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VerbalSwardz-UndergroundHH

North London Emcee Iron Braydz is set to have a busy year ahead. With a series of solo projects in the pipeline, including an appearance in a new independent film “Night Bus” directed by Simon Baker, the newest member of Triple Darkness kicks things off with the release of his Verbal sWARdz EP on 14th April.

British online platform Underground HH, dedicated to the UK hip hop scene, gave a test drive to the 10 track release and has endorsed it to the max via this review which can be read HERE

One of the UK’s most respected lyricists, Iron Braydz has also produced the majority of the EP, and is joined on the mic throughout by Sean price, Prince Po, Triple Darkness, Kyza and Skriblah.

Check his recently released video for Dredd, a self produced banger that’s had a lot of love from the internet on both sides of the Atlantic in the past week

Keep up to date with Iron Braydz on social media, via twitter @Braydz and Facebook “HollaAtBraydz“. You can also reach the online on twitter @Underground_HH

We’ve received a huge amount of media interest in this release in the past couple of weeks, the results of which will be seen soon over the next few weeks. Any press enquiries about the EP, whether requests for promotional copies to review or requests to interview Iron Braydz, can be sent to UrbanElite PR HERE

UrbanElite PR
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RighteousFury-SBTV

For anyone outside of the UK unaware, SBTV have developed in the past few years from a website uploading freestyles from new upcoming artists in London to the biggest youth broadcaster in the country, with a mix of exclusive videos, interviews, & news covering independent homegrown artists to Major international established names.

Developed by young entrepreneur Jamal Edwards, the site has grown in its range of reporting to now include reviews, and they are the latest to endorse the new album Righteous Fury by west coast rapper Matt Maddox.

Released on 25th February through Red Phone Records / Seven 13 Music, it has already enjoyed a wide range of international media coverage reflecting the quality of lyricism on display from the emcee himself, assisted on mic duties by Tragedy Khadafi, King Magnetic, Reef the Lost Cauze, Adlib, Burke the Jurke and many more, including the UK’s Edd Bundy.

Fellow Red Phone labelmate DJ TMB supplies the turntablism throughout with quality production from Skammadix, Sicknature of The Snowgoons, C Lance of Jedi Mind Tricks, Vanderslice, Nemesis, Engineer, Sultan Mir and Hellzwind

Read what SBTV’s Fiona Guest had to say HERE

The album is readily available from a wide selection of online stores worldwide, both in digital and physical CD formats. These include iTunes, Amazon, UGHH.com, CD Universe, Barnes & Noble and many more. If you have any specific inquiries for each country drop a line to the labels on twitter @RedPhoneRecords and @Seven13Music and they will be able to supply you with details of your most local store

Look out for more international media coverage coming in the weeks ahead, keep up to date with Matt Maddox on twitter @MattMaddox82 & SBTV at @sbtvonline and meantime check out the official album stream on Soundcloud

Any further media or press inquiries regarding this release can be sent to UrbanElite PR HERE

UrbanElite PR
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T : @urbanelitepr

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RighteousFury-Sampleface

With just over a week until release, UK online magazine Sampleface are the latest to review the new album “Righteous Fury” by Kansas based rapper Matt Maddox

The magazine’s contributor Taytula Burke opens her account “this accomplished MC has a knack of delivering his message at bullet like speed, with the next hard hitting track waiting eagerly in the chamber.” and then dissects the key points of the album, the motive behind it and the influence the authentic sound of hip hop has played in its construction – unsurprising given his origins in Long Beach California as part of the international “Guerilla War Tactix” crew.

The review summarizes “Righteous Fury is a valiant effort if the aim was to get rap in a chokehold and drag it back to its heyday. Well worth a listen.” and can be read HERE

This week also sees the start of Matt Maddox on tour with Reef the Lost Cauze and Adlib, beginning in Philadelphia on Thursday 20th February, before moving on to New York, Atlantic City, North & South Carolina, Virginia, Chicago and Wisconsin. Here’s the full list of dates:

Feb 20th- Allentown, PA Pitchers Lounge
Feb 21st- Quakertown, PA The Eagle
Feb 22nd- Staten Island, NY The Full Cup
Feb 23rd- Atlantic City, NJ Gran Fromage
Feb 28th- Spartanburg, SC Mirrors Gentlemens Club
March 1st- Ashville, NC Haywood Lounge
March 2nd- Norfolk, VA The Iguana
March 5th- Chicago, IL Sub T lounge
March 6th- Madison, WI
March 7th- Milwaukee, WI The Stone Fly
March 9th- Appleton, WI Capital Centre

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The album can be pre-ordered on iTunes here http://georiot.co/3ILt

This is his single “Street Art” featuring Tragedy Khadafi taken from the album

You can keep up to date with Matt on twitter @MattMaddox82 and the magazine @Sampleface with Taytula over at @Taykeova

Any press & general media inquiries about the release, requests for promotional copies of the album to review, interview feature requests, press pass requests for any of the dates mentioned above or DJ requests for full quality clean edit mp3s of the singles released so far can be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
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RPL-UCL

Having released his debut solo album “Reality Provoking Liberation” on 28th October, London rapper & producer Apex Zero took time out recently from preparing for his forthcoming launch party to speak with Sam Bass from Under City Lights (UCL) Magazine

Here he speaks on the process of putting the album together and the social & political content covered in his lyrics, his future plans as part of the hip hop duo First and Last and the music scene within London generally

Read the full interview HERE

The album launch event takes place this Saturday, 7th December, upstairs at The Vibe Bar, 91 Brick Lane, Shoreditch, London E1 6QL. The night runs from 8pm – 1am, nearest tube station is Aldgate East (a 5 minute walk east of the venue), entry price is £5.00 on the door and photo ID is advised in line with most venues’ current policy.

Apex will be playing tracks from Reality Provoking Reality with a live band, and anyone familiar with his involvement in the group The Pantheonz of Zenn-La will know to expect a highly energetic show!

Also performing will be Caxton Press, Iron Braydz from Triple Darkness and spinnin ’em on the decks will be DJ A.Gee from the city’s re-established hip hop radio station Itch FM. Hosting the event will be Peaches.

It’s certain to be a big night of quality live music, one all real hip hop heads won’t want to miss

Meantime, check out the new recently recorded joint “Transcendental Emcee”

You can buy the album in digital & CD format HERE and connect with Apex on twitter @ApexZero00

Any further press & media enquiries about the album release or the event can be addressed to UrbanElite PR HERE

UrbanElite PR
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T : @urbanelitepr

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AZCoverRCweb

London’s Apex Zero released his debut solo album Reality Provoking Liberation on 28th October and has received a highly impressive international media response, including a 4 star review in the current issue of MOJO Magazine

There’s been a real appreciation for the political and social issues addressed by the young emcee, combined with his trademark energetic delivery style and conscientious lyricism. The latest release from the largely self produced album is the new single “Absolute Zero”. A regular favourite with reviewers with its fierce flow and driving beat, the video was launched today, filmed by Global Faction.

Apex celebrates the release with his re-arranged album launch party happening on Saturday 7th December upstairs at the Vibe Bar, 91 Brick Lane, London E1 6QL. Showcasing tracks from the LP with a live band, there will also be performances by Caxton Press & Iron Braydz, with Itch FM’s A Gee on turntable duties. The night runs from 8pm – 1am with all details available from www.vibe-bar.co.uk

The album can be bought in digital and CD format from http://firstandlast.bandcamp.com and you can connect with Apex on twitter @ApexZero00

Any djs looking for the full quality “320” clean radio edit of the track can request it from UrbanElite PR HERE

UrbanElite PR
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T : @urbanelitepr

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RPL-SubbaCultcha

West London rapper and producer Apex Zero sat down with journalist Ben Bradford recently for British online magazine Subba Cultcha.

They discussed the making of his debut solo album Reality Provoking Liberation and the underlying theme and concept of the subject matter, as well as working with his fellow partner in “First and Last” rhyme OMeza Omnsicient, Hasan Salaaam, Iron Braydz, Amy True and Invincible Armour. He explains why this has been the culmination of years of work beginning in 2010 and his writing techniques, whether as a lyricist or a producer, and his plans for the future.

It has been a highly impressive debut release, and the journalist opens the article with his own thoughts on the album, and these excerpts provide the flavour:

“listening to Apex Zero’s fierce and powerful lyrics on ‘Reality Provoking Liberation’ its clear he’s trying to unite people and to fight against the common enemy, the state, the Government , instead of against each other”

“As Apex spits on the rough as a sawn of shotgun to the face of an opening track ‘Shackled By The Pound’…he attempts to rally the unfortunate and the oppressed throughout the album, giving messages of support and encouragement, and he’s asking for a revolution throughout the album”

“‘Reality Provoking Liberation’ is a really melodic album, underneath the fury and anger, and with Apex spitting lyrics the size of nuclear bombs, the melody and classical edge really takes you into his lyrics and messages. it’s a full on surround sound album. Its an epic, intense, emotional, and informative album.”

Read the whole feature HERE

Look out for the release of his new video “Absolute Zero” this week with further media coverage coming soon leading up to his album launch party upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL on Saturday 7th December. Apex Zero will be performing with a live band and will be joined by Caxton Press, Iron Braydz, DJ A.Gee (Itch FM) and host Peaches. The night will run from 8pm – 1am and entry is £5.00 on the door. A great night of hip hop kick starting the Xmas holiday season early.

The album is available to buy directly from his BANDCAMP in digital and CD formats. CD’s can also be bought from renowned UK hip hop online store Suspect Packages.

Meantime stay up to date with him on twitter @ApexZero00 and the magazine @SubbaCultchaCom You can also reach Ben on twitter @adjetey12 Any further press or media inquiries about the release can be addressed to UrbanElite PR HERE

Check out his bonus cut The World We Exist In. This doesn’t appear on the album but again could be bought direct from Apex Zero via his Bandcamp mentioned above.

UrbanElite PR
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RPL-AAAMusic

British online magazine AAA Music (Access All Areas), is a multi genre platform covering festivals, events, artist releases and interviews and news.

They are the latest to run the rule over the debut solo album by London rapper & producer Apex Zero, “Reality Provoking Liberation” which releases on 28th October. The opening of the review reiterates the point which many have picked up on and has earned praise for the approach :

“On the album Apex Zero raps throughout with subject matter about social and political themes…& raps with an aggression and purpose, delivering his rhymes with a unique distinctive flow”

Summarizing, “it is clear that Apex Zero is one of the most impressive rising artists in UK hip hop; this debut offering which is a solid piece of work from the first track to the last track” the full review can be read HERE

Look out for more coverage on this release in the weeks ahead and listen out for him live on Itch FM on Saturday 26th October from 8.30pm, and on Bang FM on Tuesday 29th October from 10pm.

He has also just confirmed his album launch party upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL on Saturday 7th December. The event starts at 8pm, finished at 1am, £5 on the door and will also see performances by Caxton Press, Iron Braydz and Itch FM’s DJ A.Gee. Nearest tube station is Aldgate East and you can see more about the venue at www.vibe-bar.co.uk

Check out his recently launched singles “Spray The Roof” featuring OMeza Omniscient and Invincible Armour and “A Meeting of the Continents” featuring Hasan Salaam and Iron Braydz

You can keep up to date with Apex on twitter @ApexZero00 and check in with the magazine @AAAMusic_UK

Any further press or media inquiries about this release, requests for interviews or copies of the album, can be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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RPL-FlavourMag

In the lead up to the release of his debut solo album, London’s hip hop rapper & producer Apex Zero took time out to speak with British online publication Flavour Magazine.

Flavour is a well established magazine covering a broad spectrum of urban culture whether music, news, general entertainment, fashion, lifestyle, movies and events. The album Reality Provoking Liberation, which releases on 28th October, has made a major impression with media for the range of political and social issues addressed by the Emcee, and the powerful lyricism with which they’re delivered. So the magazine’s contributor Delphina Scott was sent along to find out more about what makes the man tick

Read what he had to say HERE

There will be much more press coverage on this release in the weeks ahead, and you’ll be able to hear him live on Itch FM on Saturday 26th October from 8pm (GMT), and on Bang FM, Tuesday 29th October from 10pm (GMT).

Meanwhile, check out a couple of his singles from his album

A Meeting of the Continents ft Hasan Salaam & Iron Braydz

Spray The Roof ft OMeza Omniscient & Invincible Armour

Any press or media with further inquiries about the album, or dj’s requiring clean radio edit mp3’s of the singles should contact UrbanElite PR HERE

Meanwhile keep up to date with Apex on twitter @ApexZero00 and via his site www.firstandlastpride.co.uk and look out for confirmation of his re-arranged album launch event in London being announced in the next couple of days. You can also follow the magazine on twitter @FlavourMag and connect with Delphina at @RawBlueCheese

UrbanElite PR
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FlyerWeb

London’s hip hop Emcee and producer Apex Zero releases his debut solo album “Reality Provoking Liberation” on 28th October 2013.

One half of the city’s First and Last rap duo, live performances are his specialty from his days appearing at events such as End of the Weak, Speaker’s Corner and also as part of the group The Pantheonz of Zenn-la, renowned for their energetic stage shows.

To celebrate the release of the album, he has teamed up with local live promoter Hoochinoo to stage his launch party on Saturday 2nd November upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL.

Joining him will be dj for the night A. Gee from Itch FM, host Peaches and there will also be performances by Caxton Press and newest Triple Darkness member Iron Braydz.

The night will run from 8pm – 1am, entry is £5.00 at the door and this is an 18 and over event, so be prepared to bring I.D. if you feel it may be necessary. Nearest tube station is Aldgate East, and you can call the venue on 0207 247 3479 or check their website www.vibe-bar.co.uk for further information

There is also a special event page set up on Facebook which you can check HERE

There has been an impressive response from the British media to the album, so expect to see a wide range of press coverage in the weeks ahead.

Meantime, check out some of his singles and videos

A Meeting of the Continents ft Hasan Salaam & Iron Braydz

Chaotic Revolt

All general inquiries regarding the event should be addressed to The Vibe Bar and Hoochinoo. Specific media inquiries about the event or the album can be addressed to UrbanElite PR HERE

You can connect with Apex on twitter @ApexZero00 and check out the official website at www.firstandlastpride.co.uk

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulOnFire-SBTV

The UK’s leading online youth broadcaster SBTV was set up by young entrepreneur Jamal Edwards a few years ago while still in his teens. For overseas readers, he built the site up from filming freestyles of new artists all over London, throwing them up on Youtube, and the view rate was literally massive.

Fast forward to today and he still supports the UK scene but also has content from some the biggest international artists around. When he’s not mixing with Virgin owner Richard Branson or Prince Charles, he’s appearing on BBC Breakfast TV promoting his new book. It has been quite a phenomenal rise for a brand now valued in the millions on the stock market. If you didn’t know the name before, research it!

His in house team also provide news, features and reviews, and the site’s Fiona Guest is the latest to run the rule over the new album by ethemadassassin. Most associated with Greensboro NC, the now LA based rapper released his third solo album “Soul on Fire” on Tuesday 17th September.

The review is headed “a potent mixture of lyrical agility and social consciousness” and is summarized “Soul On Fire is a mature drop from a seasoned MC, with a breadth of experience and skill under his belt. If you’re ready to hear the emotional realness of what E terms his ‘book of life,’ give it a listen.” Read the whole review HERE

You can buy the album now on iTunes HERE

Meantime, check out these bangers.

H.T.G. ft Sole-R

80’s & 90’s produced by Sci Fi Stu

We had a lot of djs onto us for clean radio edits of these joints. Any others not already serviced can request an mp3 by contacting UrbanElite PR HERE

You can keep updated on what E’s doing on twitter @ethemadassassin and connect with the magazine @sbtvonline & FionaGuest

UrbanElite PR
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T : @urbanelitepr