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ATCweb

It’s been nearly 20 years since Bay Area’s Celly Cel released his debut album Heat 4 Yo Azz, but the west coast veteran has just brought some new heat in the shape of “Morphine” which dropped on 24th September.

The 18 track LP includes features from E-40, Beeda Weeda, Brotha Lynch Hung, Turf Talk, Daz Dillinger, Trae Tha Truth, Mistah Fab and they go in all the way for what’s a real modern day Cali classic out on Realside Records.

He has just launched the new video for “After This” featuring Suryil, a club banger already getting some serious time on the airwaves. Celly keeps ’em comin, so look out for more releases, live dates and news on the album which can be bought on iTunes now at http://itunes.apple.com/us/album/morphine/id704948521

Check out the video

You can also hear the radio edit on Soundcloud

Any djs not already serviced with the full quality clean radio edit can request it from UrbanElite PR HERE

Follow Celly Cel on twitter @Real_CellyCel and Suryil at @Suryil_DaArtist You can also get more info on Celly via his website www.celly-cel.com

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SoulonFire-Guestlist

Guestlist are an online and physical publication based in London who cover many different genres including house, techno, r&b, hip hop, drum & bass, dubstep, reggae, indie and more.

They cover music releases with reviews and interviews, but are also heavily involved with events, clubs, shows & festivals in the UK and in Europe, reporting on the hotspots to visit for people who want to experience the nightlife of various cities throughout the continent….or as they put it “The Ultimate Guide To Going Out and Having Fun!”

Most recent interviews in their “R&B and Hip Hop” section include Tinchy Stryder, Jazzy Jeff, Eve, Wu Tang Clan, Ruff Diamondz and Example, and the latest is with ethemadassassin who released his third solo album “Soul on Fire” on 17th September

The Los Angeles based rapper, most associated with North Carolina where he started performing and recording during the Golden Era of the 90’s speaks with journalist Janine Francois about his new album, the musical progression from his previous albums, lyricism, beat selection, and his favourite track off the album and the reason for his choice

Read the full interview HERE

The album Soul on Fire can be bought online at iTunes HERE

There are some classic cuts on that album, whether “80’s & 90’s” produced by Edinburgh’s Sci Fi Stu & “Can’t Get Enough” with that more soulful sound of the 90’s, or the rockier hardcore sound in joints like “Elements”, “Fight Music”, “Tiger Blade”, “What It’s Supposed To Be” produced by Kyo Itachi….and the bonus track released recently H.T.G. ft Sole-R

Check em out

Look out for more releases from E soon, and his new album with sparring partner Veteran Eye as part of the group Veteran Assassins is also in the pipeline for 2014.

You can reach E on twitter @ethemadassassin and the magazine @GuestlistDotNet with Janine over at @GrrlsClub

Any djs requiring full quality clean radio edit mp3s of any of these tracks, or media & press with further inquiries about the album can contact UrbanElite PR HERE

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albumcover

New album Soul on Fire by ethemadassassin is a journey through a life of a rapper who started out in the 90’s, coming up through the rap battle scene in his native North Carolina, putting out early mixtapes, hustlin for shows, spins and shine, and who ultimately made the move out to the west coast in recent years to form Veteran Assassins with Veteran Eye in Los Angeles

It is also auto biographical in the depiction of life on the street, sights, sounds, fashions and the personal & musical development of this artist over the two decades

The latest review by Zach Gase for Rap Reviews picks up on this fact also in the context of the current throwback to the 90’s going on at the moment generally. He compares E to a young Jay Electronica from the days of the Style Wars Bootleg EP and picks up on the fact that the main theme of the album is in reflection a part “homage” to the sound of that era. Props are given for his rapping and lyricism and of course suggests that this kind of style has a specific market – “I’m looking at you, Joey Bada$$ fans”

Its a fair appraisal from a reviewer who admits that he himself doesn’t necessarily buy into a sound deriving from back in the day, but still acknowledges the qualities throughout conceding “I’m sure there are people out there who hold this record in high esteem.” Without doubt, this is a release for the hip hop heads with a love for the traditional qualities. Read the whole review HERE

Meantime, check out his new bonus joint “H.T.G.”

The album is available to buy from iTunes now http://itunes.apple.com/us/album/soul-on-fire/id685226091

Keep up to date with him on twitter @ethemadassassin and also Rap Reviews @RapReviews

Any further media or press inquiries can be addressed to UrbanElite PR HERE

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SoulonFire-SubbaCultcha

UK online music magazine Subba Cultcha covers a wide variety of genres, featuring news on artists, releases, interviews and more

The publication’s Ben Bradford took time out recently to speak with Los Angeles hip hop emcee EtheMadAssassin ahead of the release of his third solo album “Soul on Fire” on 17th September.

Something of a veteran in the independent scene…and not just as part of Cali duo Veteran Assassins…he started out based in Greensboro NC and also spent time in Camden, New Jersey before making the move to the west coast primarily to start the new group with his partner in rhyme Veteran Eye.

The interview is preceded with an overview of the new album itself “if you want to learn of life on the streets, particularly in the 80s and 90s then this is the place to come” adding “This is Assassin rap…where Ethemadassassin comes out fighting for you, fighting for himself, and fighting for people to be together and fighting against the bullshit…its an honest and breathtakingly direct approach, which has come to fruition on his new album ’Soul On Fire’”

The interview itself covers details about the single and video for “Can’t Get Enough”, the making of Soul on Fire, working with the producers on the LP, how he formulates the ideas behind his rhymes & lyrics and the general writing process, the formation of Veteran Assassins and the days in when he started out in NC and the artists who acted as his own main influences.

An artist with his own unique style & personality, he sums it up :

“I found my pocket a long time ago and I definitely don’t try to emulate anyone, its like being yourself isn’t cool, I have my own way of doing things” read the whole interview HERE

If you like those old soul groove sampled joints with a nod to the good ‘ol days, check out two of his most recent singles:

Video for “Can’t Get Enough”

Single for “80’s & 90’s” produced by Edinburgh’s Sci Fi Stu

Follow E’s latest chapter in his book of life on twitter @EtheMadAssassin and also the magazine @SubbaCultchaCom

Any further media & press inquiries regarding this release, or dj requests for full quality clean mp3s of these tracks, can contact UrbanElite PR HERE

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T : @urbanelitepr

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SoulOnFire-Echoescolumn
Echoes Magazine is one of the longest established publications in the UK covering hip hop, rap, jazz, r&b, soul with news, reviews, features produced in both physical and online format

The current September 2013 issue has the usual wide spread of genre coverage, and in Sunil Chauhan’s regular hip hop page he covers news on Ishmael Butler (Digable Planets / Shabazz Palaces) moving to Sub Pop, Kanye West & Rhymefest new non profit organization Donda’s House, Belafonte / Jay Z, Mobb Deep’s Prodigy and his new publishing imprint Infamous Books and Just Blaze providing the soundtrack for the video game Teenage Mutant Ninja Turtles.

Included in the column is a new interview with Los Angeles (by way of Greensboro NC) emcee, and one half of Veteran Assassins, EtheMadAssassin. His new solo album “Soul on Fire” releases on 17th September, and the interview addresses his reflection on the 80’s & 90’s Golden Era of hip hop – the time which marks his early beginnings in the game – his tag as a gangsta rapper & why this isn’t a description he recognizes, the rap scene in North Carolina and his time working for Elektra Records.

UK readers can pick the magazine up from stores now, and international readers will have the opportunity to read the whole magazine in 2 weeks when the new website www.echoesmagazine.co.uk is relaunched and will include a page by page flick through.

E’s album is full of powerful lyricism, an honest take on his life journey to date, and includes some quality production throughout.

Check out the videos & audio for the soul laden track Can’t Get Enough which premiered on The Rap Up, What It’s Supposed to Be produced by Japan’s Kyo Itachi, and the Pharcyde-esque “80’s & 90’s” with beats courtesy of Edinburgh’s Sci Fi Stu

Can’t Get Enough

What It’s Supposed To Be

80’s & 90’s

Follow E on twitter @EtheMadAssassin and the magazine @EchoesMag

Look out for more coverage in the weeks ahead. Any media, press or dj inquiries about the release or requests for interviews and clean full quality mp3s of the singles can be sent to UrbanElite PR HERE

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SoulOnFire-HHK

Los Angeles (by way of Greensboro NC) emcee ethemadassassin releases his new Soul on Fire album on 17th September, the third solo LP from one half of the Veteran Assassins duo.

Coming up through NC’s rap battle scene during the Golden Era, the new single “80’s & 90’s” produced by UK beatsmith Sci Fi Stu speaks on these days. Anyone familiar with the sights and sounds of the time will recognize the fashions name-checked and lifestyle represented throughout.

Described in a recent album review “fired up by a dope reminiscing beat, the dreamy backdrop empowers Ethemadassassin to throwback to times gone by with inspiring effect” , the single is one for the Tru Skool heads through the generations.

The single was premiered today by the UK’s HHK Mag (aka Hip-Hop Kings) where he also gave an exclusive interview and insight into his days starting out as an artist during hip hop’s Golden Era, he speaks on the impact of the internet for artists by comparison to those early years, the current focus on 90’s fashions and culture happening now, opening for Immortal Technique and Wu Tang and of course his new album and working with international producers.

It’s a fascinating read for all those interested in the historical aspect of hip hop from the perspective of an artist who has lived through it and still performing and evolving his style to this day

Read the whole interview HERE

Check out the new single 80’s & 90’s on Soundcloud

80s90scover

You can follow them on twitter @EtheMadAssassin @SciFiStu and @HHKMag

Any djs not already serviced with the clean / radio edit of this track can request it from UrbanElite PR HERE

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SoulOnFire-NikSquared

London’s Broken Soul Boy is the latest to run the rule over the new album “Soul on Fire” by Los Angeles based emcee ethemadassassin (originally out of Greensboro NC)

Hard on the heels of a weekend when Choice FM London’s legenadry DJ 279 was going in hard with E’s singles Tiger Blade and Can’t Get Enough, the new review picks up the baton of support for this artist who started out in North Carolina’s rap battle scene in the 90’s, released two previous solo albums, moved to LA to form Veteran Assassins, and is now enjoying trans – Atlantic support for his 3rd solo LP.

The review acknowledges that “he continues to fly the flag for native Hip Hop with that old skool, organic soundscape.” and that on the album itself “A collection that is firmly rooted in a classic Hip Hop sound, that does honour its heritage with some slick beats and engaging lyricism”

Summarized “Fans of the vintage Hip Hop sounds that are being maintained in today’s generation thanks to the likes of Talib Kweli or Torae, should definitely investigate this album as this is well placed in your collection. But on top of that, a few punchy singles are lurking away on this album, which should be checked out in its own right, especially the ‘80s & 90s’ jam.” you can read the whole review HERE

Look out for a new single being released shortly together with new features & reviews. Meanwhile, check out the single Tiger Blade and video Can’t Get Enough

Keep up to date with E on twitter @ethemadassassin and the publication via @BrokenSoulBoy and @NikSquared

Any media, press or radio/club dj inquiries about this release should be sent to UrbanElite PR HERE

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SoulOnFire-BritishHipHopsml

One of the UK’s longest running online platforms specializing in hip hop music & culture, BritishHipHop.com, are the latest to review the new album by Los Angeles based Emcee ethemadassassin “Soul on Fire”

Having spent time in North Carolina and Camden New Jersey, E moved to California in the past few years to team up with Veteran Eye to form Veteran Assassins. Both still maintain solo careers, and “Soul on Fire” is the third solo album by ethemadassassin, following on from Tomorrow Never Comes in 2008.

British journalist Andy Fletcher gives the LP a thorough examination in this.

While its fair to say he finds the inclusion of the track Young & Foolish as incredulous due to its departure in sound from the rest of the album, he then goes on to acknowledge the qualities brought to the table here :

“E’s rhyme schemes and flow are tight and hold the album’s momentum. At the start of Sparta he makes use of repetitive rhymes, presumably to maintain his rhyme scheme and flow but it comes off as a small oversight. That isn’t to say that most of his lyrics aren’t well crafted. For the most part, they are. Gratitude is a stand out track with lyrics that will force you to take them in, ‘I’m not the example of living, I’m the spectacle… my nigga Truck took a bullet to his testicles’. These sorts of lyrics pack the content thick and leave a strong, if unpleasant, aftertaste of the world that Ethemadassassin is documenting. This is really where E shines and you’ll hear some of this realist, street approach to lyricism in tracks like lead single Tiger Blade.”

Read the whole review HERE

For those unfamiliar previously with his work, here’s the video for Walk My Shoes which was playlisted on the UK’s MTV Base and Flava TV

As mentioned in the review, check out the single Tiger Blade from the current album

Look out for more coverage coming on this release shortly. All media, press and dj inquiries about the album or to receive radio / clean edits of any of the singles, contact UrbanElite PR HERE

Follow him on twitter @ethemadassassin and the website @britishhiphop

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SoulonFire-Blacksheep

London based online magazine Blacksheep have been covering all things hip hop for several years now

They are the latest to cast an eye over the new album by ethemadassassin, an emcee now based in Los Angeles as part of the duo Veteran Assassins, but who came up through the NC scene in the 90’s before making the switch a few years ago.

The magazine’s Andrew Kay opens his review of “Soul on Fire” with :

“Coming to my attention on this, his third album, ethemadassassin, from North Carolina gives an assured showcase of his talent, with witty wordplay and crowded, but sophisticated and soulful production- if you will, drum foundations with the boom and the bap laced with instrumentation to keep the shoulders shuffling, the brain nourished and the heart beating.”

A track by track breakdown follows which also acts as a good insight to what makes this artist tick. The review, allocated a 4/5 rating, is summarized with :

“Soul on Fire’ is an apt title for a nicely crafted and lyrically rich thirteen cut platter of gangster rap. Quite a bit more intelligent, thoughtful and less ignorant and knuckleheaded than the genre has been used to from other rappers who talk about money, bitches, guns and cars.”

But to get the full story, read the whole article HERE

Look out for a lot more coverage on this release in the coming weeks. Meantime, check out the video premiered by The Rap Up last week for “Can’t Get Enough”

Any djs still not received the radio / clean edit of this track, or for any other press & media enquiries about this release, contact UrbanElite PR HERE

Follow E on twitter @ethemadassassin and the magazine @blacksheepmag

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SoulOnFire-RapEssence

Los Angeles / Greensboro artist ethemadassassin launched his new video today “Can’t Get Enough” produced by Wonder Boy

It was premiered by The Rap Up, and you can see what the guys there had to say about it HERE

Coincidentally, Stateside online Rap Essence are the latest to give his new album “Soul on Fire” the once over, in their track by track analysis. Releasing on 17th September, it includes production from the UK’s Sci Fi Stu, France’s Kyo Itachi, and stateside producers Wonder Boy (who takes the credits for Can’t Get Enough), Gav Beats, Akthentik Works and Devaron Benjamin, with a feature from fellow Veteran Assassin member Veteran Eye as well as Buck Hennessey and Sherman Way

The review reflects the different rock, soul and hip hop flavas present throughout thanks to the production samples, and also breaks it down as to E’s own subject matter, delivery and wordplay.

Afforded a 4 / 5 rating, read the whole review HERE

Meantime, check out the video

All media & press with enquiries regarding the album, or djs looking for the full quality clean mp3 of this track, should contact UrbanElite PR HERE

Meanwhile, you can keep up to date with everyone on twitter via @ethemadassassin, Wonder Boy at @_NazarMark_, or connect with @TheRapUp and @Rap_Essence

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