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Rah-HitTheFloor

Newark NJ hip hop veteran and ex Flipmode member Rah Digga has been on the steady grind for the past year, releasing a series of tracks to the internet while working on a number of new official releases which will see the light of day over the next few months

Currently releasing singles from her Hood House EP, a side project mashing classic house music beats with some fierce rhymes, a new official mixtape is due to make an appearance by the turn of the year followed in the early part of 2014 by a new album, the first since “Classic” in 2010.

She took time out from an extremely busy schedule recently to speak with the UK’s online multi genre magazine Hit The Floor. She discusses with urban editor Josh Pratt the apparent new direction taken in the Hood House EP, future release and tour plans, her thoughts on Tony Touch’s new 50 MC release, Kendrick’s verse on Control, contemporary female artists and much more

Read the whole interview HERE

Meanwhile, check out two of her most recent joints

I Heard You Say

New Hoes

You can buy Rah Digga music releases and merchandise via her official Bandcamp HERE and you can follow her on twitter @TheRealRahDigga and the magazine at @HitTheFloorMag

Any further press or media inquiries can be addressed to UrbanElite PR HERE

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SoulonFire-SubbaCultcha

UK online music magazine Subba Cultcha covers a wide variety of genres, featuring news on artists, releases, interviews and more

The publication’s Ben Bradford took time out recently to speak with Los Angeles hip hop emcee EtheMadAssassin ahead of the release of his third solo album “Soul on Fire” on 17th September.

Something of a veteran in the independent scene…and not just as part of Cali duo Veteran Assassins…he started out based in Greensboro NC and also spent time in Camden, New Jersey before making the move to the west coast primarily to start the new group with his partner in rhyme Veteran Eye.

The interview is preceded with an overview of the new album itself “if you want to learn of life on the streets, particularly in the 80s and 90s then this is the place to come” adding “This is Assassin rap…where Ethemadassassin comes out fighting for you, fighting for himself, and fighting for people to be together and fighting against the bullshit…its an honest and breathtakingly direct approach, which has come to fruition on his new album ’Soul On Fire’”

The interview itself covers details about the single and video for “Can’t Get Enough”, the making of Soul on Fire, working with the producers on the LP, how he formulates the ideas behind his rhymes & lyrics and the general writing process, the formation of Veteran Assassins and the days in when he started out in NC and the artists who acted as his own main influences.

An artist with his own unique style & personality, he sums it up :

“I found my pocket a long time ago and I definitely don’t try to emulate anyone, its like being yourself isn’t cool, I have my own way of doing things” read the whole interview HERE

If you like those old soul groove sampled joints with a nod to the good ‘ol days, check out two of his most recent singles:

Video for “Can’t Get Enough”

Single for “80’s & 90’s” produced by Edinburgh’s Sci Fi Stu

Follow E’s latest chapter in his book of life on twitter @EtheMadAssassin and also the magazine @SubbaCultchaCom

Any further media & press inquiries regarding this release, or dj requests for full quality clean mp3s of these tracks, can contact UrbanElite PR HERE

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_C3A4821 edit 1.2 300 exsml

London’s DJ Elma has a “Kick This” series on Youtube where she’s interviewed artists such as The Pharcyde, Slum Village, Genesis Elijah, Dublin’s Workin Class Records and many more

In late August, she met up with west London hip hop artist Apex Zero in Brixton to speak on his music, new album Reality Provoking Liberation and his various political views which form much of the subject matter for the album

As a student of African history, African-American figures such as Malcolm X & Huey Newton and politics, not surprisingly in this interview he outlines his views on corruption, social cohesion, oppression, justice, war, peace, the political systems at home and overseas and much more. It was his introduction to legendary hip hop artists such as Immortal Technique, Nas, Dead Prez, Tupac & Wu Tang which motivated the young man to study more, and it has come full circle as he now portrays his views as an Emcee.

Whether you agree or disagree with his points of view, he articulates his thoughts well whether in the form of his rhymes or in the setting of an interview, something which has been commented upon by various members of the media to date

Check the full interview on Youtube

The album releases on 28th October. There have already been several video & single releases from it, including Chaotic Revolt and A Meeting of the Continents featuring Hasan Salaam & Iron Braydz

CHAOTIC REVOLT

A MEETING OF THE CONTINENTS

Look out for much more news & coverage of this release over the coming months, including plans for a launch night in London in November

You can follow him on twitter @ApexZero00

Any media, press or dj inquiries can be addressed to UrbanElite PR HERE

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T : @urbanelitepr

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SoulOnFire-Echoescolumn
Echoes Magazine is one of the longest established publications in the UK covering hip hop, rap, jazz, r&b, soul with news, reviews, features produced in both physical and online format

The current September 2013 issue has the usual wide spread of genre coverage, and in Sunil Chauhan’s regular hip hop page he covers news on Ishmael Butler (Digable Planets / Shabazz Palaces) moving to Sub Pop, Kanye West & Rhymefest new non profit organization Donda’s House, Belafonte / Jay Z, Mobb Deep’s Prodigy and his new publishing imprint Infamous Books and Just Blaze providing the soundtrack for the video game Teenage Mutant Ninja Turtles.

Included in the column is a new interview with Los Angeles (by way of Greensboro NC) emcee, and one half of Veteran Assassins, EtheMadAssassin. His new solo album “Soul on Fire” releases on 17th September, and the interview addresses his reflection on the 80’s & 90’s Golden Era of hip hop – the time which marks his early beginnings in the game – his tag as a gangsta rapper & why this isn’t a description he recognizes, the rap scene in North Carolina and his time working for Elektra Records.

UK readers can pick the magazine up from stores now, and international readers will have the opportunity to read the whole magazine in 2 weeks when the new website www.echoesmagazine.co.uk is relaunched and will include a page by page flick through.

E’s album is full of powerful lyricism, an honest take on his life journey to date, and includes some quality production throughout.

Check out the videos & audio for the soul laden track Can’t Get Enough which premiered on The Rap Up, What It’s Supposed to Be produced by Japan’s Kyo Itachi, and the Pharcyde-esque “80’s & 90’s” with beats courtesy of Edinburgh’s Sci Fi Stu

Can’t Get Enough

What It’s Supposed To Be

80’s & 90’s

Follow E on twitter @EtheMadAssassin and the magazine @EchoesMag

Look out for more coverage in the weeks ahead. Any media, press or dj inquiries about the release or requests for interviews and clean full quality mp3s of the singles can be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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RPL-TheRapUp

London’s Apex Zero releases his debut solo album “Reality Provoking Liberation” on 28th October

In the main produced by Apex himself and fellow First and Last member OMeziah , the release is full of powerful lyricism and skilled wordplay, the trademarks of the best in UK hip hop over the decades.

The new single “A Meeting of the Continents” brings together the United States, UK and Africa in personnel and subject matter. Produced by DJ Fortune, Apex is joined by New Jersey’s Hasan Salaam and north London’s newest member of Triple Darkness, Iron Braydz. Fierce flows convey a strong sentiment from all three Emcees throughout, and compliment Fortune’s slick beat

The single was premiered on The Rap Up today. See the full feature on it HERE

You can hear the track directly on Soundcloud

AMOTCcover

You can follow these artists on twitter @ApexZero00 @HasanSalaam & @Braydz

Any djs not already serviced with the clean radio edit can request it from UrbanElite PR HERE Similarly, any general press or media inquiries about the album release can be addressed to UrbanElite PR via the same point of contact

UrbanElite PR
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T : @urbanelitepr

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RPL-SoundparlorInterview

London’s Apex Zero, one half of First and Last who describes his style as “neo-hardcore tru skool hip hop” came up through the city’s live scene, notably the End of the Weak and Speaker’s Corner events.

It’s only in recent years he’s turned his focus on the recording side, initially as part of First and Last and then releasing his mixtape “The Pulse of the Awakening” in 2012 ahead of his debut solo album “Reality Provoking Liberation” which releases on 28th October 2013.

This young emcee and producer has taken his time to study renowned figures in music and public life. With eclectic listening tastes that range from John Coltrane to Rage Against the Machine to Motown, he has been influenced by the lyricism of Tupac, Wu Tang, Immortal Technique, Dead Prez, Nas and fellow British artists Skinnyman, Klashnekoff. With a personal interest in figures such as Malcolm X, Marcus Garvey & Huey Newton, and having studied socialist philosophy, politics and African history, his style is comparable to contemporaries such as Lowkey, Triple Darkness, Melanin 9 and Akala

American online magazine Soundparlor took time out recently to speak with Apex Zero about his early days & influences, his goals and challenges he faces and his new album

The feature acts as an excellent insight into the key inspirations for this young artist, the mindset and thought process behind his music with some surprising twists & turns added into the mix. Read the whole interview HERE

Apex Zero will be premiering his new single “A Meeting of the Continents” on US online The Rap Up on Tuesday 27th August, and the track features Hasan Salaam and the newest member of London’s Triple Darkness crew, Iron Braydz.

From the album, he has already released several videos, most recently “Chaotic Revolt”

Look out for much more news on this release over the next few months. Any media, press or dj inquiries can be addressed to UrbanElite PR HERE

Follow Apex Zero on twitter @ApexZero00 and the magazine @_soundparlor_

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulOnFire-ClashMag

The new Rapture & Verse hip hop column written by Matt Oliver is live today in the UK’s Clash Magazine

In what’s been a huge summer of record releases & tours, the column is a summary of the month’s hottest news, mixtapes, videos and albums from around the world. This month includes coverage of Nas, Drake, Riff Raff, Eminem, Earl Sweatshirt, Breaking the Illusion, Meek Mill, Dr Zygote, Cappo, G Frsh, Chaotik Stylz, Del the Funky Homosapien, Tony Touch and many more, including news on the new Soul on Fire album by Los Angeles (via North Carolina) emcee EtheMadAssassin.

Releasing on 17th September, the contemporary production combined with powerful lyricism – all still drawing from key elements of the Golden Era in which he started performing – is drawing plaudits for its style & approach

The piece is summarized:

“Carolina native Ethemadassassin spits unequivocally with gruffness reminiscent of a Rasco or Bun B. Definitely not a believer in dead air, ‘Soul On Fire’ is a belly-burning blaze needing no second invitation to be stoked. Two beats to have you picking up dumbbells, and soul samples resting easy so ETMA can sharpen his bluntness – ‘80s and ‘90s’ letting splash misty-eyed twinkles, ‘Crazy’ a cool Cadillac spin – the Veteran Assassin exudes an air that you’re gonna have to earn the right to get past him.”

Read the whole column HERE

This week he launched his new single “80’s & 90’s” produced by the UK’s SciFi Stu with whom he has recorded the future Veteran Assassins LP.

Check the video for Can’t Get Enough

Follow E on twitter @EtheMadAssassin and the magazine @Clash_Music

Any djs requiring clean / radio edit mp3s of these tracks, or any press & media with inquiries about the release, should contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulOnFire-HHK

Los Angeles (by way of Greensboro NC) emcee ethemadassassin releases his new Soul on Fire album on 17th September, the third solo LP from one half of the Veteran Assassins duo.

Coming up through NC’s rap battle scene during the Golden Era, the new single “80’s & 90’s” produced by UK beatsmith Sci Fi Stu speaks on these days. Anyone familiar with the sights and sounds of the time will recognize the fashions name-checked and lifestyle represented throughout.

Described in a recent album review “fired up by a dope reminiscing beat, the dreamy backdrop empowers Ethemadassassin to throwback to times gone by with inspiring effect” , the single is one for the Tru Skool heads through the generations.

The single was premiered today by the UK’s HHK Mag (aka Hip-Hop Kings) where he also gave an exclusive interview and insight into his days starting out as an artist during hip hop’s Golden Era, he speaks on the impact of the internet for artists by comparison to those early years, the current focus on 90’s fashions and culture happening now, opening for Immortal Technique and Wu Tang and of course his new album and working with international producers.

It’s a fascinating read for all those interested in the historical aspect of hip hop from the perspective of an artist who has lived through it and still performing and evolving his style to this day

Read the whole interview HERE

Check out the new single 80’s & 90’s on Soundcloud

80s90scover

You can follow them on twitter @EtheMadAssassin @SciFiStu and @HHKMag

Any djs not already serviced with the clean / radio edit of this track can request it from UrbanElite PR HERE

UrbanElite PR
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T : @urbanelitepr

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SoulOnFire-NikSquared

London’s Broken Soul Boy is the latest to run the rule over the new album “Soul on Fire” by Los Angeles based emcee ethemadassassin (originally out of Greensboro NC)

Hard on the heels of a weekend when Choice FM London’s legenadry DJ 279 was going in hard with E’s singles Tiger Blade and Can’t Get Enough, the new review picks up the baton of support for this artist who started out in North Carolina’s rap battle scene in the 90’s, released two previous solo albums, moved to LA to form Veteran Assassins, and is now enjoying trans – Atlantic support for his 3rd solo LP.

The review acknowledges that “he continues to fly the flag for native Hip Hop with that old skool, organic soundscape.” and that on the album itself “A collection that is firmly rooted in a classic Hip Hop sound, that does honour its heritage with some slick beats and engaging lyricism”

Summarized “Fans of the vintage Hip Hop sounds that are being maintained in today’s generation thanks to the likes of Talib Kweli or Torae, should definitely investigate this album as this is well placed in your collection. But on top of that, a few punchy singles are lurking away on this album, which should be checked out in its own right, especially the ‘80s & 90s’ jam.” you can read the whole review HERE

Look out for a new single being released shortly together with new features & reviews. Meanwhile, check out the single Tiger Blade and video Can’t Get Enough

Keep up to date with E on twitter @ethemadassassin and the publication via @BrokenSoulBoy and @NikSquared

Any media, press or radio/club dj inquiries about this release should be sent to UrbanElite PR HERE

UrbanElite PR
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SoulOnFire-MVRemixsml

Stateside online magazine MV Remix have just published their latest album reviews.

Included in recent releases by Ghostface Killah & Apollo Brown, U-God, Ace Hood, Murs & Mayer Hawthorne is the new album by ethemadassassin “Soul on Fire” which drops on 17th September.

The NC emcee, who also operated from Camden NJ before moving to Los Angeles to form Veteran Assassins, has years in the game from starting off in the local rap battle scene and releasing mixtapes in the 90’s, to releasing 2 previous solo albums and working with international producers.

The magazine’s Leland Gill opens:

“His experience shows in his raps as he speaks on his rocky past and lessons learned from his successes and failures. He has been with music and the streets for a long time and his maturity comes across loud and clear”

The beats throughout draw on various rock, classic soul and hip hop samples which work as a perfect backdrop to his energetic flow, reflected in the summary:

“Soul on Fire is an exercise in skillful lyricism and top-notch delivery from someone who has valued experience with hip-hop. Ethemadassassin creates quality sound using the past of the genre and his own life for influence.”

Read the entire review HERE

Taken from the album so far are the singles Tiger Blade and Can’t Get Enough

Look out for more coverage coming shortly. All media & press inquiries about this release should be addressed to UrbanElite PR HERE

You can follow E on twitter @ethemadassassin and the magazine @MVRemix

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr