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Two more British online magazines are the latest to run the rule over the new album by West London rapper & producer Apex Zero’s debut solo album “Reality Provoking Liberation” which released on 28th October

Multi genre Musiceyz and urban music specialist AH 25 Eight Entertainment like many before them have endorsed the young emcee’s rhymes, powerful delivery and conscientious approach which addresses many of the political and social issues affecting large sections of society today

The influences of artists such as Wu Tang, Immortal Technique, Nas, dead prez, Public Enemy, Klashnekoff, Phi Life Cypher and Skinnyman are evident in terms of the traditional values of hip hop lyricism, but also has a unique production style drawn from a wide spectrum of musical genres which lends itself to an edgy and at times aggressive full on attack to the senses.

Direct and to the point, he’s drawn an appreciation from an impressive range of media titles, and the latest reviews can be read at:

MUSICEYZ HERE

AH 25 EIGHT ENT HERE

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Apex celebrates the success of this release at his re-scheduled album launch party on Saturday 7th December which takes place upstairs at The Vibe Bar, 91 Brick Lane, London E1 7QL. Performing with a live band, he will be joined by Caxton Press, Iron Braydz, Itch FM’s DJ A.Gee and host Peaches. Entry is £5.00 on the door, 8pm – 1am and the nearest tube station is Aldgate East. Further details about the venue can be found at www.vibe-bar.co.uk

You can buy the album direct in digital format and by mail order in CD format from http://firstandlast.bandcamp.com and keep up to date with him on twitter via @ApexZero00

Check out his recent video release for “Absolute Zero”

Any further media or press enquiries about the album release, requests for interview or features or information regarding the album launch event can be addressed to UrbanElite PR HERE

UrbanElite PR
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T : @urbanelitepr

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RPL-Rawroots

Having released his debut solo album “Reality Provoking Liberation” on 28th October, west London rapper & producer Apex Zero has been busy in rehearsals with his live band preparing for his album launch party on Saturday 7th December upstairs at The Vibe Bar in London’s Brick Lane.

The event runs from 8pm – 1am and he will also be joined by Caxton Press, Iron Braydz, Itch FM’s DJ A.Gee and host Peaches. At £5.00 on the door, it’s going to be real value for money to see some of the city’s top hip hop talent on display and should be a great “blow out” in the lead up to the Xmas holiday period. You can see more about the venue and the night at www.vibe-bar.co.uk

There has been a fantastic media response to the release over the past few months, culminating in a 4 star review in the current issue of MOJO Magazine, and the young emcee has also been conducting further interviews since the release of the album. One of them was with British online Rawroots, a platform which has run for many years now with a specific interest in UK and international hip hop & rap music.

He took time out to speak with the site’s Boulent about his album, the inspirations behind it and plans for the future as part of the duo First and Last. Read the full interview HERE

He also released a brand new video for the single Absolute Zero last week

Look out for further media coverage hitting the internet shortly, and meantime the album can be bought in digital and CD format direct from http://firstandlast.bandcamp.com

Any further press or media enquiries about the album or event can be addressed to UrbanElite PR HERE

You can follow Apex on twitter @ApexZero00 and the website @Rawroots

UrbanElite PR
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RPL-WordIsBond

In the lead up to releasing his debut solo album “Reality Provoking Liberation” on 28th October, London’s hip hop Emcee & Producer Apex Zero took time out to speak with Teckzilla from the renowned international online magazine The Word is Bond

In the article, Apex speaks on his early days, his background, family, transition from releasing a solo project for the first time separate to his involvement with the duo First and Last, most inspirational live performance, who he’d like to work with, what he does when not involved with music, favourite “mind altering” piece of art and of course the album itself.

Check out his thoughts on this and more HERE

Meanwhile, he has just launched his new single “Spray The Roof” which features First and Last partner in rhyme OMeza Omniscient and Invincible Armour

Check it out on Soundcloud below

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Any djs not already serviced with the full quality clean radio edit mp3 of Spray The Roof, or any other members of the media & press with inquiries about the album can contact UrbanElite PR HERE

Look out for details about the re-arranged date for his album launch event at The Vibe Bar, Brick Lane in London being announced very shortly, and you can keep regular tabs on him via Twitter @ApexZero00 and connect with the magazine @TheWordisBond

UrbanElite PR
www.urbanelitepr.com
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SoulonFire-WordplayMag

British Publication Wordplay Magazine exists in both online and printed formats, and cover hip hop news, reviews & features, as well as articles on Graffiti, Fashions, Breakin’, Reggae and generally represent hip hop culture across the board.

Their contributor Delphina Scott spoke with ethemadassassin recently, the rapper based out of Los Angeles but most associated with North Carolina having begun performing and recording there since the 90’s. Now one half of the Veteran Assassins duo, he has just released his 3rd solo album “Soul on Fire” on his own R Steel imprint.

In the interview he speaks on the making of Soul on Fire, his own history in hip hop and his views on how his new album fits within the current climate of a switch back of focus to artists with a more traditional sense of lyricism and production.

Read the whole interview HERE

The album does have elements which are a throwback to the Golden Era, but that fits with the tracks where he is reflecting on his life and the sights & sounds of the time in joints such as 80’s & 90’s & Can’t Get Enough. This is mixed with more contemporary production on tracks such as Elements, Tiger Blade and Fight Music, as the album acts as a biographical document, a journey from then til now

Check out some tasters

80’s & 90’s produced by Sci Fi Stu

What It’s Supposed To Be produced by Kyo Itachi

Bonus Cut H.T.G. ft Sole-R

Can’t Get Enough

You can buy the album from iTunes HERE

Follow E on twitter @ethemadassassin and the magazine @Wordplaymag You can connect with Delphina on twitter @RawBlueCheese

And dj’s requiring full quality radio / clean edit mp3s of these tracks, or any press & media with further inquiries about the release can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulonFire-SampleFace

The latest review of the new album Soul on Fire by ethemadassassin comes courtesy of UK online magazine SampleFace.

Afforded a 4/5 rating by reviewer Taytula Burke, on the beats and production she opens:

“E curates beats from producers like SciFi Stu, Kyo Itachi, Wonder Boy and Gav Beats resulting in crazy guitar riffs, soulful vocal samples and jazzy piano keys being used as the soundtrack for a joyride through the mind of a veteran emcee.”

The review is another to reflect well on E’s work on the mic with his “lyrical prowess” and subject matter, summarizing “this is an album worth having in your collection if you expect hip hop to have more than just rhyming couplets and a catchy hook.”

You can read the review in full HERE

You can buy the album now from iTunes HERE

Meantime, check out his recently launched bonus cut H.T.G. ft Sole-R on Soundcloud & Youtube

You can follow E on twitter @ethemadassassin the magazine @Sampleface & the reviewer @Taykeova

All press & media inquiries regarding ethemadassassin and the album Soul on Fire, including dj requests for full quality clean radio edit mp3s, can be addressed to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulOnFire-HitTheFloor

Los Angeles based rapper, originally out of Greensboro NC (and a time Camden NJ), ethemadassassin has just released his 3rd solo album “Soul on Fire”

It is packed full of hard hittin rhymes, fierce lyricism & wordplay and real street tales as you’d expect from a veteran in the game who started out in the rap battle scene in the 90’s

Some quality production too courtesy of Edinburgh’s Sci Fi Stu, France’s Kyo Itachi and both North Carolina and Cali are repped’ with beats from Wonder Boy, Akthentik Works, Devaron Benjamin and Gav Beats – a mix of classic soul, hip hop & rock with a healthy inclusion of turntablism make this well worth a listen for all hip hop heads who appreciate the realism

UK multi genre online Hit The Floor Magazine have just conducted an interview with E where he speaks on his early days in the game and his thoughts on the scene now compared to back in the day, his new album, the meaning behind his name and also his new joint “H.T.G.” which was also premiered today by HTF.

Read the whole interview HERE

Speaking of which, the new joint featuring Sole-R is absolutely bangin’. Check it out, real dope cut.

HTG

Follow E on twitter @EtheMadAssassin and also the magazine @HitTheFloorMag

And of course, you can buy the new album on iTunes HERE

Any djs looking for the full quality clean radio edit mp3, or any press with inquiries about the release, should contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulonFire-SubbaCultcha

UK online music magazine Subba Cultcha covers a wide variety of genres, featuring news on artists, releases, interviews and more

The publication’s Ben Bradford took time out recently to speak with Los Angeles hip hop emcee EtheMadAssassin ahead of the release of his third solo album “Soul on Fire” on 17th September.

Something of a veteran in the independent scene…and not just as part of Cali duo Veteran Assassins…he started out based in Greensboro NC and also spent time in Camden, New Jersey before making the move to the west coast primarily to start the new group with his partner in rhyme Veteran Eye.

The interview is preceded with an overview of the new album itself “if you want to learn of life on the streets, particularly in the 80s and 90s then this is the place to come” adding “This is Assassin rap…where Ethemadassassin comes out fighting for you, fighting for himself, and fighting for people to be together and fighting against the bullshit…its an honest and breathtakingly direct approach, which has come to fruition on his new album ’Soul On Fire’”

The interview itself covers details about the single and video for “Can’t Get Enough”, the making of Soul on Fire, working with the producers on the LP, how he formulates the ideas behind his rhymes & lyrics and the general writing process, the formation of Veteran Assassins and the days in when he started out in NC and the artists who acted as his own main influences.

An artist with his own unique style & personality, he sums it up :

“I found my pocket a long time ago and I definitely don’t try to emulate anyone, its like being yourself isn’t cool, I have my own way of doing things” read the whole interview HERE

If you like those old soul groove sampled joints with a nod to the good ‘ol days, check out two of his most recent singles:

Video for “Can’t Get Enough”

Single for “80’s & 90’s” produced by Edinburgh’s Sci Fi Stu

Follow E’s latest chapter in his book of life on twitter @EtheMadAssassin and also the magazine @SubbaCultchaCom

Any further media & press inquiries regarding this release, or dj requests for full quality clean mp3s of these tracks, can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulOnFire-Echoescolumn
Echoes Magazine is one of the longest established publications in the UK covering hip hop, rap, jazz, r&b, soul with news, reviews, features produced in both physical and online format

The current September 2013 issue has the usual wide spread of genre coverage, and in Sunil Chauhan’s regular hip hop page he covers news on Ishmael Butler (Digable Planets / Shabazz Palaces) moving to Sub Pop, Kanye West & Rhymefest new non profit organization Donda’s House, Belafonte / Jay Z, Mobb Deep’s Prodigy and his new publishing imprint Infamous Books and Just Blaze providing the soundtrack for the video game Teenage Mutant Ninja Turtles.

Included in the column is a new interview with Los Angeles (by way of Greensboro NC) emcee, and one half of Veteran Assassins, EtheMadAssassin. His new solo album “Soul on Fire” releases on 17th September, and the interview addresses his reflection on the 80’s & 90’s Golden Era of hip hop – the time which marks his early beginnings in the game – his tag as a gangsta rapper & why this isn’t a description he recognizes, the rap scene in North Carolina and his time working for Elektra Records.

UK readers can pick the magazine up from stores now, and international readers will have the opportunity to read the whole magazine in 2 weeks when the new website www.echoesmagazine.co.uk is relaunched and will include a page by page flick through.

E’s album is full of powerful lyricism, an honest take on his life journey to date, and includes some quality production throughout.

Check out the videos & audio for the soul laden track Can’t Get Enough which premiered on The Rap Up, What It’s Supposed to Be produced by Japan’s Kyo Itachi, and the Pharcyde-esque “80’s & 90’s” with beats courtesy of Edinburgh’s Sci Fi Stu

Can’t Get Enough

What It’s Supposed To Be

80’s & 90’s

Follow E on twitter @EtheMadAssassin and the magazine @EchoesMag

Look out for more coverage in the weeks ahead. Any media, press or dj inquiries about the release or requests for interviews and clean full quality mp3s of the singles can be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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RPL-TheRapUp

London’s Apex Zero releases his debut solo album “Reality Provoking Liberation” on 28th October

In the main produced by Apex himself and fellow First and Last member OMeziah , the release is full of powerful lyricism and skilled wordplay, the trademarks of the best in UK hip hop over the decades.

The new single “A Meeting of the Continents” brings together the United States, UK and Africa in personnel and subject matter. Produced by DJ Fortune, Apex is joined by New Jersey’s Hasan Salaam and north London’s newest member of Triple Darkness, Iron Braydz. Fierce flows convey a strong sentiment from all three Emcees throughout, and compliment Fortune’s slick beat

The single was premiered on The Rap Up today. See the full feature on it HERE

You can hear the track directly on Soundcloud

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You can follow these artists on twitter @ApexZero00 @HasanSalaam & @Braydz

Any djs not already serviced with the clean radio edit can request it from UrbanElite PR HERE Similarly, any general press or media inquiries about the album release can be addressed to UrbanElite PR via the same point of contact

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulOnFire-HHK

Los Angeles (by way of Greensboro NC) emcee ethemadassassin releases his new Soul on Fire album on 17th September, the third solo LP from one half of the Veteran Assassins duo.

Coming up through NC’s rap battle scene during the Golden Era, the new single “80’s & 90’s” produced by UK beatsmith Sci Fi Stu speaks on these days. Anyone familiar with the sights and sounds of the time will recognize the fashions name-checked and lifestyle represented throughout.

Described in a recent album review “fired up by a dope reminiscing beat, the dreamy backdrop empowers Ethemadassassin to throwback to times gone by with inspiring effect” , the single is one for the Tru Skool heads through the generations.

The single was premiered today by the UK’s HHK Mag (aka Hip-Hop Kings) where he also gave an exclusive interview and insight into his days starting out as an artist during hip hop’s Golden Era, he speaks on the impact of the internet for artists by comparison to those early years, the current focus on 90’s fashions and culture happening now, opening for Immortal Technique and Wu Tang and of course his new album and working with international producers.

It’s a fascinating read for all those interested in the historical aspect of hip hop from the perspective of an artist who has lived through it and still performing and evolving his style to this day

Read the whole interview HERE

Check out the new single 80’s & 90’s on Soundcloud

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You can follow them on twitter @EtheMadAssassin @SciFiStu and @HHKMag

Any djs not already serviced with the clean / radio edit of this track can request it from UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr