By |

SoulonFire-DataTransmission

British online magazine DataTransmission is well known for its coverage of all type of dance music, from techno, house, dubstep and all other genres in between, reporting from all around the UK and hotspots such as Ibiza, Aiya Napa and various other European resorts & cities.

They also like their rap and hip hop music, and have just reviewed the new album Soul on Fire by rapper ethemadassassin, currently based in Los Angeles but most associated with his native North Carolina where he started out performing in the 90’s.

One half of Veteran Assassins, this is E’s third solo album which released on 17th September, and Janine Francois cast an eye over his most recent offering

“ethemadassasin, lives up to regal standards as set by his previous releases such as, ‘Proverbs’ and ‘ Tomorrow Never Comes’ both dealing with the chaotic lifestyle lived by this Golden Era emcee” is how the review opens which notes his lyrcism, wit, humour, sarcasm and “hard cold truths” in what is an audio biopic of his life from his early days to the “latest scene in the movie of his life today”.

The album has received much credit for its open & honest approach, owning up to past mistakes, acknowledging struggles and successes, and also having a healthy dose of retrospective flava for those who remember or are fans of the sights, sounds and fashions of the 90’s.

The review summarizes “ethemadassasin does himself justice and for hardcore fans you will not be disappointed, as he lyrically delivers the goods. For those new to this ageless rapper, it is recommended you reference previous works to gain some context on ‘Soul on Fire.’ The album does just that, bares his soul for us to hear.”

Read the full analysis HERE

The album is available to buy on iTunes now HERE

From the album, check out the single “80’s & 90’s” produced by Edinburgh’s Sci Fi Stu and the video for Can’t Get Enough

Follow E on twitter @ethemadassassin and the magazine @d8atransmission You can also reach Janine on twitter @GrrlsClub

Any djs who require the full quality clean edit mp3s of any tracks from this album, or media & press with further inquiries about the release should contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

By |

SoulOnFire-SBTV

The UK’s leading online youth broadcaster SBTV was set up by young entrepreneur Jamal Edwards a few years ago while still in his teens. For overseas readers, he built the site up from filming freestyles of new artists all over London, throwing them up on Youtube, and the view rate was literally massive.

Fast forward to today and he still supports the UK scene but also has content from some the biggest international artists around. When he’s not mixing with Virgin owner Richard Branson or Prince Charles, he’s appearing on BBC Breakfast TV promoting his new book. It has been quite a phenomenal rise for a brand now valued in the millions on the stock market. If you didn’t know the name before, research it!

His in house team also provide news, features and reviews, and the site’s Fiona Guest is the latest to run the rule over the new album by ethemadassassin. Most associated with Greensboro NC, the now LA based rapper released his third solo album “Soul on Fire” on Tuesday 17th September.

The review is headed “a potent mixture of lyrical agility and social consciousness” and is summarized “Soul On Fire is a mature drop from a seasoned MC, with a breadth of experience and skill under his belt. If you’re ready to hear the emotional realness of what E terms his ‘book of life,’ give it a listen.” Read the whole review HERE

You can buy the album now on iTunes HERE

Meantime, check out these bangers.

H.T.G. ft Sole-R

80’s & 90’s produced by Sci Fi Stu

We had a lot of djs onto us for clean radio edits of these joints. Any others not already serviced can request an mp3 by contacting UrbanElite PR HERE

You can keep updated on what E’s doing on twitter @ethemadassassin and connect with the magazine @sbtvonline & FionaGuest

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

By |

RPL-RapEssence

West London rapper and producer Apex Zero releases his debut solo album Reality Provoking Liberation on 28th October

Known for being part of the city’s hip hop duo First and Last and also a regular on the live circuit at events such as EOW and Speaker’s Corner, he’s developed a reputation for his fiery verbal delivery covering a range of political and social issues.

American online magazine Rap Essence took a listen through the album and provided a track by track synopsis. They conclude in their summary

“The beats are banging throughout, with most having a strong Wu-Tang-ish influence to them. The dark instrumentals coupled with Apex Zero’s fierce flow and intelligent subject matter set this album apart from many of the other hip-hop being released today. Lyrically he reminds me of Dead Prez or Immortal Technique in that he has a confrontational style and clever politically-charged wordplay. While I may not agree with everything he says on the album, it’s definitely nice to hear an emcee who refuses to cower to the powers that be and spit with a passion about the topics that he believes to be true”

Afforded a 4/5 rating, read the whole in depth review HERE

Check out a couple singles from the album

A Meeting of the Continents ft Hasan Salaam & Iron Braydz

Video for Chaotic Revolt

Follow Apex Zero on twitter @ApexZero00 and the magazine @Rap_Essence You can also get more information from the official website www.firstandlastpride.co.uk

Any inquiries from media, press, and djs about this release can be addressed to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

By |

SoulonFire-PopCulturez

UK based online magazine PopCulturez covers a wide range of interests including music genres rock, pop, country, r&b,hip hop and subjects such as sport, politics, tv, concerts….in other words news on the popular culture of the day.

They are the latest to cast an eye over the new album by rapper ethemadassassin, one half of the LA based duo Veteran Assassins most associated with North Carolina though has also worked out of New Jersey and Ohio at various times of his career.

“Soul on Fire” is his 3rd solo studio album, following on from the 2008 release “Tomorrow Never Comes” which included the video for Walk My Shoes as seen on UK stations MTV Base, Flava TV and others coast to coast across America. The current album is more auto biographical depicting his early days and the fashions, sounds and sights of the Nineties, while bringing things up to date of where he is today. Soul laced tracks like “80’s & 90’s” & “Can’t Get Enough” will be recognizable to older heads whereas fuel injected bangers like “Elements”, “Sparta”, “Tiger Blade” and even the latest bonus joint “H.T.G.” brings out the grittier side to this Emcee.

The PopCulturez review reflects on it, opening “he has something that many strictly battle-focused rappers lack; he can craft real songs too.” and in closing “Sure to please fans of 90s-style hardcore hip-hop from the likes of D.I.T.C., E offers his own take on the streets while demonstrating that, as an MC, he is not to be taken lightly.”

Read the full review HERE

The album is available from iTunes now HERE

Meanwhile, check out a couple of the tracks on Soundcloud

80’s & 90’s

H.T.G.

And on Youtube

Keep up to date with him on twitter @ethemadassassin and the magazine @PopCulturez

All media, press and dj inquiries, requests for interviews & full quality clean edit mp3s of any of these tracks can be addressed to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

By |

SoulonFire-SampleFace

The latest review of the new album Soul on Fire by ethemadassassin comes courtesy of UK online magazine SampleFace.

Afforded a 4/5 rating by reviewer Taytula Burke, on the beats and production she opens:

“E curates beats from producers like SciFi Stu, Kyo Itachi, Wonder Boy and Gav Beats resulting in crazy guitar riffs, soulful vocal samples and jazzy piano keys being used as the soundtrack for a joyride through the mind of a veteran emcee.”

The review is another to reflect well on E’s work on the mic with his “lyrical prowess” and subject matter, summarizing “this is an album worth having in your collection if you expect hip hop to have more than just rhyming couplets and a catchy hook.”

You can read the review in full HERE

You can buy the album now from iTunes HERE

Meantime, check out his recently launched bonus cut H.T.G. ft Sole-R on Soundcloud & Youtube

You can follow E on twitter @ethemadassassin the magazine @Sampleface & the reviewer @Taykeova

All press & media inquiries regarding ethemadassassin and the album Soul on Fire, including dj requests for full quality clean radio edit mp3s, can be addressed to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

By |

albumcover

New album Soul on Fire by ethemadassassin is a journey through a life of a rapper who started out in the 90’s, coming up through the rap battle scene in his native North Carolina, putting out early mixtapes, hustlin for shows, spins and shine, and who ultimately made the move out to the west coast in recent years to form Veteran Assassins with Veteran Eye in Los Angeles

It is also auto biographical in the depiction of life on the street, sights, sounds, fashions and the personal & musical development of this artist over the two decades

The latest review by Zach Gase for Rap Reviews picks up on this fact also in the context of the current throwback to the 90’s going on at the moment generally. He compares E to a young Jay Electronica from the days of the Style Wars Bootleg EP and picks up on the fact that the main theme of the album is in reflection a part “homage” to the sound of that era. Props are given for his rapping and lyricism and of course suggests that this kind of style has a specific market – “I’m looking at you, Joey Bada$$ fans”

Its a fair appraisal from a reviewer who admits that he himself doesn’t necessarily buy into a sound deriving from back in the day, but still acknowledges the qualities throughout conceding “I’m sure there are people out there who hold this record in high esteem.” Without doubt, this is a release for the hip hop heads with a love for the traditional qualities. Read the whole review HERE

Meantime, check out his new bonus joint “H.T.G.”

The album is available to buy from iTunes now http://itunes.apple.com/us/album/soul-on-fire/id685226091

Keep up to date with him on twitter @ethemadassassin and also Rap Reviews @RapReviews

Any further media or press inquiries can be addressed to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

By |

SoulOnFire-NikSquared

London’s Broken Soul Boy is the latest to run the rule over the new album “Soul on Fire” by Los Angeles based emcee ethemadassassin (originally out of Greensboro NC)

Hard on the heels of a weekend when Choice FM London’s legenadry DJ 279 was going in hard with E’s singles Tiger Blade and Can’t Get Enough, the new review picks up the baton of support for this artist who started out in North Carolina’s rap battle scene in the 90’s, released two previous solo albums, moved to LA to form Veteran Assassins, and is now enjoying trans – Atlantic support for his 3rd solo LP.

The review acknowledges that “he continues to fly the flag for native Hip Hop with that old skool, organic soundscape.” and that on the album itself “A collection that is firmly rooted in a classic Hip Hop sound, that does honour its heritage with some slick beats and engaging lyricism”

Summarized “Fans of the vintage Hip Hop sounds that are being maintained in today’s generation thanks to the likes of Talib Kweli or Torae, should definitely investigate this album as this is well placed in your collection. But on top of that, a few punchy singles are lurking away on this album, which should be checked out in its own right, especially the ‘80s & 90s’ jam.” you can read the whole review HERE

Look out for a new single being released shortly together with new features & reviews. Meanwhile, check out the single Tiger Blade and video Can’t Get Enough

Keep up to date with E on twitter @ethemadassassin and the publication via @BrokenSoulBoy and @NikSquared

Any media, press or radio/club dj inquiries about this release should be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

By |

SoulOnFire-MVRemixsml

Stateside online magazine MV Remix have just published their latest album reviews.

Included in recent releases by Ghostface Killah & Apollo Brown, U-God, Ace Hood, Murs & Mayer Hawthorne is the new album by ethemadassassin “Soul on Fire” which drops on 17th September.

The NC emcee, who also operated from Camden NJ before moving to Los Angeles to form Veteran Assassins, has years in the game from starting off in the local rap battle scene and releasing mixtapes in the 90’s, to releasing 2 previous solo albums and working with international producers.

The magazine’s Leland Gill opens:

“His experience shows in his raps as he speaks on his rocky past and lessons learned from his successes and failures. He has been with music and the streets for a long time and his maturity comes across loud and clear”

The beats throughout draw on various rock, classic soul and hip hop samples which work as a perfect backdrop to his energetic flow, reflected in the summary:

“Soul on Fire is an exercise in skillful lyricism and top-notch delivery from someone who has valued experience with hip-hop. Ethemadassassin creates quality sound using the past of the genre and his own life for influence.”

Read the entire review HERE

Taken from the album so far are the singles Tiger Blade and Can’t Get Enough

Look out for more coverage coming shortly. All media & press inquiries about this release should be addressed to UrbanElite PR HERE

You can follow E on twitter @ethemadassassin and the magazine @MVRemix

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

By |

SoulOnFire-BritishHipHopsml

One of the UK’s longest running online platforms specializing in hip hop music & culture, BritishHipHop.com, are the latest to review the new album by Los Angeles based Emcee ethemadassassin “Soul on Fire”

Having spent time in North Carolina and Camden New Jersey, E moved to California in the past few years to team up with Veteran Eye to form Veteran Assassins. Both still maintain solo careers, and “Soul on Fire” is the third solo album by ethemadassassin, following on from Tomorrow Never Comes in 2008.

British journalist Andy Fletcher gives the LP a thorough examination in this.

While its fair to say he finds the inclusion of the track Young & Foolish as incredulous due to its departure in sound from the rest of the album, he then goes on to acknowledge the qualities brought to the table here :

“E’s rhyme schemes and flow are tight and hold the album’s momentum. At the start of Sparta he makes use of repetitive rhymes, presumably to maintain his rhyme scheme and flow but it comes off as a small oversight. That isn’t to say that most of his lyrics aren’t well crafted. For the most part, they are. Gratitude is a stand out track with lyrics that will force you to take them in, ‘I’m not the example of living, I’m the spectacle… my nigga Truck took a bullet to his testicles’. These sorts of lyrics pack the content thick and leave a strong, if unpleasant, aftertaste of the world that Ethemadassassin is documenting. This is really where E shines and you’ll hear some of this realist, street approach to lyricism in tracks like lead single Tiger Blade.”

Read the whole review HERE

For those unfamiliar previously with his work, here’s the video for Walk My Shoes which was playlisted on the UK’s MTV Base and Flava TV

As mentioned in the review, check out the single Tiger Blade from the current album

Look out for more coverage coming on this release shortly. All media, press and dj inquiries about the album or to receive radio / clean edits of any of the singles, contact UrbanElite PR HERE

Follow him on twitter @ethemadassassin and the website @britishhiphop

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

By |

SoulonFire-Blacksheep

London based online magazine Blacksheep have been covering all things hip hop for several years now

They are the latest to cast an eye over the new album by ethemadassassin, an emcee now based in Los Angeles as part of the duo Veteran Assassins, but who came up through the NC scene in the 90’s before making the switch a few years ago.

The magazine’s Andrew Kay opens his review of “Soul on Fire” with :

“Coming to my attention on this, his third album, ethemadassassin, from North Carolina gives an assured showcase of his talent, with witty wordplay and crowded, but sophisticated and soulful production- if you will, drum foundations with the boom and the bap laced with instrumentation to keep the shoulders shuffling, the brain nourished and the heart beating.”

A track by track breakdown follows which also acts as a good insight to what makes this artist tick. The review, allocated a 4/5 rating, is summarized with :

“Soul on Fire’ is an apt title for a nicely crafted and lyrically rich thirteen cut platter of gangster rap. Quite a bit more intelligent, thoughtful and less ignorant and knuckleheaded than the genre has been used to from other rappers who talk about money, bitches, guns and cars.”

But to get the full story, read the whole article HERE

Look out for a lot more coverage on this release in the coming weeks. Meantime, check out the video premiered by The Rap Up last week for “Can’t Get Enough”

Any djs still not received the radio / clean edit of this track, or for any other press & media enquiries about this release, contact UrbanElite PR HERE

Follow E on twitter @ethemadassassin and the magazine @blacksheepmag

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr