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RPL-DataTransmission

The debut solo album by London rapper and producer Apex Zero dropped on 28th October and has proven to be one of UK Hip Hop’s biggest releases of 2013

British online magazine Data Transmission are the latest to give “Reality Provoking Liberation” their seal of approval via their review written by Jazz Gill. The publication have developed an international profile for their coverage of dance music, but have always had an appreciation for high caliber rap & hip hop artists as the opening lines of the review testify:

“Apex Zero’s Reality Provoking Liberation is perhaps the most passionate version of this style released in a long time.” as the article deciphers the political and social issues addressed, delivered with a passionate and energetic flow style and conscientious lyricism. It’s been a common theme in much of the media coverage which has been widespread for this album, not so much a throwback to an early sound, but a throwback to a time when the genre was used in a more thought provoking way

Summarizing “this is an album full of anthems for the street soldiers in the UK.” read the whole review HERE

Apex Zero will launch the video for his new single Absolute Zero on Tuesday 5th November at noon GMT, 7am EST. Currently busy with further media interviews and in rehearsals with his live band, you can see him live at his album launch party on Saturday 7th December upstairs at The Vibe Bar, 91 Brick Lane, Shoreditch, London E1 6QL.

The night runs 8pm – 1am and there will also be performances by Caxton Press anhd Triple Darkness’ Iron Braydz with DJ A.Gee from Itch FM on the 1’s & 2’s. Entry is £5.00 on the door and venue details are at www.vibe-bar.co.uk

The album is available in digital and CD formats now from his own BANDCAMP and Suspect Packages (CD format mail order)

You can keep up to date with Apex Zero on twitter @ApexZero00 and also the magazine at @D8atransmission Can also connect with Jazz over at @JazzTheJourno

Any further media inquiries regarding the release or live event can be sent to UrbanElite PR HERE DJs looking for clean edits of any of the singles can of course request these from the same point of contact.

Meanwhile, check out his single Spray The Roof featuring his First and Last partner in rhyme OMeza Omniscient and Invincible Armour

UrbanElite PR
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RPL-PopCulturez

With the release of the debut solo album by London’s hip hop producer & rapper Apex Zero, “Reality Provoking Liberation”, an example of the impressive diversity of media interest is displayed in two reviews over the past 24 hours

Online magazine PopCulturez is a multi genre publication covering news, reviews, features by rock, country, pop and hip hop artists. Their review includes the opening salvo “From the outset, it is clear that Apex Zero is taking his music to an uncompromising place, with political rhymes coming at an unrelenting pace.“, the article then continuing to note “while many rappers are caught up in the streets or tales of club-hopping, this young MC looks further due to his studies of socialist philosophy, politics, and African history….and has also taken inspiration from a number of other British MCs, with strong hints of names like Terra Firma, Lowkey, and Kashmere seeping through his styles.”

Summarizing “Apex Zero comes off like Britain’s answer to Killah Priest to show that real, hardcore hip-hop with a political mindset still exists in 2013” you can read the entire review HERE

RPL-UndergroundHH

Meanwhile, UndergroundHH, a website dedicated to UK hip hop and championing both new and more established independent artists on the scene featured the album, again drawing comparisons to British & international artists such as Immortal Technique, Wu Tang, Dead Prez, Skinnyman and Klashnekoff, and comments “Apex delivers stone cold pen game fighting back at the system, the roots of population control and the endless routine of a 9 to 5.” and then featuring his videos for Power Source, Chaotic Revolt and Our Times.

Read the whole feature HERE

Gearing up for his official launch party with a live band upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL on Saturday 7th December, he will also be joined on the night by Caxton Press, Iron Braydz, DJ A.Gee (Itch FM) and host Peaches. Entry is £5.00 on the door, 8pm – 1am and nearest tube is Aldgate East.

Also look out for a brand new video for his new single Absolute Zero being released to the internet on Monday 4th November as well as further media coverage, reviews and interviews.

You can buy the album in digital and CD formats from his Bandcamp and keep up to date with him via his official site www.firstandlastpride.co.uk and on twitter @ApexZero00 You can connect with the magazines on twitter @PopCulturez and @Underground_HH

Meantime, you can listen back to his interview with Tarek on Reprezent Radio from 23rd October where he was live in the studio for the Revolution Hip Hop Show.

All media, press, magazine and radio requests and inquiries about this release can be addressed to UrbanElite PR HERE

UrbanElite PR
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T : @urbanelitepr

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AlbumCoversmall

Riding in on the back of St Jude’s Storm which hit the southern UK this morning, the 28th October arrived and with it the release date of the debut solo album by west London’s rapper & producer Apex Zero.

Having released his mixtape The Pulse of the Awakening almost exactly a year ago, the new album “Reality Provoking Liberation” is 15 tracks of hard spittin, conscientious lyricism and raw energy which has received plaudits for the range of political and social issues addressed in the rhymes

Having been influenced by artists such as Wu Tang, dead prez, Immortal Technique, Phi Life Cypher, Blak Twang, Skinnyman and Klashnekoff, comparisons have been made by the media to UK hip hop contemporaries such as Lowkey, Akala & Triple Darkness for the manner in which he tears into the subject matter and brings meaning to the tracks in the best traditions of the culture.

Already reviewed and interviewed by a wide range of publications, including Flavour, Clash, Wordplay, Bearded, The Skinny, In-Spirels, The Word is Bond, Whatculture, MOJO, Subba Cultcha, AAA Music, Sampleface, Blacksheep and much more….with much more to come….it has been as anticipated a highly impressive debut from the emcee who remains a member of the city’s First and Last duo.

Released today independently on his own Design Chaos label, it is available to buy digitally or in physical format via mail order. BUY IT HERE

He has in fact added 3 bonus cuts recently to the original 12 track version, and the full tracklist is :

Head vs Heart (Intro) 02:12
Shackled by the Pound 04:26
Absolute Zero 03:40
Power Source (War at Night) 03:31
Our Times feat. OMeza Omniscient and Kyra 04:27
Walk on Water feat. Seapa and OMeza Omniscient 03:11
Don’t Follow the Image feat. OMeza Omniscient and Amy True 04:04
Three Children (Us and We) 06:37
Obtain Bearing 05:13
Everything Must Change 02:20
Chaotic Revolt 03:58
A Meeting of the Continents feat. Hasan Salaam and Iron Braydz 03:44
Spray the Roof feat. OMeza Omniscient and Invincible Armour 04:10
Apex Zero, Growth, Slay the Basilisk, First and Last, Reality Provoking Liberation – Growth (Slay the Basilisk) 07:04
Reality Provoking Liberation feat. OMeza Omniscient 05:21

There’s no question, this has been one of British hip hop’s albums of the year, and one all heads and fans of the traditional tru skool style will appreciate.

Check out his videos for Power Source and Chaotic Revolt

Be on the lookout for more press coverage in the weeks ahead, and a new video for Absolute Zero being launched on Monday 4th November. He will also be live on air with Mr 13 on Bang Radio tomorrow from 10pm GMT (5pm EST)

His official album launch party takes place on Saturday 7th December upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL. Doors open at 8pm with entry £5.00. He will be appearing with a live band and there will also be performances from Caxton Press, Iron Braydz, DJ A.Gee (Itch FM) and hosted by Peaches. Venue details are at www.vibe-bar.co.uk

All news and information can be found at his official site www.firstandlastpride.co.uk and you can connect with him on twitter @ApexZero00

Any further media or press inquiries requesting interviews or copies of the album to review, or djs looking for full quality radio edit mp3s of any of the singles from the album can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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RPL-BritishHipHop

West London’s Apex Zero releases his first solo album “Reality Provoking Liberation” on 28th October, following on from the 2012 mixtape “The Pulse of the Awakening”

Known in the city as part of the First and Last duo, a past regular at the End of the Weak and Speaker’s Corner events and also as a member of the group Pantheonz of Zenn-La, he’s built up a rep for his energetic live shows and powerful lyrical delivery style, covering a range of political and social issues.

The self defined neo-hardcore tru skool hip hop Emcee also produced most of the album alongside his First and Last partner OMeziah, and while drawing from his eclectic range of musical influences for a new contemporary sound, the heart of the album draws from the true essence of hip hop within his rhymes

Andy Fletcher gave the album a run out and has provided this new review for long standing online magazine British Hip Hop. he opens :

“As artists resolve to release their art without the backing of major labels they have become more willing to discuss subjects that seemed missing before. Apex Zero follows in this tradition, bringing content that might be familiar to fans of artists like Immortal Technique, with a flow that tends to be fast-almost agitated-over atmospheric instrumentals imbued with darkness and subtlety.”

An in depth look at the lyricism, production and subject matter follows, concluding that “This album is a time capsule, like the rawer, younger cousin of Lowkey’s Soundtrack to the Struggle, and as such the areas which are less polished should remain so.” and that the intensity with which Apex Zero pours his heart & soul into this records means “it is far too provocative for a casual listen.”

It’s, as usual for British Hip Hop, an intelligent and analytical review which you can read HERE

Watch out for much more coverage, reviews, interviews and releases in the weeks ahead, and also put a note in the diary that his album launch party takes place Upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL on Saturday 2nd November from 8pm – 1am. Also performing will be Caxton Press & Iron Braydz, with DJ A.Gee from Itch Fm and host Peaches. Entry is £5.00 on the door. Check www.vibe-bar.co.uk for more details

You can watch videos for Power Source, Chaotic Revolt and Our Times at the British Hip Hop review, and meantime check out his single on Soundcloud “A Meeting of the Continents” ft Hasan Salaam & Iron Braydz

You can connect with Apex on twitter @ApexZero00 and the magazine @BritishHipHop

Any djs who require full quality clean radio edits of any of Apex Zero’s singles, or media & press with further inquiries about the album or launch event, can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulonFire-Guestlist

Guestlist are an online and physical publication based in London who cover many different genres including house, techno, r&b, hip hop, drum & bass, dubstep, reggae, indie and more.

They cover music releases with reviews and interviews, but are also heavily involved with events, clubs, shows & festivals in the UK and in Europe, reporting on the hotspots to visit for people who want to experience the nightlife of various cities throughout the continent….or as they put it “The Ultimate Guide To Going Out and Having Fun!”

Most recent interviews in their “R&B and Hip Hop” section include Tinchy Stryder, Jazzy Jeff, Eve, Wu Tang Clan, Ruff Diamondz and Example, and the latest is with ethemadassassin who released his third solo album “Soul on Fire” on 17th September

The Los Angeles based rapper, most associated with North Carolina where he started performing and recording during the Golden Era of the 90’s speaks with journalist Janine Francois about his new album, the musical progression from his previous albums, lyricism, beat selection, and his favourite track off the album and the reason for his choice

Read the full interview HERE

The album Soul on Fire can be bought online at iTunes HERE

There are some classic cuts on that album, whether “80’s & 90’s” produced by Edinburgh’s Sci Fi Stu & “Can’t Get Enough” with that more soulful sound of the 90’s, or the rockier hardcore sound in joints like “Elements”, “Fight Music”, “Tiger Blade”, “What It’s Supposed To Be” produced by Kyo Itachi….and the bonus track released recently H.T.G. ft Sole-R

Check em out

Look out for more releases from E soon, and his new album with sparring partner Veteran Eye as part of the group Veteran Assassins is also in the pipeline for 2014.

You can reach E on twitter @ethemadassassin and the magazine @GuestlistDotNet with Janine over at @GrrlsClub

Any djs requiring full quality clean radio edit mp3s of any of these tracks, or media & press with further inquiries about the album can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulonFire-DataTransmission

British online magazine DataTransmission is well known for its coverage of all type of dance music, from techno, house, dubstep and all other genres in between, reporting from all around the UK and hotspots such as Ibiza, Aiya Napa and various other European resorts & cities.

They also like their rap and hip hop music, and have just reviewed the new album Soul on Fire by rapper ethemadassassin, currently based in Los Angeles but most associated with his native North Carolina where he started out performing in the 90’s.

One half of Veteran Assassins, this is E’s third solo album which released on 17th September, and Janine Francois cast an eye over his most recent offering

“ethemadassasin, lives up to regal standards as set by his previous releases such as, ‘Proverbs’ and ‘ Tomorrow Never Comes’ both dealing with the chaotic lifestyle lived by this Golden Era emcee” is how the review opens which notes his lyrcism, wit, humour, sarcasm and “hard cold truths” in what is an audio biopic of his life from his early days to the “latest scene in the movie of his life today”.

The album has received much credit for its open & honest approach, owning up to past mistakes, acknowledging struggles and successes, and also having a healthy dose of retrospective flava for those who remember or are fans of the sights, sounds and fashions of the 90’s.

The review summarizes “ethemadassasin does himself justice and for hardcore fans you will not be disappointed, as he lyrically delivers the goods. For those new to this ageless rapper, it is recommended you reference previous works to gain some context on ‘Soul on Fire.’ The album does just that, bares his soul for us to hear.”

Read the full analysis HERE

The album is available to buy on iTunes now HERE

From the album, check out the single “80’s & 90’s” produced by Edinburgh’s Sci Fi Stu and the video for Can’t Get Enough

Follow E on twitter @ethemadassassin and the magazine @d8atransmission You can also reach Janine on twitter @GrrlsClub

Any djs who require the full quality clean edit mp3s of any tracks from this album, or media & press with further inquiries about the release should contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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ChaoticRevolt

West London’s Apex Zero releases his debut album “Reality Provoking Liberation” on 28th October and marks the 2nd anniversary of the London riots by launching this new video “Chaotic Revolt” filmed by Global Faction.

One half of the city’s First and Last duo, he’s released a series of mixtapes and was a regular performer at the renowned End of the Weak / Speakers Corner nights, performing at the EOW World Finals in Berlin in 2010.

The album includes features from Triple Darkness’ newest member Iron Braydz, Amy True from Caxton Press, London’s Invincible Armour and Hasan Salaam. His fierce flow style and subject matter throughout the album are in the best traditions of conscientious hip hop, intelligent rhymes & wordplay over almost entirely self produced beats with additional contributions from DJ Fortune and Omeziah

Citing influences which include Wu Tang, Immortal Technique, Pharoahe Monch, Skinnyman and Klashnekoff, he’s studied some of the best in the business to develop his own identity and style, and has become one of the most impressive new figures on the scene today.

Look out for much more news on this release in the weeks ahead.

For more information, visit the official site www.firstandlastpride.co.uk

You can reach him on twitter @ApexZero00 or Facebook www.facebook.com/apex.omeza

There is a special clean radio edit for the single, check it out on Soundcloud

Any djs looking for a full quality mp3 of the clean / radio edit, or any media & press with general inquiries about the album can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulonFire-Blacksheep

London based online magazine Blacksheep have been covering all things hip hop for several years now

They are the latest to cast an eye over the new album by ethemadassassin, an emcee now based in Los Angeles as part of the duo Veteran Assassins, but who came up through the NC scene in the 90’s before making the switch a few years ago.

The magazine’s Andrew Kay opens his review of “Soul on Fire” with :

“Coming to my attention on this, his third album, ethemadassassin, from North Carolina gives an assured showcase of his talent, with witty wordplay and crowded, but sophisticated and soulful production- if you will, drum foundations with the boom and the bap laced with instrumentation to keep the shoulders shuffling, the brain nourished and the heart beating.”

A track by track breakdown follows which also acts as a good insight to what makes this artist tick. The review, allocated a 4/5 rating, is summarized with :

“Soul on Fire’ is an apt title for a nicely crafted and lyrically rich thirteen cut platter of gangster rap. Quite a bit more intelligent, thoughtful and less ignorant and knuckleheaded than the genre has been used to from other rappers who talk about money, bitches, guns and cars.”

But to get the full story, read the whole article HERE

Look out for a lot more coverage on this release in the coming weeks. Meantime, check out the video premiered by The Rap Up last week for “Can’t Get Enough”

Any djs still not received the radio / clean edit of this track, or for any other press & media enquiries about this release, contact UrbanElite PR HERE

Follow E on twitter @ethemadassassin and the magazine @blacksheepmag

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulOnFire-RapEssence

Los Angeles / Greensboro artist ethemadassassin launched his new video today “Can’t Get Enough” produced by Wonder Boy

It was premiered by The Rap Up, and you can see what the guys there had to say about it HERE

Coincidentally, Stateside online Rap Essence are the latest to give his new album “Soul on Fire” the once over, in their track by track analysis. Releasing on 17th September, it includes production from the UK’s Sci Fi Stu, France’s Kyo Itachi, and stateside producers Wonder Boy (who takes the credits for Can’t Get Enough), Gav Beats, Akthentik Works and Devaron Benjamin, with a feature from fellow Veteran Assassin member Veteran Eye as well as Buck Hennessey and Sherman Way

The review reflects the different rock, soul and hip hop flavas present throughout thanks to the production samples, and also breaks it down as to E’s own subject matter, delivery and wordplay.

Afforded a 4 / 5 rating, read the whole review HERE

Meantime, check out the video

All media & press with enquiries regarding the album, or djs looking for the full quality clean mp3 of this track, should contact UrbanElite PR HERE

Meanwhile, you can keep up to date with everyone on twitter via @ethemadassassin, Wonder Boy at @_NazarMark_, or connect with @TheRapUp and @Rap_Essence

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulOnFire-SoundParlorInterview

SoulOnFire-SoundParlorReview

US online music magazine Soundparlor have today featured Los Angeles’ hip hop artist ethemadassassin and also reviewed his new album “Soul on Fire” which releases on 17th September 2013.

The review is an in depth analysis of the various factors which have influenced the album and E as an artist, with him first emerging from North Carolina’s rap battle scene in the 80’s & 90’s, and the life events that have taken place ever since.

While the album does have an eclectic feel as a result, whether in terms of subject matter or the production, there is a consistent classic hip hop thread throughout which acknowledges we’re in 2013.

Summarizing with “it’s ethemadassassin’s music, lyrics, and willingness to take an honest, sobering look in the rear-view mirror that burn brightest across Soul on Fire.” check out the full review HERE The link to the “Soundparlor 10” feature is linked within the review but can be read separately HERE

Look out for the launch of his new official video “Can’t Get Enough” which will be premiering on TheRapUp.Net this Wednesday 24th July at 7am PST / 10am EST / 3pm UK GMT / 4pm CET Its a bangin summer track built around a huge classic soul sample shot out in the streets of LA.

You can keep up to date with him on twitter @ethemadassassin and with the magazine @_soundparlor_

Any further media enquiries regarding the release, or dj requests for full quality clean edit mp3s of each single, can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr