2019 has been a landmark year for our overall operation.

Parent company & hip hop label New Dawn Records originally operated from 1996 – 2004 before lending all its resources to developing their in house promotions team UrbanElite PR to becoming one of the leading independent hip hop & rap publicists worldwide.

Now with this year’s label relaunch, UEP have reverted back to its original role.

With a vinyl back catalogue and having signed a digital distribution company with US company Ingrooves, New Dawn Records will look to release in both formats moving forward, and expect to announce some new roster additions in the weeks and months ahead.

To mark the relaunch, a series of specially commissioned EP’s have been released. Beginning with hip hop crew Belles in Monica’s “Y’All in Meltdown” on April 26th, it was followed by Underground Cartel’s “Sapientia” on May 17th, an international collaborative project featuring rappers from the USA, UK, France, Africa, Spain, Italy, Croatia, Germany & The Netherlands.

Belles in Monica’s second EP “Natsukashii” drops June 7th, and all are available to stream and download from Spotify, Apple, Deezer, Beatport, Soundcloud & Amazon.

This short video reflects the label’s past & present

This, UrbanElite PR’s website, has been redesigned and upgraded recently in line with recent developments and change in role.

This short video reflects the work with multiple Major and independent artists over the years securing international press coverage, arranging guest appearances on stations such as Sirius XM and BBC and providing tour press. The client list includes Souls of Mischief, D12, Ultramagentic MC’s, 050 Boyz, DJ Sarah Love, Kid Vishis, Constant Deviants, Horseshoe Gang Melanin 9, Rah Digga and Copywrite

We also have our popular Hip Hop Bangerz playlists on Spotify, Youtube and Soundcloud which showcases the music of the artists we’ve promoted, again represented within the visuals

To keep up to date with all of the label’s news, visit the new official website at www.newdawnrecs.com – all of their social media is linked on the hompage

We at UrbanElite PR handle all media related issues regarding New Dawn Records, and this site will publish examples of latest news and coverage. Points of contact for all forms of media inquiries can be found HERE and our Homepage includes all our social media links.

UrbanElite PR

The owner of recently relaunched label New Dawn Records, the parent company of in-house promotions and marketing division UrbanElite PR will be live on air Tuesday May 21st at 1pm PST / 4pm EST / 9pm GMT / 10pm CET giving an extremely rare interview to Harlem’s The Beef Stew Show which broadcasts on Blogtalk Radio.

You can listen in live HERE

If you miss the live broadcast it will be repeated on iHeart, TuneIn, Stitcher, Google Play and College Underground Radio.

Originally established in 1996, NDR operated until 2004 before putting all of their resources into developing UrbanElite PR as a stand alone company who would go on to be one of the leading promoters of independent hip hop worldwide. Campaigns included D12, Idris Elba, Souls of Mischief, TQ, Rah Digga, Bumpy Knuckles, Vast Aire, Copywrite, Verbal Kent, Horseshoe Gang, Kid Vishis, Melanin 9, Ultramagentic MC’s, Constant Deviants, 050 Boyz and many more

Since relaunching in April and reverting UrbanElite PR back to its original in-house role, the label have so far released two EP’s with more to come.

BELLES IN MONICA “Y’ALL IN MELTDOWN” released April 26th

UNDERGROUND CARTEL “SAPIENTIA” released May 17th

Distributed by Ingrooves, all the releases are also available to stream and download from Apple, Beatport, Amazon, Deezer and Soundcloud

Currently planning for the release of a second EP by Belles in Monica “Natsukashii” on June 7th while arranging roster additions, tune in to Blogtalk Radio to hear more about the label’s plans

You can keep up to date with NDR’s news at their official website www.newdawnrecs.com and via their new social media platforms on Twitter @newdawnrecs IG @realnewdawnrecs & FB @OfficialNewDawnRecords

UrbanElite PR

www.urbanelitepr.com

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The past few years have proven to be an exceptionally busy and productive time for us, not least due to our various activities evolving beyond the original UK and European marketplaces.

This natural expansion developed over 5 years means we also now operate within the United States, Canada and Australia in addition to some further residual territories.

Simultaneously we streamlined some aspects of our promotional services which are now concentric around core products, typically EP’s and albums incorporating any affiliated singles or videos. In turn, this enabled us to provide further logistical support assistance for our clients which has regularly proven highly beneficial given we predominantly operate within the independent sector often working with new, emerging and developing artists and labels.

Handling publicity for an established artist is very different in nature to that of a new or emerging name, as are the promotional procedures.

Having worked with both categories for over a decade, and with a more re-alligned focus on the latter, our experience means we understand the multiple factors which media will consider in their decision making processes.

Consequently the additional guidance, assistance and support we regularly provide has proven pivotal in consistently securing a high turnover of coverage and airplay internationally, irrespective of an artist’s original perceived standing.

Our re-structure also means that while hip hop and rap music has diversified and become in itself multi-genre, by specializing in defined niche markets we ensure your music is provided to the most appropriate targets.

While our main site page is updated primarily with news of ongoing campaigns such as new published coverage, reviews, interviews and general release information, the pages provide all the details you would require to gain a clear understanding of all the services we provide, and the marketplace within which we operate. They are linked below as follows :

PREVIOUS MEDIA CAMPAIGNS

Recommended for those wishing to understand the full range of services we provide, this section includes summaries of the activity we undertook for select cases with a particular focus on campaigns involving new and independent emerging artists, the logistical assistance provided and resultant media coverage.

SINGLES PROMOTED

Now always affiliated to an ongoing EP or album campaign, this section has music content as a guide to the style we most commonly promote. Similarly the ARTIST VIDEOS : MUSIC & INTERVIEWS section has a mix of official music videos together with media and radio interviews we arranged.

MAGAZINES & PRESS

This section contains snapshots of media coverage secured for select campaigns. Most of the artists we’ve worked with are listed HERE

These pages have been designed to answer the questions we are most commonly asked, however if you would require any more information, our contact details are available HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

Eastcoast rapper / producer duo Tone Chop & Frost Gamble released their album “Respect Is Earned Not Given” in September featuring Kool G Rap, Planet Asia, DNA and Tragedy Khadafi.

While in NYC last month they appeared as guests of DJ Eclipse on his Sirius XM “Rap Is Outta Control Show” a few days before Frost released his “Rare Fabric” EP with Tragedy Khadafi and his remix of the Kid Vishis single “Go Off” featuring Royce da 5’9″.

The pair are back with a brand new joint “Chop ‘Em Up [Freestyle]” made available as a free download today, the battle hardened rapper delivering a salvo of his trademark punchline bars over Frost’s bass heavy beats that kick like a mule.

STREAM & DOWNLOAD THE MP3 FROM SOUNDCLOUD

“Respect Is Earned Not Given” available on CD & digital formats

AMAZON xxx BANDCAMP xxx iTUNES xxx SPOTIFY

Connect with Tone Chop & Frost Gamble on social media, via Twitter @ToneChop & @FrostGamble, Instagram @ToneChop & @Frost.Gamble and over on their joint Facebook Page

All media & press enquiries regarding Tone Chop, Frost Gamble and their new album, including DJ requests for a full quality (320) mp3 of the clean radio edit of “Chop ‘Em Up” can be sent to us at UrbanElite PR. Our contact information details are available HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

Under previous incarnations, Miami based 22 Entertainment operated as a record label, distribution partner and production company releasing a wide range of urban and rock genres.

Notable landmarks includes their involvement in assisting the early development of what would become rap supergroup Slaughterhouse, and in 2011 they released Royce da 5’9″‘s “Success Is Certain”, the most successful independent rap album of that year.

A restructure and re-brand in the past year has seen the label sign a worldwide physical and digital distribution deal with Sony’s “The Orchard” who recently took over Sony Red’s operations. Musically the label continue to nurture new emerging rap and hip hop talent balanced with releases by established names, and they have also made the move into the huge worldwide phenomenon that is “ASMR” via their Dreamscapes series, music and sounds to assist with relaxation and sleep.

In the past few months they’ve added their own presence to online digital store Bandcamp.

Much of their back catalogue has been made available, releases by Fashawn, Royce da 5’9″, Crooked I (KXNG Crooked), Chingy, Horseshoe Gang, J-Kwon, Joe Budden, Stat Quo, Kid Vishis and of course several of their Dreamscapes series.

You can visit their store HERE Their most recent and forthcoming releases include the following :

RAMPAGE – “THE PAYBACK”

Available to buy now, the Flipmode veteran returns with a themed release, the production by Felony Muzik acting as a pastiche of a 70’s cop flick, the superior classic soul and rnb samples providing the soundtrack to a journey through the streets’ underbelly

TONE CHOP & FROST GAMBLE – “RESPECT IS EARNED NOT GIVEN”

Releasing on September 29th and available to pre-order, it’s the latest from the label’s in house producer signing Frost Gamble whose star has risen quickly in the past year. This time he’s teamed up with old sparring partner, NY state rapper Tone Chop to deliver the real deal in hip hop; rhymes, bars and beats for days aided and abetted by featured artists Kool G Rap, Planet Asia, Canadian upcome White Rhino, Tragedy Khadafi and rap battling sensation D.N.A.

TRAGEDY KHADAFI & FROST GAMBLE – “RARE FABRIC” EP

Releasing October 20th and available to pre-order, it’s another from the eastcoast beatmaker, this time with Queens’ veteran rapper Tragedy Khadafi. The recording was only completed earlier this month and precedes a new solo project coming soon from Frost Gamble which includes guest featured artists Rah Digga, Ras Kass, Skyzoo, KXNG Crooked, Ruste Juxx, Guilty Simpson and many more….futher details to follow

DA FLYY HOOLIGAN – “S.C.U.M.”

Releasing October 27th and available to pre-order, it’s the new album by north west London rapper Da Flyy Hooligan, long regarded as one of the most gifted and creative lyricists within the burgeoning UK rap scene. DFH also spent time based in NYC becoming part of J-Ronin’s “All Elements” movement, and went on to record with Sav Killz, Prince Po, M1 of Dead Prez, Hasan Salaam, D.V Alias Khryst and the late Sean P. The new album features US luminaries Westside Gunn and Hus Kingpin.

You can keep up to date with news on the most recent single, EP and album releases via 22 Entertainment’s twitter feed @22Entertainmen

All international media, press and radio station enquiries regarding 22 Entertainment and the associated releases can be sent to us at UrbanElite PR. Our contact information is available HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

One you don’t want to miss next week !

North west London rapper Da Flyy Hooligan will release his new video “Romero Bryan” next Tuesday, August 15th.

The track is taken from his “Fucc Ya Life Praise Mine” EP released earlier this summer which has already been featured heavily by onlines around the world. You can buy it HERE

Long regarded as one of the UK’s most gifted and creative lyricists, he kills it on producer Agor’s lavish guitar driven production. The newly shot visuals are equally as impressive, filmed and co:directed on location by DFH and Ringz ov Saturn, with further drone sequences choreographed by Subtle Satori.

IT’S A MUST SEE & WILL BE PREMIERED ON TUESDAY BY COMPLEX MAGAZINE

DFH releases his new album “S.C.U.M.” featuring Westide Gunn and Hus Kingpin on October 28th through US label 22 Entertainment whose back catalogue includes Royce da 5’9″, Joe Budden, Fashawn, Stat Quo, Crooked I, and J-Kwon. Worldwide distribution is by Sony subsidiary The Orchard.

The first single released was “Savile Row” ft Westside Gunn

“S.C.U.M.” can be pre-ordered in digital and CD formats via 22 Ent at Bandcamp

CONNECT WITH THE ARTIST & LABEL VIA SOCIAL MEDIA

Twitter @DaFlyyHooligan & @22Entertainmen
IG @DaFlyyHooligan
FB DFHOOLIGAN

All international media and press enquiries regarding Da Flyy Hooligan and the new album “S.C.U.M” can be sent to us at UrbanElite PR. Our contact information is available HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

Detroit rapper ZotheJerk and producer Frost Gamble release their new album “Black Beach” through 22 Entertainment on May 26th.

It will be available on all digital stores worldwide including iTunes and Spotify, and includes guest featured artists Boldy James, Slaughterhouse frontman KXNG Crooked, Brand Nubian’s Sadat X and legendary Random Axe member Guilty Simpson.

The rapidly expanding Miami based label have now added their presence to digital store Bandcamp. Initial additions include releases by Horseshoe Gang, Crooked I aka KXNG Crooked and Kid Vishis. They have now made the new album “Black Beach” available for pre-order as a deluxe edition exclusive to Bandcamp which includes bonus cuts and instrumentals.

Click the link to see what’s available BLACK BEACH DELUXE EDITION

The duo have already released two singles from the album, “Risk vs Reward” ft Sadat X and “My Negus” ft Guilty Simpson. Check the audio streams on Soundcloud

Look out for interviews and reviews relating to the release appearing in international press during the weeks ahead, including a feature on the album in renowned print publication MOJO Magazine at the end of this month.

Connect with Zo & Frost on social media via Twitter @TheJerkNation & @FrostGamble, on Instagram @ZotheJerk & @Frost.Gamble and over on their joint Facebook Page

All media, press and radio station DJ inquiries regarding the album “Black Beach” can be sent to us at UrbanElite PR. Our contact information is available HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr