By |

The latest release from the newly relaunched hip hop label New Dawn Records, the third within the space of a month

The brainchild of producer Kruze, Underground Cartel is an international hip hop collaboration featuring artists from the USA, UK, Europe & Africa, celebrating the traditions of global hip hop culture and unity.

Taken from the “Sapientia EP” out May 17th, “Evolution” has London’s Creamo, Croatian rapper Magellano, Brandon J Atlas from the States and the late great Primo Brown from legendary Italian crew Cor Veleno go head to head over a driving beat fuelled by heavy kicks and Dabke percussion, while the UK’s Rapstation host and MC Mr CRF trades bars with Zimbabwe’s Dumi Right on “Diggin’ Deeper”, a funked up banger laced with turntablism and classic soul.

Distributed by Ingrooves & available to stream & download from the following :

APPLE ** SOUNDCLOUD ** AMAZON

STREAMIN NOW ON SPOTIFY

Keep up to date with all of New Dawn Records’ news at their official website www.newdawnrecs.com

Underground Cartel affiliated social media

T : @CreamoUK * @MrCRF * @DumiRight * @sinestet * @CorVeleno * @NewDawnRecs
IG : @CreamoUK * @mrcrf_criticalbeatdown * @dumiright * @papa_magellan * @corveleno_official * @realnewdawnrecs
FB : CreamoUK * MrCRF * DumiRight * Cor Veleno * Magellano * New Dawn Records

All media enquiries regarding New Dawn records & their roster, including radio & club DJ requests for full quality original & clean mp3s for their sets, can be sent to us at UrbanElite PR – contact details HERE

UrbanElite PR
www.urbanelitepr.com

TWITTER ** IG ** FACEBOOK

By |

Hip Hop crew Belles in Monica released their new EP “Y’All in Meltdown” on Friday, the first time their classic singles “Y’All Under Surveillance” & “Meltdown” have been made available together in digital format, and includes all the celebrated remixes and turntablism by G-Sharp, Phi Life Cypher’s DJ Nappa, Krash Slaughta, DJ Mr Thing and Gripper.

Available to stream and download from all major online platforms including SPOTIFY ** SOUNDCLOUD ** APPLE ** BEATPORT ** DEEZER ** AMAZON

Their follow up is the new EP “Natsukashii” out on June 7th 2019 which includes re-worked and produced versions of original masters, instrumentals made available for the first time in any format and some exclusive brand new joints. The trailer video has just been launched on Youtube today

Releasing through the recently re-launched New Dawn Records, you can keep up to date with all the label’s news at their OFFICIAL WEBSITE and on social media via Twitter, Instagram and Facebook

All media, press and DJ enquiries regarding New Dawn Records & their roster can be addressed to us at UrbanElite PR. Our contact details are available HERE

UrbanElite PR
www.urbanelitepr.com
TWITTER ** INSTAGRAM ** FACEBOOK

By |

Out today on the newly relaunched New Dawn Records, “Y’All in Meltdown – Lazarus EP Vol 1” by hip hop crew Belles in Monica is a re-issue of their classic singles “Y’All Under Surveillance” and “Meltdown” available together for the first time on digital formats.

The original vinyl releases were regulars on multiple stations including BBC Radio 1 and featured in a variety of printed publications including Billboard, Hip Hop Connection and Blues & Soul, while extensive club support led to high entries in DJ Magazine’s specialist charts.

The new EP includes the celebrated and some previously unreleased versions of the remixes by G-Sharp, Phi Life Cypher producer DJ Nappa, turntablist supreme DJ Mr Thing and legendary DMC finalist Krash Slaughta, and also features brand new exclusive re-worked productions of the originals. Dope rhymes, banging beats and formidable turntablism all served up for the hip hop connoisseurs.

TRACKLIST

Y’All Under Surveillance (G-Sharp Rmx)
Y’All Under Surveillance (DJ Nappa Rmx)
Y’All Under Surveillance (DJ Nappa Rmx instrumental)
Y’All Under Surveillance (’18 Edit)
Meltdown (’18 Edit)
Meltdown (DJ Nappa Rmx ft cuts by Mr Thing)
Meltdown (Mr Krash Slaughta Massive Meltdown Rmx)
Meltdown (Gripper Rmx)

Now streaming on Spotify

Distributed by Ingrooves, also available to stream & download at the following :

APPLE ** SOUNDCLOUD ** BEATPORT ** DEEZER ** AMAZON

For all news on New Dawn Records’ forthcoming releases and announcements of roster additions, head to www.newdawnrecs.com

Connect with the label on Twitter, Instagram & Facebook

All press, media and radio station enquiries regarding New Dawn Records and their roster can be sent to us at UrbanElite PR, contact details HERE

UrbanElite PR

www.urbanelitepr.com

TWITTER ** INSTAGRAM ** FACEBOOK

By |

New Dawn Records was first established in 1996, and were the original parent company of UrbanElite PR.

Becoming dormant in 2004 so that all resources could be redirected into developing and establishing the promotional division as one of the leading publicists of independent hip hop & rap music worldwide, the label are relaunching in 2019 with UEP reverting to its original role in house.



Just launched today, the official website www.newdawnrecs.com has all the details about the label’s history while outlining their plans for the future, including information regarding the initial set of releases specially formulated to mark their return.

Originally releasing on vinyl and CD formats, New Dawn Records have partnered with US company Ingrooves for worldwide digital distribution, and have four new EP’s in the pipeline representing a mix of back catalogue never before available in digital format, re-worked and produced originals and brand new exclusive tracks.

This early release phase is ahead of the label working with new artists and their products, several of whom may be very familiar to those aware of past work done by UrbanElite PR.

26th April 2019 sees the first of these EP’s releasing, “Y’All in Meltdown – Lazarus EP Vol 1” by the crew Belles in Monica. A mix of their two singles “Y’All Under Surveillance” and “Meltdown”, originally released on 12″ vinyl, both were championed by BBC Radio 1’s Steve Lamacq among others, enjoyed extensive international club support, received coverage in magazines such as Billboard, DJ and Blues & Soul, and were featured in independent films.

Included are remixes by Phi Life Cypher beatmeister DJ Nappa and the legendary DMC finalst DJ Krash Slaughta with further contributions by producers G-Sharp, Gripper and turntablist supreme DJ Mr Thing. The originals have also received the “re-work” treatment reflected in the ’18 edits.

VIDEO TRAILER

The second in the series releases 17th May 2019, the “Sapientia EP” by Underground Cartel

A project masterminded by producer Kruze to represent the traditional values of global hip hop culture, this is an international collaboration in the truest sense, with multiple territories represented.

Featured artists include Swiss Precise (KBH), Yukonn MC, Brandon J Atlas, Tone Rome, Lockness, Black Market and Crazy Ballhead (all USA), Creamo and Rapstation’s Mr CRF (both UK), El Meswy (Spain), Magellano (Croatia), Beni Blanco (Originaires du Sud France), Bleek (Holland), Grizu (Germany), Dumi Right (Zimbabwe) and from Italy, Marya and the late, great, Primo Brown (Cor Veleno).

VIDEO TRAILER

Keep up to date on all the latest label and release news here and over on the NDR website. You can also keep updated on social media

New Dawn Records on Instagram, Twitter, Facebook, Soundcloud, Youtube

UrbanElite PR

www.urbanelitepr.com

TWITTER INSTAGRAM FACEBOOK

By |


North west London’s Da Flyy Hooligan has long been regarded as one of the most talented and creative rappers to emerge from the UK hip hop scene over the past few years.

He is also one of the most consistent and productive artists around at the moment to the point where if he’s not in the studio recording, he’s outside waiting to get in !

2017 was another busy year for him, beginning with the release of his EP “F.Y.L.P.M” on various formats leading up to the summer followed in October with his new album “S.C.U.M.” featuring Westside Gunn and Hus Kingpin.

He also became a regular in the renowned British monthly publication DJ Magazine’s hip hop singles reviews page written by Neil Kulkarni, which is produced in both physical print and online formats.

Most recently was the review of his single “Velvet Cake” in the December issue – which can be read HERE

Watch the official video for the single on Youtube

The magazine also published reviews of his singles “Yamata No Orochi” (January issue), Pinrolls (April issue), Clicc Suit (May issue) and “Romero Bryan” (October issue)

Check the video for Romero Bryan, premiered by Complex Magazine, on youtube

Click the links to hear the EP and album on Spotify

“F.Y.L.P.M.” “S.C.U.M.”

“S.C.U.M.” is also available in CD formats from a variety of online stores worldwide, including Bandcamp

Da Flyy Hooligan is, as per the norm, working on various new projects including the follow up album “S.C.U.M. II”. He will also be performing live Upstairs at the Ritzy Picture House in Brixton, London on Thursday, January 25th. More details about the venue and show available HERE

Keep up to date with Da Flyy Hooligan on social media via Instagram, Twitter and Facebook

All international press, media and radio station Dj enquiries regarding Da Flyy Hooligan can be sent through to us here at UrbanElite PR. Our contact information details are available HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

By |

As 2017 drew to a close, hip hop producer Frost Gamble, originally from NY State but currently based in Winnipeg Canada, chopped it up with New York online publication ‘Artistically Trustworthy’.

It was the culmination of what had been an extremely busy year for the beatsmith which included the album releases “Black Beach” with Detroit rapper ZotheJerk, “Respect Is Earned Not Given” with eastcoast rapper Tone Chop and a further EP “Rare Fabric”, his collabortion with Tragedy Khadafi.

2018 looks set to be just as productive if not even more so with multiple projects in the pipeline including work with Horseshoe Gang, a new solo album “I Missed My Bus” featuring a host of luminaries such as Conway the Machine, Rah Digga, Skyzoo, Ruste Juxx, KXNG Crooked, Planet Asia, Ras Kass and many more, the ongoing development of his “Nostalgia Clic” group project with Zo, Chop & Canadian upcomer White Rhino and further follow up albums to last year’s releases.

He discussed all of this, his original introduction to hip hop via breakdancing and his transition to working behind the boards in the new interview feature just published which can be read in full HERE

The releases are available to stream on Spotify at the following links

BLACK BEACH — RESPECT IS EARNED NOT GIVEN — RARE FABRIC

The first single from Frost’s new solo album is also available. Effin Great featuring Ras Kass and ZotheJerk can be streamed HERE

They are also available in various digital and physical CD formats from multiple online stores worldwide including Amazon, iTunes and Bandcamp.

As a taster, check out the following

From “Black Beach”, the single ‘Risk vs Reward’ ft Sadat X

From “Respect Is Earned Not Given”, the single ‘Walk the Walk’ ft Kool G Rap

From “Rare Fabric”, the single ‘That’s Street’

From “I Missed My Bus”, the single ‘Effin Great’ ft Ras Kass & ZotheJerk

Keep up to date with Frost Gamble on social media via Twitter, Facebook and Instagram

All international media, press and radio station DJ enquiries regarding Frost Gamble can be sent to us at UrbanElite PR. Our contact information details are available HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

By |

It’s been just over 12 months since “The Donald” pulled off the deal of his life and kissed the pentagram at the crossroads…”Satan, great guy, Cambions, good people, it’s gonna be beautiful…“…but despite clearly not being in the presence of a responsible adult while airing his views on social media, the planet is at least still here (at the time of writing).

2017 has been another busy one for us and the wider hip hop world. As 2018 approaches, we’ve listed below albums released this year we’d recommend for the hip hop connoisseur – a mixture of those we have promoted together with some other gems.

ZOtheJERK & FROST GAMBLE – ALBUM – “BLACK BEACH” released on May 26th

The first of several projects spearheaded this year by one of the fastest emerging names in hip hop production Frost Gamble, originally from NY State but now resident in Winnipeg. The concept is similar in approach to artists such as Constant Deviants and Run the Jewels or several collaborative releases in recent years from Apollo Brown, Statik Selektah and DJ Premier.

The album “Black Beach” with Detroit rapper ZotheJerk is rammed full of passionate conscious rhymes, a depiction of the current experience for “Black America” addressing subjects of oppression, injustices, police brutality, aspirations and the importance of positive paternal role models.

The politics are well balanced with a healthy slice of humour by the Michigan MC who appeared as an extra in “8 Mile”, worked closely with the late Proof of D12 and received a “Humanitarian of the Year” award for mentoring work in the community.

Guest featured artists include Boldy James, Sadat X, Guilty Simpson and KXNG Crooked.

Available on digital formats from Amazon, iTunes and Spotify

The exclusive deluxe edition can be bought and streamed on Bandcamp

TONE CHOP & FROST GAMBLE – ALBUM – “RESPECT IS EARNED NOT GIVEN” released on September 29th

Chop & Frost are long time sparring partners from their days together during the 90’s in Binghamton, NY, and the new album was the follow up to their debut EP release “Veteran” late in 2016.

Both devotees to the origins of the culture, ex graff artist Chop cut his teeth in the local rap battle scene and is armed with a sharp wit, fierce punchline bars and incisive metaphors. The album’s themes switch seemlessly from trademark demoltion mode to the art of storytelling throughout, aided and abetted by guest featured artists Kool G Rap, Planet Asia, rap battler DNA, Tragedy Khadafi and Canadian upcomer White Rhino.

Ex b-boy Frost again laces the release with high quality sample fuelled beats infused with soul, funk, r&b, dub and electronica, producing a rich soundscape drawn from a classic era with contemporary values.

Available on CD and digital formats from Amazon, iTunes and Spotify

It can also be bought and streamed from Bandcamp

In October, Frost followed up with another buzz release in the shape of his EP “Rare Fabric”, another collaboration this time with Tragedy Khadafi. Again available from Bandcamp

He has also released the first single from his new solo producer album “I Missed My Bus”. Due out in 2018 and including guest featured artists Rah Digga, KXNG Crooked, Skyzoo, Guilty Simpson, Ruste Juxx, Conway the Machine, Planet Asia, Sadat X and of course his Nostalgia Clic crew of Zo, Chop & White Rhino, “Effin Great” featuring Ras Kass is another available from the label 22 Entertainment’s Bandcamp

DA FLYY HOOLIGAN – ALBUM – “S.C.U.M.” released on October 27th

One of the most gifted and creative artists in the UK hip hop scene for several years, north west London rapper brought his lyrical “A” game to the table on his new album “S.C.U.M.”, the follow up to his EP “F.Y.L.P.M.” released earlier in the year.

A cathartic indulgence to liberate the soul, the suave sophistication of this latest offering addresses all things aspirational. Bullish rhymes throw off the shackles in a journey through the human condition in a series of charismatic portrayals in the pursuit of a life less ordinary.

With lavish production provided by the UK’s Agor, DFH showcases all the suprior verbal prowess in his armoury, joined by guest featured artists Hus Kingpin and new Shady signing Westside Gunn for a combination of antagonistic grimy bars and uncomprimising rhymes.

Available in CD and digital formats from Amazon, iTunes and Spotify

Buy and stream on Bandcamp

HONOURABLE MENTIONS

MELANIN 9 – ALBUM – “OLD PICTURES” Released October 27th

Another extremely gifted and highly respected lyricist from north London we’ve worked with several times in the past, not least on the critically acclaimed “Magna Carta” album of 2013.

We heard from M9 earlier in the year and were delighted to learn of his progression and tie up with a European label for the release of “Old Pictures”. An artist who meticulously takes the time to ensure everything’s ready to come to the table, but it’s always worth the wait when it does.

SHAYJTODAY – ALBUM – “val{you}” – released December

A highly talented rapper from Florida we think could have a big future.

We were introduced to the name a few weeks ago by his management team and were highly impressed by the quality of lyricism and production on this release which is very much contemporary but intelligently mixed with classic reference points.

From beginning to end it’s an extremely well constructed and thought out piece of work which in itself is rare and refreshing to hear. We understand a move to Europe is on the cards with a possible date in London pencilled in for Spring 2018

Available on iTunes and Spotify

Buy & stream on Bandcamp

HORSESHOE GANG – ALBUM – “DOPE LYRICS MATTER” – released December

Not a lot more we can say about these guys, they’re lyrically lethal !

Not that it should be a surprise given they’re the younger brothers of KXNG Crooked, we worked with them last year on their album “Anti Trap Music” and they’ve just dropped an absolute barnstormer in “Dope Lyrics Matter”.

They clearly do, just as with all the releases highlighted here today

Available from Amazon, iTunes and Spotify

Buy and stream on Bandcamp

Enjoy the dope beats & rhymes, and if you like ’em, buy ’em !

Our contact information details are available HERE should media have any enquiries regarding the artists.

UrbanElite PR would like to thank everyone for their support this year, and we wish you all the best for 2018.

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

By |

The past few years have proven to be an exceptionally busy and productive time for us, not least due to our various activities evolving beyond the original UK and European marketplaces.

This natural expansion developed over 5 years means we also now operate within the United States, Canada and Australia in addition to some further residual territories.

Simultaneously we streamlined some aspects of our promotional services which are now concentric around core products, typically EP’s and albums incorporating any affiliated singles or videos. In turn, this enabled us to provide further logistical support assistance for our clients which has regularly proven highly beneficial given we predominantly operate within the independent sector often working with new, emerging and developing artists and labels.

Handling publicity for an established artist is very different in nature to that of a new or emerging name, as are the promotional procedures.

Having worked with both categories for over a decade, and with a more re-alligned focus on the latter, our experience means we understand the multiple factors which media will consider in their decision making processes.

Consequently the additional guidance, assistance and support we regularly provide has proven pivotal in consistently securing a high turnover of coverage and airplay internationally, irrespective of an artist’s original perceived standing.

Our re-structure also means that while hip hop and rap music has diversified and become in itself multi-genre, by specializing in defined niche markets we ensure your music is provided to the most appropriate targets.

While our main site page is updated primarily with news of ongoing campaigns such as new published coverage, reviews, interviews and general release information, the pages provide all the details you would require to gain a clear understanding of all the services we provide, and the marketplace within which we operate. They are linked below as follows :

PREVIOUS MEDIA CAMPAIGNS

Recommended for those wishing to understand the full range of services we provide, this section includes summaries of the activity we undertook for select cases with a particular focus on campaigns involving new and independent emerging artists, the logistical assistance provided and resultant media coverage.

SINGLES PROMOTED

Now always affiliated to an ongoing EP or album campaign, this section has music content as a guide to the style we most commonly promote. Similarly the ARTIST VIDEOS : MUSIC & INTERVIEWS section has a mix of official music videos together with media and radio interviews we arranged.

MAGAZINES & PRESS

This section contains snapshots of media coverage secured for select campaigns. Most of the artists we’ve worked with are listed HERE

These pages have been designed to answer the questions we are most commonly asked, however if you would require any more information, our contact details are available HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

By |

In May this year, ZotheJerk released his album “Black Beach” through 22 Entertainment, a collaboration with producer Frost Gamble which included guest featured artists Sadat X, Guilty Simpson, Boldy James and KXNG Crooked.

Orginally from Detroit where among other things he appeared in the film “8 Mile” and developed a working relationship with the late Proof of D12, he subsequently moved to Kansas where he recived a “Humanitarian of the Year” award for work in the community before currently settling in Ohio.

Known for a conscious rhyming approach encompassing all aspects of life, injected with passion and humour in equal measure, he described the concept of “Black Beach” as “the voice of a people who are tired and demand more, who ask what’s next, it’s the music of the current era”

He sat down recently with US online magazine Rhymebeat to discuss his earliest influences and the creative inspirations in his writing, he spoke of his time on the come up at Detroit’s renowned “Hip Hop Shop” and discussed in more detail his move to Kansas and his thoughts on the wider Midwest rap scene.

THE INTERVIEW WAS PUBLISHED YESTERDAY WHICH YOU CAN READ IN FULL HERE

“Black Beach” is available in digital formats from Amazon, Bandcamp, iTunes and Spotify

From it was the single “Risk vs Reward” ft Sadat X and the lyric video “Keep Me Safe”, a message from a father dedicated to his children.

He also appears on the first single to be taken from Frost Gamble’s new solo producer album “I Missed My Bus” due out in 2018. “Effin Great” is available now from Bandcamp and also features Ras Kass

Connect with ZotheJerk on social media via Twitter, Instagram and Facebook

All media & press enquiries regarding the artists and releases mentioned can be sent to us at UrbanElite PR. Our contact information details are available HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

By |

North west London rapper Da Flyy Hooligan released his new album “S.C.U.M” in October through US label 22 Entertainment

Produced entirely by British beatsmith Agor, it also features Stateside luminaries Westside Gunn and Hus Kingpin.

The latest review, affording the album a 4 star rating, is written by Andrew Kay for Blacksheep Magazine and takes the form of a track by track analysis. Summarizing “Da Flyy Hooligan has enough skill in his locker to navigate each sonic wave with a power and a bragging swagger.”, the article can be read in full HERE

“S.C.U.M.” is available now to buy in both CD and digital mp3 formats from multiple online stores worldwide including Amazon, Bandcamp, iTunes and Spotify

You can also hear the album stream in full on Soundcloud

From the album were released the videos “Asantihini” and “Alligator Skin”. Check them out on Youtube

Connect with Da Flyy Hooligan on social media via Twitter, Instagram and Facebook

All international media, press and radio station enquiries regarding Da Flyy Hooligan can be sent to us at UrbanElite PR. All our contact information details are available HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr