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Back at it again, Brick City’s Tru Trilla returns today with the AA side single “Respectfully”, lifted from last year’s album ‘XVI : Return of the Gods’ released through New Dawn Records.

Laced throughout with the kind of bullish bars and beats which earned it a front page spotlight on Bandcamp, the New Jersey veteran assembled a heavyweight line up of guest featured artists and producers to deliver a classic soundtrack fuelled by the highest calibre lyrical firepower.

Produced by Frost Gamble, the latest cut is a further testament to the levels.  Tru drops knowledge with Brooklyn’s Justo the MC and Floridian NapsNdreds in another showcase of dexterous rhymes and slick flows by verbal marksmen at the height of their game.  The narrative is reinforced by the “Qataban Remix” courtesy of label affiliate Shahin, flipping the script with an intense fusion of strings, breaks and sub Saharan flavas that hits differently. 

Available to stream on and download on multiple digital platforms including APPLE MUSIC / iTUNES, AMAZON, TIDAL MUSIC and below on BANDCAMP & SPOTIFY

There is also a brand new official video for the “Qataban Remix” just premiered on the label’s Youtube channel

Original version of “Respectfully” on Youtube

Album “XVI : RETURN OF THE GODS” which includes guest featured artists Reks, Lakim Shabazz, Skyzoo, Guilty Simpson, Recognize Ali, Juxx Diamondz, Ruste Juxx, N.B.S, Julius Luciano of Shoe Gang, Fly Kwa, and Prince Ak & Trilly Trills of Jersey Gore on Bandcamp & Spotify

For further information about all of New Dawn Records’ releases, visit their official website www.newdawnrecs.com

For all media, radio & press enquiries about the NDR’s releases and roster, contact ourselves, their official in house promotional division. Our contact details are HERE

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Now on Youtube, footage of New Jersey rappers Tru Trilla & Prince Ak spittin’ gems off the top as guests of DJ Eclipse & DJ Riz on the Rap Is Outta Control Show broadcast on Sirius XM.

Tru was in promoting his new album “XVI : Return of the Gods” released through New Dawn Records which also features his Brick City brutha from anotha’ Ak on several tracks along with others including Reks, Skyzoo, Ruste Juxx, Guilty Simpson, Recognize Ali, N.B.S., Julius of Shoe Gang, NapsNdreds, Justo the MC, Juxx Diamondz, Lakim Shabazz and many more.

A full video playlist album is on the label’s Youtube channel

It’s also available on Bandcamp & Spotify

For all information about the label’s releases, visit the NEW DAWN RECORDS OFFICIAL WEBSITE

For all media, press & radio DJ enquiries about New Dawn Records’ releases & roster, contact ourselves, their in-house promotional division, HERE

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Independent hip hop label New Dawn Records have just announced a new partnership arrangement with Australian based distributors Xelon Digital Entertainment with whom they will work together on various forthcoming projects.

Since re-launching in 2019, NDR have released various singles, EP’s and albums by artists from the States, UK and Canada, initially through INgrooves Distribution who subsequently became part of Universal Music’s operation.

In a statement which can be read in full HERE the label acknowledges the support provided by INgrooves while citing the opportunity as “an exciting new chapter in our journey” adding they are “very much looking forward to working with them in the coming years”.

Included in their wide ranging back catalogue is the “Y’All in Meltdown” EP, the remastered classic singles “Y’All Under Surveillance” & “Meltdown” by hip hop crew Belles in Monica, the 2023 album “Cautionary Tales” by award winning New York State rapper Anthony Kannon and producer Frost Gamble, and the compelling “Urban Testimony” by Brooklyn’s Justo the MC and Edinburgh producer Brelstaff.

From 2020 is the phenomenal “Panacea” by London rapper & producer duo Phoenix da Icefire and Husky Brown, nominated for “Best Independent Album” at that year’s AIM Awards, followed in 2021 by “Lead by Example”, London rapper Ramson Badbonez’ debut as a producer. An exceptional first offering on the boards with a variety of heavyweight guest featured artists including Reks, Skyzoo, Ruste Juxx, Recognize Ali, Sleep Sinatra, Justo the MC, Johaz of Dag Savage, MysDiggi, Phoenix da Icefire, Jehst, Micall Parknsun, Kashmere, Dizzy Dustin, Moka Only and many more.

Most recently is last year’s “XVI : Return of the Gods”, the long awaited follow up to “God of Barz” by New Jersey rapper Tru Trilla which featured many of the artists appearing in “Lead by Example” plus Guilty Simpson, Boston’s N.B.S., Julius of Shoe Gang, Lakim Shabazz with production by Tone Spliff, Frost Gamble, LG Roc, DNA Beatz, Jamal Nueve and more. All thrillers, no fillers !!

ALL OF THEM CAN BE HEARD IN ONE PLACE ON THE LABEL’S SPOTIFY PAGE HERE

YOU CAN ALSO WATCH A VARIETY OF VIDEOS ON THE LABEL’S OFFICIAL YOUTUBE CHANNEL HERE

ALL OF THE LABEL’S RELEASES ARE AVAILABLE AT THEIR OFFICIAL BANDCAMP PAGE

The label have also confirmed that while several projects are currently in the works, new music can be expected soon. Keep up to date with their news over on their official website

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The latest in the “Easy Listening” Mixtape series by Berlin’s DJ Easy has just been released.

Volume 32 includes joints by Punchline & Confidence, Talib Kweli & J Rawls, Mic Bless, Kaimbr, Big Noyd, Awon, A-F-R-O & Stu Bangas, MC Lyte, P Tha Villain and many more.

Hosted by New Jersey rapper Tru Trilla, a number of tracks from his album “XVI : Return of the Gods” released in May this year through New Dawn Records are also included.

Check out, “Easy Listening Volume 32” streaming now on Soundcloud

“XVI : Return of the Gods” has production by Tone Spliff, LG Roc, Jamal Nueve, Frost Gamble, Ramson Badbonez and DNA Beatz, with guest featured artists including Reks, Lakim Shabazz, Ruste Juxx, Julius Luciano of Shoe Gang, Justo the MC, NapsNdreds, N.B.S., Recognize Ali, Guilty Simpson, Skyzoo, Juxx Diamondz and many more.

Available on all digital platforms including APPLE MUSIC and below on Bandcamp & Spotify

There is also a full album playlist on Youtube including official visuals

For further information about all of New Dawn Records’ releases, visit their official website www.newdawnrecs.com

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Released today through New Dawn Records, the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla.

A long time affiliate of Naughty by Nature and Lords of the Underground, the Brick City veteran has gathered together a heavyweight line up of guest featured artists and producers from around the United States and beyond for this, the follow up to his critically acclaimed “God of Barz” released almost exactly four years ago to the day in 2020.

Robust beats and turntablism provide a diverse and powerful soundtrack for a blockbuster of fierce bars, slick rhymes and gritty lyricism delivered by some of hip hop’s most renowned verbal technicians at the top of their game.  Decorated vets and fresh prize fighters stand shoulder to shoulder to deliver a salvo of dexterous flows and masterful wordplay tackling an array of subject matter with compelling results.  A display of the highest caliber mic skills laced with pearls, served up for the connoisseur through a series of prime cuts by masters of the craft.

Different levels from the best in class, essential listening.

TRACKLIST

1 SUN RAYS ft Reks & Lakim Shabazz [produced by LG Roc]

2 END THE DAY ft Ruste Juxx & Julius Luciano of Shoe Gang [produced by Frost Gamble]

3 ONE ANOTHER [produced & cuts by Tone Spliff]

4 RESPECTFULLY ft Justo the MC & NapsNdreds [produced by Frost Gamble]

5 THE ONLY ONE ft Trilly Trills [produced by Four Limbs]

6 NO JOKING AROUND ft N.B.S. & Recognize Ali [produced by Jamal Nueve]

7 GOOD OLE DAYZ [produced by Tru Trilla]

8 WE UP ft Yah Ra [produced by Ramson Badbonez]

9 WINTER HEART [produced by Tone Spliff]

10 TURN THAT DOWN ft Guilty Simpson & Skyzoo [produced by Frost Gamble]

11 GET IT RIGHT BACK ft Trilly Trills & Prince Ak [produced by LG Roc]

12 EXECUTION ft Fly Kwa [produced by Frost Gamble]

13 STAY DANGEROUS [produced & cuts by Tone Spliff]

14 PRINCIPLES [produced by Sumerio Square]

15 TO THE ROOF ft Prince Ak [produced by DNA Beatz]

16 DROP JEWELS ft Prince Ak & Juxx Diamondz [produced & cuts by Tone Spliff]

Available to stream and download from all major digital platforms and stores including APPLE / iTUNES, AMAZON, TIDAL MUSIC and below on Bandcamp & Spotify

There is also a full video playlist of all the tracks playing on the label’s Youtube channel

More information about this and all of New Dawn Records’ releases are available at the label’s official website www.newdawnrecs.com

Look out for more releases from this album including special remixes and further official videos over the months ahead.

All media inquiries about this, and all of New Dawn Records’ releases can be sent to ourselves, the label’s in house promotional division. Our contact details are available HERE

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Brick City’s Tru Trilla is back at it with another choice cut, the fourth single from his new album “XVI : Return of the Gods” out soon on May 31st through New Dawn Records.

“Turn That Down” is the latest display of mic skills and production levels evident throughout the upcoming release, galvanised by a heavyweight line up of guest featured artists from around the States.

Veteran NY State producer Frost Gamble makes another appearance following last month’s ‘End the Day’ featuring Ruste Juxx and Julius Luciano of Shoe Gang. His stylish soundtrack platforms a showcase of slick and conscious bars delivered in customary fashion by masters of the craft. This time standing shoulder to shoulder with the Newark native are Detroit’s Guilty Simpson and Brooklyn’s Skyzoo, icons of the game sharing their cerebral pearls.

Rhymes like polished dimes from seasoned warriors with the scars and belts on the wall that tell their own stories and built the legacies, real talk….

Available now at APPLE MUSIC, AMAZON, TIDAL and below on BANDCAMP & SPOTIFY

OFFICIAL VIDEO ON THE LABEL’S YOUTUBE CHANNEL

Information about all of New Dawn Records’ releases and artists can be found at their official website www.newdawnrecs.com

All press, radio DJ and media inquiries regarding any of New Dawn Records’ releases and artists can be sent to ourselves, the label’s in house promotional division. Our contact details are HERE

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December 8th 2023

Hip Hop label New Dawn Records have today announced that they will be releasing the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla on May 31st 2024.

We have worked with Tru on a number of occasions, initially in 2015 when as part of the group 050 Boyz they released the album ‘Everything 050’. Well received on an international scale, this resulted in the group’s appearances on Sirius XM as guests of both DJ Eclipse and DJ Premier

Fast forward to 2020, and with the re-launch of our parent company New Dawn Records the year before, we worked with Tru on a solo basis for the first time beginning with his ‘Seymour Chronicles EP’ followed a few months later with his album, the classic banger ‘God of Barz’.

In the early half of 2021, discussions took place between the label, Tru and our production division outlining the concept of its natural successor. The planning process completed, work began later that year in the early stages of its construction.

Most of those who appeared in “God of Barz” would be involved representing continuity, but this time the net would be cast a little wider with additional production contributions and guest featured artists from further afield.

A methodical and thoughtful approach which saw the recording process completed in the Spring of 2023 which has allowed Tru to craft a dynamic masterpiece, the manifestation of progression while retaining the heart and soul of the original. The tracklist speaks for itself.

For an early taste, the official video trailer has just been published on the label’s Youtube channel.

A series of singles will precede the album, beginning with “Sun Rays” on January 30th. Accompanying videos for all tracks will also appear on the label’s Youtube channel.

All press, multimedia and radio DJ inquiries or requests about this release can be addressed to ourselves. Simply visit our Contact Page for details. Meanwhile, the full official album press release can be read HERE

All information regarding New Dawn Records, their releases and roster can be found on their official website

You can also connect with Tru Trilla on Twitter and Instagram

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The new “Rapture & Verse” hip hop column written by Matt Oliver for ‘Monolith Cocktail’ has just been published.

It’s a monthly bite size round up of all hip hop news items, events, and releases to look out for whether singles, EP’s or albums.

Among the many artists covered in the latest edition are Datkid, Onoe Capone, Ill Bill & Stu Bangas, Guilty Simpson, Madlib, Nottz, Black Milk, Westside Gunn, Conway, Apollo Brown, Quelle Chris.

There is also news of the new Belles in Monica EP “Natsukashii” which releases through New Dawn records on June 7th

READ THE COLUMN IN FULL HERE

Watch the trailer video for the “Natsukashii EP” on Youtube

The first single from the EP, “Smoke Filled Rooms” releases on May 24th

Having just re-launched after a 15 year hiatus, New Dawn Records released the Belles in Monica EP “Y’All in Meltdown” on April 26th and the new Underground Cartel single “Evolution” b/w “Diggin Deeper” on Friday, taken from the “Sapientia EP” out on May 17th

Underground Cartel are an international hip hop collaborative project involving artists from all over the USA, UK, Europe and Africa including Madrid’s El Meswy, Beni Blanco from French crew ‘Originaire du Sud’, Long Beach’s Swiss Precise, Virginia’s Black Market, the UK’s Rapstation host Mr CRF, Zimbabwe’s Dumi Right, the late, great Primo from legendary Italian crew Cor Veleno and many more.

All the releases to date can be heard at New Dawn Records’ Spotify Page

Currently adding to their roster, you can keep up to date with all the label’s news at their official website www.newdawnrecs.com and via their Twitter, Instagram and Facebook accounts

All media & radio station / club DJ enquiries regarding the label and their roster can be addressed to us at UrbanElite PR. Our contact details are available HERE

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It’s been just over 12 months since “The Donald” pulled off the deal of his life and kissed the pentagram at the crossroads…”Satan, great guy, Cambions, good people, it’s gonna be beautiful…“…but despite clearly not being in the presence of a responsible adult while airing his views on social media, the planet is at least still here (at the time of writing).

2017 has been another busy one for us and the wider hip hop world. As 2018 approaches, we’ve listed below albums released this year we’d recommend for the hip hop connoisseur – a mixture of those we have promoted together with some other gems.

ZOtheJERK & FROST GAMBLE – ALBUM – “BLACK BEACH” released on May 26th

The first of several projects spearheaded this year by one of the fastest emerging names in hip hop production Frost Gamble, originally from NY State but now resident in Winnipeg. The concept is similar in approach to artists such as Constant Deviants and Run the Jewels or several collaborative releases in recent years from Apollo Brown, Statik Selektah and DJ Premier.

The album “Black Beach” with Detroit rapper ZotheJerk is rammed full of passionate conscious rhymes, a depiction of the current experience for “Black America” addressing subjects of oppression, injustices, police brutality, aspirations and the importance of positive paternal role models.

The politics are well balanced with a healthy slice of humour by the Michigan MC who appeared as an extra in “8 Mile”, worked closely with the late Proof of D12 and received a “Humanitarian of the Year” award for mentoring work in the community.

Guest featured artists include Boldy James, Sadat X, Guilty Simpson and KXNG Crooked.

Available on digital formats from Amazon, iTunes and Spotify

The exclusive deluxe edition can be bought and streamed on Bandcamp

TONE CHOP & FROST GAMBLE – ALBUM – “RESPECT IS EARNED NOT GIVEN” released on September 29th

Chop & Frost are long time sparring partners from their days together during the 90’s in Binghamton, NY, and the new album was the follow up to their debut EP release “Veteran” late in 2016.

Both devotees to the origins of the culture, ex graff artist Chop cut his teeth in the local rap battle scene and is armed with a sharp wit, fierce punchline bars and incisive metaphors. The album’s themes switch seemlessly from trademark demoltion mode to the art of storytelling throughout, aided and abetted by guest featured artists Kool G Rap, Planet Asia, rap battler DNA, Tragedy Khadafi and Canadian upcomer White Rhino.

Ex b-boy Frost again laces the release with high quality sample fuelled beats infused with soul, funk, r&b, dub and electronica, producing a rich soundscape drawn from a classic era with contemporary values.

Available on CD and digital formats from Amazon, iTunes and Spotify

It can also be bought and streamed from Bandcamp

In October, Frost followed up with another buzz release in the shape of his EP “Rare Fabric”, another collaboration this time with Tragedy Khadafi. Again available from Bandcamp

He has also released the first single from his new solo producer album “I Missed My Bus”. Due out in 2018 and including guest featured artists Rah Digga, KXNG Crooked, Skyzoo, Guilty Simpson, Ruste Juxx, Conway the Machine, Planet Asia, Sadat X and of course his Nostalgia Clic crew of Zo, Chop & White Rhino, “Effin Great” featuring Ras Kass is another available from the label 22 Entertainment’s Bandcamp

DA FLYY HOOLIGAN – ALBUM – “S.C.U.M.” released on October 27th

One of the most gifted and creative artists in the UK hip hop scene for several years, north west London rapper brought his lyrical “A” game to the table on his new album “S.C.U.M.”, the follow up to his EP “F.Y.L.P.M.” released earlier in the year.

A cathartic indulgence to liberate the soul, the suave sophistication of this latest offering addresses all things aspirational. Bullish rhymes throw off the shackles in a journey through the human condition in a series of charismatic portrayals in the pursuit of a life less ordinary.

With lavish production provided by the UK’s Agor, DFH showcases all the suprior verbal prowess in his armoury, joined by guest featured artists Hus Kingpin and new Shady signing Westside Gunn for a combination of antagonistic grimy bars and uncomprimising rhymes.

Available in CD and digital formats from Amazon, iTunes and Spotify

Buy and stream on Bandcamp

HONOURABLE MENTIONS

MELANIN 9 – ALBUM – “OLD PICTURES” Released October 27th

Another extremely gifted and highly respected lyricist from north London we’ve worked with several times in the past, not least on the critically acclaimed “Magna Carta” album of 2013.

We heard from M9 earlier in the year and were delighted to learn of his progression and tie up with a European label for the release of “Old Pictures”. An artist who meticulously takes the time to ensure everything’s ready to come to the table, but it’s always worth the wait when it does.

SHAYJTODAY – ALBUM – “val{you}” – released December

A highly talented rapper from Florida we think could have a big future.

We were introduced to the name a few weeks ago by his management team and were highly impressed by the quality of lyricism and production on this release which is very much contemporary but intelligently mixed with classic reference points.

From beginning to end it’s an extremely well constructed and thought out piece of work which in itself is rare and refreshing to hear. We understand a move to Europe is on the cards with a possible date in London pencilled in for Spring 2018

Available on iTunes and Spotify

Buy & stream on Bandcamp

HORSESHOE GANG – ALBUM – “DOPE LYRICS MATTER” – released December

Not a lot more we can say about these guys, they’re lyrically lethal !

Not that it should be a surprise given they’re the younger brothers of KXNG Crooked, we worked with them last year on their album “Anti Trap Music” and they’ve just dropped an absolute barnstormer in “Dope Lyrics Matter”.

They clearly do, just as with all the releases highlighted here today

Available from Amazon, iTunes and Spotify

Buy and stream on Bandcamp

Enjoy the dope beats & rhymes, and if you like ’em, buy ’em !

Our contact information details are available HERE should media have any enquiries regarding the artists.

UrbanElite PR would like to thank everyone for their support this year, and we wish you all the best for 2018.

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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In May this year, ZotheJerk released his album “Black Beach” through 22 Entertainment, a collaboration with producer Frost Gamble which included guest featured artists Sadat X, Guilty Simpson, Boldy James and KXNG Crooked.

Orginally from Detroit where among other things he appeared in the film “8 Mile” and developed a working relationship with the late Proof of D12, he subsequently moved to Kansas where he recived a “Humanitarian of the Year” award for work in the community before currently settling in Ohio.

Known for a conscious rhyming approach encompassing all aspects of life, injected with passion and humour in equal measure, he described the concept of “Black Beach” as “the voice of a people who are tired and demand more, who ask what’s next, it’s the music of the current era”

He sat down recently with US online magazine Rhymebeat to discuss his earliest influences and the creative inspirations in his writing, he spoke of his time on the come up at Detroit’s renowned “Hip Hop Shop” and discussed in more detail his move to Kansas and his thoughts on the wider Midwest rap scene.

THE INTERVIEW WAS PUBLISHED YESTERDAY WHICH YOU CAN READ IN FULL HERE

“Black Beach” is available in digital formats from Amazon, Bandcamp, iTunes and Spotify

From it was the single “Risk vs Reward” ft Sadat X and the lyric video “Keep Me Safe”, a message from a father dedicated to his children.

He also appears on the first single to be taken from Frost Gamble’s new solo producer album “I Missed My Bus” due out in 2018. “Effin Great” is available now from Bandcamp and also features Ras Kass

Connect with ZotheJerk on social media via Twitter, Instagram and Facebook

All media & press enquiries regarding the artists and releases mentioned can be sent to us at UrbanElite PR. Our contact information details are available HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr