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London MC & producer Apex Zero has just released his new video today for “Obtain Bearing”, a self produced track taken from his debut album Reality Provoking Liberation released late last year

Filmed in west London, Nottingham and Grenada, the visuals represent his roots while his rhymes reflect the conscientious lyricism endorsed by international publications such as MOJO, Blues & Soul, Rap Reviews and The Word is Bond

Working on a new mixtape due for release later in the year, the First and Last crew member was also seen interviewing Dead Prez for the UK’s I Am Hip Hop Magazine.

The album is available from www.firstandlastpride.co.uk & you can reach him on twitter @ApexZero00

There is a version of this track edited for radio. Check it out on the audio stream below and any djs not already serviced with a full quality mp3 can request it from UrbanElite PR HERE

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Continues to be a busy time for Detroit MC Kid Vishis who released his debut album “Timing is Everything on 22nd July

He has spoken with many members of the international media recently, and two interviews have just been published by Hip Hop Vibe on America’s east coast and Hot New Hip Hop in Los Angeles.

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With Hip Hop Vibe, he discussed the artists who have influenced him the most and the effect being the younger brother of Royce da 5’9″ has had on his career. He names his top 3 freestyle rappers, talks about the highlights of his career and the experience of touring the UK & Europe with D12 in 2009, and of course goes into detail about his new album.

Read the full feature HERE

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For Hot New Hip Hop, he broke down the writing process of the album, the difference in approach from releasing one of his “Sick ‘Em” mixtapes compared to an official studio album, how he feels he differs from his brother Royce da 5’9″ in terms of lyrical style and which rappers and producers he would like to collaborate with in the future. He also speaks on the criticism of rap & hip hop for its perceived glorification of violence and degradation of women

Read everything he had to say HERE

The album is available internationally on iTunes and Amazon, while CD versions can be bought direct from the label Seven 13 Entertainment at www.seven13ent.com This is the official album stream

Follow Kid Vishis on twitter @KidVishis and look out for much more international press coverage coming in the weeks ahead. All press & media with inquiries and requests regarding Kid Vishis and his album Timing is Everything should contact UrbanElite PR HERE

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TimingIsEverything-RapEssence

Younger brother of Slaughterhouse member Royce da 5 9, Detroit’s Kid Vishis releases his debut album “Timing is Everything” on 22nd July. Out on Seven 13 Entertainment, it includes production by Mr Porter, Chase Moore (Hippie Sabotage), Nemisis & Nick Zervos and can be pre-ordered with autographed merchandise from www.seven13ent.com

US online Rap Essence are the latest to run the rule over the album, with a track by track analysis which is then summarized :

Kid Vishis really impressed me on here. He changes up the topics and subject matter on almost every song, while still coming with aggressive rhymes and boastful battle raps at the same time. This keeps the album feeling fresh and gives each of the songs its own unique identity, which is something that is missing from a lot of hip-hop albums nowadays

Read the full review HERE

Prior to the album releasing, he is also due to launch a new mixtape which will consist of original tracks only, so look out for a number of audio & official video releases over the next few months as well as widespread international media coverage throughout the summer.

Meanwhile, keep in touch with him on twitter @KidVishis and check out his single Heaven produced by New Jersey producer Nemisis

All press & media requests for promotional copies of the album “Timing is Everything” to review, or requests to interview Kid Vishis can be sent to UrbanElite PR HERE

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Detroit’s Kid Vishis, younger brother of Royce da 5 9, releases his debut album “Timing is Everything” on 22nd July through Seven 13 Entertainment.

Before releasing the first of of his own “Sick ‘Em” mixtape series in 2007, he featured on his brother’s “Bar Exam” mixtapes, and later appeared on the albums “Street Hop” and “Success is Certain”. Touring initially as hypeman before developing freestyle slots and sets with his brother has seen him perform coast to coast in the States, Canada, the UK & Europe, sharing bills with D12, Slum Village, Rakim, Ghostface and Talib Kweli

Last year’s “Sick ‘Em Vol 3” included the joint “The Future” with Crooked I’s fam Horshoe Gang, and the new album includes production by Shady’s Mr Porter, Australia’s Chase Moore of the Californian production duo Hippie Sabotage, New Jersey’s Nemisis and Canadian Nick Zervos

He has just launched the concept video “Talk Behind My Back” produced by Chase Moore

The album can be pre-ordered with autographed merchandise at www.seven13ent.com

Follow them on twitter @KidVishis @ChaseMooreMusic @Seven13Music

We have received a great response to the album from international media to date, the results of which you will see over the coming weeks. Any members of the press looking for promotional copies of the album to review, or who would like to interview Kid Vishis, or djs who would like to request a full quality (320) clean radio edit mp3 of “Talk Behind My Back” can contact UrbanElite PR HERE

UrbanElite PR
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North London rapper & producer Iron Braydz sat down with British multi genre online music magazine Subba Cultcha recently ahead of the release of his new “Verbal sWARdz” EP which is available now from his BANDCAMP

The magazine’s contributor Ben Bradford spoke with the Triple Darkness member about the origins of the EP’s title, discussed the reasons behind the Emcee’s earlier inclination to give up music and the factors which influenced his decision to continue, they talk through specific tracks on the EP and working with Prince Po, his time in the States and his plans for his future album scheduled to be released later in 2014.

Read the full article HERE

The Verbal sWARdz EP received widespread international media coverage and laid down a strong marker for what’s to come later in the year. Largely self produced, it features Prince Po, Sean Price, Phat Kat, Triple Darkness, Kyza, Skriblah and a guest appearance from Kiss FM’s DJ Shortee Blitz.

While only available to the public from Braydz’ Bandcamp linked above, here is the full audio stream on Soundcloud

One of the most respected British lyricists in the past few years, all hip hop heads who appreciate the superior proponents of the art form should keep an eye out for this guy over the coming months. You can connect with him on twitter @Braydz and on Facebook “HollaAtBraydz

All media & press inquiries regarding Iron Braydz and the Verbal sWARdz EP, or DJ requests for full quality clean edit MP3s of any of these tracks, should contact UrbanElite PR HERE

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VerbalSwardz-Bearded

British online publication Bearded Magazine covers many genres of music and has consistently championed new artists they feel have genuine quality and talent.

On the day of the release of his new “Verbal sWARdz” EP, they have published an introductory feature on north London Emcee and producer Iron Braydz which acknowledges the work he has put in to date, whether when based in NYC working with DJ J-Ronin’s All Elements crew, Sean Price, Guilty Simpson and Sav Kills, or via his previous landmark releases Devil May Cry and Holla @Braydz.

One of the UK’s most highly rated lyricists for a number of years, both at home & abroad and together with the rest of his Triple Darkness crew, the article reflects “True hip-hop in the UK is reserved for underground scenes and hidden-away locales. There’s not many who can take the style to the mainstream and retain integrity – Tinie who? – but if Braydz continues the way he does, there’s gonna be a helluva lot of people clamouring to get involved.

“Verbal sWARdz” is only the first of a series of releases planned from Iron Braydz in the year ahead – be on the lookout for this guy and check the full feature at Bearded Magazine

The EP includes features by Prince Po, Sean Price, Triple Darkness, DJ Shortee Blitz, Phat Kat, Kyza and Skriblah and is available now from Iron Braydz’ BANDCAMP

He marked the EP’s release by launching the new video for Rambo today featuring Kyza and Skriblah. It was shot in east London recently by Global Faction. Some quality visuals here, check it out on Youtube

Keep up to date with Iron Braydz on twitter @Braydz and the publication @BeardedMagazine. You can also connect with the guys Kyza @MrSaySo and @Skriblah

Expect to see much more international media coverage on this release. All press & media inquiries about Iron Braydz, the Verbal sWARdz EP, or dj requests for full quality radio edit mp3s of “Rambo” can be sent to UrbanElite PR HERE

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Echoes Magazine is one of the longest established publications in the UK covering hip hop, rap, jazz, r&b, soul with news, reviews, features produced in both physical and online format

The current September 2013 issue has the usual wide spread of genre coverage, and in Sunil Chauhan’s regular hip hop page he covers news on Ishmael Butler (Digable Planets / Shabazz Palaces) moving to Sub Pop, Kanye West & Rhymefest new non profit organization Donda’s House, Belafonte / Jay Z, Mobb Deep’s Prodigy and his new publishing imprint Infamous Books and Just Blaze providing the soundtrack for the video game Teenage Mutant Ninja Turtles.

Included in the column is a new interview with Los Angeles (by way of Greensboro NC) emcee, and one half of Veteran Assassins, EtheMadAssassin. His new solo album “Soul on Fire” releases on 17th September, and the interview addresses his reflection on the 80’s & 90’s Golden Era of hip hop – the time which marks his early beginnings in the game – his tag as a gangsta rapper & why this isn’t a description he recognizes, the rap scene in North Carolina and his time working for Elektra Records.

UK readers can pick the magazine up from stores now, and international readers will have the opportunity to read the whole magazine in 2 weeks when the new website www.echoesmagazine.co.uk is relaunched and will include a page by page flick through.

E’s album is full of powerful lyricism, an honest take on his life journey to date, and includes some quality production throughout.

Check out the videos & audio for the soul laden track Can’t Get Enough which premiered on The Rap Up, What It’s Supposed to Be produced by Japan’s Kyo Itachi, and the Pharcyde-esque “80’s & 90’s” with beats courtesy of Edinburgh’s Sci Fi Stu

Can’t Get Enough

What It’s Supposed To Be

80’s & 90’s

Follow E on twitter @EtheMadAssassin and the magazine @EchoesMag

Look out for more coverage in the weeks ahead. Any media, press or dj inquiries about the release or requests for interviews and clean full quality mp3s of the singles can be sent to UrbanElite PR HERE

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SoulOnFire-NikSquared

London’s Broken Soul Boy is the latest to run the rule over the new album “Soul on Fire” by Los Angeles based emcee ethemadassassin (originally out of Greensboro NC)

Hard on the heels of a weekend when Choice FM London’s legenadry DJ 279 was going in hard with E’s singles Tiger Blade and Can’t Get Enough, the new review picks up the baton of support for this artist who started out in North Carolina’s rap battle scene in the 90’s, released two previous solo albums, moved to LA to form Veteran Assassins, and is now enjoying trans – Atlantic support for his 3rd solo LP.

The review acknowledges that “he continues to fly the flag for native Hip Hop with that old skool, organic soundscape.” and that on the album itself “A collection that is firmly rooted in a classic Hip Hop sound, that does honour its heritage with some slick beats and engaging lyricism

Summarized “Fans of the vintage Hip Hop sounds that are being maintained in today’s generation thanks to the likes of Talib Kweli or Torae, should definitely investigate this album as this is well placed in your collection. But on top of that, a few punchy singles are lurking away on this album, which should be checked out in its own right, especially the ‘80s & 90s’ jam.” you can read the whole review HERE

Look out for a new single being released shortly together with new features & reviews. Meanwhile, check out the single Tiger Blade and video Can’t Get Enough

Keep up to date with E on twitter @ethemadassassin and the publication via @BrokenSoulBoy and @NikSquared

Any media, press or radio/club dj inquiries about this release should be sent to UrbanElite PR HERE

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T : @urbanelitepr

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Stateside online magazine MV Remix have just published their latest album reviews.

Included in recent releases by Ghostface Killah & Apollo Brown, U-God, Ace Hood, Murs & Mayer Hawthorne is the new album by ethemadassassin “Soul on Fire” which drops on 17th September.

The NC emcee, who also operated from Camden NJ before moving to Los Angeles to form Veteran Assassins, has years in the game from starting off in the local rap battle scene and releasing mixtapes in the 90’s, to releasing 2 previous solo albums and working with international producers.

The magazine’s Leland Gill opens:

His experience shows in his raps as he speaks on his rocky past and lessons learned from his successes and failures. He has been with music and the streets for a long time and his maturity comes across loud and clear

The beats throughout draw on various rock, classic soul and hip hop samples which work as a perfect backdrop to his energetic flow, reflected in the summary:

Soul on Fire is an exercise in skillful lyricism and top-notch delivery from someone who has valued experience with hip-hop. Ethemadassassin creates quality sound using the past of the genre and his own life for influence.

Read the entire review HERE

Taken from the album so far are the singles Tiger Blade and Can’t Get Enough

Look out for more coverage coming shortly. All media & press inquiries about this release should be addressed to UrbanElite PR HERE

You can follow E on twitter @ethemadassassin and the magazine @MVRemix

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ChaoticRevolt

West London’s Apex Zero releases his debut album “Reality Provoking Liberation” on 28th October and marks the 2nd anniversary of the London riots by launching this new video “Chaotic Revolt” filmed by Global Faction.

One half of the city’s First and Last duo, he’s released a series of mixtapes and was a regular performer at the renowned End of the Weak / Speakers Corner nights, performing at the EOW World Finals in Berlin in 2010.

The album includes features from Triple Darkness’ newest member Iron Braydz, Amy True from Caxton Press, London’s Invincible Armour and Hasan Salaam. His fierce flow style and subject matter throughout the album are in the best traditions of conscientious hip hop, intelligent rhymes & wordplay over almost entirely self produced beats with additional contributions from DJ Fortune and Omeziah

Citing influences which include Wu Tang, Immortal Technique, Pharoahe Monch, Skinnyman and Klashnekoff, he’s studied some of the best in the business to develop his own identity and style, and has become one of the most impressive new figures on the scene today.

Look out for much more news on this release in the weeks ahead.

For more information, visit the official site www.firstandlastpride.co.uk

You can reach him on twitter @ApexZero00 or Facebook www.facebook.com/apex.omeza

There is a special clean radio edit for the single, check it out on Soundcloud

Any djs looking for a full quality mp3 of the clean / radio edit, or any media & press with general inquiries about the album can contact UrbanElite PR HERE

UrbanElite PR
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T : @urbanelitepr