Apex Zero, “Reality Provoking Liberation”, which releases on Monday 28th October. It’s shaping up as one of the top UK hip hop album releases of 2013 gaining plaudits for the range of political & social issues addressed in the emcee’s lyricism.

The trademark energetic delivery developed as one half the First and Last duo and Pantheonz of Zenn-La crew is in full effect throughout, with his own production and that of OMeziah providing the ideal backdrop with some driving beats and a powerful soundscape.

The review which opens “The West London rapper does not mince his words with his lyricism, and tells the tale of living in London in the 21st Century well.” can be read HERE

You can hear Apex live in the Itch FM studio tonight from 8.30pm GMT (3.30pm EST) with DJ Sammy Jay and Dynamic Jen on their Xposure Show www.itch.fm He will then be live in the Bang Radio 103.6 FM studio with Mr 13 this coming Tuesday from 10pm GMT www.wearebang.com

Further ahead, as well as looking out for more media coverage and new video and single releases, Apex has his album launch event upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL on Saturday 7th December from 8pm – 1am. He will be performing with a full live band, and there will also be performances by Caxton Press, Iron Braydz, DJ A.Gee (Itch FM) and hosted by Peaches. Entry is £5 on the door, nearest tube station is Aldgate East. Check the venue details at www.vibe-bar.co.uk

You can keep up to date with him on twitter @ApexZero00 and also check for news on his website www.firstandlastpride.co.uk Also connect with NIJI on twitter @NIJIMagazine

Check out a couple of his single releases from the album, Spray The Roof ft OMeza Omniscient & Invincible Armour, and A Meeting of the Continents ft Hasan Salaam & Iron Braydz


Any further requests for interviews, copy albums for review or djs looking for full quality radio edit mp3s of any singles taken from the album can contact UrbanElite PR HERE

UrbanElite PR
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Edinburgh based physical & online publication The Skinny Magazine covers a broad spectrum of entertainment including theatre, comedy, art, literature, going out / events, travel and music.

Their contributor, Bram Gieben, likes his hip hop and is the latest to review the new debut solo album by London’s Apex Zero – “Reality Provoking Liberation” – which releases on 28th October. The rapper & producer would have been best known previously as part of the duo First and Last (still very much alive & kicking) and also as part of the group The Pantheonz of Zenn-La, renowned for their frenetic live shows.

Opening with “Apex Zero’s raw, manifesto-driven raps have a lot in common with the edgy, paranoid psy-ops chat of Triple Darkness and M9. Chaotic Revolt in particular captures the anger and violence inherent in the legacy of the 2011 London riots, and throughout, the beats draw on the rich tradition of string-led, cinematic sample-craft of RZA” it is another review picking up on the range of political & social issues covered in his rhymes and delivered in such a way that “Throughout, Apex Zero’s lyrical content is angry, literate and intelligent”

Read the whole article at the magazine HERE

Listen out for Apex Zero appearing on Itch FM this Saturday, 26th October, from 8.30pm with Sammy Jay, then the following Tuesday, 29th October, with Mr 13 on Bang FM from 10pm.

You can expect to see much more coverage on the album between now and his album launch party which takes place upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL on Saturday 7th December where he’ll be joined by Caxton Press, Iron Braydz and Itch FM’s DJ A.Gee. Entry is £5.00 on the door and more information is available at www.vibe-bar.co.uk

It may be possible to see him perform prior to this, so best keep up to date with him on twitter @ApexZero00 and via his website www.firstandlastpride.co.uk You can also connect with the magazine on twitter @TheSkinnyMag and Bram via @t3xtur3

Any further press or media inquiries, requests for interviews with Apex Zero or copies of the album to review can be sent to UrbanElite PR HERE

Meanwhile, check out this bonus cut released recently, The World We Exist In

UrbanElite PR
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