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ATM-RhymeJunkieInterview

Fair to say that 2016 will have proven to be a busy year for Long Beach hip hop crew Horseshoe Gang.

They released their new album “Anti-Trap Music” in April, the album immediately entering iTunes charts’ Top 50 in 15 countries with Amazon’s initial CD stock sold out in a day.

Their elder brother KXNG Crooked (aka Crooked I) had been developing a new talent show “One Shot” which is now due for first broadcast this month with the group featuring as judges, and in September a second limited edition album “4 Brothers” will be released, again through Seven 13 Entertainment.

Peter Johnstone from US online magazine Rhyme Junkie caught up with them recently to discuss their experience of the music industry, their views on trap music, the different lyrical styles each member brings to the group, the political content of tracks such as “Shoe-icide Squad” and what people can expect from “4 Brothers”.

READ THE FULL FEATURE HERE

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In the aftermath of well publicised cases of police brutality over the summer, the group released their new video for “Shoe-icide Squad”

From the new album “4 Brothers”, they have just released the single “Hyenas”

“ANTI-TRAP MUSIC” can be bought from iTunes HERE, while “4 BROTHERS” can be pre-ordered from iTunes HERE

The group’s merchandise can be bought directly from Seven 13 Ent HERE

Keep up to date with the group on FACEBOOK, TWITTER and INSTAGRAM

All media and press enquiries regarding Horseshoe Gang can be sent to us at UrbanElite PR. All our contact information is HERE

UrbanElite PR
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Shoe-icideHipHopDX

Long Beach crew Horseshoe Gang released their album “Anti-Trap Music” on April 29th, and within a week it entered the top 50 of iTunes’ charts in 15 countries.

From it was the single “Shoe-icide Squad”, the group’s savage verbal attack on police brutality against the black community, delivered with a ferocity that drew many to compare it to NWA’s “F*ck The Police”. The appropriately raucous beat is courtesy of Danish production duo Tabu (Kendrick Lamar, Schoolboy Q, Tech N9ne)

With the recent events in Minnesota, Louisiana, Florida and now Canada taking place in the midst of political upheaval, the west coast rappers have put their full weight behind the Black Lives Matter movement by releasing this new official video, premiered by HIPHOP DX

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WATCH THE VIDEO ON YOUTUBE

Horseshoe Gang drop a new limited edition album “4 Brothers” in September, with CD versions of both album releases available from Seven 13 Ent HERE

“Anti-Trap Music” available from iTunes HERE

Keep up to date with Horseshoe Gang on social media via TWITTER, INSTAGRAM and FACEBOOK

All press, media and radio station enquiries regarding Horseshoe Gang, including requests for full quality dirty & clean edit mp3s of “Shoe-icide Squad” for airplay, can be sent to us at UrbanElite PR. All our contact details are HERE

UrbanElite PR
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Last week, Demetrius, Kenny and Julius from Horseshoe Gang dropped by the Inglewood studios of Homegrown Radio as guests of the HGR Live Show.

During the Long Beach group’s most in depth interview ever, they discussed a huge range of issues relating to the group directly and the wider world of hip hop and politics.

The interview began with the concept behind their album title “Anti-Trap Music” released earlier in April and their massive level of output over the years, including their Mixtape Monthly series which lasted a full year.

They explain this work ethic has its roots in a musical family background, and also explain their mother’s role in their education, the brothers never having attended public school and having often experienced homelessness.

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They discuss last year’s rap battle with Funk Volume, provide an insight to their upcoming new album “4 Brothers”, and address the wider subject of why they haven’t stepped into the rap battle arena or pursued solo projects.

A debate follows as to how rappers are rated, what defines a lyricist given the multitude of styles, and how aware a younger generation will be of anything not currently the staple diet of mainstream radio or clubland.

The conversation turns political, addressing recent high profile cases of police brutality and how the options available at the US elections might help, if at all.

With the interview drawing to a close, the studio addresses the recent VH1 Hip Hop Honors for Female Rappers before the group reveal they will appear as judges on a new tv talent show “One Shot” due to be shown on B.E.T. from August 23rd.

LISTEN BACK !

The group will be releasing a new video for “Shoe-icide Squad” – described as their version of NWA’s “Fuck the Police” – in the next few days. Connect with them on Facebook, Twitter & Instagram

All media, press and radio station enquiries and requests regarding Horseshoe Gang can be sent to us at UrbanElite PR, our contact details are HERE

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ATM-TheRealHipHop

Little while back, Chicago journalist Sherron Shabazz, owner of the online The Real Hip Hop jumped on Skype with Long Beach group Horseshoe Gang shortly after the relase of their album “Anti-Trap Music”

They spoke at length about a variety of subjects beginning with the meaning behind the album title and the concept that large areas of hip hop today has moved away from carrying any real message of note.

The discussion moved on to their song “Shoe-icide Squad”, quoted by some as a modern day “Fuck The Police”, and the incident involving Chicago’s Laquan McDonald who was shot and killed by police is debated in the context of their single. The subject then moves to the years they’ve operated as a group, comparing that to most others who inevitably break up as the urge to fly solo becomes too strong, whereas the four brothers see their future as a unit.

The feature also sees them outline the knowledge passed down to them by their elder brother Crooked I while they go into some of the finer detail behind their well documented rap battle with Hopsin’s Funk Volume.

READ THE FULL FEATURE HERE

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You’ll be able to hear Horseshoe Gang live in the Homegrown Radio studio with DJ Hed and Chuck Dizzle on Thursday July 21st, broadcasting on Real 92.3 FM LA.

Meanwhile, check out the aforementioned single “Shoe-icide Squad” produced by Tabu

The album was released through Seven 13 Music & Entertainment and is available on iTunes and Amazon

Keep up to date with them on twitter @HorseshoeGang and on their Facebook Page

Any members of the press or media with enquiries or requests regarding Horseshoe Gang can send them to us at UrbanElite PR, our contact details are HERE

UrbanElite PR
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ATM-RespectMag

Couple weeks back, Respect Magazine contributor Jeremy Hecht jumped on Skype with the four members of west coast rap group Horseshoe Gang shortly after the release of their album “Anti-Trap Music”

During a very in-depth discussion they talk about the group dynamic, working together as four blood brothers and among the the earliest memories, Dice reveals the time Tupac offered him $100 to smoke a blunt and meeting Jay-Z, Jada Pinkett, Dr Dre, and Eric B & Rakim at Snoop’s house!

The interview then comes through the ages, the group giving their thoughts on today’s new artists by comparison to what they grew up listening to, and the differences in song structure method. While hip hop has evolved and diversified, with people finding their own lane, the group challenge aspects of the current debates comparing the different genres.

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More specifically, they suggest people be exposed to all styles before assuming to speak with authority on the merits or otherwise of a particular genre – if you aint heard it, you can’t be speaking on it. This then moves the conversation on again to differentiate between those who can make a quick financial killing now, and those who will be held in esteem over the decades.

Inevitably the route of the discussion turns to the album title where they explain more the significance of lyrical content, and how it influences a younger generation, that artists need to take responsibility at some point for what they say. There is an underlying theme in the interview where the group are speaking to a younger generation, whether of listeners or of new artsists. With the latter, they finish the interview with some sound advice

READ THE INTERVIEW IN FULL HERE

ATM-HipHopDX

Earlier this week, Hip Hop DX offered their appraisal of the group’s new album with a review which you can read HERE

Released on Seven 13 Music & Entertainment, the album can be bought on iTunes with CD copies available from Amazon

The group are currently planning shows with possible tour dates later in the year, and are also back in the studio with another new album in the works. Keep up to date with them on TWITTER and FACEBOOK Check out the official album stream

All media, press, radio and tv station enquiries regarding Horseshoe Gang can be sent to us at UrbanElite PR – you’ll find all of our contact details HERE

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Live hip hop tonight, Friday May 27th, in Santa Ana CA.

Should be a helluva show with this line up, half the Slaughterhouse crew in the building as Joe Budden hits town joined by KXNG Crooked (aka Crooked I) and his younger brothers Horseshoe Gang.

Venue is The Underground DTSA, 220 E 3rd Street, Santa Ana CA 92701. Doors open at 8pm PST with the show starting at 8.30pm. Admission is $20.00 and this is an 18 & over event. Tickets available from TICKETWEB

ATM-AboveAverageHipHopInterview

Horseshoe Gang are fire live, and you can expect to hear some tracks off their new album “Anti-Trap Music” which released on April 29th. In the first hour of release, Amazon had sold out their initial CD stock, within the first week the album was Top 50 on iTunes charts in 15 different countries and it has now had over 100,000 streams.

They recently sat down with Shanique Williams for US online Above Average Hip Hop to talk about their early influences, their growth as a group, the new album and their views on hip hop today. Read what they had to say HERE

The album is available from iTunes and Amazon and you can keep up to date with the group on TWITTER and FACEBOOK

Check the official album stream on the label Seven 13 Music & Entertainment’s official Soundcloud account

Look out for further media coverage on the group coming shortly. All media, press & radio enquiries regarding Horseshoe Gang can be sent to us at UrbanElite PR, our contact details are HERE

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ATM-WKNDTV

A few weeks back, Horseshoe Gang met up with US online tv channel WKNDTV at their local Long Beach studios – the station has bases coast to coast.

In this filmed interview, Demetrius, Dice, Kenny and Julius discuss their new album “Anti-Trap Music” and the influence and guidance provided by their elder brother Crooked I (aka KXNG Crooked), they speak on their well documented rap battle with Hopsin’s Funk Volume last year, give their thoughts on collaborating with other artists and talk about meeting with Death Row’s Suge Knight.

Watch the video of the interview on Youtube

Earlier this week, the group were guests on J Hart’s Big Bang Show on London’s Itch FM radio. The audio stream has just been uploaded to Mixcloud.

LISTEN BACK

“Anti-Trap Music” is Top 50 in the iTunes album charts in 15 different countries, and can be bought HERE CD versions are available to buy from Amazon HERE

The group are still conducting interviews with international media as they prepare to release a new single next week. Keep up to date with Horseshoe Gang and their latest news on TWITTER and FACEBOOK

All media, press, radio & tv station enquiries regarding Horseshoe Gang, including requests to interview the group, can be sent to us at UrbanElite PR, our contact details are HERE

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ATM-StreetsConnect

In the lead up to the release of their album “Anti-Trap Music” on April 29th, Horseshoe Gang, sat down with west coast online magazine Streets Connect.

In one of their most in-depth interviews to date, the group spoke on a wide range of issues. They outlined the recording process and how they select the different styles of production, and the whole ethos behind the meaning of their album title. This leads them onto the wider subject of lyricism in hip hop, and the positive and negative influences these have depending on how imagery is portrayed per genre.

Their track “Shoe-icide Squad” has been much heralded as their version of NWA’s “Fuck the Police”, taking a stand against police brutality and protecting their community, and notably choosing to speak out on this when others have backed down. As explained in the feature this comes from the influence of listening to artists such as Rakim and moves the conversation forward to Tupac’s legacy, the long lasting effect it’s had on them, and the the west coast scene to this day.

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The discussion moves on again to touch upon their well documented rap battle with Hopsin’s Funk Volume, their plans to release a comic book series and they also go into more detail about their fanbase overseas, notably in the UK and Europe. Currently sitting in iTunes Top 50 in 15 different countries would bear witness to that fact.

Very interesting insight into all of that & more which can be read in full HERE

The album “Anti-Trap Music” can be bought on iTunes with CD versions available from Amazon Check out the full album stream

Look out for the group releasing a new single next week with further media coverage to follow. Meanwhile connect with Horseshoe Gang on TWITTER and FACEBOOK

All further press, media, radio & tv station enquiries regarding Horseshoe Gang can be sent to us at UrbanElite PR, contact details are HERE

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ATM-Examiner

West coast hip hop group Horseshoe Gang released their new album “Anti-Trap Music” on Friday, April 29th.

It has already reached iTunes top 50 in 15 separate countries having been one of their few selected featured album releases last week, and Amazon are currently re-stocking on CD’s having sold out in the first hour of release.

The album has just been reviewed by Examiner. An in-depth piece, though to correct a slight detail this is in fact the group’s fourth official studio album, it provides an intelligent appraisal of the various concepts behind the release and the subject matter being addressed.

Including the summary “it’s pure, authentic rap, true and loyal to established principles, and a real treat for any and all fans of the craft.” the full review can be read HERE

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The “Anti-Trap Music” release party takes place tonight, Monday May 2nd

VENUE Game Sports Bar, 5630 W Manchester Avenue, Los Angeles, CA 90045

TIME 8pm – 2am PST Free entry all night (21 & over)

Horseshoe Gang will be performing live with DJ Sauce the Boss and their special guest, and older brother, KXNG Crooked (aka Crooked I). There may also be a few other surprise guest appearances. If you’re in the area, it’s likely to be one of the best shows you’ll see all year…certainly the liveliest !…so drop by if you get the chance.

Anti-Trap Music available digitally from iTunes, CDs from Amazon and you can also order from the label Seven 13 Music & Ent direct from anywhere in the world HERE

Keep up to date with Horseshoe Gang on TWITTER & FACEBOOK and take a listen to the official album stream

All media, press, radio & tv station inquries regarding Horseshoe Gang, including requests to interview the group, can be sent to us at UrbanElite PR, all our contact details are HERE

UrbanElite PR
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T : @urbanelitepr

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ATM-AboveAverageHipHop

West coast hip hop group Horseshoe Gang released their new album “Anti-Trap Music” today, and it is available to buy from iTunes HERE

Latest review in is by US online Above Average Hip Hop. The article summarized “Horseshoe Gang is a voice to a generation that is being rallied up to unify and fight the establishment” can be read in full HERE

Hear what they mean in the official album stream

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The “Anti-Trap Music” official release party takes place this coming Monday, May 2nd

Venue is the G/S Bar, 5630 W Manchester Avenue, Los Angeles, CA 90045. VENUE WEBSITE

8PM – 2AM PST and entry is free all night. Licensed premises so those wishing to attend must be aged 21 & over

Horseshoe Gang will be performing live with DJ Sauce the Boss and their special guest and older brother, KXNG Crooked. As a taster of what to expect, here’s Horseshoe Gang’s freestyle on Sway in the Morning

Keep up to date with Horseshoe Gang on Twitter @HorseshoeGang and on their Facebook page “HorseshoeGangCOB”

You’ll be seeing much more international media coverage on the group in the weeks ahead, but for now, cop that album and if you get the chance, check these guys out in LA on Monday…it’ll be lively !!

All further press, media, radio & tv station enquiries regarding Horseshoe Gang can be sent to us at UrbanElite PR, contact details are HERE

UrbanElite PR
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T : @urbanelitepr