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London’s DJ Elma has a “Kick This” series on Youtube where she’s interviewed artists such as The Pharcyde, Slum Village, Genesis Elijah, Dublin’s Workin Class Records and many more

In late August, she met up with west London hip hop artist Apex Zero in Brixton to speak on his music, new album Reality Provoking Liberation and his various political views which form much of the subject matter for the album

As a student of African history, African-American figures such as Malcolm X & Huey Newton and politics, not surprisingly in this interview he outlines his views on corruption, social cohesion, oppression, justice, war, peace, the political systems at home and overseas and much more. It was his introduction to legendary hip hop artists such as Immortal Technique, Nas, Dead Prez, Tupac & Wu Tang which motivated the young man to study more, and it has come full circle as he now portrays his views as an Emcee.

Whether you agree or disagree with his points of view, he articulates his thoughts well whether in the form of his rhymes or in the setting of an interview, something which has been commented upon by various members of the media to date

Check the full interview on Youtube

The album releases on 28th October. There have already been several video & single releases from it, including Chaotic Revolt and A Meeting of the Continents featuring Hasan Salaam & Iron Braydz

CHAOTIC REVOLT

A MEETING OF THE CONTINENTS

Look out for much more news & coverage of this release over the coming months, including plans for a launch night in London in November

You can follow him on twitter @ApexZero00

Any media, press or dj inquiries can be addressed to UrbanElite PR HERE

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SoulOnFire-ClashMag

The new Rapture & Verse hip hop column written by Matt Oliver is live today in the UK’s Clash Magazine

In what’s been a huge summer of record releases & tours, the column is a summary of the month’s hottest news, mixtapes, videos and albums from around the world. This month includes coverage of Nas, Drake, Riff Raff, Eminem, Earl Sweatshirt, Breaking the Illusion, Meek Mill, Dr Zygote, Cappo, G Frsh, Chaotik Stylz, Del the Funky Homosapien, Tony Touch and many more, including news on the new Soul on Fire album by Los Angeles (via North Carolina) emcee EtheMadAssassin.

Releasing on 17th September, the contemporary production combined with powerful lyricism – all still drawing from key elements of the Golden Era in which he started performing – is drawing plaudits for its style & approach

The piece is summarized:

“Carolina native Ethemadassassin spits unequivocally with gruffness reminiscent of a Rasco or Bun B. Definitely not a believer in dead air, ‘Soul On Fire’ is a belly-burning blaze needing no second invitation to be stoked. Two beats to have you picking up dumbbells, and soul samples resting easy so ETMA can sharpen his bluntness – ‘80s and ‘90s’ letting splash misty-eyed twinkles, ‘Crazy’ a cool Cadillac spin – the Veteran Assassin exudes an air that you’re gonna have to earn the right to get past him.”

Read the whole column HERE

This week he launched his new single “80’s & 90’s” produced by the UK’s SciFi Stu with whom he has recorded the future Veteran Assassins LP.

Check the video for Can’t Get Enough

Follow E on twitter @EtheMadAssassin and the magazine @Clash_Music

Any djs requiring clean / radio edit mp3s of these tracks, or any press & media with inquiries about the release, should contact UrbanElite PR HERE

UrbanElite PR
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T : @urbanelitepr

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SoulOnFire-BritishHipHopsml

One of the UK’s longest running online platforms specializing in hip hop music & culture, BritishHipHop.com, are the latest to review the new album by Los Angeles based Emcee ethemadassassin “Soul on Fire”

Having spent time in North Carolina and Camden New Jersey, E moved to California in the past few years to team up with Veteran Eye to form Veteran Assassins. Both still maintain solo careers, and “Soul on Fire” is the third solo album by ethemadassassin, following on from Tomorrow Never Comes in 2008.

British journalist Andy Fletcher gives the LP a thorough examination in this.

While its fair to say he finds the inclusion of the track Young & Foolish as incredulous due to its departure in sound from the rest of the album, he then goes on to acknowledge the qualities brought to the table here :

“E’s rhyme schemes and flow are tight and hold the album’s momentum. At the start of Sparta he makes use of repetitive rhymes, presumably to maintain his rhyme scheme and flow but it comes off as a small oversight. That isn’t to say that most of his lyrics aren’t well crafted. For the most part, they are. Gratitude is a stand out track with lyrics that will force you to take them in, ‘I’m not the example of living, I’m the spectacle… my nigga Truck took a bullet to his testicles’. These sorts of lyrics pack the content thick and leave a strong, if unpleasant, aftertaste of the world that Ethemadassassin is documenting. This is really where E shines and you’ll hear some of this realist, street approach to lyricism in tracks like lead single Tiger Blade.”

Read the whole review HERE

For those unfamiliar previously with his work, here’s the video for Walk My Shoes which was playlisted on the UK’s MTV Base and Flava TV

As mentioned in the review, check out the single Tiger Blade from the current album

Look out for more coverage coming on this release shortly. All media, press and dj inquiries about the album or to receive radio / clean edits of any of the singles, contact UrbanElite PR HERE

Follow him on twitter @ethemadassassin and the website @britishhiphop

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulonFire-Blacksheep

London based online magazine Blacksheep have been covering all things hip hop for several years now

They are the latest to cast an eye over the new album by ethemadassassin, an emcee now based in Los Angeles as part of the duo Veteran Assassins, but who came up through the NC scene in the 90’s before making the switch a few years ago.

The magazine’s Andrew Kay opens his review of “Soul on Fire” with :

“Coming to my attention on this, his third album, ethemadassassin, from North Carolina gives an assured showcase of his talent, with witty wordplay and crowded, but sophisticated and soulful production- if you will, drum foundations with the boom and the bap laced with instrumentation to keep the shoulders shuffling, the brain nourished and the heart beating.”

A track by track breakdown follows which also acts as a good insight to what makes this artist tick. The review, allocated a 4/5 rating, is summarized with :

“Soul on Fire’ is an apt title for a nicely crafted and lyrically rich thirteen cut platter of gangster rap. Quite a bit more intelligent, thoughtful and less ignorant and knuckleheaded than the genre has been used to from other rappers who talk about money, bitches, guns and cars.”

But to get the full story, read the whole article HERE

Look out for a lot more coverage on this release in the coming weeks. Meantime, check out the video premiered by The Rap Up last week for “Can’t Get Enough”

Any djs still not received the radio / clean edit of this track, or for any other press & media enquiries about this release, contact UrbanElite PR HERE

Follow E on twitter @ethemadassassin and the magazine @blacksheepmag

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulOnFire-SoundParlorInterview

SoulOnFire-SoundParlorReview

US online music magazine Soundparlor have today featured Los Angeles’ hip hop artist ethemadassassin and also reviewed his new album “Soul on Fire” which releases on 17th September 2013.

The review is an in depth analysis of the various factors which have influenced the album and E as an artist, with him first emerging from North Carolina’s rap battle scene in the 80’s & 90’s, and the life events that have taken place ever since.

While the album does have an eclectic feel as a result, whether in terms of subject matter or the production, there is a consistent classic hip hop thread throughout which acknowledges we’re in 2013.

Summarizing with “it’s ethemadassassin’s music, lyrics, and willingness to take an honest, sobering look in the rear-view mirror that burn brightest across Soul on Fire.” check out the full review HERE The link to the “Soundparlor 10” feature is linked within the review but can be read separately HERE

Look out for the launch of his new official video “Can’t Get Enough” which will be premiering on TheRapUp.Net this Wednesday 24th July at 7am PST / 10am EST / 3pm UK GMT / 4pm CET Its a bangin summer track built around a huge classic soul sample shot out in the streets of LA.

You can keep up to date with him on twitter @ethemadassassin and with the magazine @_soundparlor_

Any further media enquiries regarding the release, or dj requests for full quality clean edit mp3s of each single, can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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Malkovich-HitTheFloor

At the start of January, Los Angeles’ hip hop artist Malkovich hit the new year running by releasing his new free album “Great Expectations”

Packed full of bangers courtesy of production by Leggo, Evildewer, Josh The Goon, Clan Destined’s Yamin, Becoming Phill and features including Gotham Green & Micah McKee, the wordplay, beats and lyricism is a treat for all connoisseurs of the traditional hip hop sound.

UK online magazine Hit The Floor have just reviewed the album.

“Fresh political angst and a particularly large stone thrown in the mix of Eminem’s A game, Malkovich and his debut ‘Great Expectations’, is no longer just a pre-conceived notion of something incredible taking shape, but now, it has become a great reality.” is the introduction which concludes :

“yeah, that’s right, this guy is owning everyone in the current scene, and you better believe it.”

Read the whole review HERE

Available to download from his website www.malkovichmusic.bandcamp.com the full tracklisting is :

STORM CHASER prod by Leggo
LIES prod by Evildewer
GREAT EXPECTATIONS prod by Josh The Goon
WHAT I KNOW ft Sum prod by Becoming Phill
PALMS prod by X-Man
CALI prod by Bei Rui
THROUGH THE TREES ft Ali Abnormal, Blvme, Sum, Chris Clarke prod by Computer Jay
CRY AMERICA ft Omni prod by Mike Beats
THE MEANING OF EYES prod by Yamin Semali
LIONS IN WINTER ft & prod by Core Rhythm
GET AWAY ft Gotham Green prod by Leggo
BEDBUGS prod by Becoming Phill
WAITING FOR YOU ft Micah McKee prod by Becoming Phill
SUNDAYS prod by Evildewer

UrbanElite PR have full quality radio / clean edits of What I Know & Get Away for any djs who were not already serviced in our extensive international launch. For these, or any other media enquiries relating to Malkovich, contact us HERE

Follow Malkovich on twitter @MalkovichMusic and the magazine @HitTheFloorMag

UrbanElite PR
T : @urbanelitepr

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AlbumCover

Following on from his Mixtape “Ayatollah Presley”, hosted by Detroit’s House Shoes, Los Angeles lyricist Malkovich has hit 2013 running with the release of his banging new album “Great Expectations” which can be downloaded free now from www.malkovichmusic.bandcamp.com for a limited period.

He has already released the videos “What I Know” ft Sum and “Palms” from the album which also features Gotham Green and Omni whose recent album was produced by Tricky. Production comes courtesy of Leggo, Becoming Phill, Yamin Semali (Clan Destined), Computer Jay (Shafiq Husayn) and Josh The Goon (Freddie Gibbs & Psycho Realm).

14 tracks of quality hip hop wordplay and beats to help kick start your new year.

Full tracklist :

STORM CHASER prod by Leggo
LIES prod by Evildewer
GREAT EXPECTATIONS prod by Josh The Goon
WHAT I KNOW ft Sum prod by Becoming Phill
PALMS prod by X-Man
CALI prod by Bei Rui
THROUGH THE TREES ft Ali Abnormal, Blvme, Sum, Chris Clarke prod by Computer Jay
CRY AMERICA ft Omni prod by Mike Beats
THE MEANING OF EYES prod by Yamin Semali
LIONS IN WINTER ft & prod by Core Rhythm
GET AWAY ft Gotham Green prod by Leggo
BEDBUGS prod by Becoming Phill
WAITING FOR YOU ft Micah McKee prod by Becoming Phill
SUNDAYS prod by Evildewer

VIDEO “WHAT I KNOW”

VIDEO “PALMS”

SOUNDCLOUD “GET AWAY” ft Gotham Green

There are special radio / clean edit full quality mp3s available for What I Know and Get Away. Any djs not already serviced with these, contact us HERE

Malkovich on twitter @MalkovichMusic and on Facebook Malkovichmusic

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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MagnaCarta-Bloggerhouse

The international coverage of Melanin 9’s debut album Magna Carta continues, this time via Stateside online Bloggerhouse, who have named it “Album of the Day” for Tuesday 18th December 2012.

“very solid and enjoyable, with loads of replay value, “Magna Carta” is filled to the rim with quality cuts”

The impact made by this release on the reviewer, with its emphasis on lyricism, wordplay and use of classic hip hop production was clearly significant :

“Melanin 9 impressed the hell outta’ me with this one and I had no problem coughing up the dough for M9′s past efforts “144,000″ and “Orion’s Stencil” via his BANDCAMP page”

Its just the latest in a long line of trans-Atlantic endorsements for the London emcee over the past couple of months, and also further indication that far from being dead, the classic sound of hip hop is very much alive & kicking and connecting with a new generation of fans. Read the whole review HERE

The Bandcamp in question is http://m9ether.bandcamp.com where you can also buy Magna Carta in CD format via mail order. On iTunes, the album can be bought HERE

Check out the snippet version of the album

You can follow the artist on twitter @Melanin_9 and the online magazine @bloggerhouse

All international media handled by UrbanElite PR. Any further enquiries can be directed to us HERE

UrbanElite Promotions
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T : @urbanelitepr

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MagnaCarta-RapReviews

Zach Gase, contributor to US online RapReviews, is the latest to cast his eye over the new album “Magna Carta” by London’s Melanin 9

“M9 is a skilled wordsmith, he pairs together syllables that work well together, and the things he raps about are of social importance”

Scoring a very creditable 7/10, the UK emcee has consistently impressed with his trademark lyricism and wordplay, even with those who’s own preference may lie outwith the 1990’s Golden Era tinged influence in the beats and rhymes.

The full review can be read HERE
Check out the sounds now, via the videos “Organised Democracy”, “White Russian” ft Roc Marciano and the album snippet stream first featured by Bonafide Magazine :

VIDEO : ORGANISED DEMOCRACY

VIDEO : WHITE RUSSIAN

ALBUM SNIPPET STREAM

The album is available to buy now from iTunes HERE

More media coverage to follow soon. All press enquiries about this release can be addressed to UrbanElite PR HERE

Meanwhile you can connect with both on twitter @Melanin_9 and @RapReviews

UrbanElite Promotions
www.urbanelitepr.com
T : @urbanelitepr

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MagnaCarta-Huck

Melanin 9 took time out recently to speak with London’s Huck Magazine on the 5 rhymes & verses that stand out for him over the past decades

Part of a regular feature for the publication, the London emcee has picked lines from Nas “Take in Blood”, Ras Kass “Reelishymn”, The Roots “No Alibi”, Cannibal Ox “Iron Galaxy” and Jesht “ESP” and explains why he rates them and the meaning for him as an artist.

You can read this feature in the magazine which is in stores now, and can also be bought online HERE

With Christmas only around the corner, you can buy Melanin 9’s Magna Carta, easily one of the hottest UK hip hop albums of 2012 at iTunes digital store HERE or order the physical version via http://m9ether.bandcamp.com

Look out for new interviews and videos coming in January 2013

Meantime keep up to speed with them on twitter @Melanin_9 and @HUCKmagazine

All media, press & radio handled internationally by UrbanElite PR. Any further magazine or club/event booking enquiries can be sent via the CONTACT page on this site

UrbanElite Promotions
www.urbanelitepr.com
T : @urbanelitepr