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VerbalSwardz-Fabricate

The latest review of the new Iron Braydz EP “Verbal sWARdz” has been published by British online Fabricate

The north London Emcee & producer has put together a very strong 10 track release, which also features Prince Po, Triple Darkness, Sean Price, Kyza and Skriblah, and the new review written by Ethan Everton reflects the quality on display

Snapshot passages from the review :

“Back to dominantly instil fear into weak MC’s and shed a wealth of knowledgeable insights, Iron Braydz marks his return on April 14th with his Verbal sWARdz EP…..throughout the EP, Braydz induces terror over dark, bassy instrumentals, spitting without compassion or empathy through a multitude of immodest verses….compiled full of lyrical devastation, with too many unnerving & aggro verses to count. Full of quick-fire rhymes, intricate verbal frenzies and perspectives worth pondering, we shall be watching Iron Braydz future movements ready for when he decides to unleash the beast that patiently resides within him”

Read all about it HERE

Iron Braydz is currently putting together a new video release to hopefully coincide with the EP’s release on 14th April, but meantime check the Triple Darkness & FuFu Gang member’s most recent release “Dredd”

Keep up to date with him on twitter @Braydz and also the publication @Fabricate_UK

All international media & press inquiries about the Verbal sWARdz EP and Iron Braydz can be sent to UrbanElite PR HERE

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VerbalSwardz-BackSpin

Germany’s Backspin Magazine compile a weekly column of hip hop & rap releases from around the world in their “Plattenkiste” series, snapshot reviews highlighting what they rate

They have just picked up on the new EP “Verbal sWARdz” by London rapper & producer Iron Braydz which releases on 14th April. The approximate translation reads as follows :

“Iron Braydz makes “Verbal sWARdz” dark and completely convincing all along the line. Simple beats and an aggressive flow is the secret recipe of “Verbal sWARdz”. That Iron Braydz has been influenced by Wu-Tang Clan, Immortal Technique, and Public Enemy you can sense throughout While the record may be missing a dash of variety, Iron Braydz and “Verbal sWARdz” is exactly the right thing to roll the car’s windows down and arrive in the City like a boss.”

You can read the whole column HERE

Long considered one of the most skilled lyricists in the UK, the newest member of Triple Darkness has picked up a lot of international media interest in this release, the results of which will be seen in the weeks ahead. The EP is the first of a series of releases planned in the year ahead, and taken from it is the joint “Millennium” which features Organized Konfusion’s Prince Po

Keep up to date with Iron Braydz on twitter @Braydz and check in with the guys at Backspin Magazine over at @Backspin_Gang

All press & media enquiries regarding the release, requests for promotional copies of the EP for review, or requests to interview Iron Braydz, should be sent to UrbanElite PR HERE

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VerbalSwardz-UndergroundHH

North London Emcee Iron Braydz is set to have a busy year ahead. With a series of solo projects in the pipeline, including an appearance in a new independent film “Night Bus” directed by Simon Baker, the newest member of Triple Darkness kicks things off with the release of his Verbal sWARdz EP on 14th April.

British online platform Underground HH, dedicated to the UK hip hop scene, gave a test drive to the 10 track release and has endorsed it to the max via this review which can be read HERE

One of the UK’s most respected lyricists, Iron Braydz has also produced the majority of the EP, and is joined on the mic throughout by Sean price, Prince Po, Triple Darkness, Kyza and Skriblah.

Check his recently released video for Dredd, a self produced banger that’s had a lot of love from the internet on both sides of the Atlantic in the past week

Keep up to date with Iron Braydz on social media, via twitter @Braydz and Facebook “HollaAtBraydz“. You can also reach the online on twitter @Underground_HH

We’ve received a huge amount of media interest in this release in the past couple of weeks, the results of which will be seen soon over the next few weeks. Any press enquiries about the EP, whether requests for promotional copies to review or requests to interview Iron Braydz, can be sent to UrbanElite PR HERE

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RPL-MOJOsml

We said that the debut solo album by London’s Apex Zero was one of the biggest for UK hip hop in 2013, and it appears that the internationally renowned publication that is MOJO Magazine would agree.

In their current edition celebrating their 20th anniversary, they have afforded “Reality Provoking Liberation” a 4 star review, describing it as a “DIY stunner” which will have “Fans of Triple Darkness, Dead Prez and Immortal Technique piqued by the arrival of fresh political rap blood”

It’s been a key underlying factor in the level of media interest created by the album from the rapper & producer, the mix of political and social issues addressed with a fierce delivery and conscientious lyricism, once a standard for the genre but a rarer entity in recent times. But green shoots of recovery are evident in releases from both sides of the Atlantic in the past couple of years, and Apex Zero has emerged as another new name adding his own weight to the re-establishment of the anti-establishment.

The album is out now, available to buy in digital and CD format HERE

You can expect to see more coverage on the release in the weeks ahead, and he is also preparing the release of his new video for “Absolute Zero” on Monday 4th November. He is also preparing for his album launch party on Saturday 7th December which will take place upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL. He is putting together a special set with his live band for the night, which will also see performances by Caxton Press and Triple Darkness’ newest member Iron Braydz accompanied by DJ A Gee (Itch FM) and host Peaches.

The night runs from 8pm – 1am, £5.00 on the door, nearest tube station is Aldgate East. You can see more details about the venue at www.vibe-bar.co.uk

You can also keep up to date and find out more information about him via his website www.firstandlastpride.co.uk where you can also submit booking and feature requests, or connect with him on twitter @ApexZero00

He will also be guest of Mr 13 and DJ Bones on their Bang Radio hip hop show live in the studio tonight 29th October from 10pm, (5pm EST). Can hear it online at www.wearebang.com

Any media, press or radio / dj requests for interviews, copies of the album for review or requests for full quality clean edit mp3s of the singles can be sent to UrbanElite PR HERE

Meanwhile, check out these two tracks from the album, A Meeting of the Continents ft Hasan Salaam & Iron Braydz, and Spray The Roof ft OMeza Omniscient and Invincible Armour

UrbanElite PR
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RPL-Sampleface

The British media coverage has been building in the lead up to the release of the new album “Reality Provoking Liberation” by London hip hop Emcee and producer Apex Zero

His debut solo album, he has come up through the city’s live scene and released tracks as part of the duo First and Last and also the group The Pantheonz of Zenn-La. This is where his fierce delivery style and conscientious lyricism first came to the fore, and marked him out as one to watch for the future. Very much in the traditions of British artists such as Phi Life Cypher, Blak Twang, Lowkey, Triple Darkness and Akala, Apex engages with a wide range of political and social issues in his verses, and also has a significant hand in the production side of things along with his First and Last colleague OMeziah

The UK’s online blog Sampleface has built a strong following recently for their coverage of events, releases, news and features, and regular contributor Taytula Burke put the album under the microscope.

The review opens “The name is clue enough that this is not a trap, ratchet or dance music offering. The 12 track project is a non-stop call to overthrow an oppressive system that has everyone around the world under the cosh” and gets to the heart of the matter quickly in deciphering the rapper’s motivation, meaning and message to the world while also addressing the production techniques involved. Summarizing “Apex Zero is definitely a gifted emcee and I think given the unstable times we are living in, this for some, could be a soundtrack to revolution.” you can read the entire article HERE

Check out the single Spray The Roof featuring OMeza Omniscient and Invincible Armour, and the video for Chaotic Revolt

It is likely that the re-arranged album launch event will take place in London in early December, with the exact date to be announced shortly. Meanwhile, any further media or press inquiries about the album, or dj requests for full quality radio edit mp3s can be sent to UrbanElite PR HERE

Keep up to date with Apex via twitter @ApexZero00 and connect with the magazine @SampleFace and Taytula at @Taykeova

UrbanElite PR
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RPL-Blacksheep

British publication Blacksheep Magazine has a long history of reporting on international hip hop & rap music news, events, releases & features.

Their regular contributor Andrew Kay took several listens through the new album by London’s Apex Zero. Out on 28th October, “Reality Provoking Liberation” is his debut solo album, although has released a previous mixtape in 2012 “The Pulse of the Awakening” and was previously known as part of the duo First and Last (still going strong) and the group The Pantheonz of Zenn-La.

Coming up through London events such as End of the Weak & Speaker’s Corner, and as part of these groups, he became known for his lyricism covering a wide range of political and social issues combined with a fiery delivery style. The review touches upon this in “The anger and the passion command every verse enabled by some wonderfully fluid production“, the production in the large part also courtesy of Apex Zero with further contributions from First and Last’s OMeziah

With comparisons of the “social commentary” made with artists such as Public Enemy, Immortal Technique and Brother Ali with a “rich London and UK centric vibe to it” the review then proceeds through a track by track breakdown, summarized as a whole with the description “an album of reportage, a war report from the tower blocks of a stark, cold Big Smoke, where social injustice and human enslavement are commented upon with the fist pumping ire of a frustrated humanist.”

Read the full review HERE

Check out examples of the album via the single “A Meeting of the Continents” featuring Hasan Salaam & Iron Braydz, and the video Chaotic Revolt

The date for the re-arranged album launch event in London will be announced very shortly. You will hear about it here, or you can read about it by following Apex on twitter @ApexZero00 or checking on his official website www.firstandlastpride.co.uk You can also follow the magazine on twitter @Blacksheepmag

Any magazines, press or other media inquiries about the album or individual singles can be addressed to UrbanElite PR HERE

UrbanElite PR
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RPL-FlavourMag

In the lead up to the release of his debut solo album, London’s hip hop rapper & producer Apex Zero took time out to speak with British online publication Flavour Magazine.

Flavour is a well established magazine covering a broad spectrum of urban culture whether music, news, general entertainment, fashion, lifestyle, movies and events. The album Reality Provoking Liberation, which releases on 28th October, has made a major impression with media for the range of political and social issues addressed by the Emcee, and the powerful lyricism with which they’re delivered. So the magazine’s contributor Delphina Scott was sent along to find out more about what makes the man tick

Read what he had to say HERE

There will be much more press coverage on this release in the weeks ahead, and you’ll be able to hear him live on Itch FM on Saturday 26th October from 8pm (GMT), and on Bang FM, Tuesday 29th October from 10pm (GMT).

Meanwhile, check out a couple of his singles from his album

A Meeting of the Continents ft Hasan Salaam & Iron Braydz

Spray The Roof ft OMeza Omniscient & Invincible Armour

Any press or media with further inquiries about the album, or dj’s requiring clean radio edit mp3’s of the singles should contact UrbanElite PR HERE

Meanwhile keep up to date with Apex on twitter @ApexZero00 and via his site www.firstandlastpride.co.uk and look out for confirmation of his re-arranged album launch event in London being announced in the next couple of days. You can also follow the magazine on twitter @FlavourMag and connect with Delphina at @RawBlueCheese

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RPL-WordIsBond

In the lead up to releasing his debut solo album “Reality Provoking Liberation” on 28th October, London’s hip hop Emcee & Producer Apex Zero took time out to speak with Teckzilla from the renowned international online magazine The Word is Bond

In the article, Apex speaks on his early days, his background, family, transition from releasing a solo project for the first time separate to his involvement with the duo First and Last, most inspirational live performance, who he’d like to work with, what he does when not involved with music, favourite “mind altering” piece of art and of course the album itself.

Check out his thoughts on this and more HERE

Meanwhile, he has just launched his new single “Spray The Roof” which features First and Last partner in rhyme OMeza Omniscient and Invincible Armour

Check it out on Soundcloud below

STRWeb

Any djs not already serviced with the full quality clean radio edit mp3 of Spray The Roof, or any other members of the media & press with inquiries about the album can contact UrbanElite PR HERE

Look out for details about the re-arranged date for his album launch event at The Vibe Bar, Brick Lane in London being announced very shortly, and you can keep regular tabs on him via Twitter @ApexZero00 and connect with the magazine @TheWordisBond

UrbanElite PR
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RPL-BritishHipHop

West London’s Apex Zero releases his first solo album “Reality Provoking Liberation” on 28th October, following on from the 2012 mixtape “The Pulse of the Awakening”

Known in the city as part of the First and Last duo, a past regular at the End of the Weak and Speaker’s Corner events and also as a member of the group Pantheonz of Zenn-La, he’s built up a rep for his energetic live shows and powerful lyrical delivery style, covering a range of political and social issues.

The self defined neo-hardcore tru skool hip hop Emcee also produced most of the album alongside his First and Last partner OMeziah, and while drawing from his eclectic range of musical influences for a new contemporary sound, the heart of the album draws from the true essence of hip hop within his rhymes

Andy Fletcher gave the album a run out and has provided this new review for long standing online magazine British Hip Hop. he opens :

“As artists resolve to release their art without the backing of major labels they have become more willing to discuss subjects that seemed missing before. Apex Zero follows in this tradition, bringing content that might be familiar to fans of artists like Immortal Technique, with a flow that tends to be fast-almost agitated-over atmospheric instrumentals imbued with darkness and subtlety.”

An in depth look at the lyricism, production and subject matter follows, concluding that “This album is a time capsule, like the rawer, younger cousin of Lowkey’s Soundtrack to the Struggle, and as such the areas which are less polished should remain so.” and that the intensity with which Apex Zero pours his heart & soul into this records means “it is far too provocative for a casual listen.”

It’s, as usual for British Hip Hop, an intelligent and analytical review which you can read HERE

Watch out for much more coverage, reviews, interviews and releases in the weeks ahead, and also put a note in the diary that his album launch party takes place Upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL on Saturday 2nd November from 8pm – 1am. Also performing will be Caxton Press & Iron Braydz, with DJ A.Gee from Itch Fm and host Peaches. Entry is £5.00 on the door. Check www.vibe-bar.co.uk for more details

You can watch videos for Power Source, Chaotic Revolt and Our Times at the British Hip Hop review, and meantime check out his single on Soundcloud “A Meeting of the Continents” ft Hasan Salaam & Iron Braydz

You can connect with Apex on twitter @ApexZero00 and the magazine @BritishHipHop

Any djs who require full quality clean radio edits of any of Apex Zero’s singles, or media & press with further inquiries about the album or launch event, can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulonFire-Guestlist

Guestlist are an online and physical publication based in London who cover many different genres including house, techno, r&b, hip hop, drum & bass, dubstep, reggae, indie and more.

They cover music releases with reviews and interviews, but are also heavily involved with events, clubs, shows & festivals in the UK and in Europe, reporting on the hotspots to visit for people who want to experience the nightlife of various cities throughout the continent….or as they put it “The Ultimate Guide To Going Out and Having Fun!”

Most recent interviews in their “R&B and Hip Hop” section include Tinchy Stryder, Jazzy Jeff, Eve, Wu Tang Clan, Ruff Diamondz and Example, and the latest is with ethemadassassin who released his third solo album “Soul on Fire” on 17th September

The Los Angeles based rapper, most associated with North Carolina where he started performing and recording during the Golden Era of the 90’s speaks with journalist Janine Francois about his new album, the musical progression from his previous albums, lyricism, beat selection, and his favourite track off the album and the reason for his choice

Read the full interview HERE

The album Soul on Fire can be bought online at iTunes HERE

There are some classic cuts on that album, whether “80’s & 90’s” produced by Edinburgh’s Sci Fi Stu & “Can’t Get Enough” with that more soulful sound of the 90’s, or the rockier hardcore sound in joints like “Elements”, “Fight Music”, “Tiger Blade”, “What It’s Supposed To Be” produced by Kyo Itachi….and the bonus track released recently H.T.G. ft Sole-R

Check em out

Look out for more releases from E soon, and his new album with sparring partner Veteran Eye as part of the group Veteran Assassins is also in the pipeline for 2014.

You can reach E on twitter @ethemadassassin and the magazine @GuestlistDotNet with Janine over at @GrrlsClub

Any djs requiring full quality clean radio edit mp3s of any of these tracks, or media & press with further inquiries about the album can contact UrbanElite PR HERE

UrbanElite PR
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