Hip hop label & UEP’s parent company New Dawn Records are marking their re-launch after 15 years with a series of specially commissioned single & EP releases over the coming months.  Having signed a distribution partnership with US company INgrooves, they are currently adding new artists to the roster.

The first single “Y’All Under Surveillance” b/w “Meltdown” by Belles in Monica dropped today, taken from the EP “Y’All in Meltdown” releasing April 26th.  Available for the first time to stream and download, the original vinyl releases were championed by multiple stations including BBC Radio 1’s Evening Sessions host Steve Lamacq, featured in various print publications including Billboard, iDJ and Blues & Soul, and were regular entries in DJ Magazine’s specialist club charts.

Remixes are courtesy of G-Sharp, legendary turntablist & DMC finalist Krash Slaughta and Phi Life Cypher producer DJ Nappa featuring cuts by DJ Mr Thing.

Check the stream on Soundcloud

Also available on Spotify, Amazon, Apple, Deezer, iTunes & Tidal – choose your preferred option HERE

Keep up to date with all of New Dawn Records’ developments and news about forthcoming releases at their OFFICIAL WEBSITE and via their various social media platforms

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All media enquiries regarding New Dawn Records and their roster, including DJ requests for mp3s, can be sent to us at UrbanElite PR – our contact details are HERE

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The first of four specially commissioned EP’s to mark the re-launch of New Dawn Records after a 15 year hiatus, hip hop crew Belles in Monica release “Y’All in Meltdown – Lazarus EP Volume 1” on April 26th.

It can now be pre-ordered, pre-saved and pre-added on Spotify, Apple, iTunes and Deezer HERE

A combination of their classic singles “Y’All Under Surveillance” and “Meltdown” made available for the first time in digital format including remixes by legendary DMC finalist DJ Krash Slaughta and Phi Life Cypher beatmeister DJ Nappa with further contributions by producers G-Sharp, Gripper and London turntablist DJ Mr Thing.

There are also never before released instrumentals and re-worked “18 Edits” of the originals.  Hear the EP’s audio stream teaser for a flavour

The first single releases April 12th. Radio & clubs are now being serviced.  If you’re a DJ looking for full quality mp3s, contact us with your details

 

The next two EP’s in the series will follow hard on the heels of “Y’All in Meltdown

“Sapientia EP” by Underground Cartel is an international hip hop collaborative project spearheaded by producer Kruze and featuring male & female rappers from the USA, UK, Europe and Africa. Included in the line up are from the States, Swiss Precise (KBH), Black Market and The Yukonn MC, the UK’s Rapstation host Mr. CRF, Beni Blanco from French crew Originaire du Sud, Madrid’s El Meswy, and the late, great, Primo Brown from Italy’s Cor Veleno.

Out May 17th, check out the audio teaser stream

On June 7th, Belles in Monica return with “Natsukashii – Lazarus EP Volume 2” filled with hard hitting uncompromising rhymes and powerful beats, here’s the new audio teaser

Currently working on additions to the label’s roster, keep up to date with all of New Dawn Records news and releases at their various official online platforms

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UrbanElite PR

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New Dawn Records was first established in 1996, and were the original parent company of UrbanElite PR.

Becoming dormant in 2004 so that all resources could be redirected into developing and establishing the promotional division as one of the leading publicists of independent hip hop & rap music worldwide, the label are relaunching in 2019 with UEP reverting to its original role in house.



Just launched today, the official website www.newdawnrecs.com has all the details about the label’s history while outlining their plans for the future, including information regarding the initial set of releases specially formulated to mark their return.

Originally releasing on vinyl and CD formats, New Dawn Records have partnered with US company Ingrooves for worldwide digital distribution, and have four new EP’s in the pipeline representing a mix of back catalogue never before available in digital format, re-worked and produced originals and brand new exclusive tracks.

This early release phase is ahead of the label working with new artists and their products, several of whom may be very familiar to those aware of past work done by UrbanElite PR.

26th April 2019 sees the first of these EP’s releasing, “Y’All in Meltdown – Lazarus EP Vol 1” by the crew Belles in Monica. A mix of their two singles “Y’All Under Surveillance” and “Meltdown”, originally released on 12″ vinyl, both were championed by BBC Radio 1’s Steve Lamacq among others, enjoyed extensive international club support, received coverage in magazines such as Billboard, DJ and Blues & Soul, and were featured in independent films.

Included are remixes by Phi Life Cypher beatmeister DJ Nappa and the legendary DMC finalst DJ Krash Slaughta with further contributions by producers G-Sharp, Gripper and turntablist supreme DJ Mr Thing. The originals have also received the “re-work” treatment reflected in the ’18 edits.

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The second in the series releases 17th May 2019, the “Sapientia EP” by Underground Cartel

A project masterminded by producer Kruze to represent the traditional values of global hip hop culture, this is an international collaboration in the truest sense, with multiple territories represented.

Featured artists include Swiss Precise (KBH), Yukonn MC, Brandon J Atlas, Tone Rome, Lockness, Black Market and Crazy Ballhead (all USA), Creamo and Rapstation’s Mr CRF (both UK), El Meswy (Spain), Magellano (Croatia), Beni Blanco (Originaires du Sud France), Bleek (Holland), Grizu (Germany), Dumi Right (Zimbabwe) and from Italy, Marya and the late, great, Primo Brown (Cor Veleno).

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Keep up to date on all the latest label and release news here and over on the NDR website. You can also keep updated on social media

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The past few years have proven to be an exceptionally busy and productive time for us, not least due to our various activities evolving beyond the original UK and European marketplaces.

This natural expansion developed over 5 years means we also now operate within the United States, Canada and Australia in addition to some further residual territories.

Simultaneously we streamlined some aspects of our promotional services which are now concentric around core products, typically EP’s and albums incorporating any affiliated singles or videos. In turn, this enabled us to provide further logistical support assistance for our clients which has regularly proven highly beneficial given we predominantly operate within the independent sector often working with new, emerging and developing artists and labels.

Handling publicity for an established artist is very different in nature to that of a new or emerging name, as are the promotional procedures.

Having worked with both categories for over a decade, and with a more re-alligned focus on the latter, our experience means we understand the multiple factors which media will consider in their decision making processes.

Consequently the additional guidance, assistance and support we regularly provide has proven pivotal in consistently securing a high turnover of coverage and airplay internationally, irrespective of an artist’s original perceived standing.

Our re-structure also means that while hip hop and rap music has diversified and become in itself multi-genre, by specializing in defined niche markets we ensure your music is provided to the most appropriate targets.

While our main site page is updated primarily with news of ongoing campaigns such as new published coverage, reviews, interviews and general release information, the pages provide all the details you would require to gain a clear understanding of all the services we provide, and the marketplace within which we operate. They are linked below as follows :

PREVIOUS MEDIA CAMPAIGNS

Recommended for those wishing to understand the full range of services we provide, this section includes summaries of the activity we undertook for select cases with a particular focus on campaigns involving new and independent emerging artists, the logistical assistance provided and resultant media coverage.

SINGLES PROMOTED

Now always affiliated to an ongoing EP or album campaign, this section has music content as a guide to the style we most commonly promote. Similarly the ARTIST VIDEOS : MUSIC & INTERVIEWS section has a mix of official music videos together with media and radio interviews we arranged.

MAGAZINES & PRESS

This section contains snapshots of media coverage secured for select campaigns. Most of the artists we’ve worked with are listed HERE

These pages have been designed to answer the questions we are most commonly asked, however if you would require any more information, our contact details are available HERE

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Latest review of the new album by eastcoast rapper / producer duo Tone Chop & Frost Gamble comes courtesy of US online “Balcony Life”

Written in summarised form, the appraisal endorses the level of lyricism and production on offer. Choice beats, gritty rhymes, the art of storytelling, hard and tough street bars, it’s a classic concoction for the hip hop connoisseur that has the spirit of the Golden Era while adapted for a contemporary sensibility.

READ THE REVIEW IN FULL HERE

The quality on display is enhanced further by the guest featured artists Kool G Rap, Planet Asia, Canadian upcomer White Rhino, rap battling phenomenon D.N.A. and QB’s legendary Tragedy Khadafi with whom Frost releases a new EP “Rare Fabric” on October 20th.

Two singles released to date are “Walk the Walk” ft KGR and “Guillotine Chop” ft Planet Asia and White Rhino.

“Respect Is Earned Not Given” releases through 22 Entertainment on September 29th, available to pre-order on iTunes and in digital and CD formats via Bandcamp

Look out for more international media coverage in the weeks ahead, album reviews, artist interviews and of course the pair will be in NYC mid October appearing on various radio stations including DJ Eclipse’s Rap Is Outta Control Sirius XM show on October 16th.

Meantime, connect with the pair on twitter @ToneChop & @FrostGamble, on IG @ToneChop & @Frost.Gamble and via their joint Facebook Page

All media, press and radio station enquiries regarding Tone Chop, Frost Gamble and the new album “Respect Is Earned Not Given” can be sent to us at UrbanElite PR, our contact information is available HERE

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