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RPL-SubbaCultcha

West London rapper and producer Apex Zero sat down with journalist Ben Bradford recently for British online magazine Subba Cultcha.

They discussed the making of his debut solo album Reality Provoking Liberation and the underlying theme and concept of the subject matter, as well as working with his fellow partner in “First and Last” rhyme OMeza Omnsicient, Hasan Salaaam, Iron Braydz, Amy True and Invincible Armour. He explains why this has been the culmination of years of work beginning in 2010 and his writing techniques, whether as a lyricist or a producer, and his plans for the future.

It has been a highly impressive debut release, and the journalist opens the article with his own thoughts on the album, and these excerpts provide the flavour:

“listening to Apex Zero’s fierce and powerful lyrics on ‘Reality Provoking Liberation’ its clear he’s trying to unite people and to fight against the common enemy, the state, the Government , instead of against each other”

“As Apex spits on the rough as a sawn of shotgun to the face of an opening track ‘Shackled By The Pound’…he attempts to rally the unfortunate and the oppressed throughout the album, giving messages of support and encouragement, and he’s asking for a revolution throughout the album”

“‘Reality Provoking Liberation’ is a really melodic album, underneath the fury and anger, and with Apex spitting lyrics the size of nuclear bombs, the melody and classical edge really takes you into his lyrics and messages. it’s a full on surround sound album. Its an epic, intense, emotional, and informative album.”

Read the whole feature HERE

Look out for the release of his new video “Absolute Zero” this week with further media coverage coming soon leading up to his album launch party upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL on Saturday 7th December. Apex Zero will be performing with a live band and will be joined by Caxton Press, Iron Braydz, DJ A.Gee (Itch FM) and host Peaches. The night will run from 8pm – 1am and entry is £5.00 on the door. A great night of hip hop kick starting the Xmas holiday season early.

The album is available to buy directly from his BANDCAMP in digital and CD formats. CD’s can also be bought from renowned UK hip hop online store Suspect Packages.

Meantime stay up to date with him on twitter @ApexZero00 and the magazine @SubbaCultchaCom You can also reach Ben on twitter @adjetey12 Any further press or media inquiries about the release can be addressed to UrbanElite PR HERE

Check out his bonus cut The World We Exist In. This doesn’t appear on the album but again could be bought direct from Apex Zero via his Bandcamp mentioned above.

UrbanElite PR
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RPL-TheLondonWord

The London Word is a lifestyle publication representing the experience and passion for living in the city. It covers everyday life, the good, bad and somewhere in between, reporting on news, events, fashion, going out, health, politics, everything & anything which would be of interest to Londoners and reflecting on life there.

They run a “My London” series which asks individuals to explain what living in the city means to them. The latest one is with Apex Zero, the hip hop Emcee & Producer who releases his new album Reality Provoking Liberation on 28th October.

He speaks on his time in Hounslow, Acton & Southall, family, music, happiness, favourite areas of London to relax, the city’s diversity and a lot more

Check out the full article HERE

Apex Zero will also be performing in the city on Saturday 2nd November as he launches his album Upstairs at The Vibe Bar, 91 Brick Lane, Shoreditch E1 6QL. The night starts at 8pm til 1am, £5 entry at the door, and there will also be performances by Caxton Press, Iron Braydz, DJ A.Gee from Itch FM and hosted by Peaches. The nearest tube station is Aldgate East, but you can get more information about the venue on their official site www.vibe-bar.co.uk

Meantime, check his video for Power Source

Look out for much more news and coverage on this release shortly, and keep up to date with Apex on twitter @ApexZero00 and also the magazine @TheLondonWord

Any further press or media enquiries about the album or event can be sent to UrbanElite PR HERE

UrbanElite PR
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RPL-ClashMag

London’s Apex Zero releases his new album “Reality Provoking Liberation” on 28th October.

It’s a fiery mix of driving hip hop beats, in the main produced by himself, and powerful delivery, lyricism and wordplay covering a wide range of political and socially aware subjects

The UK’s national multi genre music publication Clash Magazine includes a monthly Rapture & Verse column written by Matt Oliver. It’s a snapshot of the key news & releases over the past 4 weeks, and this month’s edition includes the Kendrick verse on Big Sean’s Control, the new Eminem Album produced by Dre & Rick Rubin, news on Doom, Madlib, Bishop Nehru, Black Milk, Dr Zygote, Jehst, Blaq Poet, Pusha-T, Akir, J-Zone, The Dopplegangaz, Abstract Butta Fingas and a lot more.

Also included is news of Apex Zero and his new album :

“Almost anticipating the bitterness of winter is London’s Apex Zero, with ‘Reality Provoking Liberation’ announcing itself as a society-hardened, Stig-sounding grinder, slogging where tracks mourn and gaining strength through pain. F-the-world renegades in training, this is your opus, whether you want distorted realities ironed out or need help binning a bad day.”

The column’s always a good read, see it all HERE

Soon to announce an album launch night in London in November, check out a couple of his most recent releases, the single A Meeting of the Continents featuring Hasan Salaam and Iron Braydz, and his new freestyle joint “The World We Exist In” which was premiered by HHK Mag to coincide with his new interview for them

A MEETING OF THE CONTINENTS ft Hasan Salaam & Iron Braydz


THE WORLD WE EXIST IN

Keep up to date with him on twitter @ApexZero00 and get more updates from the magazine @Clash_Music

Media, press and radio requests and inquiries can be addressed to UrbanElite PR HERE

UrbanElite PR
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T : @urbanelitepr

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SoulonFire-SubbaCultcha

UK online music magazine Subba Cultcha covers a wide variety of genres, featuring news on artists, releases, interviews and more

The publication’s Ben Bradford took time out recently to speak with Los Angeles hip hop emcee EtheMadAssassin ahead of the release of his third solo album “Soul on Fire” on 17th September.

Something of a veteran in the independent scene…and not just as part of Cali duo Veteran Assassins…he started out based in Greensboro NC and also spent time in Camden, New Jersey before making the move to the west coast primarily to start the new group with his partner in rhyme Veteran Eye.

The interview is preceded with an overview of the new album itself “if you want to learn of life on the streets, particularly in the 80s and 90s then this is the place to come” adding “This is Assassin rap…where Ethemadassassin comes out fighting for you, fighting for himself, and fighting for people to be together and fighting against the bullshit…its an honest and breathtakingly direct approach, which has come to fruition on his new album ’Soul On Fire’”

The interview itself covers details about the single and video for “Can’t Get Enough”, the making of Soul on Fire, working with the producers on the LP, how he formulates the ideas behind his rhymes & lyrics and the general writing process, the formation of Veteran Assassins and the days in when he started out in NC and the artists who acted as his own main influences.

An artist with his own unique style & personality, he sums it up :

“I found my pocket a long time ago and I definitely don’t try to emulate anyone, its like being yourself isn’t cool, I have my own way of doing things” read the whole interview HERE

If you like those old soul groove sampled joints with a nod to the good ‘ol days, check out two of his most recent singles:

Video for “Can’t Get Enough”

Single for “80’s & 90’s” produced by Edinburgh’s Sci Fi Stu

Follow E’s latest chapter in his book of life on twitter @EtheMadAssassin and also the magazine @SubbaCultchaCom

Any further media & press inquiries regarding this release, or dj requests for full quality clean mp3s of these tracks, can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulOnFire-NIJIMagazine

Los Angeles’ ethemadassassin releases his solo album “Soul on Fire” on 17th September 2013.

It’s his first solo album since 2008’s “Tomorrow Never Comes” since when he’s moved from Greensboro NC to team up once again with Veteran Eye where they also record and tour as the duo Veteran Assassins.

Having come up through NC’s rap battle scene in the 80’s & 90’s, E still draws a lot of his influence from the Golden Era, but the current album has a contemporary feel to it. The production includes rock, soul & reggae samples mashed with original straight head noddin beats, providing the ideal backdrop for E’s trademark firebrand flow and lyricism.

The UK’s online magazine NIJI has just reviewed Soul on Fire courtesy of Brandon Schiafone

Offered a 9/10 rating, snapshots of the review include:

“The album’s production is excellently done, and the mixing and mastering gives Soul On Fire the sound quality as if it’s straight from a major record label. The beats are well chosen and match ethemadassassin’s tonality and subject matter amazingly.”

“there is no doubt that ethemadassassin is a powerful lyricist and a brilliant rapper who has the ability to be diverse with his music”

Read the whole review HERE

The first official single “Tiger Blade” was launched on 4th July


Look out for the launch of the new video for “Can’t Get Enough” coming very soon

You can get more background information via www.veteranassassins.com & follow on twitter @ethemadassassin You can also connect with the magazine on twitter via @NIJIMagazine

Any further press, media, radio station or dj publicity enquiries about this release can be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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MagnaCarta-Stereoboard

Another review of UK hip hop MC Melanin 9’s album “Magna Carta” which released on 3rd December 2012.

This one had slipped under the radar until today, but first published in January 2013, online magazine Stereoboard reviewer Jonny Rimmer has given this a massive vote of approval

Opening up with an overview of the shifts taking place right now in the UK scene, with more people switching attention to the “hip hop” community, he opens :

“There are significant changes afoot in the world of UK hip hop. With grime is on the way out, and its established heads like Wiley and Dizzee Rascal moving towards poppy pastures new, hip hop is again gaining popularity in cities all over the UK. The battle scene is also making waves with Don’t Flop boasting now one of the biggest battle-league fanbases on the planet. Most tangibly though, there is a real sense that hip hop is now a real voice for young people seeking change – see the recently retired Lowkey and Logic’s ‘People’s Army’; M9 also fits this mould.”

This is then followed by the opening salvo in relation to the album itself :

“However, one cannot stress enough just how much of an accomplishment Magna Carta is. For starters, it sounds very little like a British album at all, snubbing garage for the sort of slow, meditative beats that you’d find on 90s noir records like Mobb Deep’s The Infamous. And the mood it establishes is gorgeous, with jazzy trumpets, saxophone and piano samples forming the backdrop to M9’s bleak urban narratives. Even though there are several different producers here, all of them match M9’s vision, tailoring their ideas to the MC’s aesthetic vision.”

Offering a 4.5 / 5 rating, read the whole review HERE

Magna Carta is available digitally from iTunes and can also be ordered in CD physical format from http://m9ether.bandcamp.com

Here is a snippet version of the album on his own Soundcloud page

Melanin 9 is busy recording new material as well as setting up some dates, which will also include performing on the main stage at the Boom Bap Festival in the UK in September. Anyone wishing to book melanin 9 for dates can contact UrbanElite Promotions HERE or check the contact information on his twitter profile @Melanin_9

You can also connect with the magazine on twitter @Stereoboard

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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Malkovich-HitTheFloor

At the start of January, Los Angeles’ hip hop artist Malkovich hit the new year running by releasing his new free album “Great Expectations”

Packed full of bangers courtesy of production by Leggo, Evildewer, Josh The Goon, Clan Destined’s Yamin, Becoming Phill and features including Gotham Green & Micah McKee, the wordplay, beats and lyricism is a treat for all connoisseurs of the traditional hip hop sound.

UK online magazine Hit The Floor have just reviewed the album.

“Fresh political angst and a particularly large stone thrown in the mix of Eminem’s A game, Malkovich and his debut ‘Great Expectations’, is no longer just a pre-conceived notion of something incredible taking shape, but now, it has become a great reality.” is the introduction which concludes :

“yeah, that’s right, this guy is owning everyone in the current scene, and you better believe it.”

Read the whole review HERE

Available to download from his website www.malkovichmusic.bandcamp.com the full tracklisting is :

STORM CHASER prod by Leggo
LIES prod by Evildewer
GREAT EXPECTATIONS prod by Josh The Goon
WHAT I KNOW ft Sum prod by Becoming Phill
PALMS prod by X-Man
CALI prod by Bei Rui
THROUGH THE TREES ft Ali Abnormal, Blvme, Sum, Chris Clarke prod by Computer Jay
CRY AMERICA ft Omni prod by Mike Beats
THE MEANING OF EYES prod by Yamin Semali
LIONS IN WINTER ft & prod by Core Rhythm
GET AWAY ft Gotham Green prod by Leggo
BEDBUGS prod by Becoming Phill
WAITING FOR YOU ft Micah McKee prod by Becoming Phill
SUNDAYS prod by Evildewer

UrbanElite PR have full quality radio / clean edits of What I Know & Get Away for any djs who were not already serviced in our extensive international launch. For these, or any other media enquiries relating to Malkovich, contact us HERE

Follow Malkovich on twitter @MalkovichMusic and the magazine @HitTheFloorMag

UrbanElite PR
T : @urbanelitepr

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MagnaCarta-HitTheFloorMag

Latest in what has been a long line of UK and international media coverage secured by UrbanElite PR for London’s Melanin 9 and his debut album “Magna Carta” which released on 3rd December 2012.

This time Sean Cloherty gives it his full seal of approval on behalf of British multi genre online magazine Hit The Floor.

“Don’t mistake M9 for another rapper who ignorantly spits about drugs and guns either, the talent he has with words is extremely impressive. He paints a picture in the mind’s eye; there is a lot of wordplay revolving around meaningful subjects” again follows in the same vein of many previous journalists’ analysis of what has been a landmark release for the artist, his first official album since releasing mixtapes 144,000, High Fidelity and the Orion’s Stencil EP.

Similarly, comparisons in lyrical approach to Nas, Mobb Deep, Wu Tang & Biggie have been a common theme in many of the reviews and interviews, and this one is no different, summarizing :

“Magna Carta is embedded with hyper-visual lyricism, dark soundscapes, gritty narratives, and hard beats, and really gives the impression that Melanin 9 is out to spread knowledge.”

Read the whole review at HIT THE FLOOR

Hear the whole album in snippet form

Available now on iTunes, and also in CD format by mail order via http://m9ether.bandcamp.com We understand that due to the large number of orders placed via his Bandcamp, there had been a slight backlog in shipping, however this has now been resolved and turnaround is expected to be only a few days.

Melanin 9 is currently working on some new material, including some international collaborations. He is also available for festival and show bookings, so any other press, media or booking enquiries can be sent to UrbanElite PR via the CONTACT page

You can of course keep up to date with him on twitter @Melanin_9 and the magazine @HitTheFloorMag

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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Clash

In his first “Rapture & verse” column of 2013 for Clash Magazine, Matty Oliver has featured Los Angeles’ hip hop artist Malkovich and his free album “Great Expectations”

Distributed by UrbanElite PR to the media in early January, the tracklist includes some real bangers with production by Yamin of Clan Destined, Computer Jay, Josh the Goon and various featured artists including Gotham Green on “Get Away”

Malkovich is mentioned in dispatches among good company, with news on Eminem headlining UK festivals, The Pharcyde’s dates in Britain in February, and release news from Public Enemy, Joey Bada$$, Lost Poet, Jack da Union, T.I., Danny Brown, Freddie Gibbs, The Cool Kids and much more.

Read the column in full online at CLASH MAGAZINE

The full tracklisting of “Great Expectations is :

STORM CHASER prod by Leggo
LIES prod by Evildewer
GREAT EXPECTATIONS prod by Josh The Goon
WHAT I KNOW ft Sum prod by Becoming Phill
PALMS prod by X-Man
CALI prod by Bei Rui
THROUGH THE TREES ft Ali Abnormal, Blvme, Sum, Chris Clarke prod by Computer Jay
CRY AMERICA ft Omni prod by Mike Beats
THE MEANING OF EYES prod by Yamin Semali
LIONS IN WINTER ft & prod by Core Rhythm
GET AWAY ft Gotham Green prod by Leggo
BEDBUGS prod by Becoming Phill
WAITING FOR YOU ft Micah McKee prod by Becoming Phill
SUNDAYS prod by Evildewer

The album is available free from his BANDCAMP

Check out the radio edit for “Get Away” ft Gotham Green. Any djs needing that sent through to them, get at us via the website quoted below

Also take a look at his video for “What I Know”

You can follow Malkovich on twitter @MalkovichMusic and the magazine @clash_music

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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MagnaCarta-LiveMagazine

Melanin 9’s launch night for his new album “Magna Carta” took place at The Vibe Bar in London’s Brick Lane in late November, and the venue was rammed full with the city’s hip hop fraternity there to see him joined by Choice FM’s DJ 279, Genesis Elijah, Rewd Adams, Iron Braydz, and his Triple Darkness sparring partners Cyrus Malachi and Phoenix da Icefire.

There was also a healthy media turnout, included in their numbers Snehal Shah from Live Magazine which publishes online and in physical print and covers a broad range of lifestyle subjects targeted at the youth market

The magazine has combined a review of the album with an interview and it can be read in full HERE

Released on 3rd December, “Magna Carta” is available on iTunes and also in physical CD format by mail order from http://m9ether.bandcamp.com

Its been a landmark release for the highly talented lyricist and the UK scene generally given the level of international media coverage and attention it has received over the past few months, all promotions handled by UrbanElite PR. Check out the following videos

Organized Democracy

White Russian ft Roc Marciano

Freestyle for SBTV’s “Skooled By” series

Melanin 9 is now accepting booking enquiries via his Bandcamp above, his twitter @Melanin_9 or they can be emailed to UrbanElite PR HERE

With thanks to Snehal and Alya for the feature, you can follow the magazine on twitter @LiveMagUK

UrbanElite PR
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T : @urbanelitepr