Released today, “Play No Games” is the second single to be taken from the album “Beautiful Foundations” by New York State rapper and producer duo Tone Chop and Frost Gamble, out through New Dawn Records on May 15th.

Layers of classic boom bap hip hop beats underpin hard bars as the veteran rap battle champion goes on the hunt with a verbal salvo aimed at upcoming title contenders. Joining them on the mission is legendary turntablist DJ Eclipse, renowned for his work with Non Phixion, Ill Bill and ongoing Fat Beats ambassador. Still flying the flag high and representing the dopest new underground bangers with his Rap Is Outta Control Show on Shade 45, the cutting skills on this joint are typically off the scale, stoking the fires further in a fusion of gritty authentic heat.

Knockout punchlines in a heavyweight bout for the heads, this also marks the label’s first release during their 30th anniversary year.   Slick business from the Binghamton boys, dial it up to the max.

Available to stream and download from a multitude of digital platforms and stores including APPLE, TIDAL and below on Bandcamp and Spotify

The official video is also now playing on Youtube

More information about the single and album release is available at the label’s official website www.newdawnrecs.com

All press, multimedia and DJ enquiries about any of New Dawn Records’ releases can be addressed to ourselves, their in house promotional division. Get in touch HERE

UEP

Binghamton rapper and producer duo Tone Chop & Frost Gamble, the latter now based in Canada, drop their new album “Beautiful Foundations” through New Dawn Records on May 15th this year.

The title track was released last month as a single, available from all digital platforms and stores, while the official video was published on Youtube

They have just recorded a special “Beautiful Foundations Freestyle” where Chop in customary fashion gets busy on the mic with a neat twist by dropping the names of all the album tracks in his bars.

He linked up recently with local videographer Lil Kurby, who also filmed the official single video, to take to the snowbound streets of Binghamton for some new visuals which you can now watch on Youtube.

The album itself was recorded by the pair to mark their long standing friendship and working relationship together dating back three decades, and features many of those they’ve met and built with on the journey.

A landmark release, they have also filmed an accompanying documentary which details their earliest days together, maps out the trials and tribulations they encountered on the way and of course speaks on the new project. It’s a must watch for all interested in hip hop’s history and culture, and will resonate with independent artists everywhere. Look out for this dropping shortly after the album.

Plans are also underway for a special launch event to take place in their hometown, with details due to be announced in the coming months.

The next single will be “Play No Games” on February 10th with features cuts by DJ Eclipse [Shade 45 / Sirius XM – Rap Is Outta Control Show]. You can hear a snippet of it as part of the Official Album Video Trailer which was released late last year.

For further information about the release and all of New Dawn Records’ roster and catalogue, visit their official website www.newdawnrecs.com

For all media, press & radio DJ enquiries regarding any of the label’s releases, feel free to get in touch with ourselves, NDR’s official in house promotional division. Our contact information is available HERE

UEP

New York State rapper & producer duo Tone Chop & Frost Gamble celebrate their three decades of working together with the release of the new album “Beautiful Foundations” on May 15th 2026 through New Dawn Records.

From the early days of recording demos in their Binghamton basement to becoming one of the most prolific partnerships in recent years with a quite phenomenal back catalogue of singles and EP’s in their armoury, the landmark release documents their journey and pays homage to the close bond built between the pair.

Immersed in hip hop culture from their teenage years, the album reflects their dedication to the true essence while embracing evolution.  Chop’s trademark hard bars, a legacy of his rap battle days, and Frost’s dynamic range of beats are bolstered throughout by a generous helping of turntablism courtesy of DJ Eclipse, Pa Pa Fresh and  DJ J Smooth.  Space is reserved for friends and allies by way of the special guest featured artists including The Bad Seed, Pf Cuttin, Decon Blu, Grea8gawd and Fresh I.E.

Released today, the first offering is the single edition of the title track featuring another native of “The Bing” Will K.  Chop sets the agenda reflecting on those first times working together as young and passionate kids still learning the ropes, sowing seeds for the future set to a potent soundtrack marinated with soul. It’s something you live…

Available on Apple Music / iTunes, Tidal Music and below on Bandcamp and Spotify

The official video is playing on New Dawn Records’ Youtube channel

More information about the single and album is available at the label’s official website NEWDAWNRECS.COM where there are also dedicated pages for the artists and their releases.

As the label’s in house promotional division, all worldwide media, press, radio & tv enquiries about this release can be sent to us via our CONTACT page

UEP

Back at it again, Brick City’s Tru Trilla returns today with the AA side single “Respectfully”, lifted from last year’s album ‘XVI : Return of the Gods’ released through New Dawn Records.

Laced throughout with the kind of bullish bars and beats which earned it a front page spotlight on Bandcamp, the New Jersey veteran assembled a heavyweight line up of guest featured artists and producers to deliver a classic soundtrack fuelled by the highest calibre lyrical firepower.

Produced by Frost Gamble, the latest cut is a further testament to the levels.  Tru drops knowledge with Brooklyn’s Justo the MC and Floridian NapsNdreds in another showcase of dexterous rhymes and slick flows by verbal marksmen at the height of their game.  The narrative is reinforced by the “Qataban Remix” courtesy of label affiliate Shahin, flipping the script with an intense fusion of strings, breaks and sub Saharan flavas that hits differently. 

Available to stream on and download on multiple digital platforms including APPLE MUSIC / iTUNES, AMAZON, TIDAL MUSIC and below on BANDCAMP & SPOTIFY

There is also a brand new official video for the “Qataban Remix” just premiered on the label’s Youtube channel

Original version of “Respectfully” on Youtube

Album “XVI : RETURN OF THE GODS” which includes guest featured artists Reks, Lakim Shabazz, Skyzoo, Guilty Simpson, Recognize Ali, Juxx Diamondz, Ruste Juxx, N.B.S, Julius Luciano of Shoe Gang, Fly Kwa, and Prince Ak & Trilly Trills of Jersey Gore on Bandcamp & Spotify

For further information about all of New Dawn Records’ releases, visit their official website www.newdawnrecs.com

For all media, radio & press enquiries about the NDR’s releases and roster, contact ourselves, their official in house promotional division. Our contact details are HERE

UEP

Now on Youtube, footage of New Jersey rappers Tru Trilla & Prince Ak spittin’ gems off the top as guests of DJ Eclipse & DJ Riz on the Rap Is Outta Control Show broadcast on Sirius XM.

Tru was in promoting his new album “XVI : Return of the Gods” released through New Dawn Records which also features his Brick City brutha from anotha’ Ak on several tracks along with others including Reks, Skyzoo, Ruste Juxx, Guilty Simpson, Recognize Ali, N.B.S., Julius of Shoe Gang, NapsNdreds, Justo the MC, Juxx Diamondz, Lakim Shabazz and many more.

A full video playlist album is on the label’s Youtube channel

It’s also available on Bandcamp & Spotify

For all information about the label’s releases, visit the NEW DAWN RECORDS OFFICIAL WEBSITE

For all media, press & radio DJ enquiries about New Dawn Records’ releases & roster, contact ourselves, their in-house promotional division, HERE

UEP

Independent hip hop label New Dawn Records have just announced a new partnership arrangement with Australian based distributors Xelon Digital Entertainment with whom they will work together on various forthcoming projects.

Since re-launching in 2019, NDR have released various singles, EP’s and albums by artists from the States, UK and Canada, initially through INgrooves Distribution who subsequently became part of Universal Music’s operation.

In a statement which can be read in full HERE the label acknowledges the support provided by INgrooves while citing the opportunity as “an exciting new chapter in our journey” adding they are “very much looking forward to working with them in the coming years”.

Included in their wide ranging back catalogue is the “Y’All in Meltdown” EP, the remastered classic singles “Y’All Under Surveillance” & “Meltdown” by hip hop crew Belles in Monica, the 2023 album “Cautionary Tales” by award winning New York State rapper Anthony Kannon and producer Frost Gamble, and the compelling “Urban Testimony” by Brooklyn’s Justo the MC and Edinburgh producer Brelstaff.

From 2020 is the phenomenal “Panacea” by London rapper & producer duo Phoenix da Icefire and Husky Brown, nominated for “Best Independent Album” at that year’s AIM Awards, followed in 2021 by “Lead by Example”, London rapper Ramson Badbonez’ debut as a producer. An exceptional first offering on the boards with a variety of heavyweight guest featured artists including Reks, Skyzoo, Ruste Juxx, Recognize Ali, Sleep Sinatra, Justo the MC, Johaz of Dag Savage, MysDiggi, Phoenix da Icefire, Jehst, Micall Parknsun, Kashmere, Dizzy Dustin, Moka Only and many more.

Most recently is last year’s “XVI : Return of the Gods”, the long awaited follow up to “God of Barz” by New Jersey rapper Tru Trilla which featured many of the artists appearing in “Lead by Example” plus Guilty Simpson, Boston’s N.B.S., Julius of Shoe Gang, Lakim Shabazz with production by Tone Spliff, Frost Gamble, LG Roc, DNA Beatz, Jamal Nueve and more. All thrillers, no fillers !!

ALL OF THEM CAN BE HEARD IN ONE PLACE ON THE LABEL’S SPOTIFY PAGE HERE

YOU CAN ALSO WATCH A VARIETY OF VIDEOS ON THE LABEL’S OFFICIAL YOUTUBE CHANNEL HERE

ALL OF THE LABEL’S RELEASES ARE AVAILABLE AT THEIR OFFICIAL BANDCAMP PAGE

The label have also confirmed that while several projects are currently in the works, new music can be expected soon. Keep up to date with their news over on their official website

UEP

Brick City’s Tru Trilla is back at it with another choice cut, the fourth single from his new album “XVI : Return of the Gods” out soon on May 31st through New Dawn Records.

“Turn That Down” is the latest display of mic skills and production levels evident throughout the upcoming release, galvanised by a heavyweight line up of guest featured artists from around the States.

Veteran NY State producer Frost Gamble makes another appearance following last month’s ‘End the Day’ featuring Ruste Juxx and Julius Luciano of Shoe Gang. His stylish soundtrack platforms a showcase of slick and conscious bars delivered in customary fashion by masters of the craft. This time standing shoulder to shoulder with the Newark native are Detroit’s Guilty Simpson and Brooklyn’s Skyzoo, icons of the game sharing their cerebral pearls.

Rhymes like polished dimes from seasoned warriors with the scars and belts on the wall that tell their own stories and built the legacies, real talk….

Available now at APPLE MUSIC, AMAZON, TIDAL and below on BANDCAMP & SPOTIFY

OFFICIAL VIDEO ON THE LABEL’S YOUTUBE CHANNEL

Information about all of New Dawn Records’ releases and artists can be found at their official website www.newdawnrecs.com

All press, radio DJ and media inquiries regarding any of New Dawn Records’ releases and artists can be sent to ourselves, the label’s in house promotional division. Our contact details are HERE

UEP

More heat released today from New Jersey rapper Tru Trilla, “End the Day” is the third single taken from his album ‘XVI : Return of the Gods’ out through New Dawn Records on May 31st.

Like its predecessors ‘Sun Rays’ ft Reks & Lakim Shabazz, and ‘No Joking Around’ ft NB.S. & Recognize Ali, the new joint packs a ferocious punch with another salvo of raw energy for the senses.

Veteran NY State producer Frost Gamble fans the flames coast to coast like butta’ on toast. Unleashed on the beat, Tru trades robust verbal blows with Brooklyn’s Ruste Juxx before Shoe Gang member Julius Luciano gets in on the action. It’s standard family business for the brother of KXNG Crooked, as the west coast warrior duly plants the Long Beach flag through a barrage of bars delivered at breakneck speed.

Straight fire from lyrical assassins at the height of their powers, rhymes dispensed out the chamber with no quarter given, the skills are clinical. Twelve gauge levels, bodied it….

Available on APPLE / iTUNES, TIDAL, AMAZON & below on BANDCAMP and SPOTIFY

Official video is also now playing on the label’s Youtube channel

For information about all of New Dawn Records’ releases, visit their official website HERE

All press, media and radio DJ inquiries about New Dawn Records’ releases can be sent to ourselves, the label’s in house PR division. Our contact details are HERE

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www.urbanelitepr.com

December 8th 2023

Hip Hop label New Dawn Records have today announced that they will be releasing the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla on May 31st 2024.

We have worked with Tru on a number of occasions, initially in 2015 when as part of the group 050 Boyz they released the album ‘Everything 050’. Well received on an international scale, this resulted in the group’s appearances on Sirius XM as guests of both DJ Eclipse and DJ Premier

Fast forward to 2020, and with the re-launch of our parent company New Dawn Records the year before, we worked with Tru on a solo basis for the first time beginning with his ‘Seymour Chronicles EP’ followed a few months later with his album, the classic banger ‘God of Barz’.

In the early half of 2021, discussions took place between the label, Tru and our production division outlining the concept of its natural successor. The planning process completed, work began later that year in the early stages of its construction.

Most of those who appeared in “God of Barz” would be involved representing continuity, but this time the net would be cast a little wider with additional production contributions and guest featured artists from further afield.

A methodical and thoughtful approach which saw the recording process completed in the Spring of 2023 which has allowed Tru to craft a dynamic masterpiece, the manifestation of progression while retaining the heart and soul of the original. The tracklist speaks for itself.

For an early taste, the official video trailer has just been published on the label’s Youtube channel.

A series of singles will precede the album, beginning with “Sun Rays” on January 30th. Accompanying videos for all tracks will also appear on the label’s Youtube channel.

All press, multimedia and radio DJ inquiries or requests about this release can be addressed to ourselves. Simply visit our Contact Page for details. Meanwhile, the full official album press release can be read HERE

All information regarding New Dawn Records, their releases and roster can be found on their official website

You can also connect with Tru Trilla on Twitter and Instagram

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Released today, new single “Fine Line” by Brooklyn rapper Justo the MC and Edinburgh producer Brelstaff, taken from the album ‘Urban Testimony’ which released on November 3rd through New Dawn Records and has just been featured on Bandcamp’s front page New & Notable spotlight section.

The album’s entire theme depicts events leading up to, during and following Justo’s curtailed and troubled time studying at Clark Atlanta University some years ago, and the future chosen with lessons learned.  “Fine Line” documents a conflicted mind, weighed down by the expectations derived from a background of faith while straying from the path of opportunity in a rueful narrative.

Brelstaff’s atmospheric soundtrack cuts deep into the concept, and was first broadcast on BBC Radio 1’s Focus Beats programme during the summer.

On APPLE/iTUNES, AMAZON, TIDAL and below on BANDCAMP & SPOTIFY

There is also an official video on the label’s Youtube channel

For information about any of New Dawn Records’ releases, visit their official website WWW.NEWDAWNRECS.COM

All media and press inquiries regarding any of NDR’s releases or roster can be sent to ourselves, the label’s in house promotional division. Contact us HERE

UEP