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Apex Zero celebrates the release of his debut solo album “Reality Provoking Liberation” with his launch party upstairs at The Vibe Bar on Saturday 7th December 2013.

Live performances are a specialty for the young rapper & producer, having been a regular at the city’s renowned End of the Weak and Speaker’s Corner events as part of the duo First and Last, and also gained a following for the high energy shows put on as part of the group The Pantheonz of Zenn – La.

Apex plans appearing with a live band to perform tracks off the new album which releases on 28th October. Also performing on the night will be Caxton Press & the latest member of Triple Darkness, Iron Braydz. Spinnin the vinyl will be Itch FM’s DJ A.Gee and the event will be hosted by Peaches. The event has been put together by local live promoter Hoochinoo. This event has of course been re-scheduled from the original date of 2nd November.

There will also be freestyle open mic sessions in what’s shaping up to be a great night of hip hop with some of the hottest talent in the city, definitely not one to be missed!

The night runs from 8pm – 1am, £5.00 on the door and this is an age 18 and over event.

Apex Zero Album Launch Party
Upstairs at The Vibe Bar
91 Brick Lane
Shoreditch
London
E1 6QL

Nearest tube is Aldgate East and you can get specific details from the venue’s site www.vibe-bar.co.uk and there is also a Facebook page HERE

Also look out for Apex Zero on some London radio stations soon, starting with Itch FM on Saturday 26th October from 8.30pm with DJ Sammy Jay, and on Bang FM on Tuesday 29th October from 10pm with Mr 13. There has been a fantastic media response to the album to date, and you will see much more coming in the weeks ahead.

Check out his single “A Meeting of the Continents” featuring Hasan Salaam and Iron Braydz

Any further media or press inquiries about the the album can be forwarded to UrbanElite PR HERE

You can follow Apex Zero on twitter @ApexZero00 and check out his official site which also carries links to his various other online platforms at www.firstandlastpride.co.uk

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RPL-Sampleface

The British media coverage has been building in the lead up to the release of the new album “Reality Provoking Liberation” by London hip hop Emcee and producer Apex Zero

His debut solo album, he has come up through the city’s live scene and released tracks as part of the duo First and Last and also the group The Pantheonz of Zenn-La. This is where his fierce delivery style and conscientious lyricism first came to the fore, and marked him out as one to watch for the future. Very much in the traditions of British artists such as Phi Life Cypher, Blak Twang, Lowkey, Triple Darkness and Akala, Apex engages with a wide range of political and social issues in his verses, and also has a significant hand in the production side of things along with his First and Last colleague OMeziah

The UK’s online blog Sampleface has built a strong following recently for their coverage of events, releases, news and features, and regular contributor Taytula Burke put the album under the microscope.

The review opens “The name is clue enough that this is not a trap, ratchet or dance music offering. The 12 track project is a non-stop call to overthrow an oppressive system that has everyone around the world under the cosh” and gets to the heart of the matter quickly in deciphering the rapper’s motivation, meaning and message to the world while also addressing the production techniques involved. Summarizing “Apex Zero is definitely a gifted emcee and I think given the unstable times we are living in, this for some, could be a soundtrack to revolution.” you can read the entire article HERE

Check out the single Spray The Roof featuring OMeza Omniscient and Invincible Armour, and the video for Chaotic Revolt

It is likely that the re-arranged album launch event will take place in London in early December, with the exact date to be announced shortly. Meanwhile, any further media or press inquiries about the album, or dj requests for full quality radio edit mp3s can be sent to UrbanElite PR HERE

Keep up to date with Apex via twitter @ApexZero00 and connect with the magazine @SampleFace and Taytula at @Taykeova

UrbanElite PR
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RPL-InSpirels

British online magazine In-Spirels is a general lifestyle publication which, as the name suggests, features people, events and places aimed to act as an inspiration to others, whether in the field of fashion, health, sports, careers, relationships, film & music.

Their features editor Taytula Burke took time out recently to meet up with hip hop rapper & producer Apex Zero in London to discuss his new album Reality Provoking Liberation, the political and social issues he addresses in his lyricism, the experience of operating as an independent artist and the philosophers and artists who have inspired him

Rated as “One to Watch”, read the article HERE

He has just launched his new single “Spray The Roof” which features OMeza Omniscient and Invincible Armour. Check it out on Soundcloud

Details of the re-arranged date for his album launch party will be announced shortly. Originally planned for 2nd November, it has had to be put back a little later due to schedule commitments but look out for official word on that soon.

Any djs looking for the full quality clean radio edits of Spray the Roof or any other singles released by Apex Zero, or any other media & press inquiries about the album, can contact UrbanElite PR HERE

Meantime, keep up to date with Apex on twitter @ApexZero00 and the magazine @inspireLS You can connect with Taytula also at @Taykeova

UrbanElite PR
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RPL-UKHH

Long running online platform supporting British hip hop & rap artists, UKHH.Com, got together with London’s Apex Zero recently to film a new interview where he speaks on his new album Reality Provoking Liberation (out 28th October) and he also spits some exclusive bars for them.

One half of the city’s First and Last duo, this is his debut solo album and has made a strong impression with the UK’s media recognizing the passion with which he addresses a range of political and social issues in his lyricism, the energetic delivery style and tight production, much of which is supplied by the man himself.

Watch the whole feature on Youtube HERE

The album launch event was originally scheduled to take place at The Vibe Bar in Brick Lane on Saturday 2nd November. This has had to be delayed slightly due to other schedule obligations, but expect an announcement on the new date shortly.

Look out for much more coverage in the weeks ahead. Any media & press inquiries about the album can be sent to UrbanElite PR HERE

Meanwhile, keep up to date with Apex Zero on twitter @ApexZero00 and also connect with D-Facer and the guys over at @UKHHCOM

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SoulonFire-Guestlist

Guestlist are an online and physical publication based in London who cover many different genres including house, techno, r&b, hip hop, drum & bass, dubstep, reggae, indie and more.

They cover music releases with reviews and interviews, but are also heavily involved with events, clubs, shows & festivals in the UK and in Europe, reporting on the hotspots to visit for people who want to experience the nightlife of various cities throughout the continent….or as they put it “The Ultimate Guide To Going Out and Having Fun!”

Most recent interviews in their “R&B and Hip Hop” section include Tinchy Stryder, Jazzy Jeff, Eve, Wu Tang Clan, Ruff Diamondz and Example, and the latest is with ethemadassassin who released his third solo album “Soul on Fire” on 17th September

The Los Angeles based rapper, most associated with North Carolina where he started performing and recording during the Golden Era of the 90’s speaks with journalist Janine Francois about his new album, the musical progression from his previous albums, lyricism, beat selection, and his favourite track off the album and the reason for his choice

Read the full interview HERE

The album Soul on Fire can be bought online at iTunes HERE

There are some classic cuts on that album, whether “80’s & 90’s” produced by Edinburgh’s Sci Fi Stu & “Can’t Get Enough” with that more soulful sound of the 90’s, or the rockier hardcore sound in joints like “Elements”, “Fight Music”, “Tiger Blade”, “What It’s Supposed To Be” produced by Kyo Itachi….and the bonus track released recently H.T.G. ft Sole-R

Check em out

Look out for more releases from E soon, and his new album with sparring partner Veteran Eye as part of the group Veteran Assassins is also in the pipeline for 2014.

You can reach E on twitter @ethemadassassin and the magazine @GuestlistDotNet with Janine over at @GrrlsClub

Any djs requiring full quality clean radio edit mp3s of any of these tracks, or media & press with further inquiries about the album can contact UrbanElite PR HERE

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SoulonFire-WordplayMag

British Publication Wordplay Magazine exists in both online and printed formats, and cover hip hop news, reviews & features, as well as articles on Graffiti, Fashions, Breakin’, Reggae and generally represent hip hop culture across the board.

Their contributor Delphina Scott spoke with ethemadassassin recently, the rapper based out of Los Angeles but most associated with North Carolina having begun performing and recording there since the 90’s. Now one half of the Veteran Assassins duo, he has just released his 3rd solo album “Soul on Fire” on his own R Steel imprint.

In the interview he speaks on the making of Soul on Fire, his own history in hip hop and his views on how his new album fits within the current climate of a switch back of focus to artists with a more traditional sense of lyricism and production.

Read the whole interview HERE

The album does have elements which are a throwback to the Golden Era, but that fits with the tracks where he is reflecting on his life and the sights & sounds of the time in joints such as 80’s & 90’s & Can’t Get Enough. This is mixed with more contemporary production on tracks such as Elements, Tiger Blade and Fight Music, as the album acts as a biographical document, a journey from then til now

Check out some tasters

80’s & 90’s produced by Sci Fi Stu

What It’s Supposed To Be produced by Kyo Itachi

Bonus Cut H.T.G. ft Sole-R

Can’t Get Enough

You can buy the album from iTunes HERE

Follow E on twitter @ethemadassassin and the magazine @Wordplaymag You can connect with Delphina on twitter @RawBlueCheese

And dj’s requiring full quality radio / clean edit mp3s of these tracks, or any press & media with further inquiries about the release can contact UrbanElite PR HERE

UrbanElite PR
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albumcover

New album Soul on Fire by ethemadassassin is a journey through a life of a rapper who started out in the 90’s, coming up through the rap battle scene in his native North Carolina, putting out early mixtapes, hustlin for shows, spins and shine, and who ultimately made the move out to the west coast in recent years to form Veteran Assassins with Veteran Eye in Los Angeles

It is also auto biographical in the depiction of life on the street, sights, sounds, fashions and the personal & musical development of this artist over the two decades

The latest review by Zach Gase for Rap Reviews picks up on this fact also in the context of the current throwback to the 90’s going on at the moment generally. He compares E to a young Jay Electronica from the days of the Style Wars Bootleg EP and picks up on the fact that the main theme of the album is in reflection a part “homage” to the sound of that era. Props are given for his rapping and lyricism and of course suggests that this kind of style has a specific market – “I’m looking at you, Joey Bada$$ fans”

Its a fair appraisal from a reviewer who admits that he himself doesn’t necessarily buy into a sound deriving from back in the day, but still acknowledges the qualities throughout conceding “I’m sure there are people out there who hold this record in high esteem.” Without doubt, this is a release for the hip hop heads with a love for the traditional qualities. Read the whole review HERE

Meantime, check out his new bonus joint “H.T.G.”

The album is available to buy from iTunes now http://itunes.apple.com/us/album/soul-on-fire/id685226091

Keep up to date with him on twitter @ethemadassassin and also Rap Reviews @RapReviews

Any further media or press inquiries can be addressed to UrbanElite PR HERE

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T : @urbanelitepr

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SoulOnFire-HitTheFloor

Los Angeles based rapper, originally out of Greensboro NC (and a time Camden NJ), ethemadassassin has just released his 3rd solo album “Soul on Fire”

It is packed full of hard hittin rhymes, fierce lyricism & wordplay and real street tales as you’d expect from a veteran in the game who started out in the rap battle scene in the 90’s

Some quality production too courtesy of Edinburgh’s Sci Fi Stu, France’s Kyo Itachi and both North Carolina and Cali are repped’ with beats from Wonder Boy, Akthentik Works, Devaron Benjamin and Gav Beats – a mix of classic soul, hip hop & rock with a healthy inclusion of turntablism make this well worth a listen for all hip hop heads who appreciate the realism

UK multi genre online Hit The Floor Magazine have just conducted an interview with E where he speaks on his early days in the game and his thoughts on the scene now compared to back in the day, his new album, the meaning behind his name and also his new joint “H.T.G.” which was also premiered today by HTF.

Read the whole interview HERE

Speaking of which, the new joint featuring Sole-R is absolutely bangin’. Check it out, real dope cut.

HTG

Follow E on twitter @EtheMadAssassin and also the magazine @HitTheFloorMag

And of course, you can buy the new album on iTunes HERE

Any djs looking for the full quality clean radio edit mp3, or any press with inquiries about the release, should contact UrbanElite PR HERE

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RPL-TheRapUp

London’s Apex Zero releases his debut solo album “Reality Provoking Liberation” on 28th October

In the main produced by Apex himself and fellow First and Last member OMeziah , the release is full of powerful lyricism and skilled wordplay, the trademarks of the best in UK hip hop over the decades.

The new single “A Meeting of the Continents” brings together the United States, UK and Africa in personnel and subject matter. Produced by DJ Fortune, Apex is joined by New Jersey’s Hasan Salaam and north London’s newest member of Triple Darkness, Iron Braydz. Fierce flows convey a strong sentiment from all three Emcees throughout, and compliment Fortune’s slick beat

The single was premiered on The Rap Up today. See the full feature on it HERE

You can hear the track directly on Soundcloud

AMOTCcover

You can follow these artists on twitter @ApexZero00 @HasanSalaam & @Braydz

Any djs not already serviced with the clean radio edit can request it from UrbanElite PR HERE Similarly, any general press or media inquiries about the album release can be addressed to UrbanElite PR via the same point of contact

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RPL-SoundparlorInterview

London’s Apex Zero, one half of First and Last who describes his style as “neo-hardcore tru skool hip hop” came up through the city’s live scene, notably the End of the Weak and Speaker’s Corner events.

It’s only in recent years he’s turned his focus on the recording side, initially as part of First and Last and then releasing his mixtape “The Pulse of the Awakening” in 2012 ahead of his debut solo album “Reality Provoking Liberation” which releases on 28th October 2013.

This young emcee and producer has taken his time to study renowned figures in music and public life. With eclectic listening tastes that range from John Coltrane to Rage Against the Machine to Motown, he has been influenced by the lyricism of Tupac, Wu Tang, Immortal Technique, Dead Prez, Nas and fellow British artists Skinnyman, Klashnekoff. With a personal interest in figures such as Malcolm X, Marcus Garvey & Huey Newton, and having studied socialist philosophy, politics and African history, his style is comparable to contemporaries such as Lowkey, Triple Darkness, Melanin 9 and Akala

American online magazine Soundparlor took time out recently to speak with Apex Zero about his early days & influences, his goals and challenges he faces and his new album

The feature acts as an excellent insight into the key inspirations for this young artist, the mindset and thought process behind his music with some surprising twists & turns added into the mix. Read the whole interview HERE

Apex Zero will be premiering his new single “A Meeting of the Continents” on US online The Rap Up on Tuesday 27th August, and the track features Hasan Salaam and the newest member of London’s Triple Darkness crew, Iron Braydz.

From the album, he has already released several videos, most recently “Chaotic Revolt”

Look out for much more news on this release over the next few months. Any media, press or dj inquiries can be addressed to UrbanElite PR HERE

Follow Apex Zero on twitter @ApexZero00 and the magazine @_soundparlor_

UrbanElite PR
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T : @urbanelitepr