By |

_C3A4821 edit 1.2 300 exsml

London’s DJ Elma has a “Kick This” series on Youtube where she’s interviewed artists such as The Pharcyde, Slum Village, Genesis Elijah, Dublin’s Workin Class Records and many more

In late August, she met up with west London hip hop artist Apex Zero in Brixton to speak on his music, new album Reality Provoking Liberation and his various political views which form much of the subject matter for the album

As a student of African history, African-American figures such as Malcolm X & Huey Newton and politics, not surprisingly in this interview he outlines his views on corruption, social cohesion, oppression, justice, war, peace, the political systems at home and overseas and much more. It was his introduction to legendary hip hop artists such as Immortal Technique, Nas, Dead Prez, Tupac & Wu Tang which motivated the young man to study more, and it has come full circle as he now portrays his views as an Emcee.

Whether you agree or disagree with his points of view, he articulates his thoughts well whether in the form of his rhymes or in the setting of an interview, something which has been commented upon by various members of the media to date

Check the full interview on Youtube

The album releases on 28th October. There have already been several video & single releases from it, including Chaotic Revolt and A Meeting of the Continents featuring Hasan Salaam & Iron Braydz

CHAOTIC REVOLT

A MEETING OF THE CONTINENTS

Look out for much more news & coverage of this release over the coming months, including plans for a launch night in London in November

You can follow him on twitter @ApexZero00

Any media, press or dj inquiries can be addressed to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

By |

SoulOnFire-Echoescolumn
Echoes Magazine is one of the longest established publications in the UK covering hip hop, rap, jazz, r&b, soul with news, reviews, features produced in both physical and online format

The current September 2013 issue has the usual wide spread of genre coverage, and in Sunil Chauhan’s regular hip hop page he covers news on Ishmael Butler (Digable Planets / Shabazz Palaces) moving to Sub Pop, Kanye West & Rhymefest new non profit organization Donda’s House, Belafonte / Jay Z, Mobb Deep’s Prodigy and his new publishing imprint Infamous Books and Just Blaze providing the soundtrack for the video game Teenage Mutant Ninja Turtles.

Included in the column is a new interview with Los Angeles (by way of Greensboro NC) emcee, and one half of Veteran Assassins, EtheMadAssassin. His new solo album “Soul on Fire” releases on 17th September, and the interview addresses his reflection on the 80’s & 90’s Golden Era of hip hop – the time which marks his early beginnings in the game – his tag as a gangsta rapper & why this isn’t a description he recognizes, the rap scene in North Carolina and his time working for Elektra Records.

UK readers can pick the magazine up from stores now, and international readers will have the opportunity to read the whole magazine in 2 weeks when the new website www.echoesmagazine.co.uk is relaunched and will include a page by page flick through.

E’s album is full of powerful lyricism, an honest take on his life journey to date, and includes some quality production throughout.

Check out the videos & audio for the soul laden track Can’t Get Enough which premiered on The Rap Up, What It’s Supposed to Be produced by Japan’s Kyo Itachi, and the Pharcyde-esque “80’s & 90’s” with beats courtesy of Edinburgh’s Sci Fi Stu

Can’t Get Enough

What It’s Supposed To Be

80’s & 90’s

Follow E on twitter @EtheMadAssassin and the magazine @EchoesMag

Look out for more coverage in the weeks ahead. Any media, press or dj inquiries about the release or requests for interviews and clean full quality mp3s of the singles can be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

By |

RPL-TheRapUp

London’s Apex Zero releases his debut solo album “Reality Provoking Liberation” on 28th October

In the main produced by Apex himself and fellow First and Last member OMeziah , the release is full of powerful lyricism and skilled wordplay, the trademarks of the best in UK hip hop over the decades.

The new single “A Meeting of the Continents” brings together the United States, UK and Africa in personnel and subject matter. Produced by DJ Fortune, Apex is joined by New Jersey’s Hasan Salaam and north London’s newest member of Triple Darkness, Iron Braydz. Fierce flows convey a strong sentiment from all three Emcees throughout, and compliment Fortune’s slick beat

The single was premiered on The Rap Up today. See the full feature on it HERE

You can hear the track directly on Soundcloud

AMOTCcover

You can follow these artists on twitter @ApexZero00 @HasanSalaam & @Braydz

Any djs not already serviced with the clean radio edit can request it from UrbanElite PR HERE Similarly, any general press or media inquiries about the album release can be addressed to UrbanElite PR via the same point of contact

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

By |

SoulOnFire-NikSquared

London’s Broken Soul Boy is the latest to run the rule over the new album “Soul on Fire” by Los Angeles based emcee ethemadassassin (originally out of Greensboro NC)

Hard on the heels of a weekend when Choice FM London’s legenadry DJ 279 was going in hard with E’s singles Tiger Blade and Can’t Get Enough, the new review picks up the baton of support for this artist who started out in North Carolina’s rap battle scene in the 90’s, released two previous solo albums, moved to LA to form Veteran Assassins, and is now enjoying trans – Atlantic support for his 3rd solo LP.

The review acknowledges that “he continues to fly the flag for native Hip Hop with that old skool, organic soundscape.” and that on the album itself “A collection that is firmly rooted in a classic Hip Hop sound, that does honour its heritage with some slick beats and engaging lyricism”

Summarized “Fans of the vintage Hip Hop sounds that are being maintained in today’s generation thanks to the likes of Talib Kweli or Torae, should definitely investigate this album as this is well placed in your collection. But on top of that, a few punchy singles are lurking away on this album, which should be checked out in its own right, especially the ‘80s & 90s’ jam.” you can read the whole review HERE

Look out for a new single being released shortly together with new features & reviews. Meanwhile, check out the single Tiger Blade and video Can’t Get Enough

Keep up to date with E on twitter @ethemadassassin and the publication via @BrokenSoulBoy and @NikSquared

Any media, press or radio/club dj inquiries about this release should be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

By |

SoulOnFire-MVRemixsml

Stateside online magazine MV Remix have just published their latest album reviews.

Included in recent releases by Ghostface Killah & Apollo Brown, U-God, Ace Hood, Murs & Mayer Hawthorne is the new album by ethemadassassin “Soul on Fire” which drops on 17th September.

The NC emcee, who also operated from Camden NJ before moving to Los Angeles to form Veteran Assassins, has years in the game from starting off in the local rap battle scene and releasing mixtapes in the 90’s, to releasing 2 previous solo albums and working with international producers.

The magazine’s Leland Gill opens:

“His experience shows in his raps as he speaks on his rocky past and lessons learned from his successes and failures. He has been with music and the streets for a long time and his maturity comes across loud and clear”

The beats throughout draw on various rock, classic soul and hip hop samples which work as a perfect backdrop to his energetic flow, reflected in the summary:

“Soul on Fire is an exercise in skillful lyricism and top-notch delivery from someone who has valued experience with hip-hop. Ethemadassassin creates quality sound using the past of the genre and his own life for influence.”

Read the entire review HERE

Taken from the album so far are the singles Tiger Blade and Can’t Get Enough

Look out for more coverage coming shortly. All media & press inquiries about this release should be addressed to UrbanElite PR HERE

You can follow E on twitter @ethemadassassin and the magazine @MVRemix

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

By |

ChaoticRevolt

West London’s Apex Zero releases his debut album “Reality Provoking Liberation” on 28th October and marks the 2nd anniversary of the London riots by launching this new video “Chaotic Revolt” filmed by Global Faction.

One half of the city’s First and Last duo, he’s released a series of mixtapes and was a regular performer at the renowned End of the Weak / Speakers Corner nights, performing at the EOW World Finals in Berlin in 2010.

The album includes features from Triple Darkness’ newest member Iron Braydz, Amy True from Caxton Press, London’s Invincible Armour and Hasan Salaam. His fierce flow style and subject matter throughout the album are in the best traditions of conscientious hip hop, intelligent rhymes & wordplay over almost entirely self produced beats with additional contributions from DJ Fortune and Omeziah

Citing influences which include Wu Tang, Immortal Technique, Pharoahe Monch, Skinnyman and Klashnekoff, he’s studied some of the best in the business to develop his own identity and style, and has become one of the most impressive new figures on the scene today.

Look out for much more news on this release in the weeks ahead.

For more information, visit the official site www.firstandlastpride.co.uk

You can reach him on twitter @ApexZero00 or Facebook www.facebook.com/apex.omeza

There is a special clean radio edit for the single, check it out on Soundcloud

Any djs looking for a full quality mp3 of the clean / radio edit, or any media & press with general inquiries about the album can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

By |

SoulOnFire-BritishHipHopsml

One of the UK’s longest running online platforms specializing in hip hop music & culture, BritishHipHop.com, are the latest to review the new album by Los Angeles based Emcee ethemadassassin “Soul on Fire”

Having spent time in North Carolina and Camden New Jersey, E moved to California in the past few years to team up with Veteran Eye to form Veteran Assassins. Both still maintain solo careers, and “Soul on Fire” is the third solo album by ethemadassassin, following on from Tomorrow Never Comes in 2008.

British journalist Andy Fletcher gives the LP a thorough examination in this.

While its fair to say he finds the inclusion of the track Young & Foolish as incredulous due to its departure in sound from the rest of the album, he then goes on to acknowledge the qualities brought to the table here :

“E’s rhyme schemes and flow are tight and hold the album’s momentum. At the start of Sparta he makes use of repetitive rhymes, presumably to maintain his rhyme scheme and flow but it comes off as a small oversight. That isn’t to say that most of his lyrics aren’t well crafted. For the most part, they are. Gratitude is a stand out track with lyrics that will force you to take them in, ‘I’m not the example of living, I’m the spectacle… my nigga Truck took a bullet to his testicles’. These sorts of lyrics pack the content thick and leave a strong, if unpleasant, aftertaste of the world that Ethemadassassin is documenting. This is really where E shines and you’ll hear some of this realist, street approach to lyricism in tracks like lead single Tiger Blade.”

Read the whole review HERE

For those unfamiliar previously with his work, here’s the video for Walk My Shoes which was playlisted on the UK’s MTV Base and Flava TV

As mentioned in the review, check out the single Tiger Blade from the current album

Look out for more coverage coming on this release shortly. All media, press and dj inquiries about the album or to receive radio / clean edits of any of the singles, contact UrbanElite PR HERE

Follow him on twitter @ethemadassassin and the website @britishhiphop

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

By |

SoulonFire-Blacksheep

London based online magazine Blacksheep have been covering all things hip hop for several years now

They are the latest to cast an eye over the new album by ethemadassassin, an emcee now based in Los Angeles as part of the duo Veteran Assassins, but who came up through the NC scene in the 90’s before making the switch a few years ago.

The magazine’s Andrew Kay opens his review of “Soul on Fire” with :

“Coming to my attention on this, his third album, ethemadassassin, from North Carolina gives an assured showcase of his talent, with witty wordplay and crowded, but sophisticated and soulful production- if you will, drum foundations with the boom and the bap laced with instrumentation to keep the shoulders shuffling, the brain nourished and the heart beating.”

A track by track breakdown follows which also acts as a good insight to what makes this artist tick. The review, allocated a 4/5 rating, is summarized with :

“Soul on Fire’ is an apt title for a nicely crafted and lyrically rich thirteen cut platter of gangster rap. Quite a bit more intelligent, thoughtful and less ignorant and knuckleheaded than the genre has been used to from other rappers who talk about money, bitches, guns and cars.”

But to get the full story, read the whole article HERE

Look out for a lot more coverage on this release in the coming weeks. Meantime, check out the video premiered by The Rap Up last week for “Can’t Get Enough”

Any djs still not received the radio / clean edit of this track, or for any other press & media enquiries about this release, contact UrbanElite PR HERE

Follow E on twitter @ethemadassassin and the magazine @blacksheepmag

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

By |

SoulOnFire-RapEssence

Los Angeles / Greensboro artist ethemadassassin launched his new video today “Can’t Get Enough” produced by Wonder Boy

It was premiered by The Rap Up, and you can see what the guys there had to say about it HERE

Coincidentally, Stateside online Rap Essence are the latest to give his new album “Soul on Fire” the once over, in their track by track analysis. Releasing on 17th September, it includes production from the UK’s Sci Fi Stu, France’s Kyo Itachi, and stateside producers Wonder Boy (who takes the credits for Can’t Get Enough), Gav Beats, Akthentik Works and Devaron Benjamin, with a feature from fellow Veteran Assassin member Veteran Eye as well as Buck Hennessey and Sherman Way

The review reflects the different rock, soul and hip hop flavas present throughout thanks to the production samples, and also breaks it down as to E’s own subject matter, delivery and wordplay.

Afforded a 4 / 5 rating, read the whole review HERE

Meantime, check out the video

All media & press with enquiries regarding the album, or djs looking for the full quality clean mp3 of this track, should contact UrbanElite PR HERE

Meanwhile, you can keep up to date with everyone on twitter via @ethemadassassin, Wonder Boy at @_NazarMark_, or connect with @TheRapUp and @Rap_Essence

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr