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SoulonFire-PopCulturez

UK based online magazine PopCulturez covers a wide range of interests including music genres rock, pop, country, r&b,hip hop and subjects such as sport, politics, tv, concerts….in other words news on the popular culture of the day.

They are the latest to cast an eye over the new album by rapper ethemadassassin, one half of the LA based duo Veteran Assassins most associated with North Carolina though has also worked out of New Jersey and Ohio at various times of his career.

“Soul on Fire” is his 3rd solo studio album, following on from the 2008 release “Tomorrow Never Comes” which included the video for Walk My Shoes as seen on UK stations MTV Base, Flava TV and others coast to coast across America. The current album is more auto biographical depicting his early days and the fashions, sounds and sights of the Nineties, while bringing things up to date of where he is today. Soul laced tracks like “80’s & 90’s” & “Can’t Get Enough” will be recognizable to older heads whereas fuel injected bangers like “Elements”, “Sparta”, “Tiger Blade” and even the latest bonus joint “H.T.G.” brings out the grittier side to this Emcee.

The PopCulturez review reflects on it, opening “he has something that many strictly battle-focused rappers lack; he can craft real songs too.” and in closing “Sure to please fans of 90s-style hardcore hip-hop from the likes of D.I.T.C., E offers his own take on the streets while demonstrating that, as an MC, he is not to be taken lightly.”

Read the full review HERE

The album is available from iTunes now HERE

Meanwhile, check out a couple of the tracks on Soundcloud

80’s & 90’s

H.T.G.

And on Youtube

Keep up to date with him on twitter @ethemadassassin and the magazine @PopCulturez

All media, press and dj inquiries, requests for interviews & full quality clean edit mp3s of any of these tracks can be addressed to UrbanElite PR HERE

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SoulOnFire-FlavourMag

Leading UK online urban music, fashion and lifestyle publication Flavour Magazine took time out recently to speak with ethemadassassin, the hip hop MC currently based in Los Angeles but most associated with his native North Carolina.

Starting out in the 90’s based in cities such as Greensboro NC and Camden NJ, he started out coming up through the rap battle scenes, although it was his relatively short time on the mic compared to others that earned him his moniker. He went in for the kill, short & sweet, and one night a comment was heard “damn, that’s some mad assassin shit right there” and the name stuck.

Although the discography is relatively modest in comparison to others for an artist so long in the game – Soul on Fire being only his 3rd official studio album – this has been down to a variety of factors, the regular life trials & tribulations, the right producers to work with, moving from place to place, but it’s always worth the wait. He moved to LA in the last couple of years to team up again with his old partner in rhyme from NC Veteran Eye to form Veteran Assassins, so time has also been spent recording and touring as a group.

There is in fact a new Veteran Assassins album in the pipeline with significant production from Edinburgh’s Sci Fi Stu who who provided the beat for the killer track on the current album “80’s & 90’s”

London based journalist Taytula Burke jumped on the phone to E recently to speak on the new album and his time back in the day starting out and learning his craft. He speaks openly about his relationship with his parents and the impact that had and how his life changed when he took himself off to college and saw the comparison in life there to what he’d been accustomed to on the streets.

The album itself is very auto-biographical in nature and the interview goes more in depth into the background and what makes the man he is today. Read it all HERE

Soul on Fire is one for the real hip hop heads, soul, rock and hip hop sample led beats with some skilled narrative in the lyricism and wordplay. You can buy it on iTunes now HERE

Meantime, check out some of the joints off the album

80’s & 90’s

H.T.G. ft Sole-R

CAN’T GET ENOUGH

Follow him on twitter @ethemadassassin and the magazine @FlavourMag You can reach Taytula @Taykeova

Thanks also to Flavour Magazine editor Annika Allen

Press, magazines, media and dj requests and inquiries can be sent to UrbanElite PR HERE

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SoulonFire-SampleFace

The latest review of the new album Soul on Fire by ethemadassassin comes courtesy of UK online magazine SampleFace.

Afforded a 4/5 rating by reviewer Taytula Burke, on the beats and production she opens:

“E curates beats from producers like SciFi Stu, Kyo Itachi, Wonder Boy and Gav Beats resulting in crazy guitar riffs, soulful vocal samples and jazzy piano keys being used as the soundtrack for a joyride through the mind of a veteran emcee.”

The review is another to reflect well on E’s work on the mic with his “lyrical prowess” and subject matter, summarizing “this is an album worth having in your collection if you expect hip hop to have more than just rhyming couplets and a catchy hook.”

You can read the review in full HERE

You can buy the album now from iTunes HERE

Meantime, check out his recently launched bonus cut H.T.G. ft Sole-R on Soundcloud & Youtube

You can follow E on twitter @ethemadassassin the magazine @Sampleface & the reviewer @Taykeova

All press & media inquiries regarding ethemadassassin and the album Soul on Fire, including dj requests for full quality clean radio edit mp3s, can be addressed to UrbanElite PR HERE

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SoulOnFire-HitTheFloor

Los Angeles based rapper, originally out of Greensboro NC (and a time Camden NJ), ethemadassassin has just released his 3rd solo album “Soul on Fire”

It is packed full of hard hittin rhymes, fierce lyricism & wordplay and real street tales as you’d expect from a veteran in the game who started out in the rap battle scene in the 90’s

Some quality production too courtesy of Edinburgh’s Sci Fi Stu, France’s Kyo Itachi and both North Carolina and Cali are repped’ with beats from Wonder Boy, Akthentik Works, Devaron Benjamin and Gav Beats – a mix of classic soul, hip hop & rock with a healthy inclusion of turntablism make this well worth a listen for all hip hop heads who appreciate the realism

UK multi genre online Hit The Floor Magazine have just conducted an interview with E where he speaks on his early days in the game and his thoughts on the scene now compared to back in the day, his new album, the meaning behind his name and also his new joint “H.T.G.” which was also premiered today by HTF.

Read the whole interview HERE

Speaking of which, the new joint featuring Sole-R is absolutely bangin’. Check it out, real dope cut.

HTG

Follow E on twitter @EtheMadAssassin and also the magazine @HitTheFloorMag

And of course, you can buy the new album on iTunes HERE

Any djs looking for the full quality clean radio edit mp3, or any press with inquiries about the release, should contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulonFire-WordisBond

Los Angeles Cali, Greensboro NC & Camden NJ….theyve all been or are home to hip hop veteran Emcee ethemadassassin who has just released his 3rd solo album “Soul on Fire” today

Starting out in the rap battle scene during what’s often referred to as the Golden Era of hip hop in the 90’s, E’s music has always reflected his life in an open an honest way. Growing up in tough times, he got educated, travelled and developed both personally and musically.

The current album is a snapshot autobiography reflecting back on the early days and updating on the here& now. Tracks such as “80’s & 90’s” and “Can’t Get Enough” have that classic soul and era vibe, whereas he lets loose with his renowned verbal assaults over the rockier joints like “Elements”, “Sparta” and “Fight Music”. The skills are in full effect on “Tiger Blade” and many props have been afforded to the deep sentiment portrayed in “Letter To Mommy”

He describes the album as just “the latest chapter in my book of life“, but this album is full of true street stories – he’s lived and seen it, there’s no fantasy rap goin on here

He took time out recently to speak with Chase March from The Word is Bond’s Rap Radio Hour. Hear the entire audio interview online HERE

You can check out all the tracks and buy the album on iTunes at http://itunes.apple.com/us/album/soul-on-fire/id685226091

As a taster, check out the videos for What It’s Supposed to Be produced by Kyo Itachi, Can’t Get Enough and the single 80’s & 90’s produced by Sci Fi Stu

You can also follow E on twitter @ethemadassassin and the guys at the magazine @ChaseMarch & @TheWordisBond Thanks also to Teckzilla for his help on that feature.

Any further media & press inquiries about ethemadassassin can be addressed to UrbanElite PR HERE

It’s a brilliant album in the best traditions of classic rap & hip hop. Check it out & support

UrbanElite PR
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SoulonFire-SubbaCultcha

UK online music magazine Subba Cultcha covers a wide variety of genres, featuring news on artists, releases, interviews and more

The publication’s Ben Bradford took time out recently to speak with Los Angeles hip hop emcee EtheMadAssassin ahead of the release of his third solo album “Soul on Fire” on 17th September.

Something of a veteran in the independent scene…and not just as part of Cali duo Veteran Assassins…he started out based in Greensboro NC and also spent time in Camden, New Jersey before making the move to the west coast primarily to start the new group with his partner in rhyme Veteran Eye.

The interview is preceded with an overview of the new album itself “if you want to learn of life on the streets, particularly in the 80s and 90s then this is the place to come” adding “This is Assassin rap…where Ethemadassassin comes out fighting for you, fighting for himself, and fighting for people to be together and fighting against the bullshit…its an honest and breathtakingly direct approach, which has come to fruition on his new album ’Soul On Fire’”

The interview itself covers details about the single and video for “Can’t Get Enough”, the making of Soul on Fire, working with the producers on the LP, how he formulates the ideas behind his rhymes & lyrics and the general writing process, the formation of Veteran Assassins and the days in when he started out in NC and the artists who acted as his own main influences.

An artist with his own unique style & personality, he sums it up :

“I found my pocket a long time ago and I definitely don’t try to emulate anyone, its like being yourself isn’t cool, I have my own way of doing things” read the whole interview HERE

If you like those old soul groove sampled joints with a nod to the good ‘ol days, check out two of his most recent singles:

Video for “Can’t Get Enough”

Single for “80’s & 90’s” produced by Edinburgh’s Sci Fi Stu

Follow E’s latest chapter in his book of life on twitter @EtheMadAssassin and also the magazine @SubbaCultchaCom

Any further media & press inquiries regarding this release, or dj requests for full quality clean mp3s of these tracks, can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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_C3A4821 edit 1.2 300 exsml

London’s DJ Elma has a “Kick This” series on Youtube where she’s interviewed artists such as The Pharcyde, Slum Village, Genesis Elijah, Dublin’s Workin Class Records and many more

In late August, she met up with west London hip hop artist Apex Zero in Brixton to speak on his music, new album Reality Provoking Liberation and his various political views which form much of the subject matter for the album

As a student of African history, African-American figures such as Malcolm X & Huey Newton and politics, not surprisingly in this interview he outlines his views on corruption, social cohesion, oppression, justice, war, peace, the political systems at home and overseas and much more. It was his introduction to legendary hip hop artists such as Immortal Technique, Nas, Dead Prez, Tupac & Wu Tang which motivated the young man to study more, and it has come full circle as he now portrays his views as an Emcee.

Whether you agree or disagree with his points of view, he articulates his thoughts well whether in the form of his rhymes or in the setting of an interview, something which has been commented upon by various members of the media to date

Check the full interview on Youtube

The album releases on 28th October. There have already been several video & single releases from it, including Chaotic Revolt and A Meeting of the Continents featuring Hasan Salaam & Iron Braydz

CHAOTIC REVOLT

A MEETING OF THE CONTINENTS

Look out for much more news & coverage of this release over the coming months, including plans for a launch night in London in November

You can follow him on twitter @ApexZero00

Any media, press or dj inquiries can be addressed to UrbanElite PR HERE

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T : @urbanelitepr

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SoulOnFire-Echoescolumn
Echoes Magazine is one of the longest established publications in the UK covering hip hop, rap, jazz, r&b, soul with news, reviews, features produced in both physical and online format

The current September 2013 issue has the usual wide spread of genre coverage, and in Sunil Chauhan’s regular hip hop page he covers news on Ishmael Butler (Digable Planets / Shabazz Palaces) moving to Sub Pop, Kanye West & Rhymefest new non profit organization Donda’s House, Belafonte / Jay Z, Mobb Deep’s Prodigy and his new publishing imprint Infamous Books and Just Blaze providing the soundtrack for the video game Teenage Mutant Ninja Turtles.

Included in the column is a new interview with Los Angeles (by way of Greensboro NC) emcee, and one half of Veteran Assassins, EtheMadAssassin. His new solo album “Soul on Fire” releases on 17th September, and the interview addresses his reflection on the 80’s & 90’s Golden Era of hip hop – the time which marks his early beginnings in the game – his tag as a gangsta rapper & why this isn’t a description he recognizes, the rap scene in North Carolina and his time working for Elektra Records.

UK readers can pick the magazine up from stores now, and international readers will have the opportunity to read the whole magazine in 2 weeks when the new website www.echoesmagazine.co.uk is relaunched and will include a page by page flick through.

E’s album is full of powerful lyricism, an honest take on his life journey to date, and includes some quality production throughout.

Check out the videos & audio for the soul laden track Can’t Get Enough which premiered on The Rap Up, What It’s Supposed to Be produced by Japan’s Kyo Itachi, and the Pharcyde-esque “80’s & 90’s” with beats courtesy of Edinburgh’s Sci Fi Stu

Can’t Get Enough

What It’s Supposed To Be

80’s & 90’s

Follow E on twitter @EtheMadAssassin and the magazine @EchoesMag

Look out for more coverage in the weeks ahead. Any media, press or dj inquiries about the release or requests for interviews and clean full quality mp3s of the singles can be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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RPL-SoundparlorInterview

London’s Apex Zero, one half of First and Last who describes his style as “neo-hardcore tru skool hip hop” came up through the city’s live scene, notably the End of the Weak and Speaker’s Corner events.

It’s only in recent years he’s turned his focus on the recording side, initially as part of First and Last and then releasing his mixtape “The Pulse of the Awakening” in 2012 ahead of his debut solo album “Reality Provoking Liberation” which releases on 28th October 2013.

This young emcee and producer has taken his time to study renowned figures in music and public life. With eclectic listening tastes that range from John Coltrane to Rage Against the Machine to Motown, he has been influenced by the lyricism of Tupac, Wu Tang, Immortal Technique, Dead Prez, Nas and fellow British artists Skinnyman, Klashnekoff. With a personal interest in figures such as Malcolm X, Marcus Garvey & Huey Newton, and having studied socialist philosophy, politics and African history, his style is comparable to contemporaries such as Lowkey, Triple Darkness, Melanin 9 and Akala

American online magazine Soundparlor took time out recently to speak with Apex Zero about his early days & influences, his goals and challenges he faces and his new album

The feature acts as an excellent insight into the key inspirations for this young artist, the mindset and thought process behind his music with some surprising twists & turns added into the mix. Read the whole interview HERE

Apex Zero will be premiering his new single “A Meeting of the Continents” on US online The Rap Up on Tuesday 27th August, and the track features Hasan Salaam and the newest member of London’s Triple Darkness crew, Iron Braydz.

From the album, he has already released several videos, most recently “Chaotic Revolt”

Look out for much more news on this release over the next few months. Any media, press or dj inquiries can be addressed to UrbanElite PR HERE

Follow Apex Zero on twitter @ApexZero00 and the magazine @_soundparlor_

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SoulOnFire-ClashMag

The new Rapture & Verse hip hop column written by Matt Oliver is live today in the UK’s Clash Magazine

In what’s been a huge summer of record releases & tours, the column is a summary of the month’s hottest news, mixtapes, videos and albums from around the world. This month includes coverage of Nas, Drake, Riff Raff, Eminem, Earl Sweatshirt, Breaking the Illusion, Meek Mill, Dr Zygote, Cappo, G Frsh, Chaotik Stylz, Del the Funky Homosapien, Tony Touch and many more, including news on the new Soul on Fire album by Los Angeles (via North Carolina) emcee EtheMadAssassin.

Releasing on 17th September, the contemporary production combined with powerful lyricism – all still drawing from key elements of the Golden Era in which he started performing – is drawing plaudits for its style & approach

The piece is summarized:

“Carolina native Ethemadassassin spits unequivocally with gruffness reminiscent of a Rasco or Bun B. Definitely not a believer in dead air, ‘Soul On Fire’ is a belly-burning blaze needing no second invitation to be stoked. Two beats to have you picking up dumbbells, and soul samples resting easy so ETMA can sharpen his bluntness – ‘80s and ‘90s’ letting splash misty-eyed twinkles, ‘Crazy’ a cool Cadillac spin – the Veteran Assassin exudes an air that you’re gonna have to earn the right to get past him.”

Read the whole column HERE

This week he launched his new single “80’s & 90’s” produced by the UK’s SciFi Stu with whom he has recorded the future Veteran Assassins LP.

Check the video for Can’t Get Enough

Follow E on twitter @EtheMadAssassin and the magazine @Clash_Music

Any djs requiring clean / radio edit mp3s of these tracks, or any press & media with inquiries about the release, should contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr