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VerbalSwardz-WordplayInterview

As north London rapper & producer Iron Braydz prepares to release his “Verbal sWARdz” EP on 14th April, he took time out to speak with two British magazines recently.

The London Word is a general lifestyle publication focused on the people of London, representing all aspects of the experience of living in the city. They run a series called “My London” and in the latest edition Iron Braydz speaks on his favourite area of London, most vivid memory of the city and ideal day & nights out, what aspects he feels makes London unique, the Londoner who has impressed him the most, his greatest inspiration in life and much more

Read the full article HERE

Wordplay Magazine is a well known publication representing various aspects of hip hop culture, and recently reviewed the new EP. As part of their ongoing “10 Questions” series, they spoke with Braydz about lyrics by other artists which have stood out, 3 joints he wish he’d been involved with, 3 MCs he’d want to work with and his most played album

Read it all HERE

Largely self produced, the new EP includes features by several of his fellow Triple Darkness members, Kyze, Skriblah, Prince Po, Sean Price and Phat Kat, and will be the first of a series of releases in the next year for one of the most respected hip hop lyricists in the UK today. Also look out for him appearing in a new film “Night Bus” later in the year shot by award winning director Simon Baker, responsible for Channel 4’s Paralympic series.

Check his joint “Millennium” featuring Prince Po

Keep up to date with him on twitter @Braydz and look out for a lot more international coverage coming on this release in the next few weeks

Any further press & media inquiries about this release, whether requests for promotional copies of the EP to review, or requests to interview Iron Braydz can be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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ElementsWeb

Greensboro NC rapper ethemadassassin, now based in LA, released his critically acclaimed solo album “Soul on Fire” in September, and featured in Hip Hop DX’s “Hollywood Freestyle” series at the turn of the year

As one half of the group Veteran Assassins, he is now preparing for the release of their new album with the launch of the final video taken from his own solo album. “Elements” sees E in trademark, no holds barred mood, spittin’ lyrics like verbal bullets over a hard edged rock tinged production by Gav Beats

Look out for E pickin’ up where he left off in the new year with more true life street tales delivered in that raw, aggressive flow.

You can follow him on twitter @ethemadassassin & producer Gav Beats @TheRealGavBeats

FEATURE ON HIPHOP DX www.hiphopdx.com/index/videos/id.15165/title.hollywood-freestyle-ethemadassassin

The album Soul on Fire received widespread media coverage from both sides of the Atlantic. Contains some real classics such as “80’s & 90’s”, “Tiger Blade”, “Can’t Get Enough” and many more. Quality mix of hard hittin hip hop beats with E pullin no punches in the rhymes and wordplay. It can be bought on iTunes HERE

Any djs looking for the full quality (320) clean radio edit mp3 of this track can request it from UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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Tcoverweb

London’s Apex Zero prepares for his Reality Provoking Liberation album launch party with the release of this brand new joint straight out the lab, “Transcendental Emcee”.

The debut solo album was released to wide critical acclaim on 28th October, and this new track brings a lil’ different flava courtesy of Frank Freeman’s production, while Apex displays his trademark skilled wordplay and lyricism

The launch event takes place this Saturday, 7th December, upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL. Apex will be showcasing tracks from the album with a live band, while there will also be performances from Caxton Press and Iron Braydz from Triple Darkness. On the 1’s & 2’s is Itch FM’s DJ A. Gee hosted by Peaches.

With some of the city’s finest talent in the building it’s sure to be a big night not to be missed by all hip hop heads in the area. Running from 8pm – 1am, entry is £5.00 on the door, nearest tube is Aldgate East and photo ID is advised in line with common venue policy. More venue information available from www.vibe-bar.co.uk

You can connect with Apex on twitter @ApexZero00 and the producer @GoodOldFrank

Check the new joint out on Soundcloud

Any djs not already serviced with the full quality clean radio edit can request it from UrbanElite PR HERE

The album Reality Provoking Liberation can be bought in digital and CD formats direct from http://firstandlast.bandcamp.com

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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British online magazine In-Spirels is a general lifestyle publication which, as the name suggests, features people, events and places aimed to act as an inspiration to others, whether in the field of fashion, health, sports, careers, relationships, film & music.

Their features editor Taytula Burke took time out recently to meet up with hip hop rapper & producer Apex Zero in London to discuss his new album Reality Provoking Liberation, the political and social issues he addresses in his lyricism, the experience of operating as an independent artist and the philosophers and artists who have inspired him

Rated as “One to Watch”, read the article HERE

He has just launched his new single “Spray The Roof” which features OMeza Omniscient and Invincible Armour. Check it out on Soundcloud

Details of the re-arranged date for his album launch party will be announced shortly. Originally planned for 2nd November, it has had to be put back a little later due to schedule commitments but look out for official word on that soon.

Any djs looking for the full quality clean radio edits of Spray the Roof or any other singles released by Apex Zero, or any other media & press inquiries about the album, can contact UrbanElite PR HERE

Meantime, keep up to date with Apex on twitter @ApexZero00 and the magazine @inspireLS You can connect with Taytula also at @Taykeova

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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RPL-UKHH

Long running online platform supporting British hip hop & rap artists, UKHH.Com, got together with London’s Apex Zero recently to film a new interview where he speaks on his new album Reality Provoking Liberation (out 28th October) and he also spits some exclusive bars for them.

One half of the city’s First and Last duo, this is his debut solo album and has made a strong impression with the UK’s media recognizing the passion with which he addresses a range of political and social issues in his lyricism, the energetic delivery style and tight production, much of which is supplied by the man himself.

Watch the whole feature on Youtube HERE

The album launch event was originally scheduled to take place at The Vibe Bar in Brick Lane on Saturday 2nd November. This has had to be delayed slightly due to other schedule obligations, but expect an announcement on the new date shortly.

Look out for much more coverage in the weeks ahead. Any media & press inquiries about the album can be sent to UrbanElite PR HERE

Meanwhile, keep up to date with Apex Zero on twitter @ApexZero00 and also connect with D-Facer and the guys over at @UKHHCOM

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulOnFire-SBTV

The UK’s leading online youth broadcaster SBTV was set up by young entrepreneur Jamal Edwards a few years ago while still in his teens. For overseas readers, he built the site up from filming freestyles of new artists all over London, throwing them up on Youtube, and the view rate was literally massive.

Fast forward to today and he still supports the UK scene but also has content from some the biggest international artists around. When he’s not mixing with Virgin owner Richard Branson or Prince Charles, he’s appearing on BBC Breakfast TV promoting his new book. It has been quite a phenomenal rise for a brand now valued in the millions on the stock market. If you didn’t know the name before, research it!

His in house team also provide news, features and reviews, and the site’s Fiona Guest is the latest to run the rule over the new album by ethemadassassin. Most associated with Greensboro NC, the now LA based rapper released his third solo album “Soul on Fire” on Tuesday 17th September.

The review is headed “a potent mixture of lyrical agility and social consciousness” and is summarized “Soul On Fire is a mature drop from a seasoned MC, with a breadth of experience and skill under his belt. If you’re ready to hear the emotional realness of what E terms his ‘book of life,’ give it a listen.” Read the whole review HERE

You can buy the album now on iTunes HERE

Meantime, check out these bangers.

H.T.G. ft Sole-R

80’s & 90’s produced by Sci Fi Stu

We had a lot of djs onto us for clean radio edits of these joints. Any others not already serviced can request an mp3 by contacting UrbanElite PR HERE

You can keep updated on what E’s doing on twitter @ethemadassassin and connect with the magazine @sbtvonline & FionaGuest

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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RPL-RapEssence

West London rapper and producer Apex Zero releases his debut solo album Reality Provoking Liberation on 28th October

Known for being part of the city’s hip hop duo First and Last and also a regular on the live circuit at events such as EOW and Speaker’s Corner, he’s developed a reputation for his fiery verbal delivery covering a range of political and social issues.

American online magazine Rap Essence took a listen through the album and provided a track by track synopsis. They conclude in their summary

“The beats are banging throughout, with most having a strong Wu-Tang-ish influence to them. The dark instrumentals coupled with Apex Zero’s fierce flow and intelligent subject matter set this album apart from many of the other hip-hop being released today. Lyrically he reminds me of Dead Prez or Immortal Technique in that he has a confrontational style and clever politically-charged wordplay. While I may not agree with everything he says on the album, it’s definitely nice to hear an emcee who refuses to cower to the powers that be and spit with a passion about the topics that he believes to be true”

Afforded a 4/5 rating, read the whole in depth review HERE

Check out a couple singles from the album

A Meeting of the Continents ft Hasan Salaam & Iron Braydz

Video for Chaotic Revolt

Follow Apex Zero on twitter @ApexZero00 and the magazine @Rap_Essence You can also get more information from the official website www.firstandlastpride.co.uk

Any inquiries from media, press, and djs about this release can be addressed to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulOnFire-FlavourMag

Leading UK online urban music, fashion and lifestyle publication Flavour Magazine took time out recently to speak with ethemadassassin, the hip hop MC currently based in Los Angeles but most associated with his native North Carolina.

Starting out in the 90’s based in cities such as Greensboro NC and Camden NJ, he started out coming up through the rap battle scenes, although it was his relatively short time on the mic compared to others that earned him his moniker. He went in for the kill, short & sweet, and one night a comment was heard “damn, that’s some mad assassin shit right there” and the name stuck.

Although the discography is relatively modest in comparison to others for an artist so long in the game – Soul on Fire being only his 3rd official studio album – this has been down to a variety of factors, the regular life trials & tribulations, the right producers to work with, moving from place to place, but it’s always worth the wait. He moved to LA in the last couple of years to team up again with his old partner in rhyme from NC Veteran Eye to form Veteran Assassins, so time has also been spent recording and touring as a group.

There is in fact a new Veteran Assassins album in the pipeline with significant production from Edinburgh’s Sci Fi Stu who who provided the beat for the killer track on the current album “80’s & 90’s”

London based journalist Taytula Burke jumped on the phone to E recently to speak on the new album and his time back in the day starting out and learning his craft. He speaks openly about his relationship with his parents and the impact that had and how his life changed when he took himself off to college and saw the comparison in life there to what he’d been accustomed to on the streets.

The album itself is very auto-biographical in nature and the interview goes more in depth into the background and what makes the man he is today. Read it all HERE

Soul on Fire is one for the real hip hop heads, soul, rock and hip hop sample led beats with some skilled narrative in the lyricism and wordplay. You can buy it on iTunes now HERE

Meantime, check out some of the joints off the album

80’s & 90’s

H.T.G. ft Sole-R

CAN’T GET ENOUGH

Follow him on twitter @ethemadassassin and the magazine @FlavourMag You can reach Taytula @Taykeova

Thanks also to Flavour Magazine editor Annika Allen

Press, magazines, media and dj requests and inquiries can be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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London’s Broken Soul Boy is the latest to run the rule over the new album “Soul on Fire” by Los Angeles based emcee ethemadassassin (originally out of Greensboro NC)

Hard on the heels of a weekend when Choice FM London’s legenadry DJ 279 was going in hard with E’s singles Tiger Blade and Can’t Get Enough, the new review picks up the baton of support for this artist who started out in North Carolina’s rap battle scene in the 90’s, released two previous solo albums, moved to LA to form Veteran Assassins, and is now enjoying trans – Atlantic support for his 3rd solo LP.

The review acknowledges that “he continues to fly the flag for native Hip Hop with that old skool, organic soundscape.” and that on the album itself “A collection that is firmly rooted in a classic Hip Hop sound, that does honour its heritage with some slick beats and engaging lyricism”

Summarized “Fans of the vintage Hip Hop sounds that are being maintained in today’s generation thanks to the likes of Talib Kweli or Torae, should definitely investigate this album as this is well placed in your collection. But on top of that, a few punchy singles are lurking away on this album, which should be checked out in its own right, especially the ‘80s & 90s’ jam.” you can read the whole review HERE

Look out for a new single being released shortly together with new features & reviews. Meanwhile, check out the single Tiger Blade and video Can’t Get Enough

Keep up to date with E on twitter @ethemadassassin and the publication via @BrokenSoulBoy and @NikSquared

Any media, press or radio/club dj inquiries about this release should be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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West London’s Apex Zero releases his debut album “Reality Provoking Liberation” on 28th October and marks the 2nd anniversary of the London riots by launching this new video “Chaotic Revolt” filmed by Global Faction.

One half of the city’s First and Last duo, he’s released a series of mixtapes and was a regular performer at the renowned End of the Weak / Speakers Corner nights, performing at the EOW World Finals in Berlin in 2010.

The album includes features from Triple Darkness’ newest member Iron Braydz, Amy True from Caxton Press, London’s Invincible Armour and Hasan Salaam. His fierce flow style and subject matter throughout the album are in the best traditions of conscientious hip hop, intelligent rhymes & wordplay over almost entirely self produced beats with additional contributions from DJ Fortune and Omeziah

Citing influences which include Wu Tang, Immortal Technique, Pharoahe Monch, Skinnyman and Klashnekoff, he’s studied some of the best in the business to develop his own identity and style, and has become one of the most impressive new figures on the scene today.

Look out for much more news on this release in the weeks ahead.

For more information, visit the official site www.firstandlastpride.co.uk

You can reach him on twitter @ApexZero00 or Facebook www.facebook.com/apex.omeza

There is a special clean radio edit for the single, check it out on Soundcloud

Any djs looking for a full quality mp3 of the clean / radio edit, or any media & press with general inquiries about the album can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr