Earlier this year, relaunched hip hop label New Dawn Records released a series of digital EP’s marking their return after a 15 year hiatus.
Beginning with “Y’All in Meltdown” by legendary crew Belles in Monica, the first time their classic singles “Y’All Under Surveillance” & “Meltdown” were available together in this format and included remixes by Phi Life Cypher producer DJ Nappa, G-Sharp, Scratch Perverts’ DJ Mr Thing and DMC finalist DJ Krash Slaughta.
This was followed by their “Natsukashii EP”, a mix of re-worked originals and some brand new material. Between the two, the label released Underground Cartel’s “Sapientia EP”, an international project featuring artists from the USA, UK, Europe and Africa.
The project includes contributions from El Meswy (Madrid/Brooklyn), Beni Blanco from French crew Originaire du Sud, the UK’s Rapstation Radio show host Mr CRF, Swiss Precise from Long Beach’s KBH Crew / Blown Celeb, Boston’s Yukonn MC, the DMV’s Black Market, Zimbabwean Dumi Right, Dutch rapper Bleek, Germany’s MC and turntablist DJ Grizu, Croatian Magellano and the late, great, Primo Brown from Italian crew Cor Veleno….plus many more
All were made available to stream and download from the usual online platforms and stores, and the label have just made them available to stream on their official Youtube channel
The final in the “re-launch series” releases on December 6th. Krash Slaughta vs B.I.M. ” ’18 Showdown ” includes all the remixes produced by the turntablist DJ for the crew, and will again be available to download and stream from all major online locations including the label’s Youtube channel where they have this video trailer.
A number of the tracks mentioned were originally released on vinyl and are still available from New Dawn Records directly via their OFFICIAL STORE
The label will also be announcing new signings for 2020 over the next couple of months. To keep updated on their news, visit their official WEBSITE or via their social media on Instagram, Twitter & Facebook
All media and radio station DJ enquiries regarding the label and their roster can be addressed to us at UrbanElite PR, our contact information is available HERE
The past few years have proven to be an exceptionally busy and productive time for us, not least due to our various activities evolving beyond the original UK and European marketplaces.
This natural expansion developed over 5 years means we also now operate within the United States, Canada and Australia in addition to some further residual territories.
Simultaneously we streamlined some aspects of our promotional services which are now concentric around core products, typically EP’s and albums incorporating any affiliated singles or videos. In turn, this enabled us to provide further logistical support assistance for our clients which has regularly proven highly beneficial given we predominantly operate within the independent sector often working with new, emerging and developing artists and labels.
Handling publicity for an established artist is very different in nature to that of a new or emerging name, as are the promotional procedures.
Having worked with both categories for over a decade, and with a more re-alligned focus on the latter, our experience means we understand the multiple factors which media will consider in their decision making processes.
Consequently the additional guidance, assistance and support we regularly provide has proven pivotal in consistently securing a high turnover of coverage and airplay internationally, irrespective of an artist’s original perceived standing.
Our re-structure also means that while hip hop and rap music has diversified and become in itself multi-genre, by specializing in defined niche markets we ensure your music is provided to the most appropriate targets.
While our main site page is updated primarily with news of ongoing campaigns such as new published coverage, reviews, interviews and general release information, the pages provide all the details you would require to gain a clear understanding of all the services we provide, and the marketplace within which we operate. They are linked below as follows :
Recommended for those wishing to understand the full range of services we provide, this section includes summaries of the activity we undertook for select cases with a particular focus on campaigns involving new and independent emerging artists, the logistical assistance provided and resultant media coverage.
Now always affiliated to an ongoing EP or album campaign, this section has music content as a guide to the style we most commonly promote. Similarly the ARTIST VIDEOS : MUSIC & INTERVIEWS section has a mix of official music videos together with media and radio interviews we arranged.
This section contains snapshots of media coverage secured for select campaigns. Most of the artists we’ve worked with are listed HERE
These pages have been designed to answer the questions we are most commonly asked, however if you would require any more information, our contact details are available HERE
It’s been, yet again, our pleasure to work with more quality lyricists and beatmakers from the USA and UK this year.
For over a decade we have promoted albums and EP’s to worldwide media, some by established names, others from new emerging artists, but all who have the common denominator of being highly skilled at their craft. More details are HERE
We focus on MC’s and producers who draw from the authentic values of hip hop while adapting them for a modern era, securing press coverage and airplay for them throughout the specialist marketplaces in USA, Canada, UK, Europe and Australia. 2016 has been no different as demonstrated by the following releases :
HORSESHOE GANG – ALBUM “ANTI-TRAP MUSIC” released April 29th through Seven 13 Music & Ent
The Long Beach crew and younger brothers of Crooked I returned with their fourth official studio album although they have a multitude of EP and mixtape releases under their belt over the past decade. Most notable was their “Monthly Mixtape” series which saw them drop a tape every month for a full year between 2013 and 2014.
Last year they hit the headlines due to their rap battle with Hopsin’s now defunct “Funk Volume” and they summed up the ethos behind the new album title by stating “If you’re tired of hearing your kids singing songs around the house that’s talking about pushing crack, then get our new album !”
Including the tracks “Intro” featuring Crooked I and “Shoe-icide Squad” which addresses the issues reltaing to the Black Lives Matter movement, check the full album stream on Soundcloud
Typical of their industrious nature, they then released a further album “4 Brothers” as an acknowledgement of the support received from their extensive international fanbase.
Legendary eastcoast duo MC M.I. and DJ Cutt followed up 2015’s “Avant Garde” with “Omerta”, a concept album where the pair drew on their respective Italian and Russian heritages to adopt the roles of Luciano and Lansky.
The imagery was used purely metaphorically to address a variety of subject matters, consistent with M.I.’s current level of creativity as he embarks upon a movie making and acting career which saw his new film “Six2Six” featuring Treach, Syleena Johnson and Chief Rocker Busy Bee premiered at Ralph McDaniels’ Hip Hop Film Festival in NYC this year.
Returning to their harder, edgier sound, “Omerta” was considered by many to be their strongest album to date. Including the singles “So Underrated” and “DeLorean”, this is a classic “no fillers” release and fans of superior rhymes, beats and turntablism will have this stream on repeat.
TONE CHOP & FROST GAMBLE – EP “VETERAN” released November 18th through Seven 13 Music & Ent
Originally rivals in NY State’s rap battle scene in the 90’s, Tone Chop & Frost Gamble became partners in rhyme and tagging.
Due to Frost’s subsequent relocation to Winnipeg, Canada to pursue a career in production which has seen him work with Sadat-X, J-Ro and Rakim’s son Tahmell, Chop continued as a member of the group Binghamton’s Most Wanted while releasing a string of solo mixtapes in the dual capacity of rapper and producer. His “This is NY” includes the track “Momma” by Tom Gist produced by Chop.
Having contributed to Seven 13’s “God Bless Dope Rappers” compilation earlier this deal, Frost inked a deal with the label and the pair re-united for their first official EP release. “Veteran” is a warm up to an album planned for 2017, and includes the single “Leave It Alone”, a tribute to Sean Price featuring Ruste Juxx and Nobi.
Bars, beats and turntablism for days, this is for the hip hop connoisseurs.
MELANIN 9 – VIDEO “POLAROID” ft Karl Sage launched through Red Snow Records
November saw the welcome return of north London’s Melanin 9 with a new video “Polaroid” featuring upcoming UK artist Karl Sage.
The track was produced by the west coast native American duo Walterwarm and Cowode and is the first to be released from a new album “Old Pictures” due out around the Spring of 2017.
Whether as a member of the group Triple Darkness or due to his solo work, Melanin 9 has long been regarded as one of the UK’s most gifted lyricists, and in the new video which he also directed and edited, it’s not hard to see why.
All international press and DJ enquiries regarding any of these releases can be sent to us at UrbanElite PR, all our contact information is available HERE
UrbanElite PR thanks everyone for their support this year and we wish you all the best for 2017
Constant Deviants release their fourth studio album “Avant Garde” on 12th May through their own Six2Six label on vinyl, CD and digital formats.
Been a busy time for the veteran Baltimore & New Jersey duo. Recently they released the film “Swiss Banks” with their partners in Switzerland SWC Records, completed filming of their freestyle series “3Stylez” and have been conducting interviews with a whole range of international media. Most recently, Emcee M.I. was seen on the new “Rapping with Leiberman” online tv chat show talking politics and hip hop with SiriusXM Host Jon Leiberman.
They have just dropped a bonus joint “Just Make Music”, recorded between albums and premiered by US online Straight Fresh as part of a new feature published on them today
In the interview the pair discuss the production process with the album down to the reason behind its title, and the decision to have only one featured artist Aye Wun appear. They then speak on how they first came together in the 90’s, and what brought them back together in 2009 after they had both worked in the major label sector, and the ethos behind the label Six2Six Records they set up at that time.
They also go into detail about the joint “Yup” they recorded with Rick Ross and N.O.R.E. in 2008, and provide details about how the film “Swiss Banks” was created, and give their thoughts on the current state of mainstream and independent hip hop as well as what has contributed most to their longevity in the game
READ WHAT THEY HAVE TO SAY ON ALL OF THIS AND MORE HERE
Check the audio stream for “Just Make Music”
Look out for more international media coverage on Constant Deviants in the weeks ahead leading up to the release of the album and beyond. Meantime you can connect with them on social media, Twitter @Cnstnt_Dvnts & @Six2SixShift and on their Facebook page “ConstantDeviantsMusic”
All press & media inquiries regarding Constant Deviants can be sent to UrbanElite PR via our CONTACT SECTION
Been a busy past couple of years for us here at UrbanElite PR working with hip hop artists from the USA and UK, in the main promoting their EPs & albums to press and media in the USA, Canada, UK, Europe, Australia, New Zealand & Japan.
In recent times, this has included artists such as Bumpy Knuckles, Melanin 9, ethemadassassin, Apex Zero, Matt Maddox, Iron Braydz, Kid Vishis with further tour & additional press for Ultramagnetic MC’s & Rah Digga. There is a full list of artists we have worked with HERE
This site is the primary online platform for UrbanElite PR, and the main page has all the regular updates of press coverage as they are published for current campaigns. We have just updated some of our other sections to reflect the promotional activity we’ve undertaken recently, and also to update information on the services we provide.
In the VIDEO section you can watch some of those we have promoted usually as part of an EP / album campaign. They include official music videos and special feature & interview coverage by artists such as Souls of Mischief, D12, Copywrite, Iron Braydz, Genesis Elijah, Kid Vishis, Matt Maddox, Classified & Verbal Kent
In the SINGLES section, you can hear audio streams of just some of the tracks we have promoted worldwide to onlines and djs, again usually in conjunction with ongoing EP & album campaigns, but there are also some stand alone single projects. In addition to the artists mentioned above, they also include joints by Bumpy Knuckles, ethemadassassin, Ultramagnetic MCs, Apex Zero, Skyzoo, Butta Da Prince, & Vast Aire
If you’re a fan of hip hop which draws from the traditions of quality lyricism & production, then there should definitely be plenty in the VIDEO & SINGLES sections for you to enjoy!
We have also updated the PRESS section which includes snapshots & images of international press coverage during various EP & album campaigns, while the CAMPAIGN section provides details about specific previous press & media campaigns we have undertaken, and the results delivered.
Information about us and the full range of services we provide have also been updated HERE
If you are a hip hop artist or label with an upcoming single, EP or album release of a similar nature to those we have promoted in the past, and may be interested in the range of international services we provide, drop us a line via the CONTACT section, providing us with a little background information about you & your project and we’ll send a reply within 48 hours.
UrbanElite Promotions are one of the leading PR companies in the UK specializing in hip hop and rap music.
Our team have two decades’ worth of experience servicing the releases of artists from the UK, Canada and United States to physical & online press, blogs, radio, tv and various other online platforms. The focal point of media activity related to album releases is within the British marketplace, however with singles & videos they are distributed worldwide and we have affiliates on mainland Europe.
Additional services including tour dates & tour related press, event promotions and label & artist marketing & development plans are also provided as additional support assistance.
For more detailed information, visit the PREVIOUS CAMPAIGNS page where you will be able to read about examples of recent cases and how they were developed. More background information is available in the ABOUT page
The other pages linked at the top of this website will provide lists of previous artists and examples of their singles, videos and magazine & special feature coverage
Any artists or labels wishing to enquire more about the various services provided can do so via the CONTACT page
We have just added a new page to the site where you can see snapshot examples of press & magazine coverage of just some of the many artists we’ve worked with over the years. Those featured include Souls of Mischief, Bizarre / D12, Krate Krusaders & Genesis Elijah, Deeprooted, Copywrite, Fefe Dobson and Verbal Kent. We’ll add more soon.
You can also hear a select number of singles we’ve promoted HERE and view various artist interview & music videos we’ve either arranged or serviced to media HERE
If you want more information about the range of services we provide, click on ABOUT US and to get in touch, we can be reached via the CONTACT page
Regular visitors to this site – and thanks, we know there’s many of you – may have noticed a slight redesign recently.
While we have been busy over the years generating media & public exposure for the artists and labels we work for, and highlighting their various online platforms, we received many enquiries about the range of services we provide
We’ve kept it simple. The main page will continue to provide news on current campaigns, for example copy press, video & single releases, tour news and links to the artists concerned, while various pages have been set up giving more information about who we are, what we do, past examples of media, radio, tv, videos, single releases and tours
UrbanElite Promotions are a PR and Marketing company operating primarily in the UK with secondary operations on mainland Europe. We have 7 years’ experience working with many independent and Major artists from the UK, United States and Canada
The main focus is on hip hop & rap, but have also covered r&b, soul, dubstep, dance, drum & bass and various other styles
We work single, video & album releases, servicing physical & online press, magazines, newspapers, blogs, radio & club djs, satellite tv, provide tour press, assist in setting up events and tour dates, and provide artists & labels with further development, logistical & marketing assistance.
Our reach for single & video releases includes UK, Europe, Canada & United States while album promotions concentrate mainly on the UK market with mainland Europe a secondary option. Tours & events cover mainland Europe and the UK, with secondary options available for Australia
We are aware of other organizations of a similar name such as a community online radio station & a London based Club Night operation, but we have no affiliation with them having been in existence since 1998, wholly independent since 2005.
However, check the various pages highlighted at the top of the main site to see more information about ourselves, snapshot examples of previous media campaigns, artists’ music & interview videos, tracks on Soundcloud & Youtube, details regarding tours and events & information regarding the full range of services
At the very least you’ll get to hear some great music and watch some bangin hip hop videos !
If you would like to get in touch with any enquiries, visit the CONTACT page
Youtube have fully reinstated our Youtube account urbanelitepr having accepted we did not breach any copywright infringement
This is a facility to assist our clients and only ever upload either videos or audio slides with their prior approval.
On our account includes videos & audio slides from Stateside and UK artists such as TQ, Souls of Mischief, Tha Vill ft Kele Le Roc, Verbal Kent, Deeprooted, Copywrite, Vast Aire, & more
