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New Jersey’s Tru Trilla releases his new album “God of Barz” through New Dawn Records on May 29th, the follow up to his EP “The Seymour Chronicles” which dropped on March 17th.

Production on the new album is courtesy of Newark native (now resident in LA) Clinton Place aka Jamal Nueve, Chicago’s DNA Beatz, Barcelona’s Sumerio Square and the UK’s Chat One. Fellow 050 Boyz group member Prince Ak is included in the Brick City contingent of featured artists together with Fly Kwa, Middy Murdock and Confucious.  This one’s for the heads, raw and uncompromising, the energy is intense as Tru tackles political tensions, corruption, equal opportunities and the current state of hip hop delivered in a series of fierce and passionate rhymes over a raucous soundtrack that will give the neck muscles a serious work out.  

First single “Word of God” produced by DNA Beatz aims the gloves at state sponsored oppression and delivers multiple knock out blows.  Already enjoying extensive international airplay, crank this up full dial on Spotify and Soundcloud.

Connect with Tru Trilla and DNA Beatz on their socials : Twitter @Egofree2_050 & @dnabeatz Instagram @Trilla050 & @dnabeatz

All information about New Dawn Records’ releases and artists can be found at their official website www.newdawnrecs.com and on their socials, Twitter @newdawnrecs and Instagram @realnewdawnrecs

All media, press and radio station DJ inquiries regarding New Dawn Records and their releases can be sent to us at UrbanElite PR. Our contact information details are HERE

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London rapper Phoenix da Icefire & producer Husky Brown drop their incredible new album “Panacea” on May 5th


The themes covered by The Triple Darkness member address the environment, mental health, knife crime, racism, well being and aspiration.  The narrative is delivered with the highest caliber of lyricism and figurative wordplay over a soundtrack provided by Husky which skillfully blends a fresh fusion of hip hop, soul, r&b, electronica, dub and bass.  

The second single from the album “Dark Rainbow Light” b/w “Sins of Gaia” released through New Dawn Records today.  Husky laces “Dark Rainbow Light” with some soulful traditional hip hop flavours as Phoenix reflects on the challenges of inner city life while searching a better path, with the lo fi beats of Sins of Gaia paints the backdrop for an attack on institutional racism with the remix provided by Kashmere (YNR Productions, Tru Thoughts, High Focus).

Released today through New Dawn Records, digitally distributed by Ingrooves / Universal and available to stream and download at APPLE, TIDAL & AMAZON Also on Spotify & Soundcloud

Connect with Phoenix da Icefire on Twitter & Instagram, & Husky Brown on Twitter & Instagram

For information about all of New Dawn Records’ releases, head over to their official website www.newdawnrecs.com & connect with them on Twitter & Instagram

All media, press and radio Dj inquiries about any of New Dawn Records’ releases and artists can bve sent to us at UrbanElite PR. Our contact details are available HERE

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New single released today by Newark’s Tru Trilla, “20 to Life” features fellow 050 Boyz member Prince Ak who also has a new joint “Have Nots” currently doing the rounds featuring Ice-T.

Produced by another New Jersey native Joey Loax, the pair take it in turn to aim their sights and pull the verbal trigger on wack rappers with more dresses in their locker than rhymes.  Fierce trademark bars delivered over a classic east coast beat, a street heater taken from “The Seymour Chronicles EP” out on New Dawn Records March 17th, the warm up to his “God of Barz” album dropping in May.

Distributed by Ingrooves / Universal, available at the following :

APPLE, AMAZON, DEEZER, NAPSTER. Also on Spotify & Soundcloud

Connect with Tru Trilla on Twitter, Instagram & Facebook.

The label will mark the first anniversary of their re-launch next week with the release of the new single Cosmic Soul b/w Seasons of You by London’s Phoenix da Icefire and Husky Brown which has already enjoyed extensive international airplay. Keep up to date with New Dawn Records’ news at their Official Website and on their socials – Twitter, Instagram & Facebook

Any DJ’s not already serviced with a full quality original or clean mp3 of any of the singles mentioned can request them from us HERE

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New single released today through New Dawn Records.

“Warzone” by Brick City’s Tru Trilla features long time affiliate Fly Kwa and fellow 050 Boyz member RIQ, and is the first to be taken from “The Seymour Chronicles EP” out on March 17th.

All go in on the hard bars and hooks, with Joey Loax’s production delivering the classic hip hop sound of the east coast. This one bangs!

Available to stream and download from all main platforms and stores worldwide including Apple & Amazon Also available to stream on Spotify & Soundcloud

Connect with Tru Trilla on social media via Instagram, Twitter and Facebook.

Keep up to date with all of New Dawn Records’ news via their Official Website and on social media [Instagram Twitter Facebook]

Any DJs not already serviced full quality mp3s of the original and clean edits of “Warzone” can request it from us by getting in touch via our Contact Page

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Relaunched last year after a 15 year hiatus, hip hop label New Dawn Records have confirmed today that they will be releasing a new EP and album by New Jersey’s lyrical marksman Tru Trilla over the next few months.

In an official statement published this morning, the label commented

“We relish the prospect of working with an artist of Tru’s caliber and style which represents perfectly our direction of travel as we enter an exciting new phase since re-launching last year.”

We at UrbanElite PR have of course worked with Tru Trilla previously in 2015, then as a member of the 050 Boyz group as they released the classic album “Everything 050”

The worldwide media coverage and radio airplay reflected the appreciation and quality of the rhymes skills, lyricism and dope production, and ultimately led to both DJ Eclipse & DJ Premier inviting them as guests on their Sirius XM shows.

Tru’s new releases feature his 050 Boyz sparring partners Prince Ak and RIQ, and also include many of his long term Brick City affiliates on vocal and production duties, beginning with the new EP “The Seymour Chronicles” which releases on March 17th, the precursor to “God of Barz” which drops May 29th

Produced entirely by another New Jersey native Joey Loax, the EP represents the classic east coast sound while Tru, Prince Ak, RIQ and Fly Kwa all deliver their trademark fierce rhymes, hooks, hard bars and lyricism. An already heavyweight under card before the main event later in the year, the label have just launched a video trailer for the EP on Youtube

Taken from the EP, the singles “Warzone” and “20 to Life” will be released during February

Connect with Tru Trilla on social media via Twitter, Instagram and Facebook

Keep up to date with all of New Dawn Records’ news via their Official Website or on social media via Twitter, Instagram & Facebook.

All media and DJ (club & radio) inquiries regarding the upcoming releases can be sent to us at UrbanElite PR. All our contact information is available HERE 

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New EP out today through the recently re-launched label New Dawn Records.

’18 Showdown’ includes all the remixes produced by the legendary turntablist Krash Slaughta (DMC Finals / II Tone Committee) for the Belles in Monica crew which were originally released on 12″ vinyl with the addition of new cut “Venom”.  All are now available to stream and download for the first time.

The DJ’s renowned production style fusing imaginative soundscapes, driving beats and immense scratch skills combine with storytelling rhymes and hard bars.  From the fuel injected funk and cutting frenzy of “Meltdown”, to the sinister tension of “What D’Ya Need” and the sonic chaos of “Resistance is Futile”, the EP is a rare collection of artistically expressive and powerful hip hop immersed in a golden era just as a new decade comes in to view.

Krash Slaughta continues to release new material and perform live regularly.  New Dawn Records will announce a new release schedule for 2020 by artists from the USA and UK shortly.

Available to stream and download from APPLE, AMAZON, NAPSTER, BEATPORT, DEEZER, and of course Soundcloud & Spotify

Keep up to date with Krash Slaughta on Facebook and New Dawn Records via their official website and on their official social media platforms Instagram, Twitter and Facebook

All press and DJ inquiries regarding New Dawn Records’ releases can be sent to us at UrbanElite PR. Our contact details are HERE

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Out today on the re-launched hip hop label New Dawn Records and taken from the Krash Slaughta vs B.I.M. ” ’18 Showdown ” EP which releases on December 6th and contains all the remixes produced by the legendary turntablist DJ Krash Slaughta (DMC / II Tone Committee) for the Belles in Monica crew.

Originally and still available on 12″ vinyl from the label direct, “What D’Ya Need (H.A.R.D. Rmx) has been digitally re-mastered and made available to stream and download for the first time

Take your pick from Amazon, Beatport, Apple, Napster, Deezer, Spotify, & more, including Soundcloud

“18 Showdown” is the final of an initial series of EP’s marking the label’s return after a 15 year hiatus, with new signings from the USA & UK due to be announced shortly as the label prepares EP and album schedules for 2020.

We are currently servicing DJ’s worldwide with the single. If we have not as yet been in touch but you would like a full quality mp3 for your show, get in touch with us via our Contact Page with your details.

Keep up to date with all of New Dawn Records’ news via their official website www.newdawnrecs.com or on social media Instagram, Facebook & Twitter

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Earlier this year, relaunched hip hop label New Dawn Records released a series of digital EP’s marking their return after a 15 year hiatus.

Beginning with “Y’All in Meltdown” by legendary crew Belles in Monica, the first time their classic singles “Y’All Under Surveillance” & “Meltdown” were available together in this format and included remixes by Phi Life Cypher producer DJ Nappa, G-Sharp, Scratch Perverts’ DJ Mr Thing and DMC finalist DJ Krash Slaughta.

This was followed by their “Natsukashii EP”, a mix of re-worked originals and some brand new material. Between the two, the label released Underground Cartel’s “Sapientia EP”, an international project featuring artists from the USA, UK, Europe and Africa.

The project includes contributions from El Meswy (Madrid/Brooklyn), Beni Blanco from French crew Originaire du Sud, the UK’s Rapstation Radio show host Mr CRF, Swiss Precise from Long Beach’s KBH Crew / Blown Celeb, Boston’s Yukonn MC, the DMV’s Black Market, Zimbabwean Dumi Right, Dutch rapper Bleek, Germany’s MC and turntablist DJ Grizu, Croatian Magellano and the late, great, Primo Brown from Italian crew Cor Veleno….plus many more

All were made available to stream and download from the usual online platforms and stores, and the label have just made them available to stream on their official Youtube channel

Y’ALL IN MELTDOWN EP FULL PLAYLIST
SAPIENTIA EP FULL PLAYLIST
NATSUKASHII EP FULL PLAYLIST

The final in the “re-launch series” releases on December 6th. Krash Slaughta vs B.I.M. ” ’18 Showdown ” includes all the remixes produced by the turntablist DJ for the crew, and will again be available to download and stream from all major online locations including the label’s Youtube channel where they have this video trailer.

A number of the tracks mentioned were originally released on vinyl and are still available from New Dawn Records directly via their OFFICIAL STORE

The label will also be announcing new signings for 2020 over the next couple of months. To keep updated on their news, visit their official WEBSITE or via their social media on Instagram, Twitter & Facebook

All media and radio station DJ enquiries regarding the label and their roster can be addressed to us at UrbanElite PR, our contact information is available HERE

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After a 15 year sabbatical, hip hop label New Dawn Records returned to the fold this year, and are wrapping up 2019 with the release of the fourth & final EP in their initial relaunch series while also preparing to announce a release schedule for 2020 by new signings from the USA and UK.

Earlier this year, the initial relaunch series included Underground Cartel’s “Sapientia EP”, an international collaboration featuring artists from the USA, UK, Europe and Africa, and hip hop crew Belles in Monica’s “Y’All in Meltdown” and “Natsukashii” EP’s.

Out on December 6th 2019, Krash Slaughta vs B.I.M. ” ’18 Showdown ” is a collection of remixes produced by the legendary turntablist, DMC finalist and II Tone Committee member for Belles in Monica. Included are joints only ever previously available on vinyl together with some newly unearthed gems, all of which will be available to stream and download for the first time.

During the summer, the label re-released a limited number of their classic 12″ vinyl releases available direct from their STORE and from the new EP, the single “What D’Ya Need” drops digitally on November 19th.

Visual and audio teasers of the new EP have just been published on NDR’s Youtube channel and Soundcloud page, both of which contains more accompanying information about the EP

All media, press and DJ enquiries about this release and New Dawn Records generally can be sent to us at UrbanElite PR. All our contact information is available HERE

Keep up to date with New Dawn Records’ news & developments via their Official Website, or on social media – INSTAGRAM TWITTER FACEBOOK

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Having just relaunched earlier this year with a series of digital only releases, hiphop label New Dawn Records have gone back to their roots of operating in the “physical era” by opening their new vinyl & CD store.

Describing vinyl particularly as “being in their DNA” the label have set up a physical store facility via their official website meaning that all orders placed are handled and processed by them directly to any destination worldwide.

This is just the latest development as the label re-structures after a 15 year hiatus while they plan ahead for the future.

Initially they have made some of their original back catalogue available, some extremely rare 200 gram vinyl and CD releases by hiphop crew Belles in Monica which includes single remixes by turntablist Krash Slaughta, Phi Life Cypher producer DJ Nappa, Unsung Heroes, G-Sharp, The Runaways, Gripper and DJ Mr Thing.

Several of the tracks were included in this year’s digital releases which you can hear on multiple streaming platforms including SOUNDCLOUD & SPOTIFY

Visit New Dawn Records’ OFFICIAL STORE & check out the special discounts offered for combination orders

You can also connect with New Dawn Records on Twitter, Instagram & Facebook

All media enquiries regarding New Dawn Records & their roster can be sent to us at UrbanElite PR, our contact details are available HERE

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